Breakfast Food Market Growth, Trends and Forecasts (2019 - 2024)

Breakfast Food Market is segmented by Type as Cereals, Beverage, Snack Bars, Ready Meals, Others, by Distribution Channel as Hypermarkets and Supermarkets, Specialist Retailers, Convenience Stores, Online Channels, Other Sales Channels, and Geography. .

Market Snapshot

breakfast food market
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

CAGR % (2019-2024):

4.6%

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Market Overview

Breakfast Food market is growing at a CAGR of 4.6% during the forecast period (2019-2024). 

  • The increasing popularity of cereals due to innovation in flavor and ingredients is one of the factors driving the market growth.
  • Many manufacturers have developed various packaging types, which unlocked the demand for out-of-home breakfast products.
  • Breakfast cereals that incorporate protein and fiber-rich ingredients have high demand in the market, which is expected to provide valuable retail shelf space and market share globally.

Scope of the Report

Breakfast food market offers different product types such as cereals, beverages, snack bars, ready meals, others through distribution channels such as hypermarkets and supermarkets, specialist retailers, convenience stores, online channels and other sales channels.

By Product Type
Cereals
Beverages
Snack Bars
Ready meals
Others
By Distribution Channel
Hypermarkets and Supermarkets
Independent Retailers
Specialist Retailers
Convenience Stores
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
France
Germany
Italy
Spain
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Egypt
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Surge in business benefits of on-demand breakfast

The prevalence of hectic lifestyle across developed, as well as developing nation, has led to a trend of skipping breakfast meals, propelled mostly by the millennial segment. This, on the other hand, has leveraged the businesses of foodservice operators since they have wised up in understanding the perception among consumers in devouring traditional breakfast meals throughout the day. This comes along with the inclusion of creative items across offerings to induce cravings. In many instances, the online delivery option has paved a strong foothold for foodservice operators since accessibility to numerous restaurants has been seamless. The shift in consumer preferences has led to an alteration in offerings, as, consumers expect more within the traditional breakfast meals which are inclusive of products such as pizza, burritos or sandwiches that have breakfast ingredients added to the recipe. The market is likely to be driven by the concept of breakfast blending along with the growth of foodservice outlets that can cater to the changing demands among consumers over the coming years.

breakfast food market

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North America Witnessed Largest Revenue

The North America market holds the majority of share in the global breakfast food market demand, followed by Europe. The breakfast food market in the United States continues to face mounting pressure from growth in raw material prices, especially meat and milk. Moreover, excess production capacity, changing consumer preferences across the spectrum of shopping habits, purchase behavior, and consumption patterns are driving the market growth in the region. However, an opportunity exists for a brand to take over the breakfast market through consumer engagement, as demonstrated in recent years by PepsiCo, with Frito-Lay engagement programs in snacks and creative food service partnerships.

 
breakfast food market

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Competitive Landscape

The breakfast food market is entirely focused on business to consumer where major players in the market include: Kellogg’s, General Mills, Dr. Oetker, Nestle S.A. Kraft Heinz, and Del-monte among others. Leading manufacturers in the breakfast food market are focusing on to leverage opportunities posed by emerging markets of Asia-Pacific, in order to expand their revenue base. Key players investing in physical retail promotions are experiencing diminishing returns from merchandised products since competitive retailers accept more promotions and dilute the effectiveness of any single promotion. Omnichannel strategies are expected to yield the highest return on investment. However, key brands are embarking on mergers and acquisitions as their key strategy to achieve consolidation, along with optimization of their product offerings.

Major Players

  1. Kellog's
  2. General Mills
  3. Dr. Oetker
  4. Nestle
  5. S.A. Kraft Heinz

* Complete list of players covered available in the table of contents below

breakfast food market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Cereals

      2. 5.1.2 Beverages

      3. 5.1.3 Snack Bars

      4. 5.1.4 Ready meals

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets and Supermarkets

      2. 5.2.2 Independent Retailers

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Convenience Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 France

        3. 5.3.2.3 Germany

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Egypt

        3. 5.3.5.3 United Arab Emirates

        4. 5.3.5.4 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg's

      2. 6.4.2 Del-monte

      3. 6.4.3 Nestle

      4. 6.4.4 McVitie's

      5. 6.4.5 Kraft Heinz

      6. 6.4.6 Unilever

      7. 6.4.7 Dr. Oetker

      8. 6.4.8 ITC Limited

      9. 6.4.9 Premier Foods

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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