Breakfast Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The Global breakfast cereal market is growing at a CAGR of 4.8% during the forecast period (2019-2024).

• The growth of the market is mainly witnessed due to the changing food habits and influence of western culture on dietary patterns of consumers, as it provides a convenience solution to readily accessible food that optimize the ease of consumption without further preparation. Also, consumers preference towards nutritious and healthy food on regular basis is driving the market. Also, the robust growth of convenience stores that promotes brand visibility is driving the growth of breakfast cereals market.
• Geographically, the North America market, led by the United States, holds the majority of the global breakfast cereal market demand, followed by Europe. Asia-Pacific is predicted to grow at an accelerating rate over the forecast period due to increased preference of China and India for hot cereals containing rice or wheat as major ingredients.
• However, the market is stagnated due to the consumers equal inclination towards traditional breakfast foods, which is therefor restraining the growth of the market.

Scope of the Report

The global breakfast cereal market has been segmented by types, which includes ready-to-cook breakfast cereals and ready-to-eat breakfast cereals. By distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, online retailers, and others, and by geography which includes North America, Europe, Asia-Pacific, South America and Middle East and Africa.

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Key Market Trends

Increasing demand for ready-to-eat breakfast cereals

Ready-to eat breakfast cereals dominate the whole market owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. For instance, in 2015, Back to the Roots launched Organic Stoneground Flakes and Pacific Foods, US condiments and soup maker launched its first breakfast offering with organic steel cut oatmeal. Also, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products. For instance, Quinoa Crack offers a quinoa-based gluten free, super snacking solution.

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