Brazil Probiotics Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Brazil Probiotics Market is segmented by Type (Probiotic Food, Probiotic Drinks, Dietary Supplements, and Animal Feed) and Distribution Channel (Supermarket/Hypermarket, Pharmacies and Drug Stores, Convenience Stores, Online Channels, and Other Distribution Channels)

Market Snapshot

brazil probiotics market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 11 %

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Market Overview

The Brazilian probiotics market is projected to register a CAGR of 11% during the forecast period.

  • The market has witnessed significant growth, owing to the increasing demand for health and wellness products, coupled with a rise in awareness among consumers for functional beverages.
  • Furthermore, probiotics in the country are majorly available in dairy products, particularly yogurt. Moreover, probiotics have been incorporated into the formulation of various food products, such as bakery, snack bars, and baby foods.
  • In Brazil, digestion is one of the major health benefits preferred by consumers who are looking for and buying dietary supplements. In addition, brands are focusing on attracting consumers and positioning their products with benefits and claims of digestion, clearly on their labeling

Scope of the report

The Brazilian probiotics market is segmented by type into probiotic food, probiotic drinks, dietary supplements, and animal feed. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drug stores, convenience stores, online channel, and other distribution channels.

By Type
Probiotic Food
Probiotic Drinks
Dietary Supplements
Animal Feed
By Distribution Channel
Pharmacies and Drug Stores
Convenience Stores
Online Retailers
Other Distribution Channels

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Key Market Trends

Increased Demand For Probiotic Yogurt

Probiotics are linked to a host of health benefits, from improving skin to weight loss. In addition, yogurt is the first food that comes to consumers' minds as a food product super-rich in probiotics. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers are producing a quality product to supply additional benefits to the consumers. Additionally, the Brazilian health regulatory agency, ANVISA does not allow manufacturers to produce claims on the packaging saying ‘certain dietary supplement is good for digestive system’ unless the claim has been scientifically proven. Owing to this, ingredient manufacturers are focusing on developing products with various health benefits and on receiving approvals that support food manufacturers in the country

Brazil Probiotics Market1

Supermarket/Hypermarket Holds Greatest Share in the Sales of Probiotics

Supermarket and hypermarkets are constantly expanding their product offerings, resulting in fierce competition to differentiate these products on their shelves. As a result, the manufacturers are trying to reposition their products as a premium in-store product, catering to special consumer needs, targeting a specific group of consumers. Supermarket aisles are blooming with foods and beverages with labels declaring ‘probiotics’ on them for consumer demand for favorable bacteria, as they link good digestive and immune health to probiotics. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars in the supermarkets, have intensified the sales of the market studied.

Brazil Probiotics Market2

Competitive Landscape

The Brazilian probiotics market is consolidated, owing to the presence of major players holding the maximum market share. Companies are giving emphasis on new product development, expansion, mergers and acquisitions, and partnerships to attract the attention of consumers. The major players in the market are General Mills, Danone, BioGaia and Lallemand Inc., among others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Probiotic Food

      2. 5.1.2 Probiotic Drinks

      3. 5.1.3 Dietary Supplements

      4. 5.1.4 Animal Feed

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies and Drug Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Lallemand Inc.

      2. 6.3.2 BioGaia

      3. 6.3.3 General Mills

      4. 6.3.4 Danone

      5. 6.3.5 Bio-K Plus International Inc.

      6. 6.3.6 NextFoods

      7. 6.3.7 BACTICURE

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Brazil Probiotics Market market is studied from 2016 - 2026.

The Brazil Probiotics Market is growing at a CAGR of 11% over the next 5 years.

Lallemand Inc., BioGaia, General Mills, Danone, Bio-K Plus International Inc. are the major companies operating in Brazil Probiotics Market.

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