Asia-Pacific Meal Replacement Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Asia-Pacific Meal Replacement Products Market is segmented by Product Type (Ready-to-Drink Products, Nutritional Bars, Powdered Supplements, and Other Product Types); By Distribution Channel (Supermarkets/Hypermarkets, Online Stores, Convenience Stores, Specialty Stores and Other Distribution Channels), and by Geography.

Market Snapshot

Asia-Pacific Meal Replacement Products Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 9.92 %

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Market Overview

Asia-Pacific meal replacement products market is projected to grow with a CAGR of 9.92% during the forecast period (2020 - 2025).

  • Asia-Pacific has one of the world’s highest obesity rates, on the contrary, there is also a large proportion of the population that are health and fitness conscious, which is expected to boost the market demand.
  • The trend of weight management has boosted the demand for meal replacement bars and powders in the food industry, making Australia the largest market for meal replacement products within the Asia-Pacific region.
  • However, owing to the factors, such as high prices and less sustainability speculated for long-term consumption of meal replacement products, the market faces constraints in expanding its consumer base. Products like supplement powders and shakes are generally consumed by those who are willing to spend exponentially high money to satiate their hunger.

Scope of the Report

The Asia-Pacific meal replacement products market is segmented by product type, distribution channel, and geography. By product type, the market studied is segmented into ready-to-drink products, nutritional bars, powdered supplements, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, online stores, convenience stores, specialty stores, and other distribution channels. Furthermore, the report takes into consideration the market for meal replacement products in established and emerging countries of Asia-Pacific including China, Japan, India, Australia, and rest of Asia-Pacific.

By Product Type
Ready-to-Drink Products
Nutritional Bars
Powdered Supplements
By Distribution Channel
Online Stores
Convenience Stores
Specialty Stores
Rest of Asia-Pacific

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Key Market Trends

Supermarket/Hypermarket are the Largest Retail Channel

Supermarkets/hypermarkets have always maintained a strong lead in the sales share of meal replacement products market and are constantly gaining in the region. The proximity factor of these channels, especially in large cities and metropolitan areas, provides them with an added advantage of influencing the consumer’s decision to make the purchase among the large variety of products available in the market. Also, the wide retail visibility of meal replacement products resulted in an increasing share of supermarkets and hypermarkets. Expansion of various supermarkets and hypermarkets into different countries of the region, such as Malaysia, Indonesia, and Thailand, is driving the sales of meal replacements through the channel.

Asia-Pacific Meal Replacement Products Market1

Australia is the Largest Market in the Region

Australian consumers spend more on healthy and convenient snack products, due to changing lifestyles, increasing dietary intake, and sports culture in the country. The trend of “anytime” snacks is increasing in the country, and products, like snack bars, are used as a meal replacement by health-conscious consumers. Furthermore, Australian consumers are more concerned about the origin and quality of ingredients used in the preparation of food products, and there is a rise in the popularity of organic packaged foods. Organic meal replacement products such as organic powder supplements, beverages, and snack bars, among others, are becoming increasingly popular among health-conscious consumers, and the rapid expansion of specialty and online retail stores plays a key role in making these products easily accessible to consumers. With the increasing demand for healthy alternatives and the convenience offered by these products, the demand for protein bars in Australia is expected to increase in the coming years, offering growth opportunities to the vendors in the market.

Asia-Pacific Meal Replacement Products Market2

Competitive Landscape

The Asia-Pacific meal replacement products market is emerging led by the entrants of various local as well as global players in the market such as Amway, Herbalife, Nestle SA, Glanbia PLC and others. The players are also taking steps to expand their business in terms of geography, by establishing partnerships with the local companies in order to enhance their product offering together with expansion of the business. For instance, Japan’s Comp launched meal replacement gummies, Comp Gummy, in partnership with the confectionery manufacturer, Mikakuto, in Japan in 2017.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Ready-to-Drink Products

      2. 5.1.2 Nutritional Bars

      3. 5.1.3 Powdered Supplements

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Online Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Specialty Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway GmbH

      2. 6.4.2 Herballife Nutrition

      3. 6.4.3 Glanbia PLC

      4. 6.4.4 Nestle SA

      5. 6.4.5 Formulite Pty Ltd

      6. 6.4.6 Bulk Nutrients

      7. 6.4.7 MusclePharm

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Meal Replacement Products Market market is studied from 2016 - 2026.

The Asia-Pacific Meal Replacement Products Market is growing at a CAGR of 9.92% over the next 5 years.

Amway GmbH, Herballife Nutrition, Glanbia PLC, Nestle SA, MusclePharm are the major companies operating in Asia-Pacific Meal Replacement Products Market .

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