Brazil Probiotics Industry Overview

Study Period: | 2018 - 2028 |
CAGR: | 11 % |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
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Brazil Probiotics Market Analysis
The Brazilian probiotics market is projected to register a CAGR of 11% during the forecast period.
- The market has witnessed significant growth, owing to the increasing demand for health and wellness products, coupled with a rise in awareness among consumers for functional beverages.
- Furthermore, probiotics in the country are majorly available in dairy products, particularly yogurt. Moreover, probiotics have been incorporated into the formulation of various food products, such as bakery, snack bars, and baby foods.
- In Brazil, digestion is one of the major health benefits preferred by consumers who are looking for and buying dietary supplements. In addition, brands are focusing on attracting consumers and positioning their products with benefits and claims of digestion, clearly on their labeling
Brazil Probiotics Industry Segments
The Brazilian probiotics market is segmented by type into probiotic food, probiotic drinks, dietary supplements, and animal feed. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies and drug stores, convenience stores, online channel, and other distribution channels.
By Type | |
Probiotic Food | |
Probiotic Drinks | |
Dietary Supplements | |
Animal Feed |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Pharmacies and Drug Stores | |
Convenience Stores | |
Online Retailers | |
Other Distribution Channels |
Brazil Probiotics Market Trends
This section covers the major market trends shaping the Brazil Probiotics Market according to our research experts:
Increased Demand For Probiotic Yogurt
Probiotics are linked to a host of health benefits, from improving skin to weight loss. In addition, yogurt is the first food that comes to consumers' minds as a food product super-rich in probiotics. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers are producing a quality product to supply additional benefits to the consumers. Additionally, the Brazilian health regulatory agency, ANVISA does not allow manufacturers to produce claims on the packaging saying ‘certain dietary supplement is good for digestive system’ unless the claim has been scientifically proven. Owing to this, ingredient manufacturers are focusing on developing products with various health benefits and on receiving approvals that support food manufacturers in the country

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Supermarket/Hypermarket Holds Greatest Share in the Sales of Probiotics
Supermarket and hypermarkets are constantly expanding their product offerings, resulting in fierce competition to differentiate these products on their shelves. As a result, the manufacturers are trying to reposition their products as a premium in-store product, catering to special consumer needs, targeting a specific group of consumers. Supermarket aisles are blooming with foods and beverages with labels declaring ‘probiotics’ on them for consumer demand for favorable bacteria, as they link good digestive and immune health to probiotics. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars in the supermarkets, have intensified the sales of the market studied.

Brazil Probiotics Market Competitor Analysis
The Brazilian probiotics market is consolidated, owing to the presence of major players holding the maximum market share. Companies are giving emphasis on new product development, expansion, mergers and acquisitions, and partnerships to attract the attention of consumers. The major players in the market are General Mills, Danone, BioGaia and Lallemand Inc., among others.
Brazil Probiotics Market Top Players
Lallemand Inc.
BioGaia
General Mills
Danone
Bio-K Plus International Inc.
*Disclaimer: Major Players sorted in no particular order

Brazil Probiotics Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Assumptions and Market Definition
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Type
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5.1.1 Probiotic Food
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5.1.2 Probiotic Drinks
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5.1.3 Dietary Supplements
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5.1.4 Animal Feed
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5.2 By Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Pharmacies and Drug Stores
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5.2.3 Convenience Stores
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5.2.4 Online Retailers
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5.2.5 Other Distribution Channels
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6. COMPETITIVE LANDSCAPE
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6.1 Most Adopted Strategies
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6.2 Market Share Analysis
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6.3 Company Profiles
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6.3.1 Lallemand Inc.
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6.3.2 BioGaia
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6.3.3 General Mills
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6.3.4 Danone
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6.3.5 Bio-K Plus International Inc.
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6.3.6 NextFoods
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6.3.7 BACTICURE
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*List Not Exhaustive -
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Brazil Probiotics Market Research FAQs
What is the study period of this market?
The Brazil Probiotics Market is studied from 2018 - 2028.
What is the growth rate of Brazil Probiotics Market?
The Brazil Probiotics Market is growing at a CAGR of 11% over the next 5 years.
Who are the key players in Brazil Probiotics Market?
Lallemand Inc., BioGaia, General Mills, Danone, Bio-K Plus International Inc. are the major companies operating in Brazil Probiotics Market.
Brazil Probiotics Industry Reports
In-depth industry statistics and market share insights of the Brazil Probiotics sector for 2020, 2021, and 2022. The Brazil Probiotics research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Brazil Probiotics report PDF.