Breakfast Cereals Market - Growth, Trends, and Forecasts (2023 - 2028)

Breakfast Cereals Market Analysis

The breakfast cereals market is projected to register a CAGR of 5.08% during the next five years.

The growth of the market increased due to the changing food habits and the influence of western culture on the dietary patterns of consumers, as it provides a convenient solution to readily accessible food that optimizes the ease of consumption without further preparation. Also, consumer preference for nutritious and healthy food on a regular basis is driving the market. Moreover, the robust growth of convenience stores that promotes brand visibility is driving the growth of the breakfast cereals market.

The growth of the breakfast cereal market can be positively attributed to factors such as the resurgence of the hot cereal sector and increasing demand for premium products. The hot cereal sector is made up of products that are heated before eating, with the prime example being porridge. The demand for hot cereals is likely to continue on an upward trajectory over the next five years.

Breakfast Cereals Industry Segments

Breakfast cereals are made from processed grains that are often eaten with the first meal of the day. It is primarily consumed as a breakfast, mostly in western societies. 

The global breakfast cereal market is segmented by type, distribution channel, and geography. Based on type, the market is divided into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value in USD million.

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Breakfast Cereals Market Trends

This section covers the major market trends shaping the Breakfast Cereals Market according to our research experts:

Increasing Demand for Healthy and Nutritious Food

Consumers are becoming more health conscious with time, and this increases the demand for nutritious food. Consumers believe in adding high fiber and protein to their regular diet to maintain health and build immunity. Companies like Kellogg, Nestle SA, and General Mills have a variety of nutritious cereals in various flavors and types. In 2021, General Mills launched a series of instant oatmeal cereals, owing to the high nutrition requirement of consumers. There was an increasing demand for nutritious cereals during the pandemic, and it has continued to grow post-pandemic. The demand for immunity-boosting cereal rose, and companies started innovating new products according to the changing customer demands.

With the rise in urbanization, the growing middle-class population, the increase in the number of working women, and the rise in disposable income, the developed and developing regions across the globe are witnessing a rising demand for breakfast cereals. They are more convenient, unlike complex traditional home-made items, which take much longer to prepare. According to USDA, there was a 60% increase in the sales of breakfast cereals in India. Furthermore, according to the APEDA, in 2021, the United States, Canada, and the United Kingdom witnessed growth in sales of breakfast cereals. These regions collectively represented 54% of world breakfast cereal consumption despite having only 6% of the global population. Hence, the increase in demand for healthy and nutritious food is driving the breakfast cereal market across the globe.

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