Brazil Chocolate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Brazil Chocolate Market is Segmented into Product Type (Softlines/Selflines, Boxed Assortments, Countlines, Molded Chocolates, and Other Product Types), by Category (Milk/White Chocolate, and Dark Chocolate), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail Channels, and Other Distribution Channels)

Market Snapshot

Brazil Chocolate Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.12 %

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Market Overview

Brazil Chocolate Market is projected to grow at a CAGR of 3.12% during the forecast period 2020-2025.

  • Brazilian consumers have been showing greater concerns about the health implications of high sugar consumption. Therefore, the rise of the health and wellness trend continues to spur the sales of reduced sugar chocolate confectionery in general and dark premium chocolate tablets. Therefore, health and premiumization trends are exclusively driving the market studied.
  • The country's middle-class population has grown significantly in recent years, fueling consumer demand for premium products in the process. Therefore, global companies, such as Mondelēz International Inc., Nestle SA, and Principado de Asturias SA (Carozzi), are making inroads in the country, with various product types and increased production channels.

Scope of the Report

Brazil chocolate market is segmented by product type, category, and distribution channel. By product type, the market has been segmented as softlines/selflines, boxed assortments, countlines, molded chocolates, and other product types. By category, the market has been segmented into milk/white chocolate, and dark chocolate. By distribution channel, the market studied has been segmented as supermarkets/hypermarkets, convenience stores, specialist retailers, online retail channels, and other distribution channels.

By Product Type
Boxed Assortments
Molded Chocolates
Other Product Types
By Category
Milk/White Chocolate
Dark Chocolate
By Distribution Channel
Convenience Stores
Specialty Retail Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Super Premium Chocolates and Limited-Edition Variants Gaining Momentum

Consumers in Brazil are becoming more sophisticated and are increasingly searching for premium chocolate products that are differentiated from common brands found in the retail sector. This resulted in a surge in demand for high-quality premium chocolate products. For instance, the presence of Lindt and Ferrero a little over a decade ago considerably raised the profile of premium chocolates in Brazil. According to ABICAB (Brazilian Association of the Chocolate Industry), 88% of consumers buy high-quality chocolates for their own consumption. With 2.2 kg of chocolate consumed per person, annually, chocolate is the most consumed food in Brazil. As per confectionery news, the Brazilian premium chocolate market is expected to grow by 26%, by 2020, due to the ever-increasing demand for chocolate among the Brazilian population.

brazil chocolate market

Dark Chocolate Holds a Prominent Share

As per data by the Brazilian Association of the Chocolate Industry, over 75% of the Brazilian population consume chocolates, and 35% of the Brazilian population are likely to prefer chocolate over any food or drink. ​ Another factor, which is expected to further increase the consumption of dark chocolate, is that the Brazilian consumers’ perception toward premium chocolates are increasing. Therefore, companies may strategize in launching more premium dark chocolates in the future, as these consumptions are likely to be centered around occasions of gifting.

brazil chocolate market

Competitive Landscape

The market studied is highly competitive, along with a strong presence of regional small-medium scale players and key global players. An advanced distribution network gives an upper edge to the manufacturers to expand their range of products across the country. Moreover, it is crucial for players to continuously innovate, operate, and grow in the market, due to the rapidly changing consumer demands and preferences. Some of the major players are Nestle SA, Hershey Co., Mondalez International among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree Of Competition



    1. 6.1 By Product Type

      1. 6.1.1 Softlines/Selflines

      2. 6.1.2 Boxed Assortments

      3. 6.1.3 Countlines

      4. 6.1.4 Molded Chocolates

      5. 6.1.5 Other Product Types

    2. 6.2 By Category

      1. 6.2.1 Milk/White Chocolate

      2. 6.2.2 Dark Chocolate

    3. 6.3 By Distribution Channel

      1. 6.3.1 Supermarkets/Hypermarkets

      2. 6.3.2 Convenience Stores

      3. 6.3.3 Specialty Retail Stores

      4. 6.3.4 Online Retail Stores

      5. 6.3.5 Other Distribution Channels


    1. 7.1 Market Share Analysis

    2. 7.2 Most Active Companies

    3. 7.3 Strategies Adopted by Key Players

    4. 7.4 Company Profiles

      1. 7.4.1 Mars Incorporated

      2. 7.4.2 Ferrero Group

      3. 7.4.3 Mondalez International

      4. 7.4.4 Hershey Co.

      5. 7.4.5 Nestle SA

      6. 7.4.6 Florestal Alimentos SA

      7. 7.4.7 Chocoladenfabriken Lindt & Sprungli AG

      8. 7.4.8 Grupo Arcor

      9. 7.4.9 Dori Alimentos SA Inc.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Brazil Chocolate Market market is studied from 2016 - 2026.

The Brazil Chocolate Market is growing at a CAGR of 3.12% over the next 5 years.

Mars Incorporated, Ferrero Group, Mondalez International, Nestle SA, Grupo Arcor are the major companies operating in Brazil Chocolate Market.

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