Asia Pacific Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia Pacific Hair Styling tools is segmented by Product Type into Hair Dryer, Hair straightening Tools, Hair Curling Tools, and Multipurpose Hair Styling Tools; By Distribution Channel into Supermarkets/Hypermarkets, Speciality Stores, Online Stores, and other & Geography.

Market Snapshot

APAC hair styling 1
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.9 %
Fastest Growing Country: India

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Market Overview

The  Asia Pacific Beauty and Personal Care market  is expected to register a CAGR of 4.9%  during the forecast period (2020 - 2025).

  • The continuous evolution in fashion trends is one the major factor which is driving the hair styling market in the region. The rapid change in the hairstyles, influenced by movies or fashion runways the consumers either opt for professional salon services or get it done on their own is strongly augmenting the sales growth of hair styling equipment.
  • The growing professional salon service industry in the developing nations has opened vast avenues for the opportunities manufacturers of hair styling equipment such as straighteners, curlers, crimpers, and various others. The dominating nations in the hair styling equipment market include India, China, Australia in terms of sales of hair styling equipment in the market.

Scope of the Report

The hair styling tools present in the Asia Pacific region includes hair dryer, flat irons or straighteners, hair curlers, and multipurpose hair styling tools. The products are distributed through various channels such as supermarkets/hypermarkets, specialty stores, online stores, and others. The Asia Pacific hair styling tools market is studied for countries like China, Japan, Australia, India and the rest of Asia Pacific countries.

By Product Type
Hair Dryers
Hair Curlers & Rollers
Hair Straighteners
Hair Brushes & Combs
By Distribution Channel
Online Retail
Offline Retail
Asia Pacific
Rest of Asia-Pacific

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Key Market Trends

Hair straightener dominating the overall hair styling tools market

Asian countries like China are one of the major producer and exporter of hair straighteners in the world, For many Asian consumers it is important to have soft, silky and well styled, thus are willing to pay a considerable amount of money so as to ensure they have well styled and groomed hair.  The prevalence of lightweight and portable hair straighteners aligned with less hair damage technology is adding a travel benefit for the consumers. The advancement in technology and reduction in the cost of straighteners is also driving the sales of the straightener across the region.

APAC, hair styling 2

China Holding a Prominent Share in the Market

The Chinese people, especially women, believe that beauty tools such as hair dryers, straighteners, and curlers give them more confidence in their overall looks which in turn is driving the sales of hair styling equipment in the country. It is further identified that consumers in China are willing to pay for branded or premium products, but they tend to be less brand-loyal and more price sensitive than the United States or European counterparts. As a result, product demand, even among well-established brands, can be volatile from year to year. 


Competitive Landscape

The Asia Pacific hair styling tools market is a highly fragmented market with the presence of both local as well as giant players like Phillips, Pnasonic, Hawells, Syska. However, the market also includes many regional players. The leading players in the market studied enjoy a dominant presencein the region. These players focus on launching new products with advaced hair protection technology  in order to cater the requirements of consumer's safe hair stling preferences.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Hair Dryers

      2. 5.1.2 Hair Curlers & Rollers

      3. 5.1.3 Hair Straighteners

      4. 5.1.4 Hair Brushes & Combs

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Retail

      2. 5.2.2 Offline Retail

    3. 5.3 Geography

      1. 5.3.1 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Koninklijke Philips N.V.

      2. 6.4.2 Panasonic Corporation

      3. 6.4.3 SSK Group

      4. 6.4.4 Andis Company, Inc.

      5. 6.4.5 Havells India Limited

      6. 6.4.6 Elchim company

      7. 6.4.7 De'Longhi,Kaz Incorporated

      8. 6.4.8 Vega

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia Pacific Hair Styling Tools Market market is studied from 2016 - 2026.

The Asia Pacific Hair Styling Tools Market is growing at a CAGR of 4.9% over the next 5 years.

The Asia Pacific Hair Styling Tools Market is valued at India in 2026.

Koninklijke Philips N.V., Panasonic Corporation, SSK Group, Andis Company, Inc., Havells India Limited are the major companies operating in Asia Pacific Hair Styling Tools Market.

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