Floor Covering Market Analysis by Mordor Intelligence
The floor covering market size reached USD 101.28 billion in 2025 and is forecast to attain USD 129.96 billion by 2030 while advancing at a 5.11% CAGR over the period, underscoring steady expansion despite cyclical construction slowdowns and raw-material cost volatility. Robust residential renovation in North America, megaproject activity in Asia-Pacific, and recovery in hospitality construction across the Middle East collectively anchor demand for premium, long-life surfaces. Technological breakthroughs such as rigid-core waterproof planks and PVC-free resilient options broaden application versatility, allowing suppliers to address both moisture-prone basements and high-traffic commercial corridors without major design compromises. Manufacturers are increasingly localizing production in the United States to sidestep tariff exposure, compress lead times, and meet stringent VOC emission rules, a strategy that also bolsters supply-chain resilience against global shipping disruptions. E-commerce is reshaping purchasing journeys by merging augmented-reality visualization tools with direct-to-consumer logistics, which is motivating home-center chains to integrate virtual design consultations and click-and-collect fulfillment. Competitive differentiation is shifting toward environmental credentials, with recycled-content formulations and take-back recycling programs becoming decisive in corporate procurement specifications that now routinely reference LEED, BREEAM, and WELL benchmarks.
Key Report Takeaways
- By product category, resilient flooring led with 32.26% of floor covering market share in 2024, while stone plastic composite posted the quickest expansion at an 11.62% CAGR to 2030.
- By end user, residential applications accounted for 56.38% of floor covering market share in 2024, whereas commercial installations are poised to accelerate at 7.98% through 2030.
- By distribution channel, home centers controlled 42.24% of floor covering market share in 2024 and online stores are projected to advance at 15.88% annually over the forecast horizon.
- By geography, Asia-Pacific captured 37.39% of floor covering market share in 2024 and the Middle East & Africa region is projected to climb at an 8.20% CAGR through 2030.
Global Floor Covering Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rapid urbanisation & booming renovation activities | 1.8% | Global, with early gains in APAC urban centers, North America retrofit markets | Medium term (2-4 years) |
| Shift from soft to hard-surface flooring (LVT, SPC, wood-look) | 1.5% | North America & EU, spill-over to APAC core markets | Short term (≤ 2 years) |
| Construction boom in APAC & MEA markets | 1.2% | APAC core, MEA expansion zones, particularly Saudi Arabia, UAE, India | Long term (≥ 4 years) |
| Product innovations in rigid-core & waterproof technologies | 0.9% | Global, with concentration in North America, Western Europe | Medium term (2-4 years) |
| On-shoring of LVT production in the U.S. (tariff mitigation) | 0.6% | National, with manufacturing hubs in Georgia, Tennessee, Pennsylvania | Short term (≤ 2 years) |
| Demand for antimicrobial-treated floors in healthcare & education | 0.4% | Global, with regulatory influence from CDC, WHO guidelines | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Rapid Urbanization & Booming Renovation Activities
Urban populations in India alone are expected to top 500 million by 2025, and that structural shift, combined with aging housing stock across North America, keeps retrofit spending elevated even while mortgage rates temper new-build volumes. Existing-home resale cycles correlate strongly with flooring upgrades because owners typically replace outdated carpet or chipped tiles when preparing a property for listing. Commercial landlords are similarly retrofitting workplaces to support hybrid office strategies, which requires surfaces that tolerate frequent reconfiguration of partitions and furniture glides without losing finish integrity. Municipal incentives tied to energy-efficient retrofits often bundle floor replacement grants with broader envelope‐upgrade programs, stimulating adoption of low-VOC adhesives and recycled underlayment. In emerging Asia-Pacific cities, public housing modernization is accelerating as provincial authorities push minimum living-standard codes that mandate non-slip, easy-clean floor materials in high-rise dwellings. These simultaneous dynamics ensure a consistent baseline demand that cushions the floor covering market against cyclical dips in new construction. Suppliers that package pattern-rich visuals and rapid-install systems are best positioned to capture volume across both owner-occupied and rental properties, where minimal downtime is critical.
Shift from Soft to Hard-Surface Flooring
Consumer attitudes have swung decisively toward surfaces that combine waterproof integrity, scratch resistance, and quick sanitation, propelling rigid luxury vinyl tile to the top of specification lists for busy households with pets and children[1]Floor Daily, “LVT Report 2024,” floordaily.net.. The move reflects lifestyle shifts such as rising dog ownership and open-concept interiors where spills travel unimpeded across rooms. Stone plastic composite boards emulate oak, hickory, or polished concrete yet remain dimensionally stable under temperature swings, which widens their suitability for sunrooms and semi-conditioned basements. Carpet manufacturers are repositioning toward niche use-cases like premium broadloom for high-end hospitality suites where plush comfort and acoustic dampening outweigh maintenance concerns. Retail buyers now benchmark product durability through independent indentation and stain-resistance tests, elevating the status of certifications such as FloorScore and GREENGUARD in final selection. As the hard-surface share widens, accessory markets for sound-absorbing underlayment and flexible transition strips experience adjacent growth spurts. Installers report quicker project turnover because floating-click systems eliminate the need for adhesives, a benefit that partially offsets skilled-labor shortages. Over the coming three years, incremental aesthetic gains from digital-ink printing are expected to satisfy décor cycles, further cementing the appeal of low-maintenance rigid formats.
Construction Boom in Asia-Pacific & MEA Markets
Government-backed infrastructure pipelines exceeding USD 950 billion in Saudi Arabia alone are catalyzing demand for high-traffic flooring that meets stringent hospitality fire-rating codes[2]JLL, “KSA Construction Market Intelligence Q1 2024,” jll-mena.com.. India’s construction output is forecast to grow 8–10% in FY 2026, supported by urban-housing subsidies and private‐sector warehousing investments that require durable slab toppings and anti-static surfaces. Vietnam continues to allocate a USD 30 billion national budget to transport corridors and industrial parks, spurring imports of ceramic porcelain slabs for public concourses. Hotel pipelines across the Middle East rose 11% year-over-year in 2024, reinforcing the need for slip-resistant tiles and luxury parquet in lobby areas where aesthetics influence repeat bookings. Regional building codes are converging on sustainable material mandates, encouraging the uptake of recycled-content vinyl and rapidly renewable bamboo composites. International suppliers now localize warehouses within free-trade zones to provide just-in-time deliveries that align with tight construction schedules. These collective drivers translate into a long-run demand swell that lifts the floor covering market across product segments.
On-shoring of LVT Production in the United States
Tariff volatility has motivated leading producers to pour fresh capital into Southeastern U.S. manufacturing corridors, with Shaw Industries earmarking USD 90 million to double SPC and LVT capacity at its Georgia plant by 2026[3]Shaw Industries Group Inc., “Press Releases,” shawinc.com.. Wellmade Flooring followed with a USD 35 million Bartow County expansion that adds 240 jobs while cutting delivery lead times to key retail accounts. Domestic plants permit tighter quality-control loops that can quickly tweak embossing rolls or color batches to meet regional design tastes. On-shoring also limits the risk of shipment delays through congested West Coast ports, a pain point that plagued importers during the 2022–2023 supply disruptions. Compliance with California Air Resources Board (CARB) and GREENGUARD emission thresholds becomes inherently easier when raw material provenance and production chemistry are managed on-site. Local operations often qualify for state tax incentives tied to workforce development, easing the capital burden for robotics and automated quality-inspection lines. The trend should increase the U.S. share of global resilient output from its current single-digit base over the coming five years, giving domestic brands narrative clout around regional authenticity and sustainability.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Volatile raw-material prices (PVC, hardwood, ceramics) | -1.1% | Global, with acute impact in import-dependent regions | Short term (≤ 2 years) |
| Environmental scrutiny of plastic-based flooring | -0.8% | EU regulatory zones, California, expanding to federal mandates | Long term (≥ 4 years) |
| Shortage of certified floor-installation labour | -0.6% | North America & EU, with skills gap intensifying in rural markets | Long term (≥ 4 years) |
| Tariff/trade-policy shocks disrupting import supply chains | -0.5% | National, with supply chain vulnerabilities in Asia-sourced products | Short term (≤ 2 years) |
| Source: Mordor Intelligence | |||
Volatile Raw-Material Prices
PVC resin, ceramic clay, and hardwood lumber have experienced price swings exceeding 20% within single fiscal quarters since 2023, complicating margin forecasting for contract bids. Import-heavy markets feel the pinch fastest because currency fluctuations compound commodity spikes, compelling distributors to hold higher safety stocks that tie up working capital. Forward-buying resin futures can hedge costs but expose companies to inventory obsolescence if design cycles shift. Volatility encourages substitution; for example, customers may down-spec from oak to birch or from glazed porcelain to polished concrete overlays when budgets tighten. Smaller installers absorb disproportionately high risk because their contracts seldom include escalation clauses. The net effect trims near-term floor covering market growth, although the long-run outlook remains positive as supply-demand imbalances normalize post-capacity additions in Asia and North America. Suppliers that negotiate multi-year feedstock agreements with diversified sources limit exposure and maintain price stability for specification writers.
Environmental Scrutiny of Plastic-Based Flooring
European and Californian regulators are drafting extended producer responsibility statutes that assign take-back obligations and recycling targets for PVC and composite floors with embedded plasticizers. Retail chains, meanwhile, pledge to phase out virgin PVC products by 2030, accelerating R&D toward bio-attributed polymers and mechanical-recycling-friendly constructions. Advocacy groups spotlight phthalate migration and microplastic shedding during wear, pressuring procurement managers to request exhaustive health-product declarations. Green building schemes now allocate extra points for low-embodied carbon and end-of-life recyclability, thereby tilting specifications toward ceramic, linoleum, and cork in public tenders. While these frameworks elevate sustainability leaders, they restrain volume growth for conventional flexible vinyl if product reformulation lags. Legacy recyclability challenges also raise disposal costs at renovation time, weakening the upfront cost advantage vinyl has long enjoyed. The overall drag on the floor covering market CAGR is modest but persistent across the decade.
Segment Analysis
By Product: Rigid-Core Innovations Drive Premium Growth
Resilient flooring commanded the highest share at 32.26% in 2024, confirming its dominance in renovation and new-build schedules that emphasize fast installation and water resistance. Within the category, stone plastic composite is propelling the floor covering market size by expanding at an 11.62% CAGR, a pace unmatched by traditional surfaces and aided by click systems that cut labor hours. Ceramic tiles held an 18% share thanks to porcelain improvements that now withstand high mechanical loads, widening their fit for airports and shopping centers. Wood flooring retained an 8.5% foothold despite encroachment from wood-look vinyl, with engineered formats gaining traction because they pair genuine veneer aesthetics with dimensional stability across radiant-heat subfloors. Laminate grew 6.3% yearly after manufacturers sealed edge bevels to deliver 24-hour water warranties, a feature once exclusive to vinyl. Carpet and area rugs still covered 31% of installed square footage, but ceded living-room ground to hard surfaces, even though carpet tiles thrive in open-office modular plans. Sustainability is a cross-cutting priority, pushing suppliers to introduce recycled PET backings and PVC-free wear layers that qualify under circular-economy procurement guidelines. The convergence of performance upgrades and environmental mandates ensures that product innovation remains the principal lever shaping category mix across the floor covering market.
The surge of rigid-core and digital-print capabilities fundamentally shifts pricing ladders, enabling mid-tier products to encroach on premium wood or stone positions by replicating texture nuances at a fraction of the cost. Brands are also embracing mixed materials such as hybrid planks that sandwich mineral cores between wood veneers or cork pads, delivering thermal comfort while guarding against moisture ingress. As global raw-material prices stabilize, cost advantages may widen for engineered composites over quarried marble or solid hardwood, realigning value perceptions among architects and homeowners. Geographic preferences persist—Europe still favors wide-plank oak while Southeast Asia leans toward glossy porcelain—but online visualization tools are gradually homogenizing style choices, funneling incremental volume toward globally consistent patterns. Although ceramic and carpet segments face stiff competition, innovations in slip-rating, acoustic insulation, and stain technology preserve niches where these materials outperform. In the future, the ability to weave renewable content and recycling logistics into product stories will increasingly determine which brands claim a share of the growing floor covering market size.
Note: Segment shares of all individual segments available upon report purchase
By End User: Commercial Acceleration Outpaces Residential Recovery
Residential spending dominated at 56.38% in 2024, anchored by homeowners upgrading kitchens and basements with resilient planks that blend durability and aspirational aesthetics. Equity gains in real estate valuations funded cash-out refinances that covered mid-priced remodels, even though higher mortgage rates depressed new-home starts. In contrast, commercial installations posted a sharper 7.98% CAGR projection as hospitals mandated antimicrobial sheet flooring and universities fast-tracked campus refurbishments to attract post-pandemic student cohorts. Hybrid workplaces sparked demand for modular carpet tiles and rigid-core planks that allow quick layout changes without adhesive tear-outs, giving facility managers flexibility to reassign collaborative zones. Retailers pursued premium large-format porcelain that withstands heavy footfall while mirroring brand visual identities, an important component in omnichannel experiential strategies. The hospitality boom in Gulf Cooperation Council countries required ornate marble-look vinyl that suits opulent interiors yet avoids the weight and maintenance of real stone. The interplay of renovation cycles and sector-specific mandates underscores why commercial square-footage gains will outpace homeowner refresh rates through 2030, gradually narrowing the share gap.
Shifts in building certifications and insurance criteria also reinforce commercial growth. Health-care accreditation bodies increasingly link reimbursement premiums to infection-control metrics, embedding seamless, covered flooring as a compliance requirement. Educational facilities channel stimulus funds into long-wear surfaces that safeguard limited maintenance budgets over decades. Warehouses expanding under e-commerce demand specify anti-static high-density epoxy or polished concrete, framing emergent micro-segments that still roll up into the broader floor covering market. Residential outlooks, while positive, hinge on macro-economic levers such as interest-rate trajectories and employment confidence that drive discretionary remodel budgets. A balance of stable homeowner upgrades and accelerated institutional spending delivers a diversified demand base that underpins overall market resiliency.
By Distribution Channel: Digital Transformation Accelerates Online Growth
Home centers captured 42.24% of 2024 turnover by pairing extensive in-store inventory with buy-online-pick-up services that compress project cycles for DIY consumers. The physical aisles still play a pivotal role for shoppers who want tactile confirmation of texture and color, yet mobile apps now extend that showroom into augmented reality rooms where users toggle finishes instantly. Online-only stores achieved a 15.88% CAGR, propelling the floor covering market share toward click-buy behavior, aided by bundled installation kits and transparent freight calculators. Specialty retailers, occupying 27% share, reposition as consultative hubs that deploy certified designers and handle multi-surface packages integrating tile, hardwood, and vinyl for cohesive interiors. Flagship manufacturer showrooms, which hold 11% share, invest in immersive mock-up pods and VR walk-throughs that demonstrate acoustics and glare mitigation under different lighting presets.
Logistics capabilities differentiate winners in the digital shift; drop-ship partnerships with third-party warehouses cut delivery times while AI-driven routing reduces damage risk for bulky pallets. Return policies evolve to accept partial box restocks, alleviating customer hesitation around over-ordering. Installation services are increasingly bundled with online purchases through vetted contractor networks, solving a key barrier for DIY-averse consumers. Meanwhile, analytics harvested from web clickstreams feed demand forecasting models that inform stocking decisions across brick-and-mortar outlets, preventing out-of-stock lapses on trending SKUs as end-users embrace remote remodeling guidance. Channels that fuse visualization tools with frictionless procurement stand to capture incremental volume from the expanding floor covering market size.
Geography Analysis
Asia-Pacific led with 37.39% share in 2024, buoyed by unrelenting urban housing growth and megacity transportation expansions that consume millions of square meters of ceramic and resilient surfaces annually. India’s real-estate roadmap envisions a USD 1 trillion sector by 2030, translating into compounded floor demand spanning high-rise condos, tier-III city retail hubs, and IT campus lobbies. China continues to retrofit older apartment blocks with energy-efficient facades that bundle interior floor replacement, although macroprudential controls temper speculative building starts. Vietnam’s USD 95.8 billion construction sector grows at 7% annually on the back of government infrastructure outlays, reflecting steady tile uptake for metro stations and industrial training centers. Southeast Asia’s cumulative 4.5% GDP growth propels tourism rebound, spurring boutique hotel developments that specify design-forward composite wood planks [4]Asian Development Bank, “Asian Development Outlook – Southeast Asia,” adb.org..
North America followed at 31% share and 4.2% CAGR, driven mainly by remodeling; stimulus tax incentives for energy-efficient retrofits encourage homeowners to swap outdated carpet for insulated, waterproof planks that integrate with radiant-heat upgrades. Domestic LVT production dampens exposure to freight volatility, and USMCA provisions facilitate raw-material flows between Canadian lumber mills and Mexican laminate plants. Europe maintained a 28% share and a 3.1% CAGR, anchored by renovation programs in Germany and Italy, where subsidies promote low-VOC finishes; meanwhile, the REACH regulation sets stringent chemical thresholds that accelerate market exit for non-compliant imports. The Middle East & Africa, albeit the smallest region today, stands out with the fastest 8.20% CAGR as Saudi Arabia’s Vision 2030 hospitality boom expands flooring footprints in giga-projects like NEOM, and UAE residential schemes utilize marble-look vinyl that survives desert sand abrasion.
Regional variance in building codes produces product-mix differences: Europe leans toward click-ceramic hybrids to satisfy underfloor-heating efficiency, while North America favors wide-plank SPC for basement remodeling. Logistics infrastructure also shapes demand; Africa’s improving port capacity opens routes for heavyweight porcelain imports while local quarry stone remains cost-effective for luxury villas. Currency stability influences the adoption of imported laminate versus locally milled hardwood across Latin America, though broader South American data were outside our input scope and are not elaborated here. Overall, geographic diversification balances the floor covering market against localized recessions, ensuring a globally steady expansion trajectory.
Competitive Landscape
The top five producers hold a significant share of global sales, reflecting a moderately concentrated market structure. However, the landscape remains open enough for agile regional challengers to succeed by focusing on specialized offerings. Mohawk Industries holds the largest share by spanning ceramic, carpet, laminate, and luxury vinyl portfolios, and it bolsters dominance through vertical integration that secures raw-material streams and shortens time-to-market for new designs. Shaw Industries leverages Berkshire Hathaway's capital strength to expand SPC output and pioneer PVC-free formulations like PureTech that meet tightening sustainability benchmarks, positioning the brand to command premium margins. Consolidation continued when Lowe’s acquired Artisan Design Group for USD 1.325 billion, giving the retailer deeper penetration into professional multi-family renovation and interior finish contracting.
Private-equity interest remains vibrant; Transom Capital’s purchase of Virginia Tile Company and merger with Galleher crafted a distribution powerhouse spanning Midwestern and Western U.S. territories, improving bargaining power with manufacturers and shipping partners. Technology adoption identifies emerging leaders: firms integrating AI layout planning and autonomous cutting machines report installation-time reductions of up to 20%, translating into lower total cost of ownership for end-clients. Sustainability narratives also differentiate brands; Shaw’s re[TURN]® carpet-tile reclamation program recycles millions of pounds annually, while Mohawk’s in-house PET bottle recycling feeds EverStrand carpet yarns, aligning with circular-economy procurement goals.
Multinational entrants face local challenger pressure, especially in the Asia-Pacific, where domestic vinyl producers capitalize on low overheads and cultural design insights to win mid-market residential orders. European ceramic conglomerates protect their share by emphasizing heritage glazes and artisanal craftsmanship that resonate with upscale buyers. The overall competitive climate rewards balanced portfolios that can shift marketing emphasis across segments as cyclical demand fluctuates.
Floor Covering Industry Leaders
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Mohawk Industries
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Shaw Industries (Berkshire Hathaway)
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Tarkett SA
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Interface Inc.
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AHF Products (Armstrong legacy)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- March 2025: Shaw Industries announced a 7% price increase on selected China-sourced residential and commercial items, effective March 17 orders, March 30 shipments, to offset tariff-driven cost upticks.
- February 2025: CFL Flooring broke ground on a 750,000 sq ft factory in North Vietnam slated for SPC and hybrid plank output by Q4 2025, boosting complex design capabilities.
- January 2025: Wellmade Flooring invested USD 35 million to expand a 328,000 sq ft Georgia facility, adding 240 jobs and trimming lead times for HDPC® rigid-core orders.
- October 2024: Shaw Industries allocated USD 90 million to boost Ringgold, Georgia SPC and LVT capacity, targeting completion by 2026.
Global Floor Covering Market Report Scope
Any material used to provide a walking surface over a floor structure is referred to as a floor covering. It may also relate to the surface covering the subflooring structure or the fundamental floor. The floor-covering market is segmented by product, end-user, distribution channel, and geography. By product, the market is segmented into carpet and area rugs, wood flooring, ceramic tiles flooring, laminate flooring, vinyl flooring, stone flooring, and others. By end user, the market is segmented into commercial and residential. By distribution channel, the market is segmented into home centers, flagship stores, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into North America, South America, Europe, Asia-Pacific, and Middle East & Africa. The report also covers the market sizes and forecasts for the floor-covering market in value (USD) for all the above segments.
| Carpet & Area Rugs |
| Wood Flooring |
| Ceramic Tiles Flooring |
| Laminate Flooring |
| Vinyl Flooring |
| Stone Flooring |
| Other Products |
| Commercial |
| Residential |
| Home Centers |
| Flagship Stores |
| Specialty Stores |
| Online Stores |
| Other Distribution Channels |
| North America | Canada |
| United States | |
| Mexico | |
| South America | Brazil |
| Peru | |
| Chile | |
| Argentina | |
| Rest of South America | |
| Europe | United Kingdom |
| Germany | |
| France | |
| Spain | |
| Italy | |
| BENELUX (Belgium, Netherlands, Luxembourg) | |
| NORDICS (Denmark, Finland, Iceland, Norway, Sweden) | |
| Rest of Europe | |
| Asia-Pacific | India |
| China | |
| Japan | |
| Australia | |
| South Korea | |
| South East Asia (SG, MY, TH, ID, VN, PH) | |
| Rest of Asia-Pacific | |
| Middle East & Africa | United Arab Emirates |
| Saudi Arabia | |
| South Africa | |
| Nigeria | |
| Rest of Middle East & Africa |
| By Product | Carpet & Area Rugs | |
| Wood Flooring | ||
| Ceramic Tiles Flooring | ||
| Laminate Flooring | ||
| Vinyl Flooring | ||
| Stone Flooring | ||
| Other Products | ||
| By End User | Commercial | |
| Residential | ||
| By Distribution Channel | Home Centers | |
| Flagship Stores | ||
| Specialty Stores | ||
| Online Stores | ||
| Other Distribution Channels | ||
| By Region | North America | Canada |
| United States | ||
| Mexico | ||
| South America | Brazil | |
| Peru | ||
| Chile | ||
| Argentina | ||
| Rest of South America | ||
| Europe | United Kingdom | |
| Germany | ||
| France | ||
| Spain | ||
| Italy | ||
| BENELUX (Belgium, Netherlands, Luxembourg) | ||
| NORDICS (Denmark, Finland, Iceland, Norway, Sweden) | ||
| Rest of Europe | ||
| Asia-Pacific | India | |
| China | ||
| Japan | ||
| Australia | ||
| South Korea | ||
| South East Asia (SG, MY, TH, ID, VN, PH) | ||
| Rest of Asia-Pacific | ||
| Middle East & Africa | United Arab Emirates | |
| Saudi Arabia | ||
| South Africa | ||
| Nigeria | ||
| Rest of Middle East & Africa | ||
Key Questions Answered in the Report
What is the projected value of the global floor covering market by 2030?
The market is forecast to reach USD 129.96 billion by 2030 based on a 5.11% CAGR trajectory.
Which product category currently leads in global revenue share?
Resilient flooring, driven largely by luxury vinyl tile, held 32.26% of 2024 revenues.
Which region is expanding the fastest in floor coverings?
The Middle East & Africa segment is set to grow at an 8.20% CAGR, led by Saudi and UAE megaprojects.
What sustainability trends influence product development?
Manufacturers are introducing PVC-free cores, recycled content backings, and take-back recycling in response to stricter environmental regulations.
Why are U.S. firms investing in local LVT production?
On-shoring mitigates tariff risk, shortens lead times, and supports compliance with domestic emission standards.
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