Flavor Enhancer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Flavor Enhancer Market Share & Manufacturers and it is Segmented by Application (Soups and Noodles, Savory Snacks, Seasoning and Condiments, and Other Applications) and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The market provides size and values in (USD Million) during the forecast years for the above segments.

Flavor Enhancer Market Size

Flavor Enhancer Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.50 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Flavor Enhancer Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Flavor Enhancer Market Analysis

The Flavor Enhancer Market is projected to register a CAGR of 4.5% over the forecast period.

The increase of flavor enhancers made from citrus fruits including tamarind, yuzu, orange blossom, lime, and others is promoting the "exotic effect," which is being sustained by consumers' increasing acceptance of strange and exotic food and beverages from around the world. Fusion-based flavor combinations are also growing in popularity for the development of cutting-edge food items. Ingredient producers are helping food companies in delivering novel flavor profiles to meet the demands of changing consumer needs, particularly in the United States. For instance, in March 2022, Flavorchem introduced a range of citrus flavors for use in immune health products. Since citrus flavors are becoming increasingly popular as consumers associate them with immune support.

The increasing popularity of Asian cuisines across the world is another primary reason for driving the market. Recently, many companies have launched natural flavor enhancers to meet the rising demand for clean labels.

Aside from the emphasis on introducing novel flavor profiles, the food flavors enhancers sector is also benefiting significantly from the increased emphasis on the development of innovative flavor manufacturing processes. For instance, in February 2021, Givaudan launched its unique Advanced Tools for Modelling (ATOM), for next-generation product development. The tool utilizes state-of-art artificial intelligence to minimize food & flavor solutions and facilitate co-creation and collaboration with customers.

However, there are some adverse health effects of consuming Monosodium Glutamate (MSG) beyond the recommended limit, which is a major constraint for the market. MSG is recognized as the 'Chinese restaurant syndrome' in the United States, due to its ill effects on health. This has restricted market growth in mature regions, such as the United States and Europe.

Flavor Enhancer Market Trends

Consumer Preferences Drive Flavors Enhancers Sectors

Flavors and textures of processed foods must be adapted to varying consumer preferences based on several factors including local climate, geography, and distinct flavor profiles of the region. Flavor enhancer provides an opportunity to meet the requirements of processed food sectors which includes a growing preference for high-end, all-natural, and health-conscious food options. For instance, in January 2022, International Taste Solutions introduced a line of natural flavor enhancers that mimic the indulgent characteristics of traditional bakery products in dairy and egg-free alternatives. The products are available in liquid and powder forms and can improve the sensory quality of plant-based cake and patisserie products by emphasizing buttery and creamy flavors.

The most common seasoning is salt, which has been used for thousands of years as a preservative and more recently as a flavor enhancer to make dishes like gamy meats and bitter vegetables more palatable. Moreover, umami can also be used as a seasoning on its own which enhances the flavor of dishes. Umami enhances the richness and depth of any dish, whether it's meaty like lamb chops or vegetarian like roasted vegetables.

According to the Archer Daniels Midland Company (ADM) research, the snack sector is a prime example of emotional eating, approximately 65% of customers are interested in savory items with nostalgic flavors. In fact, 37% of customers anticipate that snacks will promote their emotional health.

Flavor Enhancer Market: Food Enhancer Market: Most Preferred Food Taste Percentage Share, in Japan, in 2021

Asia-Pacific is the Fastest Growing Market

In Asia-Pacific, countries such as China, Japan, Thailand, Singapore, and others are widely using flavor enhancers in varied food applications which also have health benefits and are low in sodium, making them widely accepted by the consumers of the region. The use of MSG in noodles is the highest in China. Hot pot condiments and Chinese-style compound condiments are the compound condiments mostly preferred by Asia-Pacific customers. Hot pot soup flavoring market accounts for the major share of the condiments market.

Additionally, with the growing demand for convenience food and a hectic lifestyle, the consumption of noodles is increasing at a faster pace. A mix of glutamates and nucleotides is used in the noodles for flavor enhancement. According to World Instant Noodles Association (WINA), in 2021, the demand for instant noodles in Malaysia reached to approx 1.58 billion servings. Instant noodles are considered one of the popular snacks in Malaysia, and manufacturers also emphasize meeting the local taste and requirements with a wide variety of flavors.

Moreover, the key players, such as DSM, are providing a range of food enhancers under its brand Multirome for its application in noodles. The growing trend of Asian cuisine, especially Chinese also caters to the market studied, for the umami flavor provided by monosodium glutamate in noodles is highly consumed in the global market. However, the stringent regulations in Europe and North America restrict its usage in noodles and other food products, owing to some health constraints.

Flavor Enhancer Market: Flavour Enhancer Market: Market CAGR (in %), By Region, Global, 2022

Flavor Enhancer Industry Overview

The market for flavor enhancers is highly fragmented and witnessed significant business changes over the past few years. The market is highly competitive, with many local and international players emphasizes to gain a competitive advantage by adopting strategies such as new and innovative food launches, expansion, and partnerships. The acquisition offered potential opportunities, such as vertical integration, access to new ingredients, and increased manufacturing capabilities with additional cost savings. Product launches and joint ventures are the other strategies widely adopted by the key players. For instance, in June 2022, Givaudan and Manus Bio came together and launched BioNootkatone, a clean-label citrus ingredient that can be used in various food and beverage products. BioNootkatone is made without the use of citrus ingredients and uses as a non-GMO sugar source.

Flavor Enhancer Market Leaders

  1. Givaudan

  2. International Flavors & Fragrances Inc.

  3. Firmenich SA

  4. Sensient Technologies Corporation

  5. Symrise AG

*Disclaimer: Major Players sorted in no particular order

Flavor Enhancer Market Concentration
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Flavor Enhancer Market News

  • Jan 2023: International Flavors & Fragrances Inc. launched ChoozIt Vintage in the United States and Canadian markets. ChoozIt Vintage might help cheddar cheese manufacturers in overcoming undesirable flavor development during aging, delivering highly consistent pH and texture results throughout the ripening process.
  • May 2022: Givaudan introduced NaNino+, a plant-based flavoring ingredient that can be utilized as a nitrite alternative for processed meat. The product was initially launched in Europe for emulsified cooked sausages and later extended its abilities to other applications such as cooked ham and bacon.
  • Jun 2021: Kerry Group, the world's leading taste and nutrition company announced the opening of its new taste facility in Latin America, which will serve mainly Mexico, Central America, the Caribbean, and the Andean region. Located in Irapuato, Mexico, the new state-of-the-art facility will significantly increase Kerry's capacity in the region and further support customers in delivering local and sustainable taste solutions.

Flavor Enhancer Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Application

      1. 5.1.1 Soups and Noodles

      2. 5.1.2 Savory Snacks

      3. 5.1.3 Seasoning and Condiments

      4. 5.1.4 Other Applications

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Givaudan

      2. 6.3.2 Ajinomoto Group

      3. 6.3.3 Kerry Inc.

      4. 6.3.4 Firmenich SA

      5. 6.3.5 Koninklijke DSM N.V.

      6. 6.3.6 Bell Flavors & Fragrances

      7. 6.3.7 Sensient Technologies Corporation

      8. 6.3.8 Archer Daniels Midland Company

      9. 6.3.9 Corbion NV

      10. 6.3.10 Symrise AG

      11. 6.3.11 International Flavors & Fragrances Inc.

    4. *List Not Exhaustive

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Flavor Enhancer Industry Segmentation

Flavor enhancers are substances that are added to food to enhance the natural flavor. Flavor enhancers are mostly added to seasonings, noodles, and soups, to enhance taste and increase hunger. The flavor enhancer market is segmented into application and distribution channels. By application, the market is segmented into soups and noodles, savory snacks, seasoning and condiments, and other applications. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa regions. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Soups and Noodles
Savory Snacks
Seasoning and Condiments
Other Applications
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Flavor Enhancer Market Research FAQs

The Flavor Enhancer Market is projected to register a CAGR of 4.5% during the forecast period (2024-2029)

Givaudan, International Flavors & Fragrances Inc., Firmenich SA, Sensient Technologies Corporation and Symrise AG are the major companies operating in the Flavor Enhancer Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Flavor Enhancer Market.

The report covers the Flavor Enhancer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Flavor Enhancer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Flavor Enhancer Industry Report

Statistics for the 2024 Flavor Enhancer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Flavor Enhancer analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Flavor Enhancer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)