Asia-Pacific Confectionery Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Asia-Pacific Confectionery Market is segmented by Product Type (Chocolate Confectionery (Dark Chocolate and White and Milk Chocolate), Sugar Confectionery (Boiled Sweets, Toffees, Caramels and Nougat, Pastilles, Gums, Jellies and Chews, Mints and Others) and Snack Bars (Cereal Bars, Energy Bar and Other Snack Bars) By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channel) and By Geography.

Market Snapshot

Asia Pacific Confectionery Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 6.2 %
Fastest Growing Segment: Chocolate

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Market Overview

Asia-Pacific Confectionery Market is projected to grow at a CAGR of 6.2% during the forecast period (2020-2025).

  • Chocolate is the most popular category dominating the market, owing to its increased consumption, globally with Asia-Pacific being a prospective market, owing to the customers’ increasing preference for the exotic confectionary products being sold and manufactured in the countries.
  • Chocolate companies, such as Mondelēz International and Ferrero launched Lickables and Kinder, respectively. These products have toys in their chocolate offering, thus attracting the kids segment in their range of chocolate offerings, with innovation in packaging.


Scope of the Report

Asia-Pacific confectionery market is segmented by product type that includes chocolate confectionery, sugar confectionery, and snack bars. The chocolate confectionery section is further segmented into dark chocolate and white and milk chocolate. Sugar Confectionery includes boiled sweets, toffees, caramels and nougat, pastilles, gums, jellies and chews, mints and others. Snack Bars section comprises of cereal bars, energy bar and other snack bars. Bases on distribution channel , the market is segmented into supermarkets and hypermarkets, convenience stores,  specialist retailers, online retail, and other distribution channel. The study also involves the analysis of regions such as China, Japan, India, Australia and rest of ASia-Pacific.

Chocolate Confectionery
Dark Chocolate
White and Milk Chocolate
Sugar Confectionery
Boiled Sweets
Toffees, Caramels and Nougat
Pastilles, Gums, Jellies and Chews
Snack Bar
Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels
Rest of Asia-Pacific

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Key Market Trends

Chocolate is the Largest Growing Segment

Rising disposable incomes in Asia-Pacific is leading the Asians to consume more chocolates than sugar confectionery. This is promoting the manufacturers to produce healthy chocolates by maintaining the sugar levels in the chocolate and chocolate products. There is growing popularity of pure chocolates among the Asians as they are more concerned with the quality of the product. Sugar confectionery and Gums are also equally in demand as snacks between meals. Although, in the gum sector, the most visible trends were functional, herbal and sugar-free gums. Also, there would be a growing preference for dark chocolates among the consumers in the coming years.

Asia Pacific Confectionery Market Key Trends

China Dominates the Confectionery Market

China’s confectionery sales are increasing mainly due to the rise in purchasing power of the Chinese and also increased use of confectionery as a snack among the consumers. Many innovative chocolate products were launched in China making it the most popular confectionery market followed by India and Japan. Confectionery products rather than being used as gifts are also used as ready-to-go snacks between the meals. Chinese consumers prefer small packages of confectionery products for less sugar consumption. Chocolates are also used as a stress-buster for the consumers.

Asia Pacific Confectionery Market Growth Rate

Competitive Landscape

Asia-Pacific Confectionery market is fragmented which consists of players like Mondeléz International Inc., Mars, Incorporated, Nestle, Ferrero, etc. The key players are focusing on online distribution channels for their online marketing and branding of their products, in order to expand their geographic reach and increase their customer base. Mars has adopted various strategic initiatives, such as partnerships and investments which are expected to enhance its overall business capabilities. In February 2018, the company's DOVE Chocolate expanded its range of products with the launch of dusted almonds and cashews in market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Chocolate Confectionery

        1. Dark Chocolate

        2. White and Milk Chocolate

      2. 5.1.2 Sugar Confectionery

        1. Boiled Sweets

        2. Toffees, Caramels and Nougat

        3. Pastilles, Gums, Jellies and Chews

        4. Mints

        5. Others

      3. 5.1.3 Snack Bar

        1. Cereal Bars

        2. Energy Bars

        3. Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 China

      2. 5.3.2 Japan

      3. 5.3.3 India

      4. 5.3.4 Australia

      5. 5.3.5 Rest of Asia-Pacific


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez International Inc.

      2. 6.4.2 Mars, Incorporated

      3. 6.4.3 Nestle

      4. 6.4.4 Ferrero

      5. 6.4.5 Meiji Holdings Co., Ltd.

      6. 6.4.6 The Hershey Company

      7. 6.4.7 Lotte Confectionery Co. Ltd

      8. 6.4.8 Lindt & Sprungli AG

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Confectionery Market market is studied from 2016 - 2026.

The Asia-Pacific Confectionery Market is growing at a CAGR of 6.2% over the next 5 years.

The Asia-Pacific Confectionery Market is valued at Chocolate in 2026.

Mondeléz International Inc, Mars, Incorporated, Nestle, Ferrero, Meiji Holdings Co., Ltd. are the major companies operating in Asia-Pacific Confectionery Market.

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