Baked Food & Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Baked Food and Cereals Market is segmented by Type (Bread, Breakfast Cereals, Biscuits and Cookies, Morning Goods, Cakes and Pastries, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialist Stores, Convenience Stores, Online Retail and Others) and by Geography

Market Snapshot

Baked Food & Cereals Market Summary
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 4.2 %

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Market Overview

The global baked food and cereal market are projected to grow at a CAGR of 4.2% during the forecast period.

  • The global baked food and cereal industry have shown a rapid growth due to the improved quality and advanced technology that has helped to improve the taste and bring in varieties but also to make those products be reachable to a large set of places.
  • There are continuous innovations as the bakery and cereal industry invests a lot into developing products that are beneficial and nutritional.
  • New low carb, high fiber, multigrain and fortified Baked food & cereals that appeal to health-conscious consumers have triggered the market growth. The bakery and cereal industry have satisfied the consumers' health concerns and their indulgence in the consumption of baked and packaged foods as they are produced with high-quality ingredients.

Scope of the Report

The scope of the baked food and cereals market includes segmentation of the market by product type which include bread, breakfast cereals, biscuits and cookies, morning goods, cakes and pastries and others. The market is also segmented on the basis of distribution channel which includes supermarket/hypermarket, specialist stores, convenience stores, online retail and others. The study also involves the global level analysis of the main regions such as North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

By Product Type
Breakfast Cereals
Biscuits and Cookies
Morning Goods
Cakes and Pastries
By Distribution Channel
Specialist Stores
Convenience Stores
Online Retail
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Rising Demand for Specialty Bakery Products

The specialty bakery products market is expected to attain exponential trajectory in the foreseeable future, owing to the growing consumer preference for a convenient alternative to freshly baked specialty products. The rapid economic development, which is taking place in the emerging as well as developed economies, has led to a highly dynamic market scenario for consumer goods – bakery products are no exception. The hectic schedules and the increasing number of women entering formal employment have made the specialty frozen baked goods segment more popular. The growing health concerns among the consumers has provided a great opportunity for the specialty bakery products to incorporate functional bakery ingredients such as Oats, legumes, probiotics, cereals, and fortified margarine to capture a broad consumer base. Such evolving factors have led to an increasing number of specialty bakery shops across the globe.

Baked Food and Cereal Market1

Europe Leads the Market

The European bakery industry leads the global bakery market. In the mature US and European frozen bakery markets, the fastest-growing brands are those specializing in healthier baked goods, using high quality of nutritional ingredients and meet demand in ‘free-from’ and for food ‘on-the-go’.  The morning goods segment is the most dominating segment in the industry. People prefer convenient and grab-and-go products for breakfast, and this favors the increasing demand for frozen bakery products. Availability of gluten-free frozen baked goods has helped in the growth of the market. Rising disposable incomes, urbanization, and the demand for Western-style diets are supporting the growth in sales of baked goods and pastries in Asia-Pacific, especially in China and India, and are witnessing a growing demand for bakery products. The growth in the bakery products market also paves way to enormous growth in the processed food production sector and vice-versa. It has also led to the introduction of a diverse range of innovative bakery products.

Baked Food and Cereal Market2

Competitive Landscape

The global baked food and cereal market is fragmented with the presence of numerous players. The key players are using growth strategies including mergers and acquisitions, expansion, new product development and partnerships to fuel market growth. There are several prominent players in this industry such as Groupo Bimbo, Barilla Group, General Mills among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bread

      2. 5.1.2 Breakfast Cereals

      3. 5.1.3 Biscuits and Cookies

      4. 5.1.4 Morning Goods

      5. 5.1.5 Cakes and Pastries

      6. 5.1.6 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

        1. Specialist Stores

        2. Convenience Stores

        3. Online Retail

        4. Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Grupo Bimbo

      2. 6.4.2 Finsburry Food Group

      3. 6.4.3 Flower foods

      4. 6.4.4 Almarai

      5. 6.4.5 Barilla Group

      6. 6.4.6 Kelloggs

      7. 6.4.7 General Mills

      8. 6.4.8 Mondelez

      9. 6.4.9 Chipita

      10. 6.4.10 Dawn Food Prodcuts, Inc

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Global Baked Food and Cereals Market market is studied from 2016 - 2026.

The Global Baked Food and Cereals Market is growing at a CAGR of 4.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Grupo Bimbo, Aryzta, Barilla Group, Kelloggs, General Mills are the major companies operating in Global Baked Food and Cereals Market.

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