North America Breakfast Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

North America Breakfast Cereals Market is segmented by Category (Ready-to-Cook and Ready-to-Eat Cereals); by Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Others); and Country.

Market Snapshot

North America Breakfast Cereals Market Summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.6 %

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Market Overview

The North America breakfast cereal market is growing at a CAGR of 4.6% during the forecast period (2020 - 2025).

  • The growth of the market is primarily driven by the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation.
  • Furthermore, consumer's preference towards nutritious and healthy food on a regular basis is driving the market. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.
  • However, the market is stagnated due to the consumer's equal inclination towards traditional breakfast foods, which is, therefore, restraining the growth of the market.

Scope of the report

The breakfast cereals market in North America has been segmented by types, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals; and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and others. Also, the study provides an analysis of the breakfast cereal market in the emerging and established markets across the North American countries, including the United States, Canada, Mexico, and the Rest of North America.

By Type
Ready-to-cook Cereals
Ready-to-eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
By Country
United States
Rest of North America

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Key Market Trends

Rising Demand For Ready-to-Eat Breakfast Cereals

Ready-to-eat breakfast cereal dominates the whole market owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having a busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain-based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. In addition, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products.

North America Breakfast Cereals Market1

Convenience Stores Sales to drive the Regional Market

Supermarket/hypermarket and convenience stores retail sale constitutes a very significant share in the market but is growing at a steady rate. Organic, natural and health claim on breakfast cereals offer a potential future for baked products. Furthermore, the expansion of retail distribution channels is another factor for rising sales in rural and tier-II cities. However, increased competition from artisanal, food service offering varieties of fresh breakfast affected the packaged breakfast cereals market sale in the region.

North America Breakfast Cereals Market2

Competitive Landscape

The North American market for breakfast cereal is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market in North America include General Mills Inc., Kellogg NA Co., PepsiCo, Inc., and Bob’s Red Mill Natural Foods, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Ready-to-cook Cereals

      2. 5.1.2 Ready-to-eat Cereals

    2. 5.2 By Product Type

      1. 5.2.1 Corn-based Breakfast Cereals

      2. 5.2.2 Mixed/Blended Breakfast

      3. 5.2.3 Cereals

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Others

    4. 5.4 By Country

      1. 5.4.1 United States

      2. 5.4.2 Mexico

      3. 5.4.3 Canada

      4. 5.4.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Kellogg NA Co.

      3. 6.4.3 PepsiCo, Inc.

      4. 6.4.4 Bob’s Red Mill Natural Foods

      5. 6.4.5 Post Consumer Brands, LLC

      6. 6.4.6 Umpqua Oats

      7. 6.4.7 Nature's Path Foods

    5. *List Not Exhaustive

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Frequently Asked Questions

The North America Breakfast Cereals Market market is studied from 2016 - 2026.

The North America Breakfast Cereals Market is growing at a CAGR of 4.6% over the next 5 years.

General Mills Inc., Kellogg NA Co., PepsiCo, Inc., Bob’s Red Mill Natural Foods, Post Consumer Brands, LLC, Umpqua Oats are the major companies operating in North America Breakfast Cereals Market.

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