Cell Viability Assays Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Cell Viability Assays Market is Segmented By Product, By Application (Drug Discovery and Development, Stem Cell Research, Clinical and Diagnostic Applications, and Other Applications), and Geography

Market Snapshot

Cell Viability Assays Market Overview
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.7 %
Cell Viability Assays Market Key Players

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Market Overview

The Cell Viability Assays Market is expected to register a CAGR of 7.7% during the forecast period. The major factors for the growth of the cell viability assays market include the growing burden of chronic and infectious diseases, rising demand for cell-based assays in research, and increasing focus on the development of cell-based therapeutics.

Furthermore, according to the World Health Organization (WHO), chronic diseases are expected to increase by 57% by 2020. Furthermore, as per the Globocan Database, the number of new cases was estimated to increase from 18.1 million to 29.4 million, between 2018 and 2040.

In the emerging markets, cancer and heart diseases are becoming the main causes of death, as a result of urbanization, sedentary lifestyles, changing diets, rising obesity levels, and widespread availability of tobacco products. Thus, the growing burden of chronic diseases is expected to boost cell-based research, resulting in the high growth of the market.

Scope of the Report

As per the scope of this report, cell viability assay is used to determine the ability of organs, cells, or tissues to maintain or recover viability. This can assay the mechanical activity, motility, contraction, etc. Counting cells using viability dyes can provide both the rate of proliferation and the percentage of viable cells. The cell viability assays market is segmented by product, application and geography.

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Key Market Trends

Stem Cell Research Segment is Estimated to Register the Fastest Growth Over the Forecast Period

The stem cell research segment is estimated to register the fastest growth, owing to the rising R&D activities and funding from various organizations. According to the National Institutes of Health (NIH), an estimated USD 1,748 million was granted for stem cell research in 2018.

The technological advancements play a significant role in the future with multiple experiments in pluripotent stem cells being the center for exciting growth. For instance, in September 2018, researchers from China and the United States have developed a novel bio-ink that can efficiently bioprint, culture, and expand the human induced pluripotent stem cells and this type of innovation is likely to fuel the market growth in future years.

Thus, considering all the aforementioned factors, the market is expected to witness high growth over the forecast period.

Cell Viability Assays Market Key Trends

North America is Expected to Hold a Significant Share in the Market and Expected to do Same in the Forecast Period

North America holds a major share for the cell viability assays market, and it is expected to witness a similar trend over the forecast period, without significant fluctuations. The region is dominating the market, due to various factors, like the increasing incidences of chronic diseases, rise in investment initiatives by governments, and high-quality infrastructure for clinical and laboratory research.

According to the estimates of the American Cancer Society, in the United States, there were 1,735,350 new cancer cases diagnosed and 609,640 deaths due to cancer in 2018. In addition, it is estimated that in 2020 there will be about 1.8 million new cancer cases diagnosed and approximately 606,520 cancer deaths in the United States.​

Furthermore, in the United States, there is a rise in the funding for cell-based research, which is expected to propel the overall growth of the cell viability assay market, over the forecast period.

Cell Viability Assays Market Growth by Region

Competitive Landscape

The cell viability assays market is fragmented competitive owing to the presence of various small and large market players. Some of the market players are Abcam PLC, Becton Dickinson & Company, Bio-Rad Laboratories, Biotek Instruments, Creative Bioarray, GE Healthcare, Merck KGaA, Perkin Elmer, Promega Corporation, and Thermo Fischer Scientific Inc.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Growing Burden of Chronic and Infectious Diseases

      2. 4.2.2 Rising Demand for Cell-based Assays in Research

      3. 4.2.3 Increasing Focus on the Development of Cell-based Therapeutics

    3. 4.3 Market Restraints

      1. 4.3.1 Limitations of the Assays

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Consumables

        1. Reagents

        2. Assay Kits

        3. Other Consumables

      2. 5.1.2 Instruments

        1. Automated Cell Counters

        2. Flow Cytometers

        3. Spectrophotometers

        4. Other Instruments

    2. 5.2 Application

      1. 5.2.1 Drug Discovery and Development

      2. 5.2.2 Stem Cell Research

      3. 5.2.3 Clinical and Diagnostic Applications

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Abcam PLC

      2. 6.1.2 Becton Dickinson & Company

      3. 6.1.3 Bio-Rad Laboratories

      4. 6.1.4 Biotek Instruments

      5. 6.1.5 Creative Bioarray

      6. 6.1.6 GE Healthcare

      7. 6.1.7 Merck KGaA

      8. 6.1.8 Perkin Elmer

      9. 6.1.9 Promega Corporation

      10. 6.1.10 Thermo Fischer Scientific Inc.

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments

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Frequently Asked Questions

The Cell Viability Assays Market market is studied from 2018 - 2026.

The Cell Viability Assays Market is growing at a CAGR of 7.7% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Thermo Fischer Scientific Inc., Merck KGaA, Bio-Rad Laboratories, Becton Dickinson & Company, Abcam PLC are the major companies operating in Cell Viability Assays Market.

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