Asia Pacific Free From Food Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Asia-Pacific free from food market is segmented by Type (Gluten Free, Dairy Free, Allergen Free, and Other Types); By End Product (Bakery and Confectionery, Dairy Free Foods, Snacks, Beverages, and Other End Products); By Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels), and by Geography (China, Japan, India, Thailand, Australia, and the Rest of Asia-Pacific). The report offers market size and forecasts in value (USD million) for the above segments.

Asia-Pacific Free From Food Market Size

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Asia-Pacific Free From Food Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.60 %
Market Concentration Low

Major Players

Asia-Pacific Free From Food Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Asia-Pacific Free From Food Market Analysis

The Asia-Pacific free-from food market is projected to register a CAGR of 9.60% over the next five years.

Asian diets largely vary due to the diverse culture in the region. However, there are many unifying features, such as high consumption of plant foods, like vegetables, fruits, beans, legumes, nuts, herbs, and spices that make the cuisines and consumption patterns common across the region. In the present scenario, unmonitored diet patterns have resulted in increased diabetes rates throughout Asia-Pacific, especially in countries, like China, India, and Japan. Obesity and overweight rates are soaring, as fast food and sedentary lifestyles replace a life of manual labor fed by rice and vegetables. Advances in food processing and packaging technology are making it easier for companies to develop new products and distribute them to consumers. This is driving innovation in the food market and leading to the development of new and innovative products.. The Asia Pacific region has seen a significant increase in disposable incomes, which has led to a rise in consumer spending on food products. Consumers are more willing to pay a premium for high-quality and healthy food products.

Vast opportunities for free-from food are anticipated to exist in the region, as brands are compelled to meet consumer demands for clean, simple, and safe products. In addition to meeting nutritional requirements, the consumption of dairy- and gluten-free foods is becoming more and more essential because of problems with intolerance or allergies. Foods free of gluten help the body absorb fewer gluten molecules. Patients with celiac disease who exhibit sensitivity signs such persistent diarrhoea and vomiting are only advised to consume gluten-free foods. The increasing health consciousness of customers in the region is another important factor driving the market for free from products. The advantages of consuming free from foods in terms of improved gut health and a decreased risk of digestive issues are becoming more publicly recognised. The market for free from products is also expanding as vegan and plant-based diets become more and more popular. Because many lactose-free products are also plant-based, they appeal to people seeking sustainable and animal-free dietary options.

Asia-Pacific Free From Food Market Trends

Increasing Demand for Lactose Free Products Across the Region

Many Asian countries have a significant population of lactose-intolerant people which is expected to drive the market for lactose-free products in the region as the awareness increases, backed up by increasing buying power and product variance in the market. In China, nearly 90% of the population is lactose intolerant. However, there is no significant domestic production of lactose-free dairy products and an ingrained preference for imported products. Many Indians have some kind of lactose malabsorption. Economically advantaged consumers are generally using dairy substitutes, such as tofu, soy milk, and almond milk. 

Lactose-free infant formula holds the largest market share among lactose-free products in Japan. Soy milk has long been a staple of the Japanese diet. An online survey conducted by My Voice in 2021 showed the top reasons for consuming soy milk as health (51.4%) and nutritional value (44.3%). 

Also, Malaysia is establishing itself as a lucrative niche in the Southeast Asian rice milk industry, with sales steadily increasing. According to a recent trend, the rising popularity of functional diets like vegan and gluten-free is driving demand for dairy substitutes, which will drive rice milk sales in Malaysia in the future years. Furthermore, the versatility of plant-based dairy foods has led to the widespread adoption of a variety of uses. Furthermore, customers are looking for a vegan diet. Dairy substitutes include low-fat, low-calorie, and low-cholesterol content, making them appealing to health-conscious, vegan, and lactose-intolerant customers.

Asia-Pacific Free From Food Market: Free From Food Market, Population with Lactose Intolerance (In %), By Country, Asia-Pacific, 2023

India is the Fastest Growing Market in The Region

The living standards in India are being upgraded with rapid industrialization, urbanization, and the improving economic status of people. As the country continues to develop, various means of advertisements are spreading awareness regarding the consequences of consuming foods that contain allergens. Indian consumers are developing an inclination towards natural, organic, and clean-label products, which is likely to surge the demand for free-from foods in the near future. Soy milk and gluten-free products are already in high demand among the health-conscious consumer group in tier 1 cities, which is inclining towards sustainable foods. 

Another key driver of the free-from-food products market in India is the growing health consciousness among consumers. Many people are becoming more aware of the health benefits of consuming free products, such as the reduced risk of digestive problems and better overall gut health. The increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease is also driving the demand for the free products market in India. Many consumers are looking for healthier alternatives to traditional dairy products that can help them manage these conditions, and this factor has helped propel the growth of the market over the recent past.

Asia-Pacific Free From Food Market: Free From Food Market, Share of People with Allergies (In %), By Age Group, India, 2021

Asia-Pacific Free From Food Industry Overview

Asia Pacific Free From Food Market is highly competitive. The major players in the market are Bob's Red Mill Natural Foods, The Hain Celestial Group, Inc., Australian Organic Food Co., One Good (Goodmylk), Hebei Yangyuan Zhihui Beverage Co. Ltd. among others. The global market giants have been expanding their geographical presence by strengthening their distribution channels in the regional market. Expansion is the most preferred growth strategy followed by new product developments in the regional free-from foods market. The cost of processing plays a major role in countries like India as the raw material is not so readily available and the number of products and manufacturers of free-from foods is quite less as compared to the western countries when considered in terms of the population. Thus, the domestic players have an upper hand opportunity to penetrate into the remote regions and cater to the demand and also, generate the demand by spreading awareness regarding the benefits of free-from foods.

Asia-Pacific Free From Food Market Leaders

  1. Bob’s Red Mill Natural Foods

  2. The Hain Celestial Group, Inc.

  3. Australian Organic Food Co.

  4. One Good (Goodmylk)

  5. Hebei Yangyuan Zhihui Beverage Co. Ltd.

*Disclaimer: Major Players sorted in no particular order

Asia-Pacific Free From Food Market Concentration
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Asia-Pacific Free From Food Market News

  • In November 2022, Beyond Meats launched plant-based chicken products namely Beyond Chicken Nuggets and Beyond Popcorn Chicken. The company claims that the product contains 14g of plant-based protein derived from a blend of pea and faba beans, 0% cholesterol, 50% less saturated fat, and no added soy, hormones, or antibiotics. The product is available at more than 5,000 Kroger and Walmart stores. 
  • In September 2022, Food and beverage company Nestlé announced that it is "exploring" the potential of dairy products created without using any animals through a partnership with California's Perfect Day. Furthermore, according to Nestlé, this is the first dairy protein-based product the company has produced without involving any animals.
  • In June 2022, Provilac launched lactose-free cow milk in India. The company's current lineup of milk and its byproducts now includes lactose-free milk, which represents a significant expansion. 20,000 households in Pune, Mumbai, and Hyderabad are already served by Provilac.

APAC Free From Food Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Gluten Free

      2. 5.1.2 Dairy Free

      3. 5.1.3 Allergen Free

      4. 5.1.4 Other Types

    2. 5.2 By End Product

      1. 5.2.1 Bakery and Confectionery

      2. 5.2.2 Dairy Free Foods

      3. 5.2.3 Snacks

      4. 5.2.4 Beverages

      5. 5.2.5 Other End Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience/Grocery Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 China

      2. 5.4.2 Japan

      3. 5.4.3 India

      4. 5.4.4 Thailand

      5. 5.4.5 Australia

      6. 5.4.6 Rest of Asia-Pacific


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Bob's Red Mill Natural Foods

      2. 6.3.2 The Hain Celestial Group, Inc.

      3. 6.3.3 Upfield B.V.

      4. 6.3.4 Johars Group

      5. 6.3.5 One Good (Goodmylk)

      6. 6.3.6 Rakyan Beverages

      7. 6.3.7 Hebei Yangyuan Zhihui Beverage Co. Ltd.

      8. 6.3.8 Namaste Foods

      9. 6.3.9 Australian Organic Food Co.

      10. 6.3.10 Beyond Meat Inc.

    4. *List Not Exhaustive

  8. 8. ABOUT US

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Asia-Pacific Free From Food Industry Segmentation

Foods that are created and specifically marketed to consumers who have food allergies or intolerances are known as free from. 

The Asia-Pacific free from food market is segmented by type, end product, distribution channel, and geography. Based on type the market is segmented into gluten free, dairy free, allergen free, and other types. Based on the end product, the market is segmented into bakery and confectionery, dairy free foods, snacks, beverages, and other end products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online retail stores, and other distribution channels. Based on geography the market is segmented into China, Japan, India, Thailand, Australia, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Gluten Free
Dairy Free
Allergen Free
Other Types
By End Product
Bakery and Confectionery
Dairy Free Foods
Other End Products
By Distribution Channel
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
Rest of Asia-Pacific
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APAC Free From Food Market Research FAQs

The Asia-Pacific Free From Food Market is projected to register a CAGR of 9.60% during the forecast period (2024-2029)

Bob’s Red Mill Natural Foods, The Hain Celestial Group, Inc., Australian Organic Food Co., One Good (Goodmylk) and Hebei Yangyuan Zhihui Beverage Co. Ltd. are the major companies operating in the Asia-Pacific Free From Food Market.

The report covers the Asia-Pacific Free From Food Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Asia-Pacific Free From Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Asia-Pacific Free From Food Industry Report

Statistics for the 2024 Asia-Pacific Free From Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Free From Food analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Asia Pacific Free From Food Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)