Brazil Floor Covering Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Brazil Floor Covering Market is segmented by Material (Carpet and Area Rugs, Non-Resilient Flooring, and Resilient Flooring), by End-User (Residential Replacement, Commercial and Builder) and by Distribution Channel (Contractors, Specialty Stores, Home centers and Others).

Market Snapshot

Brazil Floor Covering Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 10.5 %

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Market Overview

Brazil is the largest market for the Latin American region for the floor covering and ceramic tiles production. The Brazilian industry for coatings comes from the times of the brick and block factories. The industry expanded with the manufacture of floors and tiles, and new companies appeared on the market bringing more options to the consumer and improving the area of ​​coatings and renovations. Brazil is considered a leader in the floor covering industry, marked by the country’s total production and consumption of floor covering. It is one of the largest producers and consumers of the ceramic tiles and leader in the Latin America region. The market for floor covering in Brazil is rapidly changing and occupying a leading position in the international markets with projections of the ceramic sector to grow over 800 million square meters.

Scope of the Report

A complete background analysis of the Brazil floor covering market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

Carpet and Area Rugs
Non Resilient Flooring
Wood Flooring
Ceramic Flooring
Laminate Flooring
Stone Flooring
Resilient Flooring
Vinyl sheet and Floor Tile
Other Resilient Flooring
Distribution Channel
Specialty Stores
Home Centers
Residential Replacement

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Key Market Trends

Growing Population is Driving the Market

Brazil's floor covering market is expected to benefit from a large population of consumers seeking high-quality products. Growth in population coupled with a rise in the number of nuclear families is expected to drive the demand from the floor covering the market over the forecast period. Growing urbanization and expanding the urban population combined with an increase in industrialization and consumer’s disposable incomes have led to the healthy growth of the market. Furthermore, rising demand for floor coverings in the country due to an increasing population has been necessitating the need for up-gradation of living standards to higher capacities. This is expected to drive the demand for flooring products, which in turn, will drive the flooring market in near future.

Brazil Floor Covering Market 1

Non-Resilient Flooring Segment

Non-resilient flooring is a hard surface flooring consisting of inflexible, organic, and hard surface flooring materials including ceramic tile, porcelain tile, and natural stone. Over the forecast period, excellent water resistance and durability offered by these products are expected to boost their demand in both commercial and residential buildings. Rising residential and commercial construction activities are expected to propel the demand for non-resilient products such as ceramic tiles and stone flooring over the projected period. Continuous development for manufacturing versatile and innovative flooring products on account of enhancements in digital printing technologies is expected to show a positive influence on overall industry growth. 

Brazil Floor Covering Market 2

Competitive Landscape

The report covers major international players operating in the Brazil floor covering market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 Type

      1. 5.1.1 Carpet and Area Rugs

      2. 5.1.2 Non Resilient Flooring

        1. Wood Flooring

        2. Ceramic Flooring

        3. Laminate Flooring

        4. Stone Flooring

      3. 5.1.3 Resilient Flooring

        1. Vinyl sheet and Floor Tile

        2. Other Resilient Flooring

    2. 5.2 Distribution Channel

      1. 5.2.1 Contractors

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Home Centers

      4. 5.2.4 Others

    3. 5.3 End-User

      1. 5.3.1 Residential Replacement

      2. 5.3.2 Commercial

      3. 5.3.3 Builder


    1. 6.1 Market Competition Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Ceramica Almeida

      2. 6.2.2 Portobello SA

      3. 6.2.3 Castelatto

      4. 6.2.4 Leroy Merlin Cia Brasileira de Bricolagem

      5. 6.2.5 Madipe Madeiras Ltda.

      6. 6.2.6 Ceramica Aurora S.A.

      7. 6.2.7 Grupo Embramaco

      8. 6.2.8 Decortiles

      9. 6.2.9 Duratex

      10. 6.2.10 Giardino

    3. *List Not Exhaustive

  8. 8. APPENDIX


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Frequently Asked Questions

The Brazil Floor Covering Market market is studied from 2016 - 2026.

The Brazil Floor Covering Market is growing at a CAGR of 10.5% over the next 5 years.

Ceramica Almeida, Portobello SA, Castelatto, Madipe Madeiras Ltda., Grupo Embramaco are the major companies operating in Brazil Floor Covering Market.

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