Japan Water Enhancer Market-Growth, Trends, and Forecasts (2023 - 2028)

Japan Water Enhancer Market is segmented by Distribution Channel (Pharmacy & Health Store, Convenience Store, Hypermarket/Supermarket, Online Channel, Others)

Japan Water Enhancer Industry Overview

japan water enhancer market overview
Study Period: 2018 - 2028
CAGR: 4.78 %

Major Players

japan water enhancer market major players

*Disclaimer: Major Players sorted in no particular order


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Japan Water Enhancer Market Analysis

Japan Water Enhancer Market is projected to reach a CAGR of 4.78% during the forecast period 2020-2025.

  • The Japanese water enhancer market is consolidated, with a present focus on the health segment. The major drivers for the industry are a declining population, lower production levels and consumer concerns about food safety.
  • Furthermore, the average Japanese consumer is described as having high standards and expectations, expecting incessant product innovation with a high interest in the brand and integrity of the supply chain.

Japan Water Enhancer Industry Segments

Japan Water Enhancer Market is segmented by distribution channel. On the basis of the distribution channels, the market is segmented into Pharmacy & Health Store, Convenience Store, Hypermarket/Supermarket, Online Channel, Others.

By Distribution Channel
Pharmacy & Health Store
Convenience Store
Online Channel

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Japan Water Enhancer Market Trends

This section covers the major market trends shaping the Japan Water Enhancer Market according to our research experts:

Significant Expansion of the Consumer Base for Functional Beverages Drives the Market

The unhealthy way of living lays a severe impact on consumers and hence, draws attention towards health-improving foods & beverages in Japan. Marketers are directing their strategies towards health-conscious consumers, with their ‘add on the go/packaged’ water enhancer drops/powders. Furthermore, consumers opt for mini-bottles of water drops, concentrated flavor enhancers that instantly transform plain water into a value-added drink, as these drops are claimed to contain health-based ingredients.  The shift in consumer preference for nutrient enabled functional drinks from Carbonated Soft Drinks (CSD) increases the potential demand for water enhancers in Japan.

japan water enhancer market trends

Supermarket/ Hypermarket holds a Significant Share

The supermarket is the obvious local way for water enhancers and other basic food supplies. Supermarkets make up the largest single market for the sale of water enhancers. Supermarkets and Hypermarkets, since they appeared, have played an important role in food and functional beverage distribution. The distribution model through this retail channel is widely accepted by both companies and consumers, due to the increasing consumer interaction with the premium shopping experiences in such retail formats. With an increasing number of consumers already rejecting carbonated soft drinks for health reasons, hypermarket and supermarket shelves have started to flood with healthy water enhancers.

japan water enhancer market share

Japan Water Enhancer Market Competitor Analysis

Kraft Foods (Mio) and Dyla LLC are the market leaders in this segment. Nestlé’s Nestea water enhancer and other player brands, like Otsuka Pharmaceutical Co., Ltd are some of the dominant brands, which have received consumer acceptance. These products are being positioned on the front shelves in retail markets and next to the bottled water category to drive sales.

Japan Water Enhancer Market Top Players

  1. Otsuka Pharmaceutical Co., Ltd

  2. Nestle

  3. Dyla LLC

  4. Kraft Foods

*Disclaimer: Major Players sorted in no particular order

Kraft Foods, Dyla LLC, Otsuka Pharmaceutical Co., Ltd, Nestlé.

Japan Water Enhancer Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Pharmacy & Health Store

      2. 5.1.2 Convenience Store

      3. 5.1.3 Hypermarket/Supermarket

      4. 5.1.4 Online Channel

      5. 5.1.5 Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Otsuka Pharmaceutical Co., Ltd

      2. 6.3.2 Nestle SA

      3. 6.3.3 ICEE

      4. 6.3.4 Dyla LLC

      5. 6.3.5 Kraft Foods


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Japan Water Enhancer Market Research FAQs

The Japan Water Enhancer Market is studied from 2018 - 2028.

The Japan Water Enhancer Market is growing at a CAGR of 4.78% over the next 5 years.

Otsuka Pharmaceutical Co., Ltd, Nestle, Dyla LLC, Kraft Foods are the major companies operating in Japan Water Enhancer Market.

Japan Water Enhancer Industry Reports

In-depth industry statistics and market share insights of the Japan Water Enhancer Market sector for 2020, 2021, and 2022. The Japan Water Enhancer Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Japan Water Enhancer Market report PDF.

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