Breakfast Food Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Breakfast Market Share Analysis & Industry Statistics and it is Segmented by Product Type (Cereals, Beverages, Snack Bars, Ready Meals, and Other Product Types), Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market sizes and values in (USD million) during the forecast period for the abovementioned segments.

Breakfast Food Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Breakfast Food Market Size

Breakfast Food Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 210.80 Billion
Market Size (2030) USD 255.00 Billion
CAGR (2025 - 2030) 3.88 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Breakfast Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Breakfast Food Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Breakfast Food Market Analysis

The Breakfast Food Market size is estimated at USD 210.80 billion in 2025, and is expected to reach USD 255.00 billion by 2030, at a CAGR of 3.88% during the forecast period (2025-2030).

Customers are actively favoring more nutritious, quick breakfast diets due to rising global health awareness. The market is expected to be driven by a rise in the number of fitness enthusiasts who seek nutritious foods, such as cereals and snack bars, daily. Due to recent health issues like obesity, diabetes, cholesterol, and high blood pressure, consumers are more inclined toward fitness activities. They require instant energy for workouts and, therefore, use snack bars as an alternative for breakfast in the morning. Market players are also providing high-energy snack bars. For instance, in September 2021, Mondelez India, a manufacturer of Cadbury chocolates and Oreo cookies, entered the 'nutritious, guilt-free' snacking segment by launching snack bars through an extension of the 'Cadbury Fuse' brand. The new range of snack bars titled "Cadbury Fuse Fit" has been placed in the mid-premium segment, primarily targeting urban consumers.

Consumers worldwide consider instant breakfast cereals to be convenient and satisfying. Breakfast cereals' flavor variants and their health-promoting properties are driving the overall market. Market players like Kellogg's, Nestle, and Marico are launching new products with additional nutrients, health benefits, and a variety of flavors, attracting young consumers as well. Due to the trend of plant-based food, consumer preference has changed, and market players are also working toward consumer needs. For instance, in October 2021, Nestle launched two new products in their plant-based series, i.e., plant-based alternatives to eggs and shrimps. The products were launched under Garden Gourmet Veggies and Garden Gourmet Vrimp in Europe.

Breakfast Food Industry Overview

The breakfast food market is highly competitive, with the presence of many regional and domestic players. It is entirely focused on business to consumers. Some of the major players in the market include The Kellogg Company, General Mills Inc., Nestle SA, and The Kraft Heinz Company. Omnichannel strategies are expected to yield the highest return on investment. However, mergers, expansions, acquisitions, partnerships, and new product developments are highlighted as strategic approaches key players use to increase their brand exposure among consumers. Major companies like Nestle and Kellogg Company have substantially invested in digital advertising to promote consumer awareness among kids and adults about the benefits of consuming foods like oats and muesli to improve their health and fitness.

Breakfast Food Market Leaders

  1. Nestle SA

  2. General Mills Inc.

  3. The Kellogg Company

  4. PepsiCo Inc.

  5. The Kraft Heinz Company

  6. *Disclaimer: Major Players sorted in no particular order
Breakfast Food Market Concentration
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Breakfast Food Market News

  • June 2022: Conagra Brands Inc. launched its extensive summer line of products to afford manufacturers inside single-serve frozen meals and collect brands with new dishes from Banquet, Marie Callender's, Wholesome Alternative, and Hungry Man. The motto of Conagra is to please consumers by serving nutritional food items such as frozen foods.
  • August 2021: Magic Spoon, known for its innovative and delicious high-protein, keto-friendly cereals, added two new flavors to its original waffles. The two new protein cereal flavors are Maple Waffle, a classic morning recipe, and Cookies & Cream, a traditional dessert.
  • August 2021: Kellogg India launched Froot Loops under its breakfast cereal range. Kellogg's Froot Loops have a delightful fruity flavor, a fruity scent, and vibrant colors. Each loop color is natural, incorporating a taste of mixed berries with citrus tones and a sweet fruity aroma. It is a multigrain cereal made from corn, wheat, and oats and is enriched with energy, protein, calcium, iron, and vitamins.

Breakfast Food Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Cereals
    • 5.1.2 Beverages
    • 5.1.3 Snack Bars
    • 5.1.4 Ready Meals
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialist Stores
    • 5.2.4 Online Retailers
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 United Kingdom
    • 5.3.2.2 France
    • 5.3.2.3 Germany
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestle SA
    • 6.3.2 General Mills Inc.
    • 6.3.3 The Kellogg Company
    • 6.3.4 PepsiCo Inc.
    • 6.3.5 The Kraft Heinz Company
    • 6.3.6 Del Monte Food Inc.
    • 6.3.7 Unilever
    • 6.3.8 ITC Limited
    • 6.3.9 Pladis Foods Limited (McVitie's)
    • 6.3.10 Dr. Oetker
    • 6.3.11 Conagra Brands
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. ABOUT US

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Breakfast Food Industry Segmentation

Breakfast is eaten primarily as the first meal of the day. Breakfast can be cereal grains like oats, muesli, wheat, and corn. As it is the first meal of the day, breakfast is expected to be highly nutritious, and it should provide energy for the whole day.

The breakfast food market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into cereals, beverages, snack bars, and ready meals. By distribution channel, the market has been segmented into hypermarkets/supermarkets, convenience stores, specialty stores, online retailers, and other distribution channels. By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Cereals
Beverages
Snack Bars
Ready Meals
Distribution Channel Hypermarkets/Supermarkets
Convenience Stores
Specialist Stores
Online Retailers
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
France
Germany
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Breakfast Food Market Research FAQs

How big is the Breakfast Food Market?

The Breakfast Food Market size is expected to reach USD 210.80 billion in 2025 and grow at a CAGR of 3.88% to reach USD 255.00 billion by 2030.

What is the current Breakfast Food Market size?

In 2025, the Breakfast Food Market size is expected to reach USD 210.80 billion.

Who are the key players in Breakfast Food Market?

Nestle SA, General Mills Inc., The Kellogg Company, PepsiCo Inc. and The Kraft Heinz Company are the major companies operating in the Breakfast Food Market.

Which is the fastest growing region in Breakfast Food Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Breakfast Food Market?

In 2025, the North America accounts for the largest market share in Breakfast Food Market.

What years does this Breakfast Food Market cover, and what was the market size in 2024?

In 2024, the Breakfast Food Market size was estimated at USD 202.62 billion. The report covers the Breakfast Food Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Breakfast Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Breakfast Food Industry Report

Statistics for the 2025 Breakfast Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Breakfast Food analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.