Breakfast Food Market Growth, Trends and Forecasts (2020 - 2025)

Global Breakfast Food Market is segmented by Type as Cereals, Beverage, Snack Bars, Ready Meals, Others, by Distribution Channel as Hypermarkets and Supermarkets, Specialist Retailers, Convenience Stores, Online Channels, Other Sales Channels, and Geography.

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

4.6 %

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Market Overview

The global breakfast food market is growing at a CAGR of 4.6% during the forecast period (2020-2025). 

  • The increasing popularity of cereals due to innovation in flavor and ingredients is one of the factors driving the market growth.
  • Many manufacturers have developed various packaging types, which unlocked the demand for out-of-home breakfast products.
  • Breakfast cereals that incorporate protein and fiber-rich ingredients have high demand in the market, which is expected to provide valuable retail shelf space and market share globally.

Scope of the Report

Breakfast food market offers different product types such as cereals, beverages, snack bars, ready meals, others through distribution channels such as hypermarkets and supermarkets, specialist retailers, convenience stores, online channels and other sales channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America and Middle East and Africa.

By Product Type
Cereals
Beverages
Snack Bars
Ready meals
Others
By Distribution Channel
Hypermarkets and Supermarkets
Independent Retailers
Specialist Retailers
Convenience Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
France
Germany
Italy
Spain
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising demand for ready-to-eat products in breakfast food

The prevalence of hectic lifestyle across developed, as well as developing nation, has led to a trend of skipping breakfast meals, propelled mostly by the millennial segment. Therefore, this has resulted into leveraging the business of ready-to-eat food products owing to the increasing understanding of perception among consumers in devouring traditional breakfast meals throughout the day, thus considering RTE foods as the closest alternative to regular food. This segment is growing at a fast pace as a result of the high consumer acceptance for such breakfast food globally. Also, innovative products in functional ingredients, convenience, and organic foods and advancement in areas of packaging technology are expected provide a future growth opportunity in the sector. 

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North America witnessed largest revenue

The North America market holds the majority of share in the global breakfast food market demand, followed by Europe. The breakfast food market in the United States continues to face mounting pressure from growth in raw material prices, especially meat and milk. Moreover, excess production capacity, changing consumer preferences across the spectrum of shopping habits, purchase behavior, and consumption patterns are driving the market growth in the region. However, an opportunity exists for a brand to take over the breakfast market through consumer engagement, as demonstrated in recent years by PepsiCo, with Frito-Lay engagement programs in snacks and creative food service partnerships.

 

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Competitive Landscape

The breakfast food market is entirely focused on business to consumer where major players in the market include: Kellogg’s, General Mills, Dr. Oetker, Nestle S.A. Kraft Heinz, and Del-monte among others. Leading manufacturers in the breakfast food market are focusing on to leverage opportunities posed by emerging markets of Asia-Pacific, in order to expand their revenue base. Key players investing in physical retail promotions are experiencing diminishing returns from merchandised products since competitive retailers accept more promotions and dilute the effectiveness of any single promotion. Omnichannel strategies are expected to yield the highest return on investment. However, key brands are embarking on mergers and acquisitions as their key strategy to achieve consolidation, along with optimization of their product offerings.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Cereals

      2. 5.1.2 Beverages

      3. 5.1.3 Snack Bars

      4. 5.1.4 Ready meals

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets and Supermarkets

      2. 5.2.2 Independent Retailers

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 France

        3. 5.3.2.3 Germany

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 Del Monte Food, Inc

      3. 6.4.3 Nestlé S.A

      4. 6.4.4 Pladis Foods Limited (McVitie's)

      5. 6.4.5 The Kraft Heinz Company

      6. 6.4.6 Unilever

      7. 6.4.7 Dr. Oetker

      8. 6.4.8 ITC Limited

      9. 6.4.9 Premier Foods Group Limited

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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