Automotive NVH Materials Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Automotive NVH Materials Market Reports Segments the Industry by Material Type (Rubber, Resins, and More), Vehicle Type (Passenger Cars, Light Commercial Vehicles, and More), Propulsion Type (Internal Combustion Engine (ICE) Vehicles, Hybrid Electric Vehicles (HEV/PHEV), and More), Application (Absorption, Damping, and More), and Geography (Asia-Pacific, North America, and More).

Automotive NVH Materials Market Size and Share

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Compare market size and growth of Automotive NVH Materials Market with other markets in Chemicals & Materials Industry

Automotive NVH Materials Market Analysis by Mordor Intelligence

The Automotive NVH Materials Market size is estimated at USD 13.91 billion in 2025, and is expected to reach USD 18.69 billion by 2030, at a CAGR of 6.08% during the forecast period (2025-2030). Premium-grade acoustic comfort, stricter noise regulations, and the shift toward electrified drivetrains give sustained momentum to material suppliers across every vehicle class. Manufacturers are blending lightweight polymers with active noise control electronics to balance mass reduction and cabin serenity. Scale-driven acquisitions and regional manufacturing footprints continue to shape supplier strategies as automakers request integrated, system-level NVH packages. As a result, the Automotive NVH materials market is positioned for resilient growth even while propulsion technologies diversify.

Key Report Takeaways

  • By material type, rubber led with 33.19% of Automotive NVH materials market share in 2024, while other material types such as bio-based and recycled polymers are forecast to post the fastest 6.88% CAGR through 2030.
  • By vehicle type, passenger cars accounted for 65.24% of the Automotive NVH materials market size in 2024 and are projected to expand at 7.69% CAGR between 2025-2030.
  • By propulsion, internal combustion engine vehicles held 69.18% share in 2024; hybrid electric vehicles exhibit a 6.91% CAGR through 2030.
  • By application, absorption captured 35.19% revenue share in 2024; insulation is set to advance at a 7.05% CAGR to 2030.
  • By geography, Asia-Pacific dominated with 47.19% share in 2024 and remains the fastest-growing region at 6.76% CAGR.

Segment Analysis

By Material Type: Bio-Innovation Drives Sustainability Transition

Rubber held the leading 33.19% share of the Automotive NVH materials market in 2024 because of its all-round vibration isolation performance and mature supply base. However, bio-based and recycled polymers clock a 6.88% CAGR as legislation and OEM carbon targets accelerate material substitution. The Automotive NVH materials market size for other types of polymer materials like bio-based and recycled polymers is projected to rise sharply once large-volume vehicle programs commit to lower-footprint interiors. Huntsman’s ACOUSTIFLEX HR BIO foam provides over 9% bio content while matching legacy PU resilience, demonstrating parity between green chemistry and ride refinement. LANXESS complements this shift with Tepex composites boasting more than 80% renewable feedstock for structural inserts.

Fabric-like non-woven sheets grow along lightweighting and recyclability goals. Milliken’s 50% lighter textile liner exceeds rivals in absorption and can reenter polymer streams at end of life. Mycelium-grown absorbers studied on ScienceDirect effectively damp 1 kHz cabin frequencies while biodegrading naturally. Over the forecast horizon, composite laminates that merge rubber skins with natural-fiber cores could unlock new cost-plus-sustainability value for Tier 1 suppliers. As those technologies scale, the Automotive NVH materials market will pivot from petro-heavy menus toward hybrid and renewable formulations. Acoustic metamaterials designed with periodic voids cancel 2.0–2.3 dB of low-frequency drone without mass, pointing to a future where geometry replaces heavier mass-law solutions. Such multifunctional approaches blur the historical lines between absorption, damping and insulation.

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Note: Segment shares of all individual segments available upon report purchase

By Vehicle Type: Passenger Cars Drive Market Evolution

Passenger cars dominated the Automotive NVH materials market with 65.24% share in 2024 yet still deliver the highest 7.69% CAGR to 2030. The surge reflects rising per-unit content rather than sheer volume, as compact crossovers receive luxury-style acoustic packages to justify sticker prices. Light commercial vehicles benefit from parcel fleet electrification: Autoneum’s new Commercial Vehicle unit develops floor systems tuned to silent e-vans that amplify road roar.

Heavy trucks adopt thicker dash mats to meet fatigue and safety guidelines for long-haul drivers. Two-wheelers and micro-mobility categories begin to integrate slimline damping strips as urban sound rules tighten. Consequently, the Automotive NVH materials market records wider application breadth, and suppliers must tailor acoustic, durability and cost attributes to vastly different duty cycles. Passenger car growth confirms that premium-feel acoustics are no longer confined to top-end sedans but span the mainstream showroom.

By Propulsion Type: Electrification Reshapes NVH Requirements

Internal combustion engine platforms still command 69.18% of revenue in 2024 because of the installed base. Hybrid electric vehicles, however, expand at 6.91% CAGR, presenting unique dual-frequency challenges that spur fresh material recipes. The Automotive NVH materials market share for battery electric vehicles is rising as pure EV lines multiply, demanding attenuation of high-pitch inverter tones without adding kilos that erode driving range.

Fuel-cell electric prototypes introduce hydrogen pump pulsation noise, creating a niche for low-mass diaphragms with broadband damping. Active noise cancellation complements lightweight foams: Hyundai’s RANC proves that control algorithms allow thinner floor sections while maintaining 50% interior noise cuts. Suppliers must therefore serve legacy ICE orders while pivoting R&D to electrified-specific solutions, enlarging the addressable Automotive NVH materials market size for smart composites and electronic hybrids.

By Application: Insulation Technologies Lead Growth Trajectory

Absorption pads accounted for 35.19% of revenue in 2024 because they are the default solution for airborne engine and road noise. Meanwhile, insulation products post the fastest 7.05% CAGR thanks to thermal management demands in battery electric platforms. Where battery packs raise cabin heat loads, suppliers combine aerogel particles with non-woven fibers to reduce both sound power by 40% and HVAC energy draw by 30%. Damping layers shift from asphalt sheets to BASF’s low-VOC LASD spray, trimming weight and installation time while maintaining frequency coverage. The Automotive NVH materials market size for insulation systems is projected to capture incremental gains each time an OEM launches a dedicated electric skateboard. 

Automotive NVH Materials Market: Market Share by Application
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific commanded 47.19% of the Automotive NVH materials market in 2024 and is forecast to grow at 6.76% CAGR, anchored by China, Japan and South Korea. Autoneum’s majority buyout of Jiangsu Huanyu strengthens local supply depth as Chinese OEMs demand quicker design-to-production cycles. Japanese conglomerates reorganize around EV parts, opening white space for NVH specialists who grasp battery-related acoustic profiles. South Korean material groups like Toray ramp capacity for sound-absorbing carbon-fiber sheets, signaling continued specialization. New assembly hubs in Thailand and Indonesia attract Japanese and Chinese Tier 1s that want tariff-free ASEAN access.

Europe maintains significant market presence driven by stringent regulatory frameworks and premium vehicle manufacturing concentration, with EU Regulation 540/2014 establishing comprehensive noise emission standards that directly influence NVH material specifications [3]European Commission, “Noise Emission Limits for Motor Vehicles,” ec.europa.eu. German OEMs push suppliers toward acoustic branding, as BMW’s HypersonX project illustrates. Regulations further stimulate recycled polymer adoption, although FMVSS-equivalent fire standards slow mass uptake. Freudenberg’s EUR 42 million Punjab plants underscore European players’ strategy to serve global demand with localized output.

North America balances strict fire-safety code FMVSS 302 with a patchy supply base for specialty rubbers. Ford’s magnet shortage episode highlighted the urgency of regional resilience. AURELIUS Private Equity’s USD 1 billion acquisition of Teijin Automotive Technologies expands composite capabilities onshore, positioning the buyer for growth in EV acoustics. South America and the Middle East & Africa offer early-stage openings as local content mandates rise, yet economic swings and infrastructure gaps temper immediate volume.

Automotive NVH Materials Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The Automotive NVH materials market is moderately fragmented, with top suppliers like Autoneum, 3M, and BASF leveraging proprietary chemistries, global tooling, and OEM collaborations to maintain their positions, while facing competition from agile entrants in smart materials. Innovation drives competition, with BASF’s low-density LASD sprays reducing weight and labor. Sustainability is critical, as seen in Dow’s bio-based NORDEL REN EPDM, which cuts CO₂ emissions by 90%. Regional expansions include Freudenberg’s new plants in India for localized NVH solutions and Chinese firms focusing on recycled thermoplastics, intensifying price competition. The market revolves around acoustic science, weight management, and sustainability, with consolidation offering scale advantages as automakers streamline supplier panels.

Automotive NVH Materials Industry Leaders

  1. BASF

  2. Dow

  3. Autoneum

  4. 3M

  5. Sumitomo Riko Company Limited

  6. *Disclaimer: Major Players sorted in no particular order
Automotive NVH Materials Market - Market Concentration.png
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Recent Industry Developments

  • March 2024: Autoneum announced expansion in Asia with new plants in Changchun, China, and Pune, India, to meet growing demand for inner dashes, interior floor insulators and other NVH (noise, vibration, harshness) components for cars. The company aims to strengthen its market presence, and support sustainable mobility in key automotive hubs, with production starting in 2024.
  • December 2023: Vibracoustic, subsidiary of Freudenberg SE, announced its new NVH technologies tailored for commercial vehicles transitioning to low- and zero-emission powertrains. Drawing on its extensive expertise, Vibracoustic has proactively adapted to industry shifts, crafting NVH-optimized mounting systems specifically for battery packs, electric motors, and fuel cells.

Table of Contents for Automotive NVH Materials Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Stringent Cabin-Noise Legislation and Rising Comfort Expectations
    • 4.2.2 Booming EV and Hybrid Output Exposing High-Frequency NVH Gaps
    • 4.2.3 Light-Weighting Strategies Pivoting to Polymer and Composite NVH Media
    • 4.2.4 Premium and Luxury Vehicle Proliferation Demanding Acoustic Branding
    • 4.2.5 Increasing Usage of Automotive NVH Materials in Passenger Vehicles
  • 4.3 Market Restraints
    • 4.3.1 Threat of Substitutes from Alternative Technologies
    • 4.3.2 Feed-Stock Price Volatility for Petro-Rubber and PU Foams
    • 4.3.3 Fire-Safety Hurdles for Recycled Foams
  • 4.4 Value Chain Analysis
  • 4.5 Porter’s Five Forces
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Degree of Competition

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Material Type
    • 5.1.1 Rubber
    • 5.1.2 Thermoplastic Polymers
    • 5.1.3 Resins
    • 5.1.4 Fabric-like Materials
    • 5.1.5 Other Material Types (Bio-based, Recycled, etc.)
  • 5.2 By Propulsion Type
    • 5.2.1 Internal Combustion Engine (ICE) Vehicles
    • 5.2.2 Hybrid Electric Vehicles (HEV/PHEV)
    • 5.2.3 Battery Electric Vehicles (BEV)
    • 5.2.4 Fuel-Cell Electric Vehicles (FCEV)
  • 5.3 By Vehicle Type
    • 5.3.1 Passenger Cars
    • 5.3.2 Light Commercial Vehicles
    • 5.3.3 Heavy Commercial Vehicles
    • 5.3.4 Two-Wheelers and Micro-Mobility
  • 5.4 By Application
    • 5.4.1 Absorption
    • 5.4.2 Damping
    • 5.4.3 Insulation
    • 5.4.4 Sound Proofing
    • 5.4.5 Other Applications (Anti squeak and rattle prevention, etc.)
  • 5.5 Geography
    • 5.5.1 Asia-Pacific
    • 5.5.1.1 China
    • 5.5.1.2 India
    • 5.5.1.3 Japan
    • 5.5.1.4 South Korea
    • 5.5.1.5 Rest of Asia-Pacific
    • 5.5.2 North America
    • 5.5.2.1 United States
    • 5.5.2.2 Canada
    • 5.5.2.3 Mexico
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Rest of Europe
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 South Africa
    • 5.5.5.3 Rest of Middle-East and Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share(%)/Ranking Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 3M
    • 6.4.2 Autoneum
    • 6.4.3 BASF
    • 6.4.4 Dow
    • 6.4.5 DuPont
    • 6.4.6 ElringKlinger AG
    • 6.4.7 FoamPartner (Recticel)
    • 6.4.8 Freudenberg SE
    • 6.4.9 Henkel AG and Co. KGaA
    • 6.4.10 Huntsman Corporation
    • 6.4.11 Saint Gobain
    • 6.4.12 Sumitomo Riko Company Limited
    • 6.4.13 Tenneco Inc.
    • 6.4.14 Wolverine Advanced Materials

7. Market Opportunities and Future Outlook

  • 7.1 White-space and Unmet-need Assessment
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Global Automotive NVH Materials Market Report Scope

The Automotive NVH Materials Market report include

By Material Type Rubber
Thermoplastic Polymers
Resins
Fabric-like Materials
Other Material Types (Bio-based, Recycled, etc.)
By Propulsion Type Internal Combustion Engine (ICE) Vehicles
Hybrid Electric Vehicles (HEV/PHEV)
Battery Electric Vehicles (BEV)
Fuel-Cell Electric Vehicles (FCEV)
By Vehicle Type Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles
Two-Wheelers and Micro-Mobility
By Application Absorption
Damping
Insulation
Sound Proofing
Other Applications (Anti squeak and rattle prevention, etc.)
Geography Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Rest of Europe
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle-East and Africa
By Material Type
Rubber
Thermoplastic Polymers
Resins
Fabric-like Materials
Other Material Types (Bio-based, Recycled, etc.)
By Propulsion Type
Internal Combustion Engine (ICE) Vehicles
Hybrid Electric Vehicles (HEV/PHEV)
Battery Electric Vehicles (BEV)
Fuel-Cell Electric Vehicles (FCEV)
By Vehicle Type
Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles
Two-Wheelers and Micro-Mobility
By Application
Absorption
Damping
Insulation
Sound Proofing
Other Applications (Anti squeak and rattle prevention, etc.)
Geography
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Rest of Europe
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle-East and Africa
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Key Questions Answered in the Report

What is the current size of the Automotive NVH materials market?

The market is valued at USD 13.91 billion in 2025 and is forecast to reach USD 18.69 billion by 2030.

How are electric vehicles affecting NVH material demand?

EV platforms expose high-frequency noise previously masked by engines, driving demand for lightweight composites and active noise technologies that meet new acoustic profiles.

Which region is the largest consumer of Automotive NVH materials?

Asia-Pacific leads with 47.19% market share in 2024 and also posts the fastest 6.76% CAGR.

What role do regulations play in material selection?

Standards like EU Regulation 540/2014 and US FMVSS 302 set strict limits on noise and flammability, making high-performance, compliant materials mandatory for OEM programs.

Page last updated on: July 7, 2025

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