Australia Water Enhancer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Australia Water Enhancer Market is segmented by Distribution Channel into Pharmacy & Health Store, Convenience Store, Hypermarket/Supermarket, Online Channel, and Others.

Market Snapshot

Australia Water Enhancer Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.3 %

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Market Overview

Australia water enhancer market is projected to grow at a CAGR of 6.3% during the forecast period (2020 - 2025).

  • The Australian market is a highly developed market and is projected to hold a major market for water enhancers in the coming years.
  • In Australia, from working professionals to sports enthusiasts and students, the market for functional drinks is growing in the country. Individuals are increasingly buying energy drinks that contain caffeine as these carry a ‘youthful and fresh image’. Thus, catering the market for water enhancer in the country.
  • The water enhancer market is largely dominated by foreign players and the demand for electrolyte compensation through drinks is expected to drive the sales, as more people incline towards fitness activities in the country.

Scope of the report

The Australia water enhancer market offers the product through Pharmacies & Health Stores, Convenience Stores, Hypermarkets/Supermarkets, Online Channels, and Other Distribution Channels.

By Distribution Channel
Pharmacy & Health Store
Convenience Store
Hypermarket/Supermarket
Online Channel
Others

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Key Market Trends

Increasing Demand Sports and Energy Drinks Market

Australia is characterized by a high level of sports culture, leading to a massive surge in the consumption of sports and energy drinks. The active lifestyles of Australian consumers are driving demand for sports drinks as they contain electrolytes, carbohydrates, and other functional ingredients that are supposed to effectively hydrate and replace fluids lost during the workout, thus, creating an opportunity for water enhancer market in the country. 

Numerous global players such as The Coca Cola Company and Kraft Foods are entering the market seeking growth prospects for water enhancers. The rising health consciousness in the country has led to augmenting the market potential for electrolyte and vitamin-enhanced products.

Australia Water Enhancer Market1

Supermarket/Hypermarket Drives the Retail Sector

The major trend which may be attributed to the growth of water enhancers through supermarket/hypermarket includes premiumization and health and wellness. Supermarkets make up the largest single market for the sale of water enhancers followed by convenience stores in Australia. With an increasing number of Australian consumers already rejecting carbonated soft drinks for health reasons, hypermarket and supermarket shelves have started to flood with healthy water enhancers. 

Major global players are implementing distribution via supermarkets and hypermarkets as a marketing strategy for their products. In 2014, the new brands were launched as a trial in South Australia initially, to be purchased through leading supermarkets, in order to entice consumers seeking innovative products while grocery purchase.

Australia Water Enhancer Market2

Competitive Landscape

The Australia water enhancer market is highly fragmented owing to the presence of varied global and regional players. The players are strengthening their retail sector with an aim to strengthen their consumer base in the country. Product innovation and mergers and acquisitions are the most adopted strategies considered by the leading players of the market.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Distribution Channel

      1. 5.1.1 Pharmacy & Health Store

      2. 5.1.2 Convenience Store

      3. 5.1.3 Hypermarket/Supermarket

      4. 5.1.4 Online Channel

      5. 5.1.5 Others

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Coca-Cola Company

      2. 6.4.2 Kraft Heinz Company

      3. 6.4.3 Dyla LLC

      4. 6.4.4 Keurig Dr Pepper, Inc.

      5. 6.4.5 Bolero Drink Australia

      6. 6.4.6 Drink Everly

      7. 6.4.7 Wisdom Natural Brands

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Frequently Asked Questions

The Australia Water Enhancer Market market is studied from 2016 - 2026.

The Australia Water Enhancer Market is growing at a CAGR of 6.3% over the next 5 years.

The Coca-Cola Company, Kraft Heinz Company, Keurig Dr Pepper, Inc. , Wisdom Natural Brands, Bolero Drink Australia are the major companies operating in Australia Water Enhancer Market.

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