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Global Breakfast Cereals Market is segmented by Type (Hot Cereals and Ready-to-eat Cereals), By Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, Online Retailers, and Others), and Geography.
Study Period:
2016 - 2026
Base Year:
2018
Fastest Growing Market:
Asia Pacific
Largest Market:
North America
The Global breakfast cereal market is growing at a CAGR of 4.8% during the forecast period (2019-2024).
The global breakfast cereal market has been segmented by types, which includes ready-to-cook breakfast cereals and ready-to-eat breakfast cereals. By distribution channel, the market is segmented into supermarket/hypermarket, convenience stores, online retailers, and others, and by geography which includes North America, Europe, Asia-Pacific, South America and Middle East and Africa.
By Type | |
Hot Cereals | |
Ready-to-eat Cereals |
By Product Type | |
Corn-based Breakfast Cereals | |
Mixed/Blended Breakfast Cereals | |
Others |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores | |
Specialist Stores | |
Online Retailers | |
Others |
Geography | |||||||||
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Ready-to eat breakfast cereals dominate the whole market owing to the convenience solution it offers to the consumers. The market is mostly driven by the consumers having busy lifestyle as these are the processed grain formulations suitable for consumption without further cooking. Whole grain based ready-to-eat cereals are leading the market owing to the value-addition in terms of micronutrients in these products. Also, the leading companies are trying to blend organic and healthy ingredients in order to boost the sales of breakfast cereals. For instance, in 2015, Back to the Roots launched Organic Stoneground Flakes and Pacific Foods, US condiments and soup maker launched its first breakfast offering with organic steel cut oatmeal. Also, the manufacturers are also utilizing traditionally grown cereal grains such as quinoa to create innovation in breakfast cereal products. For instance, Quinoa Crack offers a quinoa-based gluten free, super snacking solution.
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In Asia-Pacific region, China dominates the market contributing the maximum market share, followed by Japan and Australia. This is due to the change in breakfast cereals consumption pattern and inclination towards healthier products. Also, increased adoption of western lifestyle has paired the driving factors of the market sales. Product development of low carb, high fiber, multigrain and fortified Breakfast Cereals that appeal to health-conscious consumers have triggered the market growth. For instance, in January 2015, thinkThin® launched Protein & Fiber Hot Oatmeal and in November 2018, Kellogs launched new cereal “HI! Happy Inside” that consists of fibers, prebiotics and probiotics and is specially designed to support the digestive wellness. Expanding retail distribution channel is another factor expanding sales in rural and relatively small cities.
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The breakfast cereals market is competitive in nature having large number of domestic and multinational player competing for market share. Some of the major key players in the market includes Attune Foods, General Mills, Dr. Oetker, Bob's Red Mill Natural Foods, among others.
1. INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Hot Cereals
5.1.2 Ready-to-eat Cereals
5.2 By Product Type
5.2.1 Corn-based Breakfast Cereals
5.2.2 Mixed/Blended Breakfast Cereals
5.2.3 Others
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Specialist Stores
5.3.4 Online Retailers
5.3.5 Others
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Mexico
5.4.1.4 Rest of North America
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Spain
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 South Africa
5.4.5.2 Saudi Arabia
5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Attune Foods
6.4.2 General Mills
6.4.3 Dr. Oetker
6.4.4 Bob's Red Mill Natural Foods
6.4.5 Back to Nature's Food Company, LLC
6.4.6 Carman's Fine Foods
6.4.7 Food for Life Baking Co. Inc.
6.4.8 Freedom Foods Group
6.4.9 Post Foods
6.4.10 Kellogg Company
6.4.11 Migros
6.4.12 Nestle S.A.
6.4.13 PepsiCo
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability