Breakfast Food Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report Covers Global Breakfast Market Share Analysis & Industry Statistics and it is Segmented by Product Type (Cereals, Beverages, Snack Bars, Ready Meals, and Other Product Types), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market sizes and values in (USD million) during the forecast period for the abovementioned segments.

Breakfast Food Market Size

Breakfast Food Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 195.35 Billion
Market Size (2028) USD 236.30 Billion
CAGR (2023 - 2028) 3.88 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Breakfast Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Breakfast Food Market Analysis

The Breakfast Food Market size is expected to grow from USD 195.35 billion in 2023 to USD 236.30 billion by 2028, at a CAGR of 3.88% during the forecast period (2023-2028).

Customers are actively favoring more nutritious, quick breakfast diets due to rising global health awareness. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals and snack bars, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. They require instant energy for workouts and, therefore, use snack bars as an alternative for breakfast in the morning. Market players are also providing high-energy snack bars. For instance, in September 2021, Mondelez India, a manufacturer of Cadbury chocolates and Oreo cookies, entered the “nutritious, guilt-free” snacking segment by launching snack bars through an extension of the “Cadbury Fuse” brand. The new range of snack bars titled "Cadbury Fuse Fit" has been placed in the mid-premium segment, primarily targeting urban consumers.

Consumers worldwide consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals' flavor variants and their health-promoting properties are driving the overall market. Market players like Kellogg's, Nestle, and Marico are launching new products with additional nutrients, health benefits, and a variety of flavors, attracting young consumers as well. Due to the trend of plant-based food, consumer preference has changed, and market players are also working toward consumer needs. For instance, in October 2021, Nestle launched two new products in their plant-based series, i.e., plant-based alternatives to eggs and shrimps. The products were launched under Garden Gourmet Veggies and Garden Gourmet Vrimp in Europe.

Breakfast Food Market Trends

Rising Demand for Ready-to-eat Food

Due to busy lifestyles in developed and developing countries, a tendency to skip morning meals has emerged, mainly led by the millennial generation. Customers' increasing understanding of the concept and the importance of having breakfast at the start of the day have boosted the ready-to-eat food industry. Ready-to-eat foods are the nearest alternatives to traditional breakfast meals. The widespread consumer acceptance of such breakfast foods is expanding the ready-to-eat food category.

Consumers are more inclined toward food that provides nutrition, health, and safe food apart from the taste. Market players are manufacturing products that are easy to carry and ready to eat within a few minutes of cooking. For instance, in July 2021, J.M. Smucker Co.'s Uncrustables brand launched uncured pepperoni roll-ups and pepperoni bites for lunch times. Bread bites are made with marinara sauce, natural uncured pepperoni, and mozzarella cheese, while roll-ups are made with natural uncured pepperoni and 100% real provolone and Neufchâtel cheeses with seasoning. It takes less than 60 seconds to prepare.

Breakfast Food Market - Sales Value of Ready-to-Eat Food (USD Million), India, 2021

North America Holds Largest Share in the Market

The demand for breakfast foods in the global market is dominated by North America, followed by Europe. Market expansion in the region is driven by excess production capacity, purchase behavior, and consumption patterns. North American people are becoming health conscious, and they demand their food to be easy to cook and quicker to make. Due to the rising working population and college-going students in the region, ready meals and snack bars have become the trend.

Manufacturers are also focused on the health and wellness trend in North America, with an emphasis on youths and the working class. For instance, in October 2022, Campbell Soup Company launched four new soups with four different flavors such as Spicy Steak and potato, Spicy Chicken Noodle, Spicy Sirloin Burger, and Spicy Chicken and Gumbo. Consumers' changing lifestyles, including incorporating smaller meals, are leading to an increase in breakfast food consumption, which is likely to drive the demand for snack bars, cereals, and other breakfast foods in the region.

Breakfast Food Market - Market Size (%), Global, 2021

Breakfast Food Industry Overview

The breakfast food market is highly competitive, with the presence of many regional and domestic players. It is entirely focused on business to consumers. Some of the major players in the market include The Kellogg Company, General Mills Inc., Nestle SA, and The Kraft Heinz Company. Omnichannel strategies are expected to yield the highest return on investment. However, mergers, expansions, acquisitions, partnerships, and new product developments are highlighted as strategic approaches key players use to increase their brand exposure among consumers. Major companies like Nestle and Kellogg Company have substantially invested in digital advertising to promote consumer awareness among kids and adults about the benefits of consuming foods like oats and muesli to improve their health and fitness.

Breakfast Food Market Leaders

  1. Nestle SA

  2. General Mills Inc.

  3. The Kellogg Company

  4. PepsiCo Inc.

  5. The Kraft Heinz Company

*Disclaimer: Major Players sorted in no particular order

Breakfast Food Market Concentration

Breakfast Food Market News

  • June 2022: Conagra Brands Inc. launched its extensive summer line of products to afford manufacturers inside single-serve frozen meals and collect brands with new dishes from Banquet, Marie Callender’s, Wholesome Alternative, and Hungry Man. The motto of Conagra is to please consumers by serving nutritional food items such as frozen foods.
  • August 2021: Magic Spoon, known for its innovative and delicious high-protein, keto-friendly cereals, added two new flavors to its original waffles. The two new protein cereal flavors are Maple Waffle, a classic morning recipe, and Cookies & Cream, a traditional dessert.
  • August 2021: Kellogg India launched Froot Loops under its breakfast cereal range. Kellogg’s Froot Loops have a delightful fruity flavor, a fruity scent, and vibrant colors. Each loop color is natural, incorporating a taste of mixed berries with citrus tones and a sweet fruity aroma. It is a multigrain cereal made from corn, wheat, and oats and is enriched with energy, protein, calcium, iron, and vitamins.

Breakfast Food Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cereals

      2. 5.1.2 Beverages

      3. 5.1.3 Snack Bars

      4. 5.1.4 Ready Meals

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle SA

      2. 6.3.2 General Mills Inc.

      3. 6.3.3 The Kellogg Company

      4. 6.3.4 PepsiCo Inc.

      5. 6.3.5 The Kraft Heinz Company

      6. 6.3.6 Del Monte Food Inc.

      7. 6.3.7 Unilever

      8. 6.3.8 ITC Limited

      9. 6.3.9 Pladis Foods Limited (McVitie's)

      10. 6.3.10 Dr. Oetker

      11. 6.3.11 Conagra Brands

    4. *List Not Exhaustive

  8. 8. ABOUT US

**Subject to Availability

Breakfast Food Industry Segmentation

Breakfast is eaten primarily as the first meal of the day. Breakfast can be cereal grains like oats, muesli, wheat, and corn. As it is the first meal of the day, breakfast is expected to be highly nutritious, and it should provide energy for the whole day.

The breakfast food market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into cereals, beverages, snack bars, and ready meals. By distribution channel, the market has been segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and other distribution channels. By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Snack Bars
Ready Meals
Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Breakfast Food Market Research FAQs

The Breakfast Food Market size is expected to reach USD 195.35 billion in 2023 and grow at a CAGR of 3.88% to reach USD 236.30 billion by 2028.

In 2023, the Breakfast Food Market size is expected to reach USD 195.35 billion.

Nestle SA, General Mills Inc., The Kellogg Company, PepsiCo Inc. and The Kraft Heinz Company are the major companies operating in the Breakfast Food Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Breakfast Food Market.

Breakfast Food Industry Report

Statistics for the 2023 Breakfast Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Breakfast Food analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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