Market Trends of Asia Pacific Hair Styling Tools Industry
This section covers the major market trends shaping the APAC Hair Styling Tools Market according to our research experts:
Hair Dryers and Straighteners Dominate the Overall Hair Styling Tools Market
- The hair styling tools market is dominated by the hair dryers and hair straighteners segment in the emerging countries of Asia-Pacific. Asian consumers are more driven towards having silky, soft, and well-styled hair, which places demand for hair styling tools. Consumers in the market are even willing to pay considerable money for good-quality products that treat hair with care with less damage.
- Prominent market players are introducing products as per consumer needs, such as lightweight and portable hair straighteners that cause less hair damage technology, in tandem with introducing cost-efficient products to raise the affordability of products and enhance their consumer base across the region. In addition, the rising personal grooming trends and the increasing spending power of consumers are propelling demand for hair styling tools across Asia-Pacific.
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China Dominates the Asia Pacific Hair Styling Tools Market
- Chinese consumers are paying more attention to their personal image and beauty and leaning toward hair styling tools. The Chinese people, especially women, believe that beauty tools such as hair dryers, straighteners, and curlers give them more confidence in their overall looks, driving the sales of hair styling equipment in the country. Consumers in the country are also willing to pay more for branded or premium products due to the high quality offered and are even brand loyal to the companies.
- Furthermore, consumers wish to purchase hair styling tools and equipment through online sales mediums as it saves time and is convenient. Furthermore, consumers in the country are experimenting by carrying out basic hair activities such as hair cutting and not opting for professional hair care services. This is further expected to boost the demand for different hair styling tools, such as hair curlers, hair dryers, etc., in the country during the forecast period.
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