Cell Viability Assays Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by product, application (Drug Discovery & Development, Stem Cell Research, Clinical and Diagnostic Applications, and Other Applications), and geography.

Market Snapshot

Cell Viability Assays Market 1
Study Period:


Base Year:


Fastest Growing Market:


Largest Market:

North America



Key Players:

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Market Overview

The major factors for the growth of the cell viability assays market include the growing burden of chronic and infectious diseases, rising demand for cell-based assays in research, and increasing focus on the development of cell-based therapeutics.

Chronic diseases are among the primary global challenges, and according to WHO estimates, account for approximately 60% of all deaths, worldwide. According to the World Health Organization (WHO), chronic diseases are expected to increase by 57% by 2020. Increased demand for healthcare systems due to chronic diseases has become a major concern. Furthermore, according to WHO in 2014, nearly 4 out of every 5 deaths in the world's developing countries resulted from chronic diseases. The Centers for Disease Control and Prevention (CDC ) states that in 2017, chronic diseases were the leading cause of death and disability in the United States, and 133 million Americans, i.e., 45% of the population, had at least one chronic disease. In addition, the rise of age- and lifestyle-related chronic diseases is increasing demand and spending for healthcare. In the emerging market, cancer and heart disease are becoming the main causes of death, as a result of urbanization, sedentary lifestyles, changing diets, rising obesity levels, and widespread availability of tobacco products. According to CDC estimates, these diseases are responsible for a majority of deaths in the United States, killing more than 1.7 million US citizens, annually. Thus, the growing burden of chronic diseases is expected to boost the cell-based research resulting in high growth of the market.

Scope of the Report

As per the scope of this report, cell viability assay is an assay to determine the ability of organs, cells or tissues to maintain or recover viability. This can assay mechanical activity, motility, contraction, etc. mitotic activity, mechanical activity, and motility are all used throughout a viability assay for this reason. Cell counting using the viability dyes which can provide both the rate of proliferation and also the percentage of viable cells.

By Product
Assay Kits
Tetrazolium Reduction Assay Kits
Resazurin Cell Viability Assay Kits
Calcein-Am Cell Viability Assay Kits
Other Assay Kits
Other Consumables
Automated Cell Counters
Flow Cytometers
Other Instruments
By Application
Drug Discovery & Development
Stem Cell Research
Clinical and Diagnostic Applications
Other Applications
North America
Rest of Europe
Asia Pacific
South Korea
Rest of Asia-Pacific
Middle East and Africa
South Africa
Rest of Middle East and Africa
South America
Rest of South America

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Key Market Trends

Stem Cell Research by Application is Estimated to Register Fastest Growth Over the Forecast Period

The stem cell research segment is estimated to be the fastest growth by application owing to the rising research and development and funding from various organizations. According to the data available on the portal for National Institutes of Health (NIH), an estimated USD 1,748 million was granted for stem cell research in the fiscal year 2018. There are different cell-based treatment centers in the United States that have grown significantly over the recent years. In 2015, there were more than 570 cell-based treatment centers across the United States. Thus, the increase in the number of centers has helped in driving stem cell research. Furthermore, the supports are increasing with the rising number of medical communities and government initiatives active in promoting the use of stem cells for the treatment of more than 100 diseases. Thus considering the all above mentioned factors the market is expected to witness high growth over the forecast period.

Cell Viability Assays Market 2

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North America is Expected to Dominate the Market Over the Forecast Period

North America is found to hold a major share for the cell viability assays market and is expected to show a similar trend over the forecast period, without significant fluctuations. North America is dominating due to various factors like the growing incidence of chronic disease, growth in investment initiatives by the government, and the high-quality infrastructure for clinical and laboratory research. Various additional advantages such as the availability of insurance coverage for laboratory testing procedures, rising healthcare and R&D expenditure, and the presence of well-structured distribution channels in the region are also supporting the growth of the market. Furthermore, there is rising funding for the cell-based research in the United States which is expected to propel overall growth of the cell viability assay market over the forecast period.

Cell Viability Assays Market 3

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Competitive Landscape

The market studied is a fragmented market owing to the presence of various small and large market players. Some of the market players are Abcam Plc, Becton Dickinson & Company, Bio-Rad Laboratories, Biotek Instruments, Creative Bioarray, GE Healthcare, Merck KGaA, Perkin Elmer, Promega Corporation, and Thermo Fischer Scientific Inc.

Major Players

  1. Abcam Plc
  2. Becton Dickinson & Company
  3. Bio-Rad Laboratories
  4. Merck KGaA
  5. Thermo Fischer Scientific Inc.

* Complete list of players covered available in the table of contents below

Cell Viability Assays Market 4

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Burden of Chronic and Infectious Diseases

      2. 4.2.2 Rising Demand for Cell-Based Assays in Research

      3. 4.2.3 Increasing Focus on the Development of Cell-Based Therapeutics

    3. 4.3 Market Restraints

      1. 4.3.1 Limitations of the Assays

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Consumables

        1. Reagents

        2. Assay Kits

          1. Tetrazolium Reduction Assay Kits

          2. Resazurin Cell Viability Assay Kits

          3. Calcein-Am Cell Viability Assay Kits

          4. Other Assay Kits

        3. Other Consumables

      2. 5.1.2 Instruments

        1. Automated Cell Counters

        2. Flow Cytometers

        3. Spectrophotometers

        4. Other Instruments

    2. 5.2 By Application

      1. 5.2.1 Drug Discovery & Development

      2. 5.2.2 Stem Cell Research

      3. 5.2.3 Clinical and Diagnostic Applications

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. US

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. UK

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle East and Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Abcam Plc

      2. 6.1.2 Becton Dickinson & Company

      3. 6.1.3 Bio-Rad Laboratories

      4. 6.1.4 Biotek Instruments

      5. 6.1.5 Creative Bioarray

      6. 6.1.6 GE Healthcare

      7. 6.1.7 Merck KGaA

      8. 6.1.8 Perkin Elmer

      9. 6.1.9 Promega Corporation

      10. 6.1.10 Thermo Fischer Scientific Inc.

    2. *List Not Exhaustive

**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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