Market Trends of Brazil Probiotics Industry
This section covers the major market trends shaping the Brazil Probiotics Market according to our research experts:
Increased Demand For Probiotic Yogurt
Probiotics are linked to a host of health benefits, from improving skin to weight loss. In addition, yogurt is the first food that comes to consumers' minds as a food product super-rich in probiotics. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers are producing a quality product to supply additional benefits to the consumers. Additionally, the Brazilian health regulatory agency, ANVISA does not allow manufacturers to produce claims on the packaging saying 'certain dietary supplement is good for digestive system' unless the claim has been scientifically proven. Owing to this, ingredient manufacturers are focusing on developing products with various health benefits and on receiving approvals that support food manufacturers in the country
Supermarket/Hypermarket Holds Greatest Share in the Sales of Probiotics
Supermarket and hypermarkets are constantly expanding their product offerings, resulting in fierce competition to differentiate these products on their shelves. As a result, the manufacturers are trying to reposition their products as a premium in-store product, catering to special consumer needs, targeting a specific group of consumers. Supermarket aisles are blooming with foods and beverages with labels declaring 'probiotics' on them for consumer demand for favorable bacteria, as they link good digestive and immune health to probiotics. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars in the supermarkets, have intensified the sales of the market studied.
