Beta Carotene Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Beta-Carotene Market is Segmented by Nature (Natural and Synthetic), Form ( Liquid and Powder), Application ( Food and Beverage, Dietary Supplement, Animal Feed, Personal Care and Cosmetics, and Pharmaceuticals), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Beta-Carotene Market Size and Share

Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Compare market size and growth of Beta-Carotene Market with other markets in Food & Beverage Industry

Beta-Carotene Market Analysis by Mordor Intelligence

The global beta-carotene market value is estimated to be USD 433.55 million in 2025 and is expected to grow to USD 572.02 million by 2030, at a CAGR of 5.7%. This growth is driven by government fortification programs in developing countries and regulations supporting natural food ingredients in developed markets. The increasing consumer preference for natural ingredients and rising health consciousness contribute to market expansion. The FDA's permanent classification of beta-carotene as a certified color additive and EFSA's updated safety protocols reinforce market stability through natural sourcing and quality standards. Additionally, the growing application of beta-carotene in dietary supplements, food and beverages, and animal feed sectors further supports market development. The rising awareness of vitamin A deficiency and the subsequent need for fortification programs in emerging economies create substantial opportunities for market growth.

Key Report Takeaways

  • By nature, the synthetic segment held a 47.95% share of the beta-carotene market in 2024, whereas the natural segment is projected to expand at a 7.52% CAGR through 2030.
  • By form, powder products accounted for 72.82% share of the beta-carotene market in 2024; liquid variants are expected to grow at a 7.02% CAGR between 2025-2030.
  • By application, food and beverage led with a 37.70% contribution to the beta-carotene market in 2024, while dietary supplements are set to post the fastest 6.89% CAGR to 2030.
  • By geography, Europe commanded a 31.19% share of the global market in 2024; Asia-Pacific is forecast to expand the beta-carotene market at a 7.73% CAGR over the same horizon.

Segment Analysis

By Nature: Regulatory Frameworks Shape Production Preferences

Synthetic beta-carotene holds a dominant market share of 47.95% in 2024, driven by FDA and EFSA safety approvals and cost advantages in government fortification programs. The FDA's Generally Recognized as Safe (GRAS) designation provides clear regulatory pathways for food and supplement applications. Government procurement programs prefer synthetic variants due to standardized specifications and competitive pricing, particularly in developing countries' fortification initiatives. The USDA's animal feed regulations support synthetic beta-carotene use in livestock applications, ensuring steady demand in agricultural markets.

Natural beta-carotene shows a growth rate of 7.52% CAGR during 2025-2030, supported by government organic standards and regulations favoring natural ingredients. The USDA's National Organic Program requires natural sources for organic certification, creating a distinct market segment. The EU's Green Deal policies create institutional demand through government procurement preferences, while Asia-Pacific regulatory developments, including China's health food regulations, expand market opportunities while maintaining quality requirements.

Beta-Carotene Market: Market Share by Nature
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

By Form: Processing Regulations Influence Format Selection

Powder formulations hold a dominant 72.82% market share in 2024, driven by established FDA manufacturing standards and alignment with government-mandated fortification requirements across food categories. The powder segment benefits from simplified stability testing protocols and standardized analytical methods for potency verification. Food safety regulations favor powder formulations due to their lower microbial contamination risk and longer shelf life, which is essential for international aid programs and emergency food supplies. The USDA's school nutrition programs specifically require powder forms to ensure consistency in institutional food preparation, creating reliable demand channels.

Liquid beta-carotene formulations are projected to grow at 7.02% CAGR during 2025-2030, supported by FDA approvals for beverage applications and documented bioavailability improvements. National Institutes of Health research confirms higher absorption rates for liquid formulations, providing scientific support for premium market positioning. The EPA's green chemistry initiatives support liquid processing methods that minimize solvent usage and environmental impact. FDA guidance on color additives for topical use has expanded opportunities in cosmetics applications. Government nutrition programs increasingly favor liquid forms due to their bioavailability benefits, especially for infants and elderly populations. International regulatory alignment is reducing trade barriers for liquid formulations, as government agencies develop uniform testing standards for stability and potency verification.

By Application: Government Programs Drive Segment Growth

Food and beverage applications maintain dominance with a 37.70% share in 2024, driven by FDA regulations for food colorants and USDA guidelines for nutritional enhancement. Government school nutrition programs generate significant demand for beta-carotene-fortified foods through federal procurement standards that specify nutritional requirements. The FDA's Generally Recognized as Safe status for food applications provides regulatory assurance that supports sustained investment in food-grade production capacity.

Dietary supplements show the highest growth rate at 6.89% CAGR during 2025-2030. Government health agencies' emphasis on preventive nutrition strengthens market growth, with CDC data indicating the need for increased vitamin A consumption across demographics. The Department of Veterans Affairs demonstrates government support through the inclusion of beta-carotene supplements in formulary guidelines. Medicare and Medicaid policies now include preventive nutrition supplements, creating reimbursement pathways for beta-carotene products. Animal feed applications grow under specific USDA and FDA regulations for livestock nutrition, while personal care applications expand through FDA cosmetic guidelines. Pharmaceutical applications continue to develop through established drug master file documentation for therapeutic formulations.

Beta-Carotene Market: Market Share by Application
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Europe holds 31.19% market share in 2024, driven by EU regulations that favor natural ingredients and established government fortification programs across member states. The European Food Safety Authority's safety assessments enhance consumer confidence while establishing regulatory entry requirements. EU-wide organic farming subsidies support natural beta-carotene production, complemented by agricultural policies that encourage sustainable ingredient sourcing. The EU's Novel Food Regulation enables the introduction of innovative beta-carotene sources while upholding safety standards.

Asia-Pacific is the fastest-growing market, with a projected CAGR of 7.73% during 2025-2030, supported by government nutrition policies and developing regulatory frameworks. China's National Health Commission's inclusion of beta-carotene in approved nutrient lists enables product development and market access. India's Food Safety and Standards Authority has implemented standards for beta-carotene in fortified foods, supporting nutrition programs. Japan's Ministry of Health, Labour and Welfare regulations support functional foods containing beta-carotene, addressing population health needs. Agricultural policies across Southeast Asia promote biofortified crops, increasing demand for beta-carotene enhancement technologies.

North America exhibits consistent growth through the FDA and Health Canada regulatory frameworks, providing guidelines for beta-carotene use in food, supplements, and cosmetics. The USDA's organic standards create premium market opportunities, while government research funding advances sustainable production methods. Mexico's COFEPRIS alignment with international standards enhances North American market integration. The USMCA provisions support regional supply chain development and facilitate beta-carotene trade. Other regions, such as South America, the Middle East, and Africa, and others are also applying regulatory strategies to incorporate beta carotene as an additive in food processing industries. For example, the National Health Surveillance Agency (ANVISA) regulates beta-carotene usage as a food additive and supplement in Brazil. ANVISA ensures food safety and quality by following standards established by Mercosur (the Southern Common Market) and adhering to recommendations from the World Health Organization (WHO) and the Food and Agriculture Organization (FAO).

Beta Carotene Market CAGR (%), Growth Rate by Region
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.

Competitive Landscape

The beta-carotene market demonstrates moderate concentration in the market. The competitive landscape features established multinational corporations alongside specialized biotechnology companies and emerging sustainable producers. Market leaders BASF, DSM-Firmenich, and Lycored maintain strong positions through integrated supply chains, extensive R&D capabilities, and diversified product portfolios of synthetic and natural variants. 

These companies utilize economies of scale and established customer relationships to maintain market share while investing in new production technologies. The market's moderate concentration level creates entry opportunities for innovative companies, particularly those focusing on sustainable production methods like microalgae cultivation and fermentation technologies.

The industry demonstrates a clear shift toward sustainability and vertical integration, with companies investing in alternative production methods to reduce reliance on traditional agricultural inputs and synthetic processes. Market opportunities exist in emerging applications such as personalized nutrition, where genetic testing may enable customized beta-carotene supplementation, and in developing markets with expanding fortification programs. The increasing number of patent filings in microbial production and extraction optimization reflects growing competition in innovation, as companies establish intellectual property rights in advanced production technologies.

Beta-Carotene Industry Leaders

  1. BASF SE

  2. Zhejiang Medicine

  3. Divi's Neutraceuticals

  4. Adama Ltd (LycoRed Ltd.)

  5. DSM-Firmenich

  6. *Disclaimer: Major Players sorted in no particular order
Beta Carotene Market Concentration
Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0.
Need More Details on Market Players and Competitors?
Download PDF

Recent Industry Developments

  • June 2025: DSM-Firmenich has expanded its distribution agreement with Brenntag Specialties Pharma to include Poland and the Czech Republic. Under this partnership, Brenntag distributes DSM-Firmenich's portfolio of over 40 vitamins and carotenoids for pharmaceutical applications. The product range includes vitamins A, B1, B2, B3, B5, B6, B7, B9, B12, C, D3, E and K1, as well as beta-carotene.
  • June 2024: Divi's introduced expanded coloration solutions at IFT 2024. At the event, Divi's presented CaroNat, a natural food coloring ingredient derived from concentrated carrot juice. CaroNat, which contains beta-carotene, provides dark yellow to orange coloration for foods and beverages.
  • March 2024: BASF introduced Beta-Carotene 20% GFP, a gelatin-free solution with high stability, at the Food Ingredients China (FIC) 2024 exhibition in the Shanghai National Exhibition and Convention Center. The company displayed its recent developments in nutritional solutions.
  • November 2023: Divi's Laboratories developed a new beta-carotene variant that produces a distinctive red color in food and beverage applications. This innovation strengthens their beta-carotene product portfolio, which includes natural colorants for various industrial applications. The red beta-carotene variant offers manufacturers additional options for natural food coloring solutions.

Table of Contents for Beta-Carotene Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surging Demand for Natural Food Colorants in Fuctional Food and Beverage
    • 4.2.2 Increasing Consumer Inclination Towards Plant Based Beta Carotene Supplements
    • 4.2.3 Fortification Initiatives by Governments Encouraging Use in Staple Foods
    • 4.2.4 Strategic Partnership Among Supplier and Food and Beverage Giants Enhancing Market Reach
    • 4.2.5 Surge in Demand For Algae-Derived Beta-Carotene as Sustaiable Ingredient
    • 4.2.6 Rising Utilisation of Beta-Carotene in Ethic and Herbal Beauty Products
  • 4.3 Market Restraints
    • 4.3.1 Price Volatility of Natural Raw Material Like Carrot and Algae Affection Profit Margin
    • 4.3.2 Complex and Cost-Intensive Extraction Process
    • 4.3.3 Stringent Labeling and Purity Regulations
    • 4.3.4 Limited Consumer Awarness in Emerging Markets
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Nature
    • 5.1.1 Natural
    • 5.1.2 Synthetic
  • 5.2 By Form
    • 5.2.1 Powder
    • 5.2.2 Liquid
  • 5.3 By Application
    • 5.3.1 Food and Beverage
    • 5.3.2 Dietary Supplement
    • 5.3.3 Animal Feed
    • 5.3.4 Personal Care and Cosmetics
    • 5.3.5 Pharmaceuticals
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 United Kingdom
    • 5.4.2.2 Germany
    • 5.4.2.3 Spain
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 South Africa
    • 5.4.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 BASF SE
    • 6.4.2 DSM-Firmenich
    • 6.4.3 Adama Ltd (LycoRed Ltd.)
    • 6.4.4 DDW, The Color House
    • 6.4.5 Allied Biotech Corporation
    • 6.4.6 Sensient Technologies
    • 6.4.7 Zhejiang Medicine
    • 6.4.8 Divi’s Nutraceuticals
    • 6.4.9 Döhler Group
    • 6.4.10 BioExtract Ltd.
    • 6.4.11 Guangzhou Leader-Bio
    • 6.4.12 Synthite Industries
    • 6.4.13 Vidya Herbs
    • 6.4.14 Cynotech Corporation
    • 6.4.15 Nuweba Biotechnology
    • 6.4.16 EW Nutrition
    • 6.4.17 Lycored
    • 6.4.18 Kancor Ingredients
    • 6.4.19 Foodchem International
    • 6.4.20 Cynotech Corporation

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Global Beta-Carotene Market Report Scope

The global beta carotene market is segmented by type into, natural and synthetic. By end-use, the market is segmented into, food and beverages, cosmetic industry, animal feed, pharmaceutical, and dietary supplements. The food and beverages segment can be further sub-segmented into, bakery, confectionery, dairy, beverages, and others. The study also covers the global level analysis of the major regions, North America, Europe, Asia-Pacific, South America, and the Middle East & Africa for the beta carotene market.

By Nature Natural
Synthetic
By Form Powder
Liquid
By Application Food and Beverage
Dietary Supplement
Animal Feed
Personal Care and Cosmetics
Pharmaceuticals
By Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
By Nature
Natural
Synthetic
By Form
Powder
Liquid
By Application
Food and Beverage
Dietary Supplement
Animal Feed
Personal Care and Cosmetics
Pharmaceuticals
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Rest of Asia Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Saudi Arabia
South Africa
Rest of Middle East and Africa
Need A Different Region or Segment?
Customize Now

Key Questions Answered in the Report

What is the current size of the beta-carotene market?

The beta-carotene market stands at USD 433.55 million in 2025 and is forecast to reach USD 572.02 million by 2030.

Which segment leads the beta-carotene market by form?

Powder formulations dominate with 72.82% share in 2024 due to stable handling and compatibility with fortification protocols.

What CAGR is expected for natural beta-carotene?

Natural variants are projected to grow at 7.52% between 2025-2030, outpacing synthetic counterparts on regulatory and clean-label drivers.

Which region will grow fastest?

Asia-Pacific is anticipated to advance at a 7.73% CAGR as government nutrition mandates and middle-class demand converge.

Page last updated on: July 4, 2025

Beta-Carotene Market Report Snapshots