Breakfast Cereal Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Cereal Industry Trends and the Market is Segmented by Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).

Breakfast Cereals Market Size

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Breakfast Cereals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.08 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Breakfast Cereals Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Breakfast Cereals Market Analysis

The breakfast cereals market is projected to register a CAGR of 5.08% during the next five years.

The growth of the market increased due to the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, consumer preference for nutritious and healthy food on a regular basis is driving the market. Moreover, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.

The growth of the breakfast cereal market can be positively attributed to factors such as the resurgence of the hot cereal sector and increasing demand for premium products. The hot cereal sector is made up of products that are heated before eating, with the prime example being porridge. The demand for hot cereals is likely to continue on an upward trajectory over the next five years.

Breakfast Cereals Market Trends

This section covers the major market trends shaping the Breakfast Cereals Market according to our research experts:

Increasing Demand for Healthy and Nutritious Food

Consumers are becoming more health conscious with time, and this increases the demand for nutritious food. Consumers believe in adding high fiber and protein to their regular diet to maintain health and build immunity. Companies like Kellogg, Nestle SA, and General Mills have a variety of nutritious cereals in various flavors and types. In 2021, General Mills launched a series of instant oatmeal cereals, owing to the high nutrition requirement of consumers. There was an increasing demand for nutritious cereals during the pandemic, and it has continued to grow post-pandemic. The demand for immunity-boosting cereal rose, and companies started innovating new products according to the changing customer demands.

With the rise in urbanization, the growing middle-class population, the increase in the number of working women, and the rise in disposable income, the developed and developing regions across the globe are witnessing a rising demand for breakfast cereals. They are more convenient, unlike complex traditional home-made items, which take much longer to prepare. According to USDA, there was a 60% increase in the sales of breakfast cereals in India. Furthermore, according to the APEDA, in 2021, the United States, Canada, and the United Kingdom witnessed growth in sales of breakfast cereals. These regions collectively represented 54% of world breakfast cereal consumption despite having only 6% of the global population. Hence, the increase in demand for healthy and nutritious food is driving the breakfast cereal market across the globe.

Breakfast Cereal Market: Sales Volume of Breakfast Cereal, in Thousand Tons, India, 2017-2021

Asia-Pacific is the Fastest Growing Region

In the Asia-Pacific region, China dominates the market, holding the largest market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption patterns and inclination toward healthier products. Also, the increased adoption of the western lifestyle is one of the driving factors of the market sales. The recent trends indicate the growth in the breakfast cereal segment. In Asian countries like Japan, cereal options were limited to basic cornflakes and comparable items. But every year, companies keep launching a greater variety of sweet and flavored breakfast cereals in Japan. 

Frosted flakes are very popular in Japan. It contains less sugar, unlike the frosted flakes sold in other countries like the United States. This reflects the health-conscious nature of the Japanese people, and companies are trying to attract a more Japanese consumer base by making breakfast cereals healthy. Product development is one of the most adopted strategies in the Asia-Pacific breakfast cereal market. For instance, in 2021, Kellogg India introduced Froot Loops to its breakfast cereal range to get the benefit of increased in-home consumption of packaged products, owing to the post-covid surge in the market. Product development of low-carb, high-fiber, multigrain, and fortified breakfast cereals that appeal to health-conscious consumers triggered the market's growth.

Breakfast Cereals Market: Market Size (%), By Geography, Global, 2021

Breakfast Cereals Industry Overview

The breakfast cereals market is competitive in nature, with a large number of domestic and global players competing for market share. Some of the major key players in the market include Kellogg Company, General Mills Inc., Nestle SA, Post Holdings Inc., and Campbell Soup Company. The key market players are significantly investing in research and development activities in the breakfast cereals market to introduce new and innovative variants to meet the emerging consumer demand for healthy and clean labeled foods products. The market also sees collaborations between companies to strategize unique marketing campaigns.

Breakfast Cereals Market Leaders

  1. General Mills Inc.

  2. Nestle SA

  3. The Kellogg Company

  4. The Campbell Soup Company (Freedom Foods)

  5. Post Holdings Inc.

*Disclaimer: Major Players sorted in no particular order

Breakfast Cereals Market Concentration
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Breakfast Cereals Market News

  • February 2022: Nestle SA launched and expanded its UK offerings with the introduction of Shreddies The Honey One, which contains whole grain as the main ingredient.
  • February 2022: Post Holdings declared the launch of its latest product in breakfast cereals, 'Incredi-Bowl,' a keto-friendly breakfast cereal in three different varieties such as frosted flakes, chocolate crunch, and honey nut hoops.
  • January 2022: With the "Go Bananas for Breakfast!" campaign, Chiquita bananas, General Mills Big G cereals, and Yoplait yogurt announced their partnership in an effort to boost sales of their respective breakfast cereals.

Breakfast Cereals Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Ready-to-cook Cereals

      2. 5.1.2 Ready-to-eat Cereals

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailers

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Campbell Soup Company (Freedom Foods)

      2. 6.3.2 General Mills Inc

      3. 6.3.3 The Oetker Group

      4. 6.3.4 Bob's Red Mill Natural Foods

      5. 6.3.5 Back to Nature's Food Company LLC

      6. 6.3.6 Calbee Inc,

      7. 6.3.7 B & G Foods Inc.

      8. 6.3.8 The Kellogg Company

      9. 6.3.9 Post Holdings, Inc.

      10. 6.3.10 Nestle SA

    4. *List Not Exhaustive

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Breakfast Cereals Industry Segmentation

Breakfast cereals are made from processed grains that are often eaten with the first meal of the day. It is primarily consumed as a breakfast, mostly in western societies. 

The global breakfast cereal market is segmented by type, distribution channel, and geography. Based on type, the market is divided into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

Ready-to-cook Cereals
Ready-to-eat Cereals
Distribution Channel
Convenience Stores
Online Retailers
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Breakfast Cereals Market Research FAQs

The Breakfast Cereals Market is projected to register a CAGR of 5.08% during the forecast period (2024-2029)

General Mills Inc., Nestle SA, The Kellogg Company, The Campbell Soup Company (Freedom Foods) and Post Holdings Inc. are the major companies operating in the Breakfast Cereals Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Breakfast Cereals Market.

The report covers the Breakfast Cereals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Breakfast Cereals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The key sustainability considerations for companies in the Breakfast Cereals Market are a) Reducing packaging waste b) Minimizing environmental impact throughout the supply chain

Breakfast Cereal Industry Report

The breakfast cereal industry is on the brink of significant expansion, anticipated to see its market value double in the coming decade. This surge is attributed to a growing emphasis on healthy breakfast choices, innovations in food technology, and a shift towards convenient eating habits, particularly among the young, fast-paced demographic. Ready-to-eat cereals continue to lead due to ease of use, while hot cereals gain popularity in Asia's burgeoning economies, signaling a shift towards warmer, nutritious meals. There's also a noticeable trend towards organic and natural offerings, meeting the consumer's demand for health and sustainability. With North America at the forefront in market share, Asia-Pacific is rapidly catching up, showcasing a fusion of traditional and western dietary habits. Amidst this, online retail emerges as a promising distribution channel alongside supermarkets and hypermarkets. For in-depth insights, Mordor Intelligence™ provides a detailed forecast and analysis in the Breakfast Cereal industry, revealing trends, market share, and growth opportunities. Get a sample of this industry analysis as a free report PDF download.

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Breakfast Cereal Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)