Flatbread Market Size & Share Analysis- Growth, Trends and Forecast (2025 - 2030)

The Flatbread Market Report is Segmented Into Product Type (Tortilla, Naan, Parathas and Chapathi, Pita, Focaccia, and Other Product Types); Distribution Channels (On Trade and Off Trade); Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa. The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Flatbread Market Size & Share Analysis- Growth, Trends and Forecast (2025 - 2030)

Flatbread Market Size

Flatbread Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 46.74 Billion
Market Size (2030) USD 64.86 Billion
CAGR (2025 - 2030) 6.77 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Flatbread Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Flatbread Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Flatbread Market Analysis

The Flatbread Market size is estimated at USD 46.74 billion in 2025, and is expected to reach USD 64.86 billion by 2030, at a CAGR of 6.77% during the forecast period (2025-2030).

Flatbreads are becoming more popular across the globe because they are easy to use and versatile in a variety of recipes, and people are living busier lives and need quick and convenient food options. Manufacturers are increasingly using flatbreads in convenience foods. According to the Statistisches Bundesamt, the production value of convenience food in Germany was EUR 5.13 billion in 2022. The demand for flatbreads is fueled by the expansion of the food service industry, which includes quick-service restaurants and street food sellers. Flatbreads are frequently used in a wide range of menu items. For instance, the number of quick service restaurant (QSR) franchise establishments in the United States was 195,507 in 2023, according to the International Franchise Association.

The rising inclination towards gluten-free products is a significant trend in the flatbread market. People with gluten sensitivity, celiac disease, or those following a gluten-free diet for other health-related reasons are the target market for gluten-free flatbreads. This trend reaches an unexplored demographic, expanding the flatbread consumer base. For instance, the share of consumption volume of gluten-free ready-to-eat meals and breads in Spain was 21.1% and 3.1%, respectively, in 2022, according to the Ministry of Agriculture, Food and Environment. Furthermore, to align with protein-focused diets, some flatbreads are enriched with protein sources like chickpea flour or quinoa. This not only enhances nutritional content but also positions flatbreads as a satisfying option for those prioritizing protein intake. In conclusion, the growing demand for convenience food coupled with health consciousness is expected to drive the market further. Moreover, the increasing prevalence of e-commerce and online retail platforms helps people to purchase a wider variety of products, including flatbreads, with greater convenience.

Flatbread Industry Overview

The global flatbread market facilitates its operation in a highly modest market owing to various global and regional players dominating the market. Some prominent players in the market include Wilmar International Limited, General Mills Inc., Gruma SAB DE CV, Tyson Foods Inc., and Grupo Bimbo, S.A.B. de CV. The major players are focusing on partnerships, product launches, and expansions to expand their product offerings and market position. For instance, in April 2023, iD Fresh Foods expanded its offline distribution network and developed a hybrid business model. The strategic move was in response to the high sales of the company’s products via online retail stores. Similarly, in June 2022, Paulig Group partnered with Lantmännen, a northern European agricultural cooperative. The organization contracted the farmers to supply 17,000 tons of wheat flour to produce 400 million Santa Maria’s tortillas.

Flatbread Market Leaders

  1. Wilmar International Limited

  2. General Mills Inc.

  3. Gruma SAB DE CV

  4. Grupo Bimbo, S.A.B. de C.V.

  5. Tyson Foods Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Flatbread Market Concentration
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Flatbread Market News

  • In October 2023, Paulig Group launched Santa Maria Tortillas, which are baked with sustainable flour. The products contain wheat flour, seasonings, and other spices. The company claims that the product is available in the Baltic and Nordic markets.
  • In August 2023, General Mill brand Old El Paso introduced a new ultra-light tortilla. The brand's most lightweight wraps to date are the new Extra Thin Tortillas, which have 96 calories per empty tortilla, 45% fewer than the large variety.
  • In January 2023, Bimbo Canada, a subsidiary of Grupo Bimbo SAB de CV, invested CAD 15 million (USD 11.2 million) to build a new tortilla production line at its baking plant in Hamilton, Ontario., according to the government of Ontario. The government of Ontario said it is providing CAD 1.5 million (USD 1.1 million) through the Advanced Manufacturing and Innovation Competitiveness program in support of the expansion, which is expected to help Bimbo meet the growing market demand for tortillas in Western Canada.

Flatbread Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Rising Proclivity Towards Convenient and Healthy Food Products
    • 4.1.2 Surge in Demand for Clean Label And Free-from Foods
  • 4.2 Market Restraints
    • 4.2.1 Rising Concern About Lifestyle Diseases
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Tortilla
    • 5.1.2 Naan, Parathas and Chapathi
    • 5.1.3 Pita
    • 5.1.4 Focaccia
    • 5.1.5 Other Product Types
  • 5.2 Distribution Channels
    • 5.2.1 On Trade
    • 5.2.2 Off Trade
    • 5.2.2.1 Supermarkets/Hypermarkets
    • 5.2.2.2 Convenience/Grocery Stores
    • 5.2.2.3 Online Retail Stores
    • 5.2.2.4 Other Distribution Channel
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Wilmar International Limited
    • 6.3.2 General Mills Inc
    • 6.3.3 Grupo Bimbo, S.A.B. de CV
    • 6.3.4 Savola Group
    • 6.3.5 Paulig Group
    • 6.3.6 Mama Grade Tortilla Factory
    • 6.3.7 Sequoia Alimentos LTDA
    • 6.3.8 True Foods
    • 6.3.9 iD Fresh Food Private Limited.
    • 6.3.10 Tyson Foods Inc.
    • 6.3.11 Gruma SAB DE CV
    • 6.3.12 Signature Flatbread LTD
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Flatbread Industry Segmentation

The flatbread products are generally unleavened, thin bread made with different types of flour. The global flatbread market is segmented into product type, distribution channels, and geography. Based on product type, the market is segmented into tortilla, naan, parathas and chapathi, pita, focaccia, and other product types. Based on distribution channels, the market is segmented into on-trade and off-trade. The ooff-trade segment is further divided into supermarkets/hypermarkets, convenience/grocery stores, online retail stores, and another distribution channel. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type Tortilla
Naan, Parathas and Chapathi
Pita
Focaccia
Other Product Types
Distribution Channels On Trade
Off Trade Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channel
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
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Flatbread Market Research FAQs

How big is the Flatbread Market?

The Flatbread Market size is expected to reach USD 46.74 billion in 2025 and grow at a CAGR of 6.77% to reach USD 64.86 billion by 2030.

What is the current Flatbread Market size?

In 2025, the Flatbread Market size is expected to reach USD 46.74 billion.

Who are the key players in Flatbread Market?

Wilmar International Limited, General Mills Inc., Gruma SAB DE CV, Grupo Bimbo, S.A.B. de C.V. and Tyson Foods Inc. are the major companies operating in the Flatbread Market.

Which is the fastest growing region in Flatbread Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Flatbread Market?

In 2025, the North America accounts for the largest market share in Flatbread Market.

What years does this Flatbread Market cover, and what was the market size in 2024?

In 2024, the Flatbread Market size was estimated at USD 43.58 billion. The report covers the Flatbread Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Flatbread Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Flatbread Industry Report

Statistics for the 2025 Flatbread market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Flatbread analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Flatbread Market Report Snapshots