Water Enhancer in Australia Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Australia Water Enhancers Market is segmented by Distribution Channel into Pharmacy and Health Stores, Convenience Store, Hypermarket/Supermarket, Online Channel, and Others.

Australia Water Enhancer Market Size

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Australia Water Enhancer Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.30 %
Market Concentration Medium

Major Players

Australia Water Enhancer Market

*Disclaimer: Major Players sorted in no particular order


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Australia Water Enhancer Market Analysis

Australia water enhancer market is projected to grow at a CAGR of 6.3% during the forecast period (2020 - 2025).

  • The Australian market is a highly developed market and is projected to hold a major market for water enhancers in the coming years.
  • In Australia, from working professionals to sports enthusiasts and students, the market for functional drinks is growing in the country. Individuals are increasingly buying energy drinks that contain caffeine as these carry a 'youthful and fresh image'. Thus, catering the market for water enhancer in the country.
  • The water enhancer market is largely dominated by foreign players and the demand for electrolyte compensation through drinks is expected to drive the sales, as more people incline towards fitness activities in the country.

Australia Water Enhancer Market Trends

This section covers the major market trends shaping the Australia Water Enhancer Market according to our research experts:

Increasing Demand Sports and Energy Drinks Market

Australia is characterized by a high level of sports culture, leading to a massive surge in the consumption of sports and energy drinks. The active lifestyles of Australian consumers are driving demand for sports drinks as they contain electrolytes, carbohydrates, and other functional ingredients that are supposed to effectively hydrate and replace fluids lost during the workout, thus, creating an opportunity for water enhancer market in the country. 

Numerous global players such as The Coca Cola Company and Kraft Foods are entering the market seeking growth prospects for water enhancers. The rising health consciousness in the country has led to augmenting the market potential for electrolyte and vitamin-enhanced products.

Australia Water Enhancer Market1

Supermarket/Hypermarket Drives the Retail Sector

The major trend which may be attributed to the growth of water enhancers through supermarket/hypermarket includes premiumization and health and wellness. Supermarkets make up the largest single market for the sale of water enhancers followed by convenience stores in Australia. With an increasing number of Australian consumers already rejecting carbonated soft drinks for health reasons, hypermarket and supermarket shelves have started to flood with healthy water enhancers. 

Major global players are implementing distribution via supermarkets and hypermarkets as a marketing strategy for their products. In 2014, the new brands were launched as a trial in South Australia initially, to be purchased through leading supermarkets, in order to entice consumers seeking innovative products while grocery purchase.

Australia Water Enhancer Market2

Australia Water Enhancer Industry Overview

The Australia water enhancer market is highly fragmented owing to the presence of varied global and regional players. The players are strengthening their retail sector with an aim to strengthen their consumer base in the country. Product innovation and mergers and acquisitions are the most adopted strategies considered by the leading players of the market.

Australia Water Enhancer Market Leaders

  1. The Coca-Cola Company

  2. Kraft Heinz Company

  3. Keurig Dr Pepper, Inc. 

  4. Wisdom Natural Brands

  5. Bolero Drink Australia

*Disclaimer: Major Players sorted in no particular order

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Australia Water Enhancer Market Report - Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Pharmacy & Health Store

      2. 5.1.2 Convenience Store

      3. 5.1.3 Hypermarket/Supermarket

      4. 5.1.4 Online Channel

      5. 5.1.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Coca-Cola Company

      2. 6.4.2 Kraft Heinz Company

      3. 6.4.3 Dyla LLC

      4. 6.4.4 Keurig Dr Pepper, Inc.

      5. 6.4.5 Bolero Drink Australia

      6. 6.4.6 Drink Everly

      7. 6.4.7 Wisdom Natural Brands


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Australia Water Enhancer Industry Segmentation

The Australia water enhancer market offers the product through Pharmacies & Health Stores, Convenience Stores, Hypermarkets/Supermarkets, Online Channels, and Other Distribution Channels.

By Distribution Channel
Pharmacy & Health Store
Convenience Store
Online Channel
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Australia Water Enhancer Market Research FAQs

The Australia Water Enhancer Market is projected to register a CAGR of 6.30% during the forecast period (2024-2029)

The Coca-Cola Company, Kraft Heinz Company, Keurig Dr Pepper, Inc. , Wisdom Natural Brands and Bolero Drink Australia are the major companies operating in the Australia Water Enhancer Market.

The report covers the Australia Water Enhancer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Australia Water Enhancer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Water Enhancer in Australia Industry Report

Statistics for the 2024 Water Enhancer in Australia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Water Enhancer in Australia analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Water Enhancer in Australia Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)