Brazilian Energy Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Brazil Energy Drink Market Growth & Companies. The Market is Segmented by Product Type (Drinks, Shots, and Mixers) and Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Specialist Stores, and Others). The market size and forecasts are provided terms of value USD million for all the above segments.

Brazil Energy Drink Market Size

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Brazil Energy Drink Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.85 %
Market Concentration High

Major Players


*Disclaimer: Major Players sorted in no particular order


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Brazil Energy Drink Market Analysis

The Brazil energy drink market is projected to grow at a CAGR of 4.85% during the forecast period (2022 - 2027).

During the COVID-19 isolation, several changes in food patterns and an increase in home workouts, particularly among young people, increased the frequency and quantity of energy drink consumption among millennials. On the other hand, beverage companies have experienced a significant decline in demand and supply chain interruptions. While at-home consumption has risen, out-of-home consumption has historically generated the largest profit margins and has remained almost steady. Furthermore, a considerable percentage of the population still does not enjoy and prefer energy drinks, resulting in stagnant sales.

The demand for energy drinks has increased as urbanization, disposable income, and health consciousness among Brazilian consumers have expanded. Energy drinks are widely popular among youngsters due to their claims to improve performance, endurance, and alertness.

Moreover, the long and erratic working hours and the increasing social gatherings drive consumers toward consuming energy drinks. Increased awareness about active lifestyles has prompted health-conscious consumers to choose energy drinks. The energy drinks market is projected to grow due to improved promotional and advertisement strategies.

Brazil Energy Drink Market Trends

This section covers the major market trends shaping the Brazil Energy Drinks Market according to our research experts:

Rising Demand For Non-Alcoholic Beverages in Brazil

In recent years, there has been a substantial increase in the demand for non-alcoholic beverages. The non-alcoholic beverage market is driven by a surge in demand for functional beverages such as energy drinks, which are designed to supplement health without compromising taste. Another key factor is the greater accessibility and regulation of non-alcoholic beverages, increasing product preference, and increasing use. Furthermore, rising income and disposable income levels and continuous improvements in people's living conditions have resulted in modernized, hectic lifestyles, one of the key drivers of demand growth.

Brazil Energy Drink Market1

Increasing Expenditure On Advertisement And Promotional Activities

Energy drinks are becoming increasingly popular among the country's millennial population. The fundamental reason for their popularity may be linked to intensive marketing initiatives aimed chiefly at young consumers. Energy drinks are also advertised as power drinks energize the mind, refresh the body, and enhance performance and stamina. Apart from promotional spending, endorsements and sponsorship are two more essential aspects influencing the market growth. In addition, key players, such as Red Bull, which owns a football team with clubs in many countries, including Brazil, use the Red Bull trademark in their names as part of their advertisement campaign. The company aims to boost public perception and brand strength by associating the drink's image with these activities.

Brazil Energy Drink Market2

Brazil Energy Drink Industry Overview

The Brazilian energy drink market is consolidated in nature, with fewer domestic and multinational players competing for market share. Emphasis is given to the companies' mergers, expansions, acquisitions, partnerships, and new product developments as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the county's market include Red Bull, Monster Energy Company, Ambev, and Petropolis Group, among others.

Brazil Energy Drink Market Leaders

  1. Red Bull

  2. Monster Energy Company

  3. Ambev

  4. Petropolis Group

  5. Beverages Grassi

*Disclaimer: Major Players sorted in no particular order

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Brazil Energy Drink Market News

In 2022, PepsiCo released Baya, a ready-to-drink energy beverage, through a collaborative venture with Starbucks. Baya is the newest product to hit the worldwide market in the fast-growing energy drink category, as people want more functional qualities in the foods and beverages they eat.

In 2021, Red Bull launched a New Summer Limited Edition. The Summer Edition Cans have a delightful peach flavor, making them a great on-the-go drink to energize your body and mind and give you wings this summer.

In 2021, Monster Beverage Corp., the company behind Monster Energy, launched several new drinks and 12-ounce cans in convenience stores. The company will also revamp the packaging for its Hydro and Rehab product lines.

Brazil Energy Drink Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Drinks

      2. 5.1.2 Shots

      3. 5.1.3 Mixers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Store

      4. 5.2.4 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Red Bull

      2. 6.4.2 Monster Beverage Corp.

      3. 6.4.3 Ambev

      4. 6.4.4 Petropolis Group

      5. 6.4.5 Budweiser

      6. 6.4.6 Skol Drinks

      7. 6.4.7 The Coca Cola Company

      8. 6.4.8 Fresubinus Kabi

      9. 6.4.9 Integralmedica

      10. 6.4.10 Beverages Grassi

    5. *List Not Exhaustive


**Subject to Availability
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Brazil Energy Drink Industry Segmentation

Energy drink refers to a soft drink with high sugar content, caffeine, or another stimulant generally consumed during or after intense exercise or to overcome fatigue. The Brazil energy drink is segmented by product type into drinks, shots, and mixers; and by distribution channel into supermarkets/ hypermarkets, convenience stores, specialist stores, and others. The report offers market size and forecasts in value terms in USD million for all the above segments.

By Product Type
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Specialist Store
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Brazil Energy Drink Market Research FAQs

The Brazil Energy Drinks Market is projected to register a CAGR of 4.85% during the forecast period (2024-2029)

Red Bull, Monster Energy Company, Ambev, Petropolis Group and Beverages Grassi are the major companies operating in the Brazil Energy Drinks Market.

The report covers the Brazil Energy Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Brazilian Energy Drink Industry Report

Statistics for the 2024 Brazilian Energy Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazilian Energy Drink analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Brazilian Energy Drink Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)