Beauty Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Beauty Drinks Market is segmented by Ingredient Type (Vitamins and Minerals, Collagen, Carotenoids, Coenzymes, and Other Ingredient Types), Distribution Channel (Grocery Retailers, Beauty Specialty Stores, Drug Stores and Pharmacies, and Other Distribution Channels), and Geography.

Market Snapshot

beauty drinks market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 11.9 %

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Market Overview

The beauty drinks market is projected to register a CAGR of 11.9% during the forecast period (2020 - 2025).

  • Among all the ingestible and topical combination products within the industry, beauty drinks are proving to be a highly palatable option, with a growing preference for these products as well. The major reasons for the increased demand for beauty drinks include increasing prevalence of lifestyle-related diseases and people consciously taking preventive healthcare measures. In addition, the market for beauty drinks is predominantly driven by the standard consumer shift toward preventive skincare, with the increasing aging population in developed countries.
  • Furthermore, developed markets, like the United States and Europe, are discovering the untapped segment of customized products based on health claims.
  • In the segmentation front, by ingredient type, collagen is dominating the beauty drinks market, whereas the coenzyme segment represented the fastest-growing ingredient segment, due to the anti-aging and skin enhancement properties.

Scope of the Report

The scope of the beauty drinks market includes different ingredient types, like vitamins and minerals, collagen, coenzymes, and carotenoids. Carotenoids have high nutritious properties, which help prevent fatal diseases, such as cancer, diabetes, and tumor. By distribution channel, the market scope includes grocery retailers, beauty specialty stores, drug stores and pharmacies, and other distribution channels. Also, the study provides an analysis of beauty drinks in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, and Rest of the World.

By Ingredient Type
Vitamins and Minerals
Other Ingredient Types
By Distribution Channel
Grocery Retailers
Beauty Specialty Stores
Drug Stores and Pharmacies
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Rest of the World
South America
Middle-East and Africa

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Key Market Trends

Collagen Products Form the Largest Market Segment

Collagen-based beauty drinks are becoming popular in the beauty drinks industry, as they are protein-rich ingredients that play an important role in skincare. They protect the dermis and help in maintaining youthful skin. Collagen-based products are high in demand among the young population for slimming and beauty purposes and elderly consumers for anti-aging effects, as they tend to produce low levels of collagen. Asia-Pacific forms the largest market for collagen-based beauty drinks, whereas the North American market is expected to register a prominent CAGR, due to increasing awareness about the health and beauty benefits of collagen among the US and Canadian consumers.

Beauty Drinks Market1

North America to Drive the Global Beauty Drinks Market

Health is taking a backseat among Americans, due to the growing hectic work-life schedule in the United States. This leads to the need for nutricosmetic products, like beauty drinks. Companies are primarily targeting consumers who are 30 years and above, as they appear to be more concerned regarding health and aging. Sale of beauty drinks in the countries of North America, especially the United States, is expected to increase tremendously, due to increasing incidences of skin problems, hair fall issues, and influence of the fashion industry. To capture this opportunity, the beauty drink companies dominating the region are working toward widening their number of brands and increasing assortments.

Beauty Drinks Market2

Competitive Landscape

Global players, including SAPPE Public Company Limited, Shiseido Co. Ltd, and Vital Proteins Ltd, together hold a minor portion of the market, wherein Shiseido Co. Ltd held the maximum share. New product launches, market expansion, and partnerships are the preferred strategic approaches adopted by most companies involved in the beauty drinks business. Owing to product expansions and growing consumption of nutricosmectics, the global players in the beauty drinks market adopt new product launches as their key strategy. Gelita AG launched a new product ‘Verisol’ based on bioactive collagen peptides that help in stimulating skin metabolism. Other private companies, like Kinohimitsu, Big Quark, and Hangzhou Nutrition Biotechnology Co. Ltd, are trying to gain a higher market share by effectively following product launches, innovation, partnerships, and market expansions.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

    4. 1.4 Research Phases




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Ingredient Type

      1. 5.1.1 Vitamins and Minerals

      2. 5.1.2 Collagen

      3. 5.1.3 Carotenoid

      4. 5.1.4 Co-enzymes

      5. 5.1.5 Other Ingredient Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Grocery Retailers

      2. 5.2.2 Beauty Specialty Stores

      3. 5.2.3 Drug Stores and Pharmacies

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. Australia

        2. China

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. South America

        2. Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Sappe Public Company Limited

      2. 6.4.2 Shiseido Co. Ltd

      3. 6.4.3 Vital Proteins LLC

      4. 6.4.4 Hangzhou Nutrition Biotechnology Co. Ltd

      5. 6.4.5 Kinohimitsu

      6. 6.4.6 Big Quark

      7. 6.4.7 Lacka Foods Limited

      8. 6.4.8 Molecule Beverages

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Beauty Drinks Market market is studied from 2016 - 2026.

The Beauty Drinks Market is growing at a CAGR of 11.9% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Sappe Public Company Limited, Shiseido Co. Ltd, Vital Proteins LLC, Kinohimitsu, Lacka Foods Limited are the major companies operating in Beauty Drinks Market.

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