Automotive Smart Glass Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Automotive Smart Glass Market has been segmented by Technology (Electrochromic, Polymer Dispersed Liquid Device (PDLC), and Suspended Particle Device (SPD)), Application (Rear and Side Windows, Sunroof Glass, and Other Applications ), Vehicle Type (Passenger Cars and Commercial Vehicles), and Geography

Market Snapshot

Market_Overview
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Europe
Largest Market: North America
CAGR: >20 %

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Market Overview

Automotive Smart Glass Market is anticipated to register a CAGR of more than 20% during the forecast period (2020 - 2025).

  • Automotive glasses are an integral part of a vehicle, and they will continue to remain so in the future. Continuous innovations and implementation of smart glasses are expected to fuel the growth of the automotive smart glass market.
  • The smart glass has found increased application in premium vehicles as they provide superior comfort by restricting heat from the atmosphere, controlling glare due to sunlight, enhancing security, and privacy. As the manufacturers are engaged in extensive R&D, the penetration of the smart glass will increase in the coming years.
  • The automotive smart glass market is going through a rough phase, as vehicle production is declining across the world, due to the global economic slowdown, the US-China trade crisis, and the outbreak of novel coronavirus, which pushed back the growth of the automotive smart glass market. This low phase is likely to continue till FY21.

Scope of the Report

The automotive smart glass market covers the current and upcoming trends with recent technological developments. The report will provide a detailed analysis of various areas of the market demand by technology, application, and vehicle,. The market share of significant automotive smart glass manufacturing companies and regional level analysis will be provided in the report.

By Technology Type
Electrochromic
Polymer Dispersed Liquid Device (PDLC)
Suspended Particle Device (SPD)
By Application Type
Rear and Side Windows
Sunroof Glass
Other Applications
By Vehicle Type
Passenger Cars
Commercial Vehicles
By Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Rest of Europe
Asia Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Brazil
South Africa
Other Countries

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Key Market Trends

Increasing Sunroof Penetration

A sunroof is often considered an additional feature in automobiles, available in fixed or operable (venting or sliding) openings in an automobile roof. The trend of the sunroof as an optional feature gradually changed, as it is now a standard feature in the most premium and luxury cars and a few mid-segment cars. Product and material innovations, along with the timely evolution of sunroof technologies, are helping the market grow. To augment the demand for sunroofs, vehicles are now fitted with tinted, UV-reflective glasses, and smart glasses to avoid unwanted heat and sunlight. For instance, the panoramic sunroof of Toyota's new Harrier launched for sale in June 2020, has a light control glass 'WONDERLITE Dx' from AGC Inc., which is the first-ever adoption of the product in any mass production vehicle.

Major automakers are introducing vehicles with large sunroofs. For instance, Tesla Model Y is an electric SUV that comes with a massive sunroof with all glass. In the safety, tests of NHSTA the Model 3’s roof withstand over 20,000 lbs of force, which proves that Tesla’s glass roofs durability.

SUVs have the maximum penetration of sunroof, and as the sales of SUVs are increasing it will propel the demand of sunroof and smart glass in the coming years. Automakers are launching their new SUV models either with a sunroof or with an option. For instance, Tata is offering the Harrier with a Webasto sunroof (H-300) as one of the additional accessories from its genuine accessories list. The sunroof has been designed with a tinted protective venus glass that provides maximum deflection of sun rays from the cabin.

key market trend 1

Europe is Expected to Grow at the Fastest Rate in the Market

Some of the major factors driving the growth of the market are a rise in sales of passenger cars in the major markets of Europe, increasing sales of luxury cars, and the increasing demand and preference for a sunroof in the vehicles.

Germany is Europe’s number one automotive market, accounting for over 30% of all passenger cars manufactured (5.65 million units) and about 20% of all new car registrations (3.44 million units). After that France is the second-largest automotive market in Europe, as in H1 2020, there were 715,798 new passenger vehicle registrations in France.

Major players in the region are constantly launching new products and expanding their production facilities to stay ahead of their competitors. For instance,

  • In 2019, Continental developed an intelligent glass control that connects car windows with the on-board computer. With these new film technologies, panoramic sunroofs can be dimmed on command more effectively, sections of the windscreen can be tinted when the sun is low in the sky, and the windows behind the B-pillar can be dimmed to provide more privacy on the rear seats.
  • In December 2019, Gauzy Ltd hosted an event for the automotive and tier-one executives from across the world, to unveil its new production line set within an 11,000 sq. m. property in Germany. This production site is dedicated to producing 1,000,000 sq. m. of SPD material yearly for the automotive and architectural industries.
key market trend 2

Competitive Landscape

The automotive smart glass market is moderately consolidated, with few major players such as Saint Gobin, AGC Inc., Guardian Industries, Pilkington (NSG), Research Frontiers, and Gentex holding significant shares in the market, due to their well established and developed products among various automakers. The companies are focusing on innovative technologies and following strategies, like acquisition, licensing the technology, and partnership, to expand, sustain, and capture the potential demand for rapid adoption of technological trends in the automotive industry. For instance,

  • In 2019, AGC announced that its cover glass for car-mounted displays will be used in Lexus' new RX series. The company’s product, comprising DragontrailTM, is a specialty glass highly receptive to chemical strengthening.
  • In 2019, Research Frontiers Inc. opened a new production facility in Stuttgart, Germany, patented SPD-Smart light-control film for automotive, architectural, aircraft, train, and marine glass industries.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Technology Type

      1. 5.1.1 Electrochromic

      2. 5.1.2 Polymer Dispersed Liquid Device (PDLC)

      3. 5.1.3 Suspended Particle Device (SPD)

    2. 5.2 By Application Type

      1. 5.2.1 Rear and Side Windows

      2. 5.2.2 Sunroof Glass

      3. 5.2.3 Other Applications

    3. 5.3 By Vehicle Type

      1. 5.3.1 Passenger Cars

      2. 5.3.2 Commercial Vehicles

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 South Africa

        3. 5.4.4.3 Other Countries

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Corning Inc.

      2. 6.2.2 Guardian Industries

      3. 6.2.3 Saint-Gobain SA

      4. 6.2.4 AGP Glass

      5. 6.2.5 Hitachi Chemical Co. Ltd

      6. 6.2.6 Research Frontiers Inc.

      7. 6.2.7 Nippon Sheet Glass Co. Ltd

      8. 6.2.8 AGC Inc.

      9. 6.2.9 Gentex Corp.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Automotive Smart Glass Market market is studied from 2018 - 2026.

The Automotive Smart Glass Market is growing at a CAGR of >20% over the next 5 years.

Europe is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

AGC Inc., Saint-Gobain S.A, Gentex Corporation, Guardian Industries, Research Frontiers Inc. are the major companies operating in Automotive Smart Glass Market.

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