| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 17.97 Billion |
| Market Size (2030) | USD 37.38 Billion |
| CAGR (2025 - 2030) | 15.78 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Augmented Shopping Market Analysis
The Augmented Shopping Market size is estimated at USD 17.97 billion in 2025, and is expected to reach USD 37.38 billion by 2030, at a CAGR of 15.78% during the forecast period (2025-2030).
Augmented shopping, the fusion of augmented reality (AR) and virtual reality (VR) technologies, is reshaping online and traditional retail. Its core objective is to redefine how consumers browse, select, and buy products. Numerous e-commerce platforms and mobile apps now feature AR, enabling shoppers to virtually test clothing, preview furniture in their homes, and even sample cosmetics. Meanwhile, virtual reality is crafting immersive shopping environments, with virtual showrooms gaining popularity, notably in the automotive and home improvement sectors. Major social media platforms are also adopting AR, enabling users to virtually interact with and purchase products, seamlessly blending socializing with shopping.
Augmented shopping is not solely about enhancing the consumer’s shopping experience; it offers high volumes of data to retailers. By monitoring user interactions with AR and VR, businesses can glean insights into consumer preferences, tailoring marketing strategies accordingly. Furthermore, the integration of AR and VR in retail can lead to lower return rates as customers gain a clearer understanding of products pre-purchase. This tech also aids inventory management, with virtual displays reducing the need for physical storage space.
Augmented Shopping Market Trends
Growing Demand for Furniture and Lighting in Asia-Pacific
Augmented reality (AR) is revolutionizing furniture and lighting shopping, allowing customers to preview products in their homes through smartphone apps. This technology helps them assess factors like size, style, and aesthetics, empowering more informed buying choices. With rising incomes, urbanization, and changing consumer tastes, leading markets are experiencing a surge in online furniture sales, spurring the demand for AR-driven shopping.
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Growing Augmented Shopping Market in Europe
In recent years, the European augmented shopping market has seen remarkable growth, largely driven by the increasing adoption of AR/VR technologies by both consumers and retailers. Leading the charge, the United Kingdom, Germany, and France collectively dominate, accounting for a substantial 65% share of the European market. Augmented shopping applications, such as virtual product visualization, interactive product guides, and AR-enabled try-on experiences for apparel and cosmetics, are becoming increasingly prevalent. Key growth catalysts include advancements in AR/VR hardware, the rollout of 5G enhancing mobile experiences, and a rising consumer comfort level with immersive shopping. Retailers in Europe are recognizing that the ability to offer personalized, engaging, and convenient shopping experiences will be a crucial competitive edge in the coming years.
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Augmented Shopping Industry Overview
The augmented shopping market showcases a moderate level of consolidation, featuring both regional and global players. Market demand is primarily propelled by efficient delivery services, evolving brand preferences, and heightened consumer awareness. Key global market players encompass Magic Leap, Blippar, Groove Jones, IKEA Place, and ModiFace. Notably, established entities, bolstered by substantial investments in marketing and expansion, have notably advanced in the market. Over the study period, these players actively engaged in mergers, acquisitions, and strategic partnerships, all aimed at bolstering their market presence.
Augmented Shopping Market Leaders
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Magic Leap
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Blippar
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Groove Jones
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IKEA Place
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ModiFace
- *Disclaimer: Major Players sorted in no particular order
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Augmented Shopping Market News
- May 2024: Alphabet Inc.'s Google and the augmented reality startup Magic Leap Inc. revealed a strategic partnership. The collaboration aims to focus on developing augmented reality (AR) and optical solutions.
- August 2023: In collaboration with Dufry, Blackjack Promotions, a UK travel retail and brand experience provider, introduced its first immersive augmented reality campaign targeted at families.
Augmented Shopping Industry Segmentation
Augmented shopping is revolutionizing the way consumers interact with brands and products. It enables virtual testing, customization, and interaction with desired items. Our report offers a thorough analysis of the augmented shopping market. It explores market dynamics and emerging trends by segment and region and sheds light on product and application variations. Additionally, it examines the key players and the competitive landscape. The augmented shopping market is categorized by components, including solutions and services, applications such as furniture, lighting, beauty, apparel, groceries, footwear, and other applications, and geography spanning Asia-Pacific, Europe, North America, South America, and the Middle East. The report offers market size and forecasts for the augmented shopping market in terms of revenue (USD) for all the above segments.
| By Component | Solutions | |
| Services | ||
| By Application | Furniture and Lighting | |
| Beauty and Cosmetics | ||
| Apparel Fitting | ||
| Grocery Shopping | ||
| Footwear | ||
| Other Applications | ||
| Geography | North America | United States |
| Canada | ||
| Rest of North America | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| France | ||
| Russia | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | India |
| China | ||
| Japan | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East | United Arab Emirates |
| Saudi Arabia | ||
| Rest of Middle East |
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Augmented Shopping Market Research FAQs
How big is the Augmented Shopping Market?
The Augmented Shopping Market size is expected to reach USD 17.97 billion in 2025 and grow at a CAGR of 15.78% to reach USD 37.38 billion by 2030.
What is the current Augmented Shopping Market size?
In 2025, the Augmented Shopping Market size is expected to reach USD 17.97 billion.
Who are the key players in Augmented Shopping Market?
Magic Leap, Blippar, Groove Jones, IKEA Place and ModiFace are the major companies operating in the Augmented Shopping Market.
Which is the fastest growing region in Augmented Shopping Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Augmented Shopping Market?
In 2025, the North America accounts for the largest market share in Augmented Shopping Market.
What years does this Augmented Shopping Market cover, and what was the market size in 2024?
In 2024, the Augmented Shopping Market size was estimated at USD 15.13 billion. The report covers the Augmented Shopping Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Augmented Shopping Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Augmented Shopping Industry Report
Statistics for the 2025 Augmented Shopping market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Augmented Shopping analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
