Baby Carrier Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Baby Carrier Market is Segmented by Product Type (Buckled Baby Carrier, Baby Wrap Carrier, Baby Sling Carrier, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Baby Carrier Market Size

Baby Carrier Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 523.72 Million
Market Size (2028) USD 804.70 Million
CAGR (2023 - 2028) 8.97 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players


*Disclaimer: Major Players sorted in no particular order


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Baby Carrier Market Analysis

The Baby Carrier Market size is expected to grow from USD 523.72 million in 2023 to USD 804.70 million by 2028, at a CAGR of 8.97% during the forecast period (2023-2028).

The market for baby products is constantly growing as it makes a mother's life easier as a parent. It also ensures that the baby is stimulated correctly and safely while traveling and sleeping. The International Hip Dysplasia Institute has approved various brands as hip-healthy based on multiple parameters, thereby ensuring the child's safety. In the global baby carriers market, players have developed innovative and technologically advanced products to have a superior hold on the market. The technologically advanced baby carriers ensure higher levels of safety. Carriers with functions, such as the fully adjustable and easy-to-use baby carrier to hold infants and young children, crossable shoulder straps for better comfort and personalized fit, machine washable, and carrier with three ergonomic carry positions, such as front-inward, hip, and back carry, are among the innovative products introduced in the market. Moreover, the adjustable designs allow the mothers to do hands-free breastfeeding on the go. Ease of mobility, innovation in functionality and style, and the demand for ergonomically designed carriers are the key reasons for the popularity of baby carriers worldwide. Unlike prams and strollers, baby carriers are preferred, as they increase the physical and psychological connection between the infant and the parent.

The industry's growth has also been supported by an increasing number of certified babywearing consultants (people who are trained to teach others about the safe and comfortable use of baby carriers) and organizations, like Babywearing International, that seek to educate parents and other caregivers about how to use wraps and slings. The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Baby Carrier Market Trends

Increasing Consumer Spending on Baby Care Products

  • Growing consumer spending and innovation in baby carrier design and materials used in baby carrier products are driving the growth of the baby carrier market globally. The increasing popularity of ergonomically designed baby carriers, known for better comfort and safety of babies, and lightweight baby carriers is expected to drive the growth of the baby carrier market. Owing to the development in baby carrier material, lightweight baby carriers are expected to drive the market's growth over the forecast period.
  • Major players in the baby carrier are taking inspiration from baby strollers in terms of product innovation in the fabric, along with the shape and size of the baby carrier. For instance, in 2022, Ergobaby launched Tula Hemp Baby Carrier. The company claims that Hemp's naturally long fibers are biodegradable, temperature regulating, with antibacterial properties, and adjustable to babies from 7-45 lbs.
  • In 2021, Ergobaby also launched Tula Linen Baby Carrier. The company claims that Tula Linen is made of French Flax and combed cotton that gives texture and interest to solid color. Further, the plant-based fabric is naturally hypoallergenic and breathable, making it perfect for warmer climates.
  • As there is an increase in the demand for eco-friendly and organic products, considering the baby’s health, players are coming up with baby carriers made with 100% organic cotton. For instance, players like Ergobaby and Babybjorn offer organic baby carriers. Other accessories for this carrier include organic backpacks, organic front pouches, organic teething pads, and weather covers. Style has also become a factor in selecting baby carriers. Parents are also seeking carriers that benefit from all that babywearing offers without losing their sense of style.
  • Players are coming up with the intersection of comfort and fashion and catering to modern parents looking for the best of both. Artipoppe, a design house based in the Netherlands, has developed this innovative idea for baby carriers targeting young mothers. The company offers a range of functional baby carriers that are comfortable and fashionable. Another instance is from Baby Tula, which offers bamboo swaddle blankets, the softest swaddles on the market with the most adorable prints.
Baby Carrier Market 1

North America Holds Significant Market Share in Baby Carrier

  • Governments of different provinces in the United States have laid strict rules and regulations for maintaining the quality of baby carriers. These extensive rules in the country are expected to increase the demand and competitiveness in the market, which consists of many organized and unorganized players. 
  • Some companies include Onya Baby, Nuna Intl BV Baby Tula LLC, Balboa Baby, and Moby Wrap. Moreover, this product offers magnetic buckles. According to the National Center for Health Statistics (NCHS) and National Vital Statistics Center (NVSC), the preliminary number of births in the United States in 2021 was 3,659,289. This represents a 1% increase compared to 2020 and marks the highest figure since 1990, indicating a significant rise in the number of births.
  • Hence, the increase in the infant population is propelling the demand for baby carrier products like buckled baby carriers, baby wrap carriers, baby sling carriers, and other such products across the region.
  • Additionally, social media platforms, such as Instagram and YouTube, are playing huge roles in the trends related to baby and child-specific products. Thus, these platforms influence the purchasing decisions of many millennial mothers. Therefore, the baby carrier manufacturers in the region are introducing technically enhanced baby carriers. 
  • Consumers also demand baby carriers that can be used for activities beyond regular usage. Therefore, Canadian companies offer various innovative products to cater to customers' needs. For example, Maman Kangourou offers water baby carriers. They are 100% polyester water baby carriers, which are perfectly fit for water uses. Such factors have helped North America become a prominent region with the highest market share in the baby carrier market.
Baby Carrier Market 2

Baby Carrier Industry Overview

The global baby carrier market is fragmented, with several companies offering the products and competing with each other to gain more market share. Companies actively innovate new products and invest within the target segments. Thus, the key players are embarking on mergers and acquisitions, and expansions as their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. Some of the top players in the market include Goodbaby International Holdings Limited, BabyBjörn Holding AB, Artsana Group, Ergobaby Inc., and Thrive International Inc. (Moby Wrap).

Baby Carrier Market Leaders

  1. Goodbaby International Holdings Limited

  2. Artsana Group

  3. BabyBjörn Holding AB

  4. Ergobaby Inc.

  5. Thrive International, Inc. (Moby Wrap, Inc)

*Disclaimer: Major Players sorted in no particular order

Baby Carrier Market Concentration

Baby Carrier Market News

  • March 2023: BabyBjörn announced the launch of two of its most popular products in dark purple color. The new dark purple color product offerings include Baby Carrier Mini and Bouncer Bliss in cotton. The company claims that BabyBjörn Baby Carrier Mini is a compact and easy-to-use baby carrier for newborns up to a year. Further, its features include two front-carrying positions.
  • October 2022: The Aerial Buckle Carrier was unveiled by Wildbird, a manufacturer of high-end linen baby slings and other baby items. The Aerial Carrier came in two sizes (XS-XL and L-4XL) and was innovatively designed to carry babies from birth to 45 lb.
  • July 2022: The US baby care company Ergobaby joined, a curated online marketplace for mother and child items. This significant addition is expected to increase the company's selection of high-end, authentic, and exquisite baby items from more than 50 global brands.

Baby Carrier Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Buckled Baby Carrier

      2. 5.1.2 Baby Wrap Carrier

      3. 5.1.3 Baby Sling Carrier

      4. 5.1.4 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Artsana Group

      2. 6.3.2 BabyBjörn Holding AB

      3. 6.3.3 Goodbaby International Holdings Ltd

      4. 6.3.4 Ergobaby Inc.

      5. 6.3.5 Thrive International Inc. (Moby Wrap Inc.)

      6. 6.3.6 Lecharpe Porte-bonheur Inc. (Chimparoo)

      7. 6.3.7 WildBird

      8. 6.3.8 Artipoppe

      9. 6.3.9 Onya Baby Inc.

      10. 6.3.10 Baby Ktan LLC

      11. 6.3.11 CARiFiT

    4. *List Not Exhaustive

**Subject to Availability

Baby Carrier Industry Segmentation

A baby carrier is a cloth that supports an infant or other small child from a carer's body. 

The baby carrier market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into the buckled baby carrier, baby wrap carrier, baby sling carrier, and other product types. By distribution channel, the market is segmented as supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The study also covers the global analysis of major regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The key countries have been covered under every region, accounting for most of the market studied. 

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Buckled Baby Carrier
Baby Wrap Carrier
Baby Sling Carrier
Other Product Types
Distribution Channel
Specialty Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Baby Carrier Market Research FAQs

The Baby Carrier Market size is expected to reach USD 523.72 million in 2023 and grow at a CAGR of 8.97% to reach USD 804.70 million by 2028.

In 2023, the Baby Carrier Market size is expected to reach USD 523.72 million.

Goodbaby International Holdings Limited, Artsana Group, BabyBjörn Holding AB, Ergobaby Inc. and Thrive International, Inc. (Moby Wrap, Inc) are the major companies operating in the Baby Carrier Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Baby Carrier Market.

Baby Carrier Industry Report

Statistics for the 2023 Baby Carrier market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baby Carrier analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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