Breakfast Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Breakfast Cereals Market is segmented by Type (Hot Cereals and Ready-to-eat Cereals), By Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Others), and Geography.

Market Snapshot

breakfast-cereals-market_Market Summary
Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


0 %


Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Global breakfast cereal market is growing at a CAGR of 4.8% during the forecast period (2019-2024).

  • The growth of the market is mainly witnessed due to the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenience solution to readily accessible food that optimize the ease of consumption without further preparation. Also, consumers preference towards nutritious and healthy food on regular basis is driving the market. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of breakfast cereals market.
  • Geographically, the North America market, led by the United States, holds the majority of the global breakfast cereal market demand, followed by Europe. Asia-Pacific is predicted to grow at an accelerating rate over the forecast period due to increased preference of China and India for hot cereals containing rice or wheat as major ingredients.
  • However, the market is stagnated due to the consumers equal inclination towards traditional breakfast foods, which is therefor restraining the growth of the market.

Scope of the Report

The global breakfast cereal market has been segmented by types, which includes ready-to-cook breakfast cereals and ready-to-eat breakfast cereals. By distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, online retailers, and others, and by geography which includes North America, Europe, Asia-Pacific, South America and Middle East and Africa.

By Type
Hot Cereals
Ready-to-eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast Cereals
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retailers
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Increasing demand for ready-to-eat breakfast cereals

Ready-to eat breakfast cereals dominate the whole market owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. For instance, in 2015, Back to the Roots launched Organic Stoneground Flakes and Pacific Foods, US condiments and soup maker launched its first breakfast offering with organic steel cut oatmeal. Also, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products. For instance, Quinoa Crack offers a quinoa-based gluten free, super snacking solution.

Trend 1

To understand key trends, Download Sample Report

Asia-Pacific is the fastest growing region

In Asia-Pacific region, China dominates the market contributing the maximum market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption pattern and inclination towards healthier products. Also, increased adoption of western lifestyle has paired the driving factors of the market sales. Product development of low carb, high fiber, multigrain and fortified Breakfast Cereals that appeal to health-conscious consumers have triggered the market growth. For instance, in January 2015, thinkThin® launched Protein & Fiber Hot Oatmeal and in November 2018, Kellogs launched new cereal “HI! Happy Inside” that consists of fibers, prebiotics and probiotics and is specially designed to support the digestive wellness. Expanding retail distribution channel is another factor expanding sales in rural and relatively small cities.

Trend 2

To understand geography trends, Download Sample Report

Competitive Landscape

The breakfast cereals market is competitive in nature having large number of domestic and multinational player competing for market share. Some of the major key players in the market includes Attune Foods, General Mills, Dr. Oetker, Bob's Red Mill Natural Foods, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Hot Cereals

      2. 5.1.2 Ready-to-eat Cereals

    2. 5.2 By Product Type

      1. 5.2.1 Corn-based Breakfast Cereals

      2. 5.2.2 Mixed/Blended Breakfast Cereals

      3. 5.2.3 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Attune Foods

      2. 6.4.2 General Mills

      3. 6.4.3 Dr. Oetker

      4. 6.4.4 Bob's Red Mill Natural Foods

      5. 6.4.5 Back to Nature's Food Company, LLC

      6. 6.4.6 Carman's Fine Foods

      7. 6.4.7 Food for Life Baking Co. Inc.

      8. 6.4.8 Freedom Foods Group

      9. 6.4.9 Post Foods

      10. 6.4.10 Kellogg Company

      11. 6.4.11 Migros

      12. 6.4.12 Nestle S.A.

      13. 6.4.13 PepsiCo

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Breakfast Cereals Market market is studied from 2016 - 2026.

The Breakfast Cereals Market is growing at a CAGR of 0% over the next 5 years.

The Breakfast Cereals Market is valued at 4.8% in 2026.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2018.

  • General Mills Inc.
  • Kellogg Company
  • PepsiCo, Inc.
  • Attune Foods
  • Marico Limited

Are the major companies operating in Breakfast Cereals Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!