Wi-Fi Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Wi-Fi Analytics Market Report is Segmented by Component (Solutions, Services), Deployment (On-Premise, Cloud), Application (Presence Analytics, Marketing Analytics), End-User Vertical (Retail, Hospitality, Sports and Leisure, Transportation, Healthcare and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD)

Wi-Fi Analytics Market Size and Share

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Wi-Fi Analytics Market with other markets in Technology, Media and Telecom Industry

Wi-Fi Analytics Market Analysis by Mordor Intelligence

The Wi-Fi analytics market generated USD 6.12 billion in 2025 and is on track to reach USD 15.40 billion by 2030, reflecting a 20.26% CAGR. Enterprises now treat access points as data-collection assets that fuel real-time decision making, rather than as basic connectivity tools. Commercial roll-outs of Wi-Fi 7, wider 6 GHz spectrum access, and the spread of edge AI in access points amplify demand. Hospitality remains the largest user group, while retail’s fast climb shows how brick-and-mortar operators are turning location data into a competitive advantage. Cloud deployment rules the landscape as companies favor subscription models that scale without heavy capital expense.

Key Report Takeaways

  • By component, solutions held 56.5% of the Wi-Fi analytics market share in 2024; services are forecast to expand at a 21.4% CAGR to 2030.
  • By deployment, the cloud segment commanded 62.9% share of the Wi-Fi analytics market size in 2024 and is projected to grow at 21.8% CAGR through 2030.
  • By application, presence analytics captured 53.5% revenue share in 2024; marketing analytics is advancing at a 20.7% CAGR to 2030.
  • By end-user vertical, hospitality led with 32.3% share in 2024, while retail is set to expand at 21.1% CAGR through 2030.
  • By geography, North America retained 31.2% share in 2024; Asia-Pacific records the highest regional CAGR at 20.5% to 2030.

Segment Analysis

By Component: Services Gain Momentum Through Managed Expertise

Solutions continued to dominate, holding 56.5% of the Wi-Fi analytics market share in 2024. However, services are outpacing at 21.4% CAGR, driven by demand for turnkey insight rather than do-it-yourself dashboards. Enterprises outsource analytics interpretation, privacy governance, and cross-system integration to specialists, lowering internal workloads while compressing time-to-value. 

The Wi-Fi analytics market size for services is anticipated to more than double between 2025 and 2030 as vendors bundle consulting, managed operations, and outcome-based pricing. RetailNext’s fresh funding from Battery Ventures underscores investor belief that analytics-as-a-service will underpin future growth. Cloud4Wi’s Fogsense micro-device shows how service firms shrink hardware footprints and shift value upstream to business context.

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By Deployment: Cloud Flexibility Underpins Scalable Roll-outs

Cloud platforms controlled 62.9% of the Wi-Fi analytics market share in 2024, and the segment is forecast to advance at a 21.8% CAGR. Subscription models eliminate capex and provide elastic storage plus AI updates on release day. Small and midsize retailers that once lacked internal IT staff now deploy within hours, unlocking network data that previously sat idle. 

Edge compute addresses latency and data-sovereignty concerns; Cisco’s AI-native Wi-Fi 7 access points process telemetry locally while syncing summaries to the cloud.On-premise remains relevant in defense, healthcare, and financial institutions where sovereign hosting or legacy architectures persist.

By Application: Marketing Analytics Rises on Personalisation Demand

Presence analytics retained 53.5% revenue share in 2024 as venue operators depend on occupancy maps for staffing and safety. Marketing analytics, however, is the growth engine, expanding at 20.7% CAGR as brands connect in-store behavior to loyalty data and push personalised offers within seconds. 

The Wi-Fi analytics market size attributed to marketing applications grow significnatly, reflecting retailers’ need to emulate e-commerce precision in physical aisles. Kaufland’s holiday traffic study used guest Wi-Fi logs to reorder staffing and promotions, lifting conversion post-event. 

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

By End-User Vertical: Retail Overtakes on Data-Driven Transformation

Hospitality led with 32.3% share in 2024, using analytics to optimise guest journeys from check-in to conference room usage. Retail, climbing at 21.1% CAGR, is poised to overtake as chains integrate Wi-Fi insights with PoS and e-commerce data. 

Gap Inc. implemented Juniper’s AI-native platform to fuel location-based campaigns, reporting higher footfall-to-purchase ratios. In healthcare, Belgium’s UZ Leuven applied analytics to asset tracking, freeing staff time for patient care. Sports arenas leverage dwell metrics to reroute concessions, boosting per-capita spend.

Geography Analysis

North America accounted for 31.2% of global revenue in 2024, driven by early enterprise adoption and mature regulatory balance between privacy and analytics. Flagship examples include Extreme Networks’ deployments across 25 NFL stadiums that demonstrate best practices in high-density Wi-Fi. High smartphone penetration and robust cloud infrastructure sustain continuous platform upgrades.

Asia-Pacific is the fastest expanding region, growing at a 20.5% CAGR through 2030. China hosts about 4,000 private wireless factories that lay groundwork for granular analytics, while India’s prospective 6 GHz allocation could unlock USD 4,030 billion in economic value by 2034. Rapid urbanisation and government digital-in-public policies spur deployments across transport hubs, malls, and smart campuses.

Europe presents a privacy-led model where GDPR dictates platform design. Operators that secure user consent and anonymise data gain first-mover advantage. Germany leads with large retail chains linking guest Wi-Fi to loyalty programs under strict compliance, and the United Kingdom’s public Wi-Fi initiatives in rail stations illustrate high-traffic analytics at national scale. Edge-enabled deployments lower cloud egress costs and align with the region’s sustainability targets.

Wi-Fi Analytics Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

Competition is moderately fragmented but trending toward converged platform providers that merge hardware, software, and analytics services. Legacy networking giants such as Cisco and HPE/Aruba fortify portfolios with AI and edge compute, while specialist firms like Purple and Cloud4Wi carve niches in retail and hospitality. Emerging vendors embed analytics directly into Wi-Fi 7 radios, shortening data-to-insight cycles.

Service-centric revenue models dominate recent bids. Cloud4Wi became a 2025 Cisco Meraki Strategic Technology Partner, indicating tighter coupling between infrastructure and value-added analytics. Boldyn Networks’ acquisition of Apogee expands managed Wi-Fi for higher education, recognising that many universities prefer OPEX engagements over on-premise builds. White-space opportunities include privacy-first analytics engines, AI-optimised spectrum management, and vertical-specific dashboards.

Vendors differentiate on three axes: accuracy of indoor positioning, depth of AI insight, and simplicity of multi-site roll-out. Integrations with CRM and marketing platforms become decisive as physical-digital convergence accelerates. As consolidation continues, leaders with large device ecosystems and channel presence are positioned to absorb niche analytics startups.

Wi-Fi Analytics Industry Leaders

  1. Cisco Systems Inc.

  2. Cloud4Wi Inc.

  3. Purple WiFi Ltd

  4. RetailNext Inc.

  5. Yelp WiFi Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Wi-Fi Analytics Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • February 2025: Cisco reported Q2 FY 2025 revenue of USD 14.0 billion, with security product sales up 117% and observability up 47%.
  • February 2025: Arista Networks posted USD 7 billion 2024 revenue, fuelled by AI networking and Wi-Fi 7 access point launches.
  • January 2025: RetailNext received majority growth investment from Battery Ventures to scale smart-store analytics globally.
  • January 2025: Extreme Networks announced SaaS ARR of USD 181.1 million, climbing 14.4% YoY, driven by cloud networking demand.

Table of Contents for Wi-Fi Analytics Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surging smartphone and smart-device penetration
    • 4.2.2 Rapid rollout of public Wi-Fi in physical venues
    • 4.2.3 Demand for real-time CX personalisation in retail and hospitality
    • 4.2.4 Integration of AI/ML engines with Wi-Fi analytics platforms
    • 4.2.5 Adoption of Wi-Fi RTT for sub-meter indoor positioning
    • 4.2.6 Edge-based analytics on access points lowering TCO
  • 4.3 Market Restraints
    • 4.3.1 Stringent privacy regulations (GDPR, CCPA, etc.)
    • 4.3.2 Persistent network-level security vulnerabilities
    • 4.3.3 MAC-address randomisation impacting data accuracy
    • 4.3.4 Spectrum congestion in high-density locations
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Consumers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Intensity of Competitive Rivalry
    • 4.7.5 Threat of Substitutes
  • 4.8 Assesment of Macroeconomic Factors on the Market

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Solutions
    • 5.1.2 Services
  • 5.2 By Deployment
    • 5.2.1 On-premise
    • 5.2.2 Cloud
  • 5.3 By Application
    • 5.3.1 Presence Analytics
    • 5.3.2 Marketing Analytics
  • 5.4 By End-user Vertical
    • 5.4.1 Retail
    • 5.4.2 Hospitality
    • 5.4.3 Sports and Leisure
    • 5.4.4 Transportation
    • 5.4.5 Healthcare
    • 5.4.6 Others
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Netherlands
    • 5.5.3.5 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia and New Zealand
    • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 United Arab Emirates
    • 5.5.5.1.2 Saudi Arabia
    • 5.5.5.1.3 Turkey
    • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Nigeria
    • 5.5.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Cisco Systems Inc.
    • 6.4.2 Cloud4Wi Inc.
    • 6.4.3 Purple WiFi Ltd
    • 6.4.4 RetailNext Inc.
    • 6.4.5 Yelp WiFi Inc.
    • 6.4.6 CommScope Inc. (Ruckus Wireless)
    • 6.4.7 Fortinet Inc.
    • 6.4.8 Blix Inc.
    • 6.4.9 Skyfii Limited
    • 6.4.10 Singtel Optus Pty Ltd
    • 6.4.11 MetTel Inc.
    • 6.4.12 Hewlett Packard Enterprise (Aruba Networks)
    • 6.4.13 Extreme Networks Inc.
    • 6.4.14 Cambium Networks Ltd
    • 6.4.15 Ubiquiti Inc.
    • 6.4.16 Aislelabs Inc.
    • 6.4.17 Plume Design Inc.
    • 6.4.18 Euclid Analytics
    • 6.4.19 Near Intelligence Holdings
    • 6.4.20 Mist Systems (Juniper Networks)
    • 6.4.21 Cloud5 Communications
    • 6.4.22 Datavalet Technologies Inc.
    • 6.4.23 GoZone WiFi LLC

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Wi-Fi Analytics Market Report Scope

Wi-Fi analytics enables an organization to use the information available through the wireless network to make better decisions about its physical space.

The Wi-Fi analytics market is segmented by component (solution, services), by deployment (on-premise, cloud), by application (presence analytics [footfall analytics], marketing analytics [customer engagement, customer experience management, customer behavior analytics]), by end-user industry (retail, hospitality, sports and leisure, transportation, healthcare), by geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa).

The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Component Solutions
Services
By Deployment On-premise
Cloud
By Application Presence Analytics
Marketing Analytics
By End-user Vertical Retail
Hospitality
Sports and Leisure
Transportation
Healthcare
Others
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Netherlands
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
By Component
Solutions
Services
By Deployment
On-premise
Cloud
By Application
Presence Analytics
Marketing Analytics
By End-user Vertical
Retail
Hospitality
Sports and Leisure
Transportation
Healthcare
Others
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Netherlands
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East United Arab Emirates
Saudi Arabia
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current size of the Wi-Fi analytics market?

The Wi-Fi analytics market generated USD 6.12 billion in 2025 and is projected to reach USD 15.40 billion by 2030.

Which deployment model leads the Wi-Fi analytics market in 2025?

Cloud deployment holds 62.9% of global revenue and is forecast to grow at a 21.8% CAGR through 2030.

Why is retail the fastest-growing vertical for Wi-Fi analytics?

Retailers use location data to personalise in-store experiences and compete with e-commerce, driving a 21.1% CAGR from 2025 to 2030.

How do privacy regulations affect Wi-Fi analytics adoption?

GDPR and CCPA add compliance costs, but platforms that embed consent management gain a competitive edge.

Page last updated on: July 3, 2025

Wi-Fi Analytics Market Report Snapshots