Breast Pumps Market Size and Share
Breast Pumps Market Analysis by Mordor Intelligence
The breast pumps market stands at USD 3.62 billion in 2025 and is projected to reach USD 5.48 billion by 2030, advancing at an 8.61% CAGR. Across every major region, three structural forces—workplace lactation mandates, hands-free wearable innovation, and direct-to-consumer e-commerce—are expanding access to modern pumping solutions. Employers covered by the Pregnant Workers Fairness Act must now provide reasonable lactation accommodations, so corporate demand for closed-system electric models keeps building. Meanwhile, AI-enabled, app-linked pumps transform home routines and encourage premium upgrades. On-line sales channels simplify insurance reimbursement, lower mark-ups, and shorten delivery times, all of which enlarge the overall addressable base. At the same time, governments from Washington to Seoul continue earmarking maternal-health funds, which fosters R&D activity and accelerates regulatory clearances.
Key Report Takeaways
- By product type, closed-system pumps led with 69.84% revenue share in 2024; open-system units are growing more slowly but still serve select single-user niches.
- By technology, electric pumps held 61.23% of the breast pumps market share in 2024, while battery-powered variants are forecast to post the fastest 9.86% CAGR through 2030.
- By application, personal/home use accounted for 79.67% of the breast pumps market size in 2024, whereas hospital-grade applications are expanding at a 10.67% CAGR through 2030.
- By distribution channel, on-line platforms captured 47.67% of sales in 2024 and are accelerating at a 12.34% CAGR to 2030.
- By geography, North America commanded 35.43% of global revenue in 2024; Asia-Pacific is advancing at a 10.12% CAGR through 2030.
Global Breast Pumps Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Growing global female-workforce participation | +1.8% | Global; APAC concentration | Medium term (2-4 years) |
Expansion of maternity-leave and lactation-room mandates | +2.1% | North America and EU; expanding to APAC | Short term (≤2 years) |
Rapid e-commerce penetration for mother-and-baby products | +1.5% | Global; led by North America and China | Short term (≤2 years) |
Accelerating adoption of hands-free wearable pumps | +2.3% | North America and EU; premium global segments | Medium term (2-4 years) |
ESG-led shift toward BPA-free silicone kits | +0.9% | Developed markets | Long term (≥4 years) |
AI-enabled lactation-tracking ecosystems | +1.2% | North America and EU early adoption; APAC to follow | Long term (≥4 years) |
Source: Mordor Intelligence
Growing Global Female-Workforce Participation
Rising labor-force participation keeps expanding the breast pumps market because working mothers need efficient pumping tools during office hours. A 2024 cross-sectional study found exclusive-breastfeeding rates of 20.36% in U.S. states with paid family-leave laws versus 18.48% in states without such support.[1]Julia Rosenberg, Deanna Nardella, and Veronika Shabanova, “State Paid Family Leave Policies and Breastfeeding Duration: Cross-Sectional Analysis of 2021 National Immunization Survey-Child,” International Breastfeeding Journal, biomedcentral.com These differences translate directly into demand for portable, hospital-strength devices that help women meet lactation goals while maintaining careers. Consumer-goods leaders such as Nestlé have added maternal-nutrition SKUs in India and Southeast Asia, signaling private-sector confidence in sustained growth. As more women enter office, retail, and manufacturing jobs, the need for reliable, closed-system electric pumps rises steadily.
Expansion of Maternity-Leave & Lactation-Room Mandates
Regulators on both sides of the Atlantic boosted demand by stipulating access to lactation spaces and equipment. The Pregnant Workers Fairness Act obliges U.S. employers to supply reasonable accommodations for pumping activities.[2]Food and Drug Administration, “Implementation of the Pregnant Workers Fairness Act,” Federal Register, federalregister.gov European directives push similar reforms, and corporate compliance is driving bulk procurement of multi-user hospital-grade pumps. Turn-key pod providers such as Mamava report a broad uptick in workplace installations, underlining how policy creates predictable demand. Longer paid-leave durations also stretch the overall pumping period, reinforcing replacement purchases and accessory sales.
Rapid E-Commerce Penetration for Mother-and-Baby Products
Direct-to-consumer websites now account for nearly half of global revenue because they remove intermediary costs and integrate seamlessly with insurance platforms. On-line channels are growing at 12.34% per year, well ahead of brick-and-mortar stores. Yet counterfeit accessories remain a real threat, especially on open marketplaces that lack robust vetting. U.S. regulators cite traceability gaps on inbound parcels from overseas sellers, putting pressure on authorized distributors to emphasize authenticity guarantees. Strong margins and data-driven marketing continue to entice manufacturers toward e-commerce expansion.
Accelerating Adoption of Hands-Free Wearable Pumps
Wearable pumps have reshaped user expectations by enabling discreet expression without interrupting daily activities. Medela’s Swing Maxi hands-free unit delivers 11.8% more milk output than older models, while Willow’s 3.0 design offers 360-degree mobility with full app control.[3]Medela, “Swing Maxi Hands-Free Electric Breast Pump,” Medela, medela.com Hardware advances coupled with digital analytics motivate premium pricing and stimulate frequent upgrades. Journalists have noted how insurance coverage meets cutting-edge design to unlock a new era of consumer-focused pumping solutions.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
High upfront device cost vs. manual expression | -1.4% | Global; strongest in emerging markets | Short term (≤2 years) |
Supply-chain exposure to medical-grade plastics price swings | -0.8% | Global manufacturing; concentrated in APAC | Medium term (2-4 years) |
Counterfeit accessories on on-line marketplaces | -0.6% | Global e-commerce; highest in unregulated markets | Short term (≤2 years) |
Data-privacy concerns around connected pumps | -0.4% | North America and EU; spreading worldwide | Long term (≥4 years) |
Source: Mordor Intelligence
High Upfront Device Cost vs. Manual Expression
Premium wearable units can exceed USD 400, which restricts uptake among price-sensitive shoppers. Insurance typically covers only basic electric models, so advanced app-linked features often still require out-of-pocket spending. While cost-of-ownership studies favor electric pumps on time savings, many families in low- and middle-income economies still view manual expression as more economical despite higher physical strain.
Supply-Chain Exposure to Medical-Grade Plastics Price Swings
Medical-device makers report logistics and resin costs equal to 20% of revenue. PTFE and cyclic-olefin copolymer shortages, amplified by geopolitical friction, disrupt production schedules and raise end-user prices. The FDA’s Office of Supply Chain Resilience is tasked with smoothing inventories, yet near-term volatility persists, forcing many firms to stockpile raw material or embrace 3-D printing to buffer shocks.
Segment Analysis
By Product – Closed-System Dominance Reflects Safety Priorities
Closed-system pumps commanded 69.84% of revenue in 2024, and their CAGR out to 2030 is pegged at 10.23%. Contamination-prevention backflow barriers satisfy strict NICU protocols, which amplifies institutional orders. The Medela Symphony PLUS, designed for multi-user hospital programs, epitomizes this safety-first trend. Open-system pumps still appeal to budget-focused families because of lower acquisition prices, yet their share keeps sliding as insurers upgrade reimbursement schedules to include closed architectures.
In consumer environments, parents increasingly select closed-system kits even for occasional use because they want hospital-grade hygiene at home. Greater awareness of infection-control guidelines, broadcast through pediatric-society advisories, reinforces that preference. Manufacturers now emphasize easy-to-sterilize components and spill-proof diaphragms in marketing copy, which further strengthens closed-system adoption.
By Technology – Electric Pumps Lead Innovation Wave
Electric designs held 61.23% of global revenue during 2024. They promise hospital-strength suction, programmable cycles, and superior milk output. The electric segment’s 9.86% CAGR reflects continual motor-efficiency improvements and widening battery-life ranges. Manual pumps retain appeal for travel and silent operation but face gradual displacement as electric price points fall.
Battery-powered units bridge the gap between wall-plug performance and wearable freedom. New entrants are merging brushless DC motors with compact lithium-polymer cells, trimming weight without reducing suction. Smart-sensor feedback loops provide real-time pressure adjustments, and companion apps log output in graphical dashboards. These upgrades position electric formats as the default choice for both first-time and experienced users.
By Application – Personal Use Dominates While Hospital Adoption Accelerates
Personal/home pumps represented 79.67% of the breast pumps market size in 2024, a figure bolstered by insurance mandates that cover at least one electric unit per birth. Social-media communities amplify best-practice sharing, motivating mothers to schedule regular pumping sessions and purchase aftermarket parts.
Hospital-grade equipment, however, is climbing at a 10.67% CAGR through 2030. NICU administrators appreciate multi-user durability and higher vacuum consistency, which help establish supply for preterm infants. Formal lactation-consultant programs, such as those in Mumbai’s public hospitals, validate the clinical impact of guided pumping routines and reinforce capital purchases of high-end systems.

By Distribution Channel – E-Commerce Transformation Accelerates
On-line portals captured 47.67% of 2024 revenue and are set to overtake physical outlets before 2027. Digital storefronts integrate eligibility checks with insurers, allowing same-day approvals and swift dispatch. Influencer reviews plus user-generated content serve as persuasive selling tools and cut customer-service costs.
Brick-and-mortar pharmacies and baby boutiques still matter, especially for first-time parents who prefer hands-on demonstrations. Retailers are responding with hybrid models where shoppers order on-line but collect in-store, ensuring authenticity and immediate pickup. Regulatory oversight, such as the Consumer Product Safety Commission’s 2025 nursing-pillow standard, underscores the need for compliant product assortments across every channel.
Geography Analysis
North America retained 35.43% of global revenue in 2024, propelled by insurance reimbursement, strict employer accommodations, and high per-capita disposable income. The breast pumps market size in the region is forecast to reach nearly USD 1.9 billion by 2030. Federal funding has also spurred R&D around AI-enabled lactation monitoring, which feeds premium adoption rates.
Europe ranks second thanks to generous maternity-leave statutes and a culture that values breast-feeding. Competitive intensity is rising after Willow acquired Elvie’s assets, consolidating wearable intellectual property under a U.S. brand umbrella. Sellers who emphasize data security and CE-mark compliance hold an edge with regulatory bodies.
Asia-Pacific stands out with a 10.12% CAGR and is on track to narrow the gap with mature Western markets. South Korea’s KRW 10 trillion healthcare overhaul reserved funds for maternal-care devices, and India’s swelling female-workforce base underpins steady urban demand. Multinationals like Nestlé invest aggressively in regional product localization, including pumps engineered for smaller body frames and local voltage standards.
Latin America and the Middle East & Africa are earlier in the adoption curve yet exhibit strong e-commerce growth. Local distributors often bundle pumps with prenatal vitamin kits to overcome lower brand recognition. Incentive programs run by health ministries in Brazil and the Gulf Cooperation Council frame breast-feeding as a national health priority, indirectly stimulating pump purchases.

Competitive Landscape
Competition remains moderate. Medela leverages hospital partnerships and ISO-13485 credentials to defend leadership, while Philips Avent cross-promotes pumps with bottle systems. Willow pushes the high-margin wearable niche and, after absorbing Elvie’s IP, aims for global scale in app-centric devices.
Ameda launched the GLO wearable in June 2025 to reclaim hospital-grade credibility in the consumer arena. Momcozy joined the race with the ultra-slim Air 1, further crowding the hands-free sub-segment. Supply-chain robustness is now a decisive factor; firms with multi-continent resin sources and in-house molding secure better fill rates during volatility. Post-market surveillance capabilities mandated under ISO/TR 20416 also favor incumbents that can manage field data efficiently.
Intellectual-property litigation is likely to intensify around suction technologies and flange ergonomics as the breast pumps industry innovates. Portfolio rationalization could continue, with mid-tier players seeking alliances to share software-development costs and regulatory burdens.
Breast Pumps Industry Leaders
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Koninklijke Philips NV
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Medela AG
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Pigeon Corporation
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Willow Innovations Inc.
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Spectra Baby
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- June 2025: Ameda introduced the GLO Wearable Breast Pump, a compact hands-free system co-designed with clinicians.
- March 2025: Willow bought the assets of Elvie after the UK pioneer entered administration, consolidating wearable IP.
- January 2025: Willow unveiled a silicone wearable pump, a glass milk pitcher, and storage bags to extend its accessory line.
- January 2025: Momcozy announced plans to debut its Air 1 ultra-slim pump in the United States within Q1 2025.
Global Breast Pumps Market Report Scope
As per the scope of the report, breast pumps are used by lactating women to extract milk from their breasts. There are many advantages to feeding the mother’s milk to infants, as breast milk contains important antibodies that help the baby develop a strong immune system, thereby decreasing the chances of being diseased. Breast pumps help boost the supply of milk and support working mothers store the milk for the infant.
The breast pumps market is segmented by product, technology, application, and geography. By product, the market is segmented into open-system breast pumps and closed-system breast pumps. By technology, the market is segmented into manual breast pumps, battery-powered breast pumps, and electric breast pumps. By application, the market is segmented into personal use and hospital grade. By geography, the market is segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. The market report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value (USD) for the above segments.
By Product | Open-System Breast Pump | ||
Closed-System Breast Pump | |||
By Technology | Manual Breast Pump | ||
Battery-Powered Breast Pump | |||
Electric Breast Pump | |||
By Application | Personal/Home-use | ||
Hospital Grade | |||
By Distribution Channel | Offline Retail (Pharmacies, Baby-Stores) | ||
Online/E-commerce | |||
By Geography | North America | United States | |
Canada | |||
Mexico | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Italy | |||
Spain | |||
Rest of Europe | |||
Asia-Pacific | China | ||
Japan | |||
India | |||
Australia | |||
South Korea | |||
Rest of Asia-Pacific | |||
Middle East and Africa | GCC | ||
South Africa | |||
Rest of Middle East and Africa | |||
South America | Brazil | ||
Argentina | |||
Rest of South America |
Open-System Breast Pump |
Closed-System Breast Pump |
Manual Breast Pump |
Battery-Powered Breast Pump |
Electric Breast Pump |
Personal/Home-use |
Hospital Grade |
Offline Retail (Pharmacies, Baby-Stores) |
Online/E-commerce |
North America | United States |
Canada | |
Mexico | |
Europe | Germany |
United Kingdom | |
France | |
Italy | |
Spain | |
Rest of Europe | |
Asia-Pacific | China |
Japan | |
India | |
Australia | |
South Korea | |
Rest of Asia-Pacific | |
Middle East and Africa | GCC |
South Africa | |
Rest of Middle East and Africa | |
South America | Brazil |
Argentina | |
Rest of South America |
Key Questions Answered in the Report
1. What is the current value of the breast pumps market?
The market is valued at USD 3.62 billion in 2025 and is forecast to grow to USD 5.48 billion by 2030.
2. Which product type holds the largest breast pumps market share today?
Closed-system pumps dominate with a 69.84% share because hospitals and parents both prioritize contamination prevention.
3. Why are wearable pumps growing so quickly?
Hands-free designs allow mothers to pump discreetly during work and daily tasks, and premium models integrate with mobile apps, driving a 2.3% positive impact on overall CAGR.
4. How big is the online channel for breast pumps sales?
E-commerce platforms now contribute 47.67% of global revenue and are expanding at a 12.34% CAGR thanks to direct-to-consumer logistics and simplified insurance reimbursement.
5. Which region is the fastest-growing?
Asia-Pacific is advancing at a 10.12% CAGR, supported by healthcare infrastructure upgrades and higher female-workforce participation.
6. What is the main barrier to smart-pump adoption in emerging markets?
High upfront prices relative to manual expression remain the biggest restraint, reducing projected CAGR by 1.4% in cost-sensitive segments.