Asia-Pacific Flavor Enhancer Market - Growth, Trend and Forecast (2020 - 2025)

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Market Insights

Flavor enhancer is an additive, which is used to intensify or improve the flavor of food. Flavor enhancers provide the food products with the ‘Umami’ flavor. Flavor enhancers are used sparingly, with only around 0.1% to 0.5% of it being added to the food product. The distinction in flavorings--natural versus artificial--comes from the source of these identical chemicals

Asia-Pacific Flavor Enhancer Market is estimated to reach USD 5660 million by 2023, projecting a CAGR of XX% over the forecast period 2018-2023.

Market Dynamics

Geographically, Asia- Pacific dominates the global flavor enhancer consumption, owing to the high presence of MSG in many Southeast Asian cuisines. Some of the ASEAN countries like Indonesia, Thailand, and Vietnam are the major potential markets for flavor enhancers. Growing disposable incomes, rising demand for processed foods & beverages, along with significant increase in the number of fast food chains and restaurants is boosting the growth of market. The palette effect attracts and influences the customers, which has led to growth in the consumption of food flavors and flavor enhancers.

The regulatory issues concerning flavors enhancers are restraints for market growth. However, due to the growing trend of “Green Consumerism” and clean label in the region, health conscious consumers are opting for natural options in flavor enhancers. There are health problems associated with high consumption flavor enhancers like allergies, obesity, headache, nausea, fatigue, etc. The long term effect of their consumption are also unknown.

Market segmentation

Asia- Pacific Flavor Enhancer market is categorized based on type and application. Market segmentation by flavor enhancer type includes Monosodium glutamate and others, which includes HVP, autolyzed yeast, nucleotides, etc. Based on application, the market is further segmented into noodles, soups, seasonings & spices, and others. The combination of glutamates and nucleotides is used to reduce the salt content in the food products without compromising on the taste of the food products.

MSG (monosodium glutamate) dominates the food flavor enhancer industry with the “safe for consumption” label and regulated consumption levels. Southeast Asian foods are rich in umami flavors such as miso soup, soy sauce, fermented sea food, etc. Garlic and onion are favorite savory flavors for baked goods, as they are very versatile. These flavors also have health benefits and are low in sodium, making them great flavor enhancers. 

Competitive landscape

Of late, many companies have launched natural flavor enhancers to meet the rising demand for clean labels. Market leader in flavor and fragrances, Firmenich has invested in building world class flavor manufacturing facility in Zhangjiagang, China, to meet the growing demand for innovative and customized flavors. The construction is set to begin in 2017 and is expected to be working by 2019. PepsiCo has recently introduced two new flavors, sweet flavor lay’s in Thailand: Honey butter and caramel popcorn varieties.


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