Breakfast Food Market Size

Breakfast Food Market Analysis

The Breakfast Food Market size is estimated at USD 202.93 billion in 2024, and is expected to reach USD 245.47 billion by 2029, growing at a CAGR of 3.88% during the forecast period (2024-2029).

Customers are actively favoring more nutritious, quick breakfast diets due to rising global health awareness. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals and snack bars, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. They require instant energy for workouts and, therefore, use snack bars as an alternative for breakfast in the morning. Market players are also providing high-energy snack bars. For instance, in September 2021, Mondelez India, a manufacturer of Cadbury chocolates and Oreo cookies, entered the 'nutritious, guilt-free' snacking segment by launching snack bars through an extension of the 'Cadbury Fuse' brand. The new range of snack bars titled "Cadbury Fuse Fit" has been placed in the mid-premium segment, primarily targeting urban consumers.

Consumers worldwide consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals' flavor variants and their health-promoting properties are driving the overall market. Market players like Kellogg's, Nestle, and Marico are launching new products with additional nutrients, health benefits, and a variety of flavors, attracting young consumers as well. Due to the trend of plant-based food, consumer preference has changed, and market players are also working toward consumer needs. For instance, in October 2021, Nestle launched two new products in their plant-based series, i.e., plant-based alternatives to eggs and shrimps. The products were launched under Garden Gourmet Veggies and Garden Gourmet Vrimp in Europe.