Baby Carrier Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Baby Carrier Market is segmented by Product Type as Buckled Baby Carrier, Baby Wrap Carrier, Baby Sling Carrier, and Others; by Distribution Channel as Supermarket/Hypermarket, Specialty Stores, Online Retail Stores, and Others; and by Geography.

Market Snapshot

Baby Carrier Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 4.03 %
Baby Carrier Market Major Players

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Market Overview

The global baby carrier market is projected to grow at a CAGR of 4.03% during the forecast period.

  • Ease of mobility, innovation in functionality and style, and the demand for ergonomically designed carriers are the key reasons for the popularity of baby carriers around the globe. Unlike prams and strollers, baby carriers are preferred, as they increase the physical and psychological connection between the infant and the parent.
  • Apart from providing ease of mobility and hands-free convenience, baby carriers have reduced the number of products that need to be carried while parents are out with their babies, which is majorly driving the demand for baby carriers.
  • The industry’s growth has also been supported by an increasing number of certified babywearing consultants (people who are trained to teach others about the safe and comfortable use of baby carriers) and organizations, like Babywearing International, that seek to educate parents and other caregivers about how to use wraps and slings.

Scope of the Report

The baby carrier market is segmented by product type such that into the buckled baby carrier, baby wrap carrier, baby sling carrier, and others. By distribution channel, the market is segmented as supermarket/hypermarket, specialty stores, online retail stores, and others. The study also covers the global level analysis of the major regions North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. The key countries have been covered under every region which accounts for a majority share in the market studied. 

By Product Type
Buckled Baby Carrier
Baby Wrap Carrier
Baby Sling Carrier
By Distribution Channel
Supermarkets / Hypermarkets
Specialty Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Increasing Consumer Spending and Growing Innovation in Baby Carrier Design and Material

Growing consumer spending and growing innovation in baby carrier design and material used in baby carrier products are driving the growth of the baby carrier market across the globe. The increasing popularity of ergonomically designed baby carriers, which are known for better comfort and safety of babies, and lightweight baby carriers is likely to drive the growth of the baby carrier market. Owing to development in the baby carrier material, lightweight baby carriers are expected to drive the growth of the market over the forecast period. Major players in the baby carrier are taking inspiration from baby strollers in terms of product innovation in the fabric along with the shape and size of the baby carrier.  Moreover, as per data published by the China Toy & Juvenile Products Association, as of 2016, In that year, 34 percent of the Chinese consumers spent between 2,000 and 3,999 yuan on durable baby products.

Baby Carrier Market Trends

North America Leading the Market

Governments of different provinces in the United States have laid down strict rules and regulations for maintaining the quality of baby carriers. These extensive rules in the country are thereby expected to increase the demand and competitiveness in the market, which consists of many organized and unorganized players. Some of the companies include Onya Baby, Nuna Intl BV Baby Tula LLC, Balboa Baby, and Moby Wrap. In April 2019, Nuna introduced its first hands-free baby carrier under the brand name, CUDL. Moreover, this product offers magnetic buckles. The demographic trends of an aging population, late marriages, and a strong increase in immigration may increase the opportunities for baby carrier products. Canada’s overall population has been growing steadily at an average rate of 1% per year, with immigration being the key driver behind the overall population growth.


Baby Carrier Market Growth

Competitive Landscape

The market for baby carrier is highly fragmented, however, the segment demand lies across Europe and the United States, as both these regions have prominent consumers, along with trends that facilitate the use of baby carrier. The segment has witnessed a strong penetration across the Asia-Pacific region lately, where countries, such as India, Japan, and China, have initiated the adaptation of such utility, largely supported by the “improvisation” of western culture. 

Companies are considerably active in investing within the target segments. Thus, the key players are embarking on mergers and acquisitions, and expansions as their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. For instance, Goodbaby International has expanded its business by establishing its own distribution office in the United States, Columbus Trading Partners – USA. Columbus Trading Partners – USA manage the distribution of the CYBEX product range into the Americas market. This strategic expansion helped the company to market its products in North America and to broaden its customer base.


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Buckled Baby Carrier

      2. 5.1.2 Baby Wrap Carrier

      3. 5.1.3 Baby Sling Carrier

      4. 5.1.4 Othres

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets / Hypermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 E-commerce

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. Frnace

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Artsana SpA

      2. 6.4.2 BabyBjörn AB

      3. 6.4.3 Goodbaby International Holdings Ltd

      4. 6.4.4 Ergobaby

      5. 6.4.5 Moby Wrap Inc

      6. 6.4.6 Chimparoo

      7. 6.4.7 Balboa Baby

      8. 6.4.8 Baby Tula LLC

      9. 6.4.9 Onya Baby

      10. 6.4.10 Baby K’tan

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Baby Carrier Market market is studied from 2016 - 2026.

The Baby Carrier Market is growing at a CAGR of 4.03% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Goodbaby International Holdings Limited, BabyBjörn AB., Artsana S.p.A., Ergobaby, MOBY Wrap Inc. are the major companies operating in Baby Carrier Market.

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