Market Size of Brazil Energy Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.85 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Brazil Energy Drink Market Analysis
The Brazil energy drink market is projected to grow at a CAGR of 4.85% during the forecast period (2022 - 2027).
During the COVID-19 isolation, several changes in food patterns and an increase in home workouts, particularly among young people, increased the frequency and quantity of energy drink consumption among millennials. On the other hand, beverage companies have experienced a significant decline in demand and supply chain interruptions. While at-home consumption has risen, out-of-home consumption has historically generated the largest profit margins and has remained almost steady. Furthermore, a considerable percentage of the population still does not enjoy and prefer energy drinks, resulting in stagnant sales.
The demand for energy drinks has increased as urbanization, disposable income, and health consciousness among Brazilian consumers have expanded. Energy drinks are widely popular among youngsters due to their claims to improve performance, endurance, and alertness.
Moreover, the long and erratic working hours and the increasing social gatherings drive consumers toward consuming energy drinks. Increased awareness about active lifestyles has prompted health-conscious consumers to choose energy drinks. The energy drinks market is projected to grow due to improved promotional and advertisement strategies.
