Breakfast Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Breakfast Food Market is segmented by Type (Cereals, Beverage, Snack Bars, Ready Meals, and Others); by Distribution Channel (Hypermarket/Supermarket, Convenience Store, Specialty Store, Online Retailer, Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

Market Snapshot

Breakfast Food Market
Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


4.6 %

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Market Overview

The global Breakfast Food market is projected to grow at a CAGR of 4.6% during the forecast period (2020 - 2025).

  • An increase in health awareness among people globally, making consumers preferring towards highly nutritious quick breakfast diets. Further, the increase in the number of fitness enthusiasts who demand healthy foods such as cereals, and snack bars on regular basis is driving the growth for the market during the forecast period.​
  • The instant versions of hearty breakfast cereals are considered convenient and satisfying among consumers, worldwide. The flavor varieties of breakfast cereals along with its health-promoting traits are driving the global market.
  • The breakfast sanctification has also prompted prominent companies operating in different processed food segments of  Asian Markets to diversify their offerings and enter into the breakfast cereals category. For instance: Britannia Industries, a major bakery, and dairy products manufacturer in India introduced new breakfast items such as oats and porridge in India.​


  • As the lockdown was imposed in most part of the world, the habit of breakfast consumption at home improved significantly as major restaurants and cafes were shut for a considerable amount of time owing to pandemic situation. Moreover, rising health consciousness among the consumers in order to build immunity and sustain during the coronavirus outbreak, demand for healthy breakfast cereals, and snacks has significantly improved over the year, and likely to improve in the forecast period as well. Moreover, there is shift in general retailing as consumers became habitual of ordering their daily groceries online during the pandemic period. Hence, online retail segment is likely to attain an significant growth rate in the years to come.

Scope of the Report

The breakfast food market offers different product types such as cereals, beverages, snack bars, ready meals, and others. By distribution channel, the market is segmented under hypermarkets and supermarkets, specialist retailers, convenience stores, online retailers and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America and the Middle East and Africa.

By Product Type
Snack Bars
Ready meals
Other Product Types
By Distribution Channel
Convenience Store
Specialist Store
Online Retailer
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising demand For Ready-To-Eat Foods In Breakfast

The prevalence of hectic lifestyles across developed, as well as developing nations, has led to a trend of skipping breakfast meals, propelled mostly by the millennial segment. Therefore, this has resulted in leveraging the business of ready-to-eat food products owing to the increasing understanding of perception among consumers in devouring traditional breakfast meals throughout the day, thus considering RTE foods as the closest alternative to regular food. This segment is growing at a fast pace as a result of the high consumer acceptance for such breakfast food globally. Also, innovative products in functional ingredients, convenience, and organic foods and advancement in areas of packaging technology are expected to provide a future growth opportunity in the sector.

Breakfast Food Market1

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North America Held The Largest Market Share

The North American market holds the majority of share in the global breakfast food market demand, followed by Europe. The market in the United States continues to face mounting pressure from growth in raw material prices, especially meat and milk. Moreover, excess production capacity, changing consumer preferences across the spectrum of shopping habits, purchase behavior, and consumption patterns are driving the market growth in the region. However, an opportunity exists for a brand to take over the breakfast market through consumer engagement, as demonstrated in recent years by PepsiCo, with Frito-Lay engagement programs in snacks and creative foodservice partnerships. Moreover, Asia-Pacific is predicted to grow at an accelerating rate over the forecast period due to the increased preference of China and India for hot cereals containing rice or wheat as major ingredients.​


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Competitive Landscape

The breakfast food market is entirely focused on business to consumers where major players in the market include: Kellogg’s, General Mills, Dr. Oetker, Nestle S.A. Kraft Heinz, and Del-monte among others. Leading manufacturers in the market are focusing on leveraging opportunities posed by emerging markets of Asia-Pacific, in order to expand their revenue base.

Key players investing in physical retail promotions are experiencing diminishing returns from merchandised products since competitive retailers accept more promotions and dilute the effectiveness of any single promotion. Omnichannel strategies are expected to yield the highest return on investment. However, key brands are embarking on mergers and acquisitions as their key strategy to achieve consolidation, along with optimization of their product offerings.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cereals

      2. 5.1.2 Beverages

      3. 5.1.3 Snack Bars

      4. 5.1.4 Ready meals

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Specialist Store

      4. 5.2.4 Online Retailer

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Kellogg Company

      2. 6.4.2 Del Monte Food, Inc.

      3. 6.4.3 Nestle S.A.

      4. 6.4.4 Pladis Foods Limited (McVitie's)

      5. 6.4.5 The Kraft Heinz Company

      6. 6.4.6 Unilever

      7. 6.4.7 Dr. Oetker

      8. 6.4.8 ITC Limited

      9. 6.4.9 Premier Foods Group Limited

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Breakfast Food Market market is studied from 2016 - 2026.

The Breakfast Food Market is growing at a CAGR of 4.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • The Kellogg Company
  • General Mills, Inc
  • Dr. Oetker
  • Nestle SA
  • The Kraft Heinz Company

Are the major companies operating in Breakfast Food Market.

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