Asia Pacific Meal Replacement Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Asia-Pacific Meal Replacement Companies and the market is Segmented by Product Type (Ready-to-Drink Products, Nutritional Bars, Powdered Supplements, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, Convenience Stores, Specialty Stores, and Other Distribution Channels), and Geography (China, Japan, India, Australia, and Rest of Asia-Pacific). The market size and values are provided in terms of (USD) during the forecast period for the above segments.

Asia Pacific Meal Replacement Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

APAC Meal Replacement Market Size

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Asia-Pacific Meal Replacement Products Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 6.40 %
Market Concentration Low

Major Players

Asia-Pacific Meal Replacement Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Asia-Pacific Meal Replacement Products Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

APAC Meal Replacement Market Analysis

The Asia-Pacific Meal Replacement Products Market is expected to register a CAGR of 6.4% during the forecast period.

  • Meal replacement products are gaining traction among consumers who are monitoring their diet patterns, especially those who are managing their weight or controlling their blood sugar levels. Additionally, the market mainly targets consumers with time constraints, busy lifestyles, and hectic work schedules by helping them replace their meals with healthier and nutritious products instead of conventional snacks.
  • Asia-Pacific has one of the world's highest obesity rates. In India, the percentage of overweight or obese women grew from 20.6% in 2016 to 24% in 2021, according to the National Family Health Survey (NFHS). The prevalence among men, on the other hand, rose by nearly 22.9% in 2021. Such factors are expected to drive the region's demand for meal replacement products.
  • The industry caters to consumers with time restrictions, demanding schedules, and busy lifestyles by assisting them in switching from standard snacks to healthy meals. On the contrary, a large proportion of the population is health and fitness conscious, which is expected to boost the demand. The weight management trend has boosted the demand for meal replacement bars and powders in the food industry, making Australia the largest market for meal replacement products in the Asia-Pacific region.
  • However, due to factors such as high prices and less sustainability speculated for long-term consumption of meal replacement products, the market faces constraints in expanding its consumer base. Products like supplement powders and shakes are generally consumed by those who are willing to spend exponentially high to satiate their hunger.

APAC Meal Replacement Industry Overview

The Asia-Pacific meal replacement products market is emerging, led by the entrants of various local and global players, such as Amway Corp., Herbalife, Nestle SA, Glanbia PLC, and Abbott Laboratories. Key players have been innovating new products with new functionalities and taste preferences to cater to the demands of various age groups and gain a competitive advantage.

Manufacturers are incorporating measures to increase their product visibility on retail shelves by expanding their distribution channels and adopting innovative marketing strategies. The manufacturers are increasing their investments in R&D, marketing, and product innovation to maintain their market positions.

Global players, such as Herbalife, Amway Corp., and others, focus on leveraging the opportunities offered by emerging segments, like sugar-free, vegan, gluten-free, soy-free, and non-GMO products.

APAC Meal Replacement Market Leaders

  1. Herballife Nutrition

  2. Glanbia PLC

  3. Nestle SA

  4. Abbott Laboratories

  5. Amway Corp

  6. *Disclaimer: Major Players sorted in no particular order
Asia-Pacific Meal Replacement Products Market Concentration
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APAC Meal Replacement Market News

  • January 2023: As a "nutrition sponsor," Herbalife Nutrition India Private Limited collaborated with international women's cricketer Smriti Mandhana. Around 100 sponsorship agreements have been made by Herbalife Nutrition with different elite athletes, teams, and events.
  • May 2022: Holland & Barrett partnered with Huelto to launch a range of vegan meal replacement shakes under the brand Nu26. As per the company's claim, the product is formulated with 26 essential vitamins and minerals to meet the daily recommended nutritional value.
  • May 2022: A new collagen healthy meal replacement milkshake from WonderLab was launched in China. The product was initially available in WeChat mini program.

APAC Meal Replacement Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Consumers Managing Special Diets Strive on Meal Replacements
    • 4.1.2 Rising Demand for Convenient and Small-Portion Meal
  • 4.2 Market Restraints
    • 4.2.1 Highly Priced Meal Replacement Products to Hamper Market Growth
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Ready-to-Drink Products
    • 5.1.2 Nutritional Bars
    • 5.1.3 Powdered Supplements
    • 5.1.4 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 China
    • 5.3.2 Japan
    • 5.3.3 India
    • 5.3.4 Australia
    • 5.3.5 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Amway Corp.
    • 6.3.2 Herballife Nutrition
    • 6.3.3 Glanbia PLC
    • 6.3.4 Nestlé SA
    • 6.3.5 Formulite Pty Ltd
    • 6.3.6 Bulk Nutrients
    • 6.3.7 Abbott Laboratories
    • 6.3.8 Danone SA
    • 6.3.9 Sun Pharmaceutical Industries Limited
    • 6.3.10 MusclePharm
    • 6.3.11 WonderLab
    • 6.3.12 Sustyfoods Group
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. DISCLAIMER

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APAC Meal Replacement Industry Segmentation

Meal replacement products are formulated to provide the nutrition of a full meal. Most meal replacement supplements contain 200-400 calories, have high fiber content, are low in carbohydrates, and are enriched with the goodness of vitamins and minerals. 

The Asia-Pacific meal replacement products market is segmented by product type, distribution channel, and geography. By product type, the market studied is segmented into ready-to-drink products, nutritional bars, powdered supplements, and other product types. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, online retail stores, convenience stores, specialty stores, and other distribution channels. The report analyzes the market for meal replacement products in established and emerging countries of Asia-Pacific, including China, Japan, India, Australia, and the Rest of Asia-Pacific. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type Ready-to-Drink Products
Nutritional Bars
Powdered Supplements
Other Product Types
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography China
Japan
India
Australia
Rest of Asia-Pacific
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APAC Meal Replacement Market Research FAQs

What is the current Asia-Pacific Meal Replacement Products Market size?

The Asia-Pacific Meal Replacement Products Market is projected to register a CAGR of 6.40% during the forecast period (2025-2030)

Who are the key players in Asia-Pacific Meal Replacement Products Market?

Herballife Nutrition, Glanbia PLC, Nestle SA, Abbott Laboratories and Amway Corp are the major companies operating in the Asia-Pacific Meal Replacement Products Market.

What years does this Asia-Pacific Meal Replacement Products Market cover?

The report covers the Asia-Pacific Meal Replacement Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Meal Replacement Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Meal Replacer in Asia Pacific Industry Report

Statistics for the 2025 Asia-Pacific Meal Replacement Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Meal Replacement Products analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.