Betaine Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by Form (Betaine Anhydrous, Betaine Monohydrate, Betaine HCl, Cocamidopropyl Betaine, Other Forms), Type (Synthetic Betaine, Natural Betaine), Application ( Food, Beverages, and Dietary Supplements, Animal Feed, Personal Care, Detergent, Other Applications), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa)

Market Snapshot

Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


6 %

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Market Overview

The market for betaine is expected to witness a CAGR of about 6% during the forecast period. The major factors driving the growth of the market studied are its increased commercial usage as a surfactant and increasing demand from the personal care industry. On the flip side, synthetic cosmetics leading to skin and hair problems serves as one of the restraints for the studied market.

  • The personal care segment dominated the market and is expected to grow during the forecast period, with increasing hygiene awareness and increasing demand for cosmetic products.
  • The use of betaine as an anti-stress agent for animals is likely to provide opportunities for the studied market, during the forecast period.
  • North America dominated the market across the world, owing to high demand from personal care products, and food, beverage, and dietary supplements in the region.

Scope of the Report

The global betaine market report includes:

Betaine Anhydrous
Betaine Monohydrate
Betaine HCl
Cocamidopropyl Betaine
Other Forms
Synthetic Betaine
Natural Betaine
Food, Beverages, and Dietary Supplements
Animal Feed
Personal Care
Other Applications
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Personal Care Segment to Dominate the Market Demand

  • Betaine is extensively used in the personal care industry as an alternative to sulphur-based surfactants. The segment accounts for more than 50% of the global betaine consumption.
  • Water retention and moisturizing properties of betaine make it a widely useful raw material for the cosmetic industry.
  • Besides, it is widely used as a surfactant, emulsifier, and emollient in personal care products, such as lotion, shampoos, skin cleansers, etc.
  • Today, the global cosmetic industry has been focusing on innovation and the development of new products with safe and sulfur-free natural ingredients. This is expected to have a favorable impact on the betaine demand, as it is considered to be a mild surfactant, which holds a minimal risk of skin and eye irritation problems.
  • The demand for personal care products has been increasing at a noticeable rate in the regions, like Asia-Pacific and the Middle East, with cultural change, the influence of western culture, increased cosmetic demand from the youth population, and rising women employment.
  • Hence, all such trends are likely to drive the demand for personal care products across the world, which is further likely to drive the demand for the betaine market, during the forecast period.

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North America Region to Dominate the Market

  • North America region dominated the global market share. Betaine demand in the region is majorly driven by the strong demand from the industries engaged in the production of personal care, animal feed, dietary supplements, and function drink products.
  • The United States represents the largest market in the region, due to increased demand from the pharmaceutical and personal care industries. The country is the largest producer of pharmaceutical and personal care products in the world.
  • The country has been investing heavily in research and development to innovate new personal care products with the help of sulfur-free raw materials and the development of generic medicines is also expected to provide new opportunities for the betaine market over the coming years.
  • Besides, the high dependency of the population on junk and ready-to-eat food products has also led to increased obesity issues among the population. This, in turn, has increased awareness of calorie reduction, weight loss, and the importance of protein intake.
  • Hence, with the increase in health and wellness awareness among the population, the demand for dietary supplements has increased substantially. Therefore, in order to cater to the demand, the production of dietary supplements has also been increasing, which is further adding to the demand for betaine in the region.

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Competitive Landscape

The betaine market is highly fragmented, where numerous players hold an insignificant share of the market. Some of the noticeable players in the market include BASF SE, Dow, Evonik Industries AG, Solvay, and Kao Corporation, amongst others.

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Table Of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increased Demand from Personal Care Sector

      2. 4.1.2 Growing Usage in Food and Beverage Industry

      3. 4.1.3 Increased Commercial Usage as Surfactant

    2. 4.2 Restraints

      1. 4.2.1 Synthetic Cosmetics Leading to Skin and Hair Problems

    3. 4.3 Industry Value-Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition


    1. 5.1 Form

      1. 5.1.1 Betaine Anhydrous

      2. 5.1.2 Betaine Monohydrate

      3. 5.1.3 Betaine HCl

      4. 5.1.4 Cocamidopropyl Betaine

      5. 5.1.5 Other Forms

    2. 5.2 Type

      1. 5.2.1 Synthetic Betaine

      2. 5.2.2 Natural Betaine

    3. 5.3 Application

      1. 5.3.1 Food, Beverages, and Dietary Supplements

      2. 5.3.2 Animal Feed

      3. 5.3.3 Personal Care

      4. 5.3.4 Detergent

      5. 5.3.5 Other Applications

    4. 5.4 Geography

      1. 5.4.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.4.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.4.3 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Amino GmbH

      2. 6.4.2 BASF SE

      3. 6.4.3 Dow

      4. 6.4.4 Evonik Industries AG

      5. 6.4.5 Kao Corporation

      6. 6.4.6 Merck KGaA

      7. 6.4.7 Nutreco

      8. 6.4.8 Solvay

      9. 6.4.9 Stepan Company

      10. 6.4.10 Sunwin Biotech Shandong Co. Ltd

  7. *List Not Exhaustive

    1. 7.1 Use of Betaine as Anti-stress Agent for Animals

** Subject to Availability

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