Wi-Fi Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Wi-Fi Analytics Market is Segmented by Component (Solution and Service), by Deployment (On-Premise, Cloud), by Application (Presence Analytics (Footfall Analytics), Marketing Analytics (Customer Engagement, Customer Experience Management, Customer Behavior Analytics)), by End-User Industry (Retail, Hospitality, Sports and Leisure, Transportation, Healthcare), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

Wi-Fi Analytics Market Size

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Wi-Fi Analytics Market Summary
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Study Period 2019-2029
Market Size (2024) USD 5.09 Billion
Market Size (2029) USD 12.80 Billion
CAGR (2024 - 2029) 20.26 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Wi-Fi Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Wi-Fi Analytics Market Analysis

The Wi-Fi Analytics Market size is estimated at USD 5.09 billion in 2024, and is expected to reach USD 12.80 billion by 2029, growing at a CAGR of 20.26% during the forecast period (2024-2029).

The most important factor contributing to wifi's superiority is that it doesn't require an application installed on customers' smartphones to gather behavioral data or collect customer profiles and trigger proximity-based marketing messages based on customers' in-store location. An increase in wifi supporting bandwidth further supports the adoption of the technology.

  • Wifi analytics enables the organization to use the information available through the wireless network to make better decisions about physical space. Wifi has evolved as one of the most widespread and versatile modern in-store retail analytics technologies. E-commerce businesses use online marketing analytics tools to monitor customer navigation data through company websites. The collected data yields insights and makes decisions to increase business revenue.
  • Increased public wifi deployment, mobile phone proliferation, increased investment in wifi analytics, and increased usage of big data analytics are projected to influence the growth of the wifi analytics market.
  • Shopping complexes, public places, transport hubs, and nowadays, even cars and trains boast of having onboard wifi, which is expected to become regular in the market. It is an enhanced service option to ensure customer satisfaction and propel market growth.
  • However, data security issues, stringent government regulations and policies, and the lack of standardized regulatory compliance are expected to hinder market expansion. An increase in the usage of the Internet of Things (IoT) and mobile-connected smart items are predicted to provide profitable opportunities for market advancement.
  • COVID-19 has prompted businesses to develop innovative solutions allowing workers to work without worrying about getting the virus. As a result, many firms have embraced the work-from-home concept, allowing individuals to avoid unnecessary travel. Temporary collapse and closure of thousands of businesses globally hamper the market during the pandemic. With the reopening of various end-user sectors and increased internet availability with smartphone penetration, the market is growing rapidly in the post-pandemic scenario.

Wi-Fi Analytics Market Trends

Market Analytics Segment is Analyzed to Witness Significant Growth

  • The market analytics segment is analyzed to witness significant growth in the coming years. The application of Wi-Fi analytics in market analytics is growing largely due to growing emphasis of businesses to understand their audience, and turn data into actionable insights. With wifi analytics, a user can identify which devices or applications are consuming the most bandwidth and make decisions on how to allocate bandwidth to students and programs, and at the same time, ensure appropriate service levels elsewhere. 
  • Moreover, the increasing use of smartphones and smart devices, coupled with the growing internet penetration, is driving the application of wifi analytics in the market analytic. This increase in the use of mobile devices is also increasing the number of Wi-Fi users.
  • For instance, according to Cisco Systems, Globally, the total number of mobile subscribers is expected to increase by 2% every year, from 5.1 billion in 2018 to 5.7 billion in 2023. In terms of population, it accounted for 66% of the global population in 2018 and 71% of the global population penetration in the current year.
  • And also, In 2023, mobile Wi-Fi speeds tripled. Globally, average Wi-Fi speeds are expected to increase from 30.3 Mbps in 2018 to 92 Mbps in 2023. Wi-Fi hotspots are more than doubled in the past three years. By 2023, there are approximately 628 million public Wi-Fi hotspots globally, up from 169 million in 2018. Wi-Fi6 hotspots will increase more than triple from the past three years, accounting for 11% of all public Wi-Fi hotspots by the end of the current year.
Wi-Fi Analytics Market: Growth of Mobile Subscriptions, In Billions, Global, 2018-2023

North America is Expected to Register the Largest Market

  • The strong financial position of the region enabled organizations to invest in advanced solutions and technologies, such as IoT and big data analytics. The presence of multiple major Wi-Fi analytics vendors, such as Cisco Systems (US), Zebra Technologies (US), Fortinet (US), and Ruckus Wireless (US), have enabled the region to draw a significant share.
  • Using this feature to their advantage, many retailers, restaurants, and hotels offer public hotspot point to attract customers, through which the Wi-Fi hotspot gather information about the user behavior, time spent, etc., and can use for supporting the business.
  • As more smartphones connect, retailers can provide more products and services based on customers' interests. Henceforth, the increasing penetration of smartphone users is positively impacting the retail market, which is, in turn, increasing the market's growth.
  • Over the past few years, increased consumer spending across regions has driven the demand for smartphones. However, the market's growth is plateauing, considering the intense penetration levels. According to Cisco Systems, the North American Wi-Fi connection speeds originating from dual-mode mobile devices is doubled in the current year. The average Wi-Fi network connection speed was 46.9 Mbps in 2018 and exceeded 109.5 Mbps and North America is experiencing the largest Wi-Fi speeds with 18% of CAGR from 2018 to 2023.
  • According to GSMA, the number of smartphone subscribers in North America is expected to reach 328 million by 2025. Moreover, by 2025, the region may witness an increase in the penetration rates of mobile subscribers (86%) and the Internet (80%). The increasing usage of the Internet has enabled the growth of public Wi-Fi installments. As the Internet speed through Wi-Fi is faster than that of mobile data, most users prefer Wi-Fi hotspots.
Wi-Fi Analytics Market - Growth Rate by Region

Wi-Fi Analytics Industry Overview

The Wi-Fi analytics market is highly fragmented. Overall, the competitive rivalry among existing competitors is high. Moreover, acquisitions and collaboration of large companies with startups are expected, which are focused on innovation. The major players in the market are Cisco Systems, Inc., Cloud4Wi, Inc., Purple Wi-Fi Ltd, RetailNext, Inc., and Yelp Wi-Fi Inc. among others. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In January 2023, Purple announced a strategic partnership with Altitude Trampoline Park, a trampoline facility, to enhance CRM record collecting, obtain venue-level feedback, and increase expenditure at concessions. Altitude has opted to integrate Purple's Guest WiFi solution throughout its corporate sites in the United States. Additional franchise locations have followed after the launch, with each park having more than 30,000 square feet of indoor area.

Wi-Fi Analytics Market Leaders

  1. Cisco Systems, Inc.

  2. Cloud4Wi, Inc.

  3. Purple Wi-Fi Ltd

  4. RetailNext, Inc.

  5. Yelp Wi-Fi Inc.

*Disclaimer: Major Players sorted in no particular order

Wi-Fi Analytics Market Concentration
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Wi-Fi Analytics Market News

  • October 2023 - Manchester-based location and WiFi analytics platform Purple has announced a ~USD 11.34 million investment from BGF. The investment from BGF will help Purple as it continues its growth trajectory globally and develops its product offering.
  • August 2023 - Network services, consumer experience firm Plume, and Portuguese service provider NOS have expanded their collaboration to launch a new service, 'Wi-Fi Pro,' powered by Plume WorkPass. Enabling access to a suite of services, Wi-Fi Pro addresses small businesses' needs without the cost or complexity of enterprise solutions. Services include Concierge, which provides guest analytics to generate actionable insights, and Keycard to support managers in understanding employee behavior to improve workplace security and engagement.

Wi-Fi Analytics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porters Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitutes

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Assessment of Impact of COVID-19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Use of Smartphones and Smart Devices

      2. 5.1.2 Increasing Deployment of Public Wi-Fi across Physical Venues

    2. 5.2 Market Challenges

      1. 5.2.1 Data Security Issues and Stringent Government Regulations and Policies


    1. 6.1 By Component

      1. 6.1.1 Solution

      2. 6.1.2 Services

    2. 6.2 By Deployment

      1. 6.2.1 On-premise

      2. 6.2.2 Cloud

    3. 6.3 By Application

      1. 6.3.1 Presence Analytics (Footfall Analytics, etc.)

      2. 6.3.2 Marketing Analytics (Customer Engagement, Customer Experience Management, Customer Behavior Analytics, etc.)

    4. 6.4 By End-user Vertical

      1. 6.4.1 Retail

      2. 6.4.2 Hospitality

      3. 6.4.3 Sports and Leisure

      4. 6.4.4 Transportation

      5. 6.4.5 Healthcare

      6. 6.4.6 Other End-user Verticals

    5. 6.5 By Geography

      1. 6.5.1 North America

      2. 6.5.2 Europe

      3. 6.5.3 Asia Pacific

      4. 6.5.4 Latin America

      5. 6.5.5 Middle East and Africa



    1. 8.1 Company Profiles

      1. 8.1.1 Cisco Systems, Inc.

      2. 8.1.2 Cloud4Wi, Inc.

      3. 8.1.3 Purple Wi-Fi Ltd

      4. 8.1.4 RetailNext, Inc.

      5. 8.1.5 Yelp Wi-Fi Inc.

      6. 8.1.6 Ruckus Wireless Inc. (Arris International Limited)

      7. 8.1.7 Fortinet Inc.

      8. 8.1.8 Blix

      9. 8.1.9 Skyfii Limited

      10. 8.1.10 Singtel

      11. 8.1.11 MetTel, Inc.

    2. *List Not Exhaustive


**Subject to Availability
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Wi-Fi Analytics Industry Segmentation

Wi-Fi analytics enables an organization to use the information available through the wireless network to make better decisions about its physical space.

The Wi-Fi analytics market is segmented by component (solution, services), by deployment (on-premise, cloud), by application (presence analytics [footfall analytics], marketing analytics [customer engagement, customer experience management, customer behavior analytics]), by end-user industry (retail, hospitality, sports and leisure, transportation, healthcare), by geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa).

The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Component
By Deployment
By Application
Presence Analytics (Footfall Analytics, etc.)
Marketing Analytics (Customer Engagement, Customer Experience Management, Customer Behavior Analytics, etc.)
By End-user Vertical
Sports and Leisure
Other End-user Verticals
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa
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Wi-Fi Analytics Market Research FAQs

The Wi-Fi Analytics Market size is expected to reach USD 5.09 billion in 2024 and grow at a CAGR of 20.26% to reach USD 12.80 billion by 2029.

In 2024, the Wi-Fi Analytics Market size is expected to reach USD 5.09 billion.

Cisco Systems, Inc., Cloud4Wi, Inc., Purple Wi-Fi Ltd, RetailNext, Inc. and Yelp Wi-Fi Inc. are the major companies operating in the Wi-Fi Analytics Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Wi-Fi Analytics Market.

In 2023, the Wi-Fi Analytics Market size was estimated at USD 4.06 billion. The report covers the Wi-Fi Analytics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wi-Fi Analytics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Wi-Fi Analytics Industry Report

Statistics for the 2024 Wi-Fi Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wi-Fi Analytics analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Wi-Fi Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)