Wi-Fi Analytics Market - Growth, Trends, and Forecast (2019 - 2024)

The Wi-Fi Analytics Market is segmented by Component (Solution and Service), Deployment (On-premise and Cloud), Application (Footfall Analytics, Customer Engagement, Customer Experience Management, Customer Behavior Analytics, Customer Loyalty Management, Other Applications), Industry Vertical (Retail, Hospitality, Sports and Leisure, Transportation, Healthcare, Other Industry Verticals), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America



Key Players:

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Market Overview

The Wi-Fi analytics market was valued at USD 3.34 billion in 2018, and it is expected to reach USD 14.79 billion by 2024, at a CAGR of 28.20% over the forecast period (2019 - 2024). The most important factor contributing to Wi-Fi’s superiority is that it doesn’t require an application to be installed on customers’ smartphones to gather behavioral data or even to collect customer profiles and trigger proximity-based marketing messages, based on customers’ in-store location. Increase in Wi-Fi supporting bandwidth is further supporting the adoption of the technology.

  • Wi-Fi has evolved as one of the most widespread and versatile technologies for modern in-store retail analytics. E-commerce businesses use online marketing analytics tools to monitor customer navigation data, through the company websites. The collected data is used to yield insights and make decisions to increase business revenue. 
  • Shopping complexes, public places, transport hubs, and nowadays, even cars and trains boast of having onboard Wi-Fi. This is expected to become a regular phenomenon in the market, as it is seen as an enhanced service option in customer satisfaction, in other businesses. Such evolving utility is supposed to be even more critical to the long-term demand for the market. The focus of governments to build smart and intelligent cities, transport, hospitals, etc., to strengthen the amenities and infrastructure, is further augmenting the application and is expected to boost the demand.
  • In a survey conducted by Purple, most customers appreciated the provision of free Wi-Fi in the places. 78% stated that they looked for places that offered them free Wi-Fi. The growing interests of the customers toward free Wi-Fi and increasing requirement of consumer analytics by retailers, hotels, restaurants, and various organizations have led to an increase in the number of free Wi-Fi hotspots.
  • The stringent regulations also strengthen Wi-Fi analytics solutions. The GDPR, which came into effect in 2018, in the EU, requires all data controllers and processors that handle personal information of EU residents, to implement proper security measures, to ensure that no personal data is compromised. Such actions are expected to drive the more secure application of Wi-Fi analytics and support demand from the vendor, complying to these regulatory bindings.

Scope of the Report

Wi-Fi analytics enables an organization in using the information available through the wireless network, to make better decisions about its physical space.  Wi-Fi analytics is segmented into solution and service, in terms of the component deployed in the cloud and on-premise. Different kinds of applications, like footfall analytics, customer engagement, customer experience management, customer behavior analytics, customer loyalty management are being used in retail, hospitality, sports and leisure, transportation, healthcare sectors.

By Component
By Deployment
By Application
Footfall Analytics
Customer Engagement
Customer Experience Management
Customer Behavior Analytics
Customer Loyalty Management
Other Applications
By Industry Vertical
Sports and Leisure
Other Industry Verticals
North America
Latin America
Middle East & Africa

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Key Market Trends

Hospitality Industry to Hold Significant Share

  • Hospitality Wi-Fi is an easy-to-deploy tool. It provides the type of guest information that other online competitors may already have access to. Mobile technologies have taken center stage in creating the demand, as consumer behavior shifts vehemently toward researching and booking travel, through smartphones.
  • For instance, US consumers, who book travel online consistently, spent more time looking for travel-related content on their mobile devices, than on their desktops. A similar trend is being followed in other regions across the world. The overarching use of Wi-Fi analytics in the hospitality industry revolves around yield management. This helps the hotels to ensure that the services provided are attracting customers.
  • With the understanding that most of its customers may use web search on mobile devices to search for nearby accommodation, a targeted marketing campaign was launched, aimed at mobile device users in the geographical areas most likely to be affected. This led to a 10% increase in business, in areas, where the strategy was deployed.
  • Many hotels and restaurants provide a Wi-Fi platform, which offers various tools to incentivize their guests to bond with their brand. To strengthen the loyalty of guests, they are further integrating the Wi-Fi platform with their email marketing system. 
  • In Singapore, the large hotels tied up with the airline industry to easily identify customer details. As soon as the customer arrives in Singapore, the hotel industry makes sure to provide an absolute luxury experience to the customer, by providing free Wi-Fi hotspot connection from the airport till they reach the hotel. The satisfaction level of the customer from the hospitality being given to them, provides a lucrative opportunity for the hotel industry to not establish the brand name but also improve the growth rate.

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North America Holds the Largest Market Share

  • The strong financial position of the region enabled organizations to invest in advanced solutions and technologies, such as IoT and big data analytics. The presence of multiple major Wi-Fi analytics vendors, such as Cisco Systems (US), Zebra Technologies (US), Fortinet (US), and Ruckus Wireless (US) have enabled the region to draw a significant share.
  • Using this feature to their advantage, many retailers, restaurants, and hotels offer public hotspot point to attract customers, through which, the Wi-Fi hotspot gather information about the user behavior, time spent, etc., and can use it for supporting the business. 
  • As a greater number of smartphones get connected, the retailers can provide more products and services based on customers’ interests. Henceforth, increasing penetration of smartphone users is positively impacting the retail market, which is, in turn, increasing the growth of the market.

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Competitive Landscape

The Wi-Fi analytics market is highly fragmented. The growing interests of the customers toward free Wi-Fi and increasing requirement of consumer analytics by retailers, hotels, restaurants, and various organizations have led to an increase in the number of free Wi-Fi hotspots and growing market demand. Overall, the competitive rivalry among existing competitors is high. Moreover, acquisitions and collaboration of large companies with startups are expected, which are focused on innovation. Some of the key players include Cisco Systems Inc., Euclid Analytics, Cloud4Wi, Purple Wi-Fi, Fortinet Inc., RetailNext, Yelp Wi-Fi Inc., Ruckus Wireless Inc, Skyfii Limited, July Systems Inc., among others.

  • May 2019 - Cisco in a partnership with Linus Tech Tips developed with some new Meraki WiFi6 compatible access points. Wi-Fi 6 has the capability to power entirely new mobile experiences by offering faster speeds for immersive-experience applications and more device and IoT capacity for high-density environments such as university lecture halls, malls, stadiums, and manufacturing facilities.
  • April 2019 - Fortinet Inc. continued the commitment to close the cyber skills gap through its NSE institute training and certification program. Recent additions to the company’s education and training programming include additional Fortinet Network Security Expert Institute cloud certifications and the offering of its cybersecurity awareness training.

Major Players

  1. Cisco Systems Inc.
  2. Skyfii Limited
  3. Ruckus Wireless, Inc.
  4. Purple Wi-Fi
  5. Fortinet Inc.

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry


    1. 5.1 Introduction to Market Drivers and Restraints

    2. 5.2 Market Drivers

      1. 5.2.1 Increasing Use of Smartphones and Smart Devices

      2. 5.2.2 Increasing Deployment of Public Wi-Fi across Physical Venues

    3. 5.3 Market Restraints

      1. 5.3.1 Data Security Issues and Stringent Government Regulations and Policies


    1. 6.1 By Component

      1. 6.1.1 Solutions

      2. 6.1.2 Services

    2. 6.2 By Deployment

      1. 6.2.1 On-premise

      2. 6.2.2 Cloud

    3. 6.3 By Application

      1. 6.3.1 Footfall Analytics

      2. 6.3.2 Customer Engagement

      3. 6.3.3 Customer Experience Management

      4. 6.3.4 Customer Behavior Analytics

      5. 6.3.5 Customer Loyalty Management

      6. 6.3.6 Other Applications

    4. 6.4 By Industry Vertical

      1. 6.4.1 Retail

      2. 6.4.2 Hospitality

      3. 6.4.3 Sports and Leisure

      4. 6.4.4 Transportation

      5. 6.4.5 Healthcare

      6. 6.4.6 Other Industry Verticals

    5. 6.5 Geography

      1. 6.5.1 North America

      2. 6.5.2 Europe

      3. 6.5.3 Asia-Pacific

      4. 6.5.4 Latin America

      5. 6.5.5 Middle East & Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Cisco Systems Inc.

      2. 7.1.2 Euclid Analytics

      3. 7.1.3 Cloud4Wi

      4. 7.1.4 Purple Wi-Fi

      5. 7.1.5 Fortinet Inc.

      6. 7.1.6 RetailNext

      7. 7.1.7 Yelp Wi-Fi Inc.

      8. 7.1.8 Ruckus Wireless Inc.

      9. 7.1.9 Blix

      10. 7.1.10 Skyfii Limited

      11. 7.1.11 July Systems Inc.

    2. *List Not Exhaustive


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