Botanical Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Herbal Supplements Market and is segmented by Form (Powdered Supplements, Capsules and Gummies, Drinks and Shots, Other Forms); by Distribution channel (Supermarket/Hypermarket, Pharmacies/ Drug Stores, Online Retail Stores, Health Stores and Others) & by Geography.

Botanical Supplements Market Size

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Botanical Supplements Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 7.30 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Botanical Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Botanical Supplements Market Analysis

The global botanical supplements market is projected to grow with a CAGR of 7.3% during the forecast period (2020 - 2025). 

  • The rise in general acceptance of herbal formulations among consumers under different demographics is expected to shape the future growth of supplements in the favor of botanicals. The awareness about the perceived health benefits of herbal supplements is very well established among millennials across both devloping as well as developed economies. The category is the target population segment for key herbal/botanical supplement companies. 
  •  However, the lack of stringent norms and regulations pertaining to the safety and efficacy of botanical health supplement products is a factor expected to restrain the growth of the market globally. Owing to less emphasis on labeling and safety of these products, incidences of false health claims by manufacturers in order to market their products has increased significantly. For instance in In December 2016, Patanjali Ayurved (an India-based herbal supplement manufacturer) was fined USD 18,000 for misleading product advertisements.

Botanical Supplements Market Trends

This section covers the major market trends shaping the Botanical Supplements Market according to our research experts:

Increasing Preference For Herbal Digestive Supplements and Botanicals

The substantial growth of herbal dietary supplements in the market is an indication of the surge in the popularity of the botanicals. According to NBJ (Nashville Business Journal) estimates in 2017, the retail sales of herbal dietary supplements in United States accounted for signifacnt share in the total dietary supplements sales. This created a great opportunity for the digestive health manufacturers to capture the on-going demand for herbal supplements, by launching new products in the market, and gain competitive advantage. The rise in the general acceptance of herbal formulation among consumers under different demographics, with increasing expenditure on preventive healthcare products, is expected to shape the future growth of digestive supplements in favor of botanicals. Furthermore, the greater push for organic, vegan, and non-GMO products drives the sales of herbal supplements in the market.

Botanical Supplements Market - Retail Sales in USD billion, Herbal Supplements, by Distribution Channel, United States, 2015-2017

North America Held a Significant Share In The Market

The usage of dietary supplements has grown significantly in the North American coutries like United States since the past decade or so. Notably, in 2018, 75% of adults in the United States had consumed dietary supplements which is an increase of 10% in the past decade. Thus the increasing consumption of dietary supplements coupled with incresaing awareness regarding supplements infused with botnaical extracts is the major factor driving the market studied in the region. Trend of 'alt-medicine' is expected to deliver significant revenue growth for herbal supplement manufacturers, as consumer perspective is anticipated to change, followed by a strong dependency on private label brands, apart from the national brands. Retailers, like Walmart and Costco, are also fueling the trend by continuing to enhance their own private label offerings through new branding and formulations, improved packaging, and in-store consumer education. Some of the companies offering herbal digestive health supplements in United States include SCD Probiotics, Flora Inc., Renew Life Formulas Inc., and Now Foods . Innovation in the supplement division is a key factor in enabling the growth of the herbal segment. For instance, Now Foods (United States based company) offers a variety of botanical products, including plant enzyme veg capsules and papaya enzyme lozenges.

Botanical Supplements Market- Market Size, by Region, Global, 2019

Botanical Supplements Industry Overview

The market studied is competitive, and the companies have adopted product innovation, strategic acquisitions, and expansions as their key strategies in order to expand their geographical presence and customer base. Some of the major companies offering botanical supplements includes Nature's Bounty Co, Himalaya Drug Company, Amway Corporation, GNC Holdings Inc., NOW Foods and others. Companies are mainly focusing on strengthening their presence as key players, by integrating their business operations across the value chain and through implementing marketing strategies such as personalized nutrition, new product launches, and others.

Botanical Supplements Market Leaders

  1. Nature's Bounty Co

  2. Himalaya Drug Company

  3. Amway Corporation

  4. GNC Holdings Inc.

  5. NOW Foods

  6. Dr. Willmar Schwabe GmbH & Co. KG (Nature's Way Products, LLC )

  7. Gaia Herbs, LLC

*Disclaimer: Major Players sorted in no particular order

Botanical Supplements Market Concentration
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Botanical Supplements Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Form

      1. 5.1.1 Powdered Supplements

      2. 5.1.2 Capsules and Gummies

      3. 5.1.3 Drinks and Shots

      4. 5.1.4 Other Forms

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Pharmacies/ Drug Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Health Stores

      5. 5.2.5 Other Distribution Channel

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. UAE

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nature's Bounty Co

      2. 6.4.2 Himalaya Drug Company

      3. 6.4.3 Amway Corporation

      4. 6.4.4 GNC Holdings Inc.

      5. 6.4.5 NOW Foods

      6. 6.4.6 Dr. Willmar Schwabe GmbH & Co. KG (Nature's Way Products, LLC )

      7. 6.4.7 Gaia Herbs, LLC

    5. *List Not Exhaustive


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Botanical Supplements Industry Segmentation

The botanical supplements considered under the scope of the market is available in different forms which majorly includes powdered supplements, cagpsules and gummies, drinks and shots and other forms. The active distribution channel adoped by the manufacturers to expand their consumer base and product visibility includes supermarket/hypermarket, pharmacies/ drug stores, online retail stores, health stores and other distrbution channel. Based on geography, the market studied is segmented North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report contains the top-line revenues and detailed qualitative analysis of the global key players, highlighting the most adopted strategies and recent developments of the companies in the market studied.

By Form
Powdered Supplements
Capsules and Gummies
Drinks and Shots
Other Forms
By Distribution Channel
Pharmacies/ Drug Stores
Online Retail Stores
Health Stores
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Rest of Middle East & Africa
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Botanical Supplements Market Research FAQs

The Global Botanical Supplements Market is projected to register a CAGR of 7.30% during the forecast period (2024-2029)

Nature's Bounty Co, Himalaya Drug Company, Amway Corporation, GNC Holdings Inc., NOW Foods , Dr. Willmar Schwabe GmbH & Co. KG (Nature's Way Products, LLC ) and Gaia Herbs, LLC are the major companies operating in the Global Botanical Supplements Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Global Botanical Supplements Market.

The report covers the Global Botanical Supplements Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Botanical Supplements Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Botanical Supplements Industry Report

Statistics for the 2024 Botanical Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Botanical Supplements analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Botanical Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)