Asia Pacific Confectionery Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Asia Pacific Confectionery Market report segments the industry into Confections (Chocolate, Gums, Snack Bar, Sugar Confectionery), Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others), and Country (Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, South Korea, Rest of Asia-Pacific). Five years of historical data and five-year forecasts included.

Asia Pacific Confectionery Market Size

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Asia Pacific Confectionery Market Analysis

The Asia Pacific Confectionery Market size is estimated at 42.63 billion USD in 2025, and is expected to reach 54.37 billion USD by 2030, growing at a CAGR of 4.98% during the forecast period (2025-2030).

The Asia Pacific confectionery landscape is experiencing significant transformation driven by evolving retail distribution networks and digital commerce adoption. Traditional retail channels are expanding their footprint, with major convenience store chains like Easy Joy operating over 27,800 stores in China and 7-Eleven maintaining approximately 21,000 outlets in Japan as of 2023. The rapid digitalization of retail has revolutionized purchasing patterns, with China alone recording 845 million online shoppers in 2022. This shift has prompted confectionery manufacturers to adopt omnichannel strategies, integrating both physical and digital retail presence to enhance consumer accessibility and engagement.

Consumer preferences in the region are increasingly sophisticated, characterized by a growing appetite for premium and innovative confectionery products. This trend is particularly evident in Australia, where consumers spent an average of USD 133.07 per capita on chocolate products in 2022, with 28% purchasing chocolate as an on-the-go snack and 23% buying it as gifts. The gifting culture continues to influence purchase decisions, especially during festivals and special occasions, driving demand for premium packaging and unique flavor combinations that blend local and international taste preferences.

The industry is witnessing a significant shift toward health-conscious and sustainable confectionery options, with manufacturers introducing products featuring reduced sugar content, natural ingredients, and functional benefits. Premium dark chocolate varieties with higher cocoa content are gaining popularity among health-conscious consumers, while brands are increasingly incorporating sustainable sourcing practices and ethical production methods. This transformation is particularly evident in the development of new product variants that cater to specific dietary requirements and lifestyle choices.

The retail landscape is evolving with strategic product positioning and innovative marketing approaches. Supermarkets and hypermarkets are optimizing their confectionery sections through dedicated shelf spaces and impulse purchase zones near checkout counters. The convenience store sector is expanding beyond urban centers into provincial areas, making confectionery products more accessible to a broader consumer base. Additionally, retailers are leveraging data analytics and consumer insights to customize their product assortments and promotional strategies, ensuring better alignment with local preferences and consumption patterns.

Segment Analysis: Confections

Sugar Confectionery Segment in Asia Pacific Confectionery Market

Sugar confectionery dominates the Asia Pacific confectionery market, commanding approximately 70% of the total market volume in 2024. This significant market presence is primarily driven by the widespread consumption of various sugar confectionery products, including fruit drops, gummies, hard candies, hard gums, and toffees, particularly among consumers aged 24-45 years in the region. The segment's strong performance is further supported by the increasing availability of new flavors and regular consumption patterns across key markets like China, Japan, Australia, and India, which collectively account for nearly 84% of the overall sugar confectionery consumption in the region. The pastilles, gummies, and jellies category leads within sugar confectionery, with manufacturers offering products in different pack sizes ranging from 45g to 150g, enabling consumers to purchase at various price points.

Snack Bar Segment in Asia Pacific Confectionery Market

The snack bar segment is emerging as the most dynamic category in the Asia Pacific confections market, projected to grow at approximately 9% CAGR from 2024 to 2029. This remarkable growth is primarily attributed to evolving consumer preferences toward convenient and healthy snacking options. The segment's expansion is particularly driven by the rising health consciousness among consumers, leading to increased demand for bars containing high fiber, low calories, and natural ingredients. The protein bar category within this segment is witnessing substantial growth, especially among fitness enthusiasts and health-conscious consumers. The increasing adoption of snack bars as meal replacements, particularly among working professionals and students leading hectic lifestyles, is further propelling the segment's growth trajectory.

Remaining Segments in Asia Pacific Confectionery Market

The chocolate and gums segments complete the Asia Pacific sweets market landscape, each contributing uniquely to the market dynamics. The chocolate segment maintains a strong presence with its premium offerings and innovative flavors, particularly benefiting from the growing trend of chocolate gifting during festivals and special occasions. Dark chocolate variants are gaining significant traction due to their perceived health benefits and premium positioning. Meanwhile, the gums segment, though smaller in market share, maintains steady growth through product innovations in sugar-free confectionery market variants and diverse flavor offerings. Both segments are witnessing increased product development activities focusing on healthier alternatives and natural ingredients to cater to evolving consumer preferences.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in Asia Pacific Confectionery Market

Supermarkets and hypermarkets dominate the Asia Pacific confections market, commanding approximately 54% market share in 2024. This channel's prominence is attributed to its extensive product range and ability to offer multiple brands under one roof. The segment's strong performance is driven by prominent supermarket chains like Woolworths, Coles Group, AEON, 7-Eleven, Carrefour, and Big Bazaar, which have established extensive networks across the region. These retail formats are considered ideal shopping destinations as they allow consumers to select from various confectionery products according to their preferences. Strategic product positioning, particularly chocolate items displayed at store entrances, aisle ends, and checkout counters, effectively drives impulse purchases. Additionally, these channels provide bulk purchase options and regular promotional activities, making them attractive to value-conscious consumers.

Online Retail Store Segment in Asia Pacific Confectionery Market

The online retail channel is emerging as the fastest-growing distribution segment in the Asia Pacific confectionery market. The segment's growth is primarily driven by the increasing penetration of smartphones and internet connectivity across major countries in the region. The development of online grocery delivery platforms like Tucker Fresh, Harris Farm, Catch.com.au, Blinkit, and Nature's Basket has significantly influenced consumer purchasing behavior. These platforms offer advantages such as bulk purchase discounts, coupon codes, and a wide selection of product offerings marketed under private labels and mainstream brands. Key confectionery brands are expanding their online presence through omnichannel distribution strategies, with companies like The Hershey Company partnering with delivery platforms Swiggy and Dunzo, while Nestle operates its own online store alongside e-commerce partners.

Remaining Segments in Distribution Channel

The convenience store channel maintains a significant presence in the confectionery market, particularly benefiting from strategic product positioning and impulse buying behavior. These stores operate with extended hours and provide easy accessibility to consumers. The 'Others' category, which includes specialty stores, department stores, and vending machines, plays a crucial role in serving specific consumer segments. These channels often specialize in premium and artisanal confectionery products, offering unique shopping experiences and personalized service. The diverse nature of these distribution channels ensures comprehensive market coverage and caters to varying consumer preferences and shopping habits across the Asia Pacific region.

Asia Pacific Confectionery Market Geography Segment Analysis

Confectionery Market in China

China dominates the Asia-Pacific confectionery market, holding approximately 35% market share in 2024. The market's robust performance is primarily attributed to the growing consumer preference for premium chocolate products and the increasing trend toward intercontinental flavors. The country's confectionery landscape is characterized by a strong presence of international brands like Mars, Ferrero, Cadbury, Hershey's, and Nestlé, which have built loyal consumer bases over the years. The market is witnessing significant innovation in product development, particularly in the dark chocolate segment, driven by rising health consciousness among consumers. Chinese consumers are increasingly gravitating towards high-quality artisanal chocolates and products with sustainability claims, demonstrating a sophisticated palate and growing awareness of ethical consumption. The market also benefits from the country's vast retail network, including modern trade outlets and growing e-commerce platforms, which enhance product accessibility and visibility. Additionally, the rising disposable income and urbanization have contributed to increased spending on premium confectionery products, particularly in tier-1 and tier-2 cities.

Confectionery Market in Malaysia

Malaysia represents the most dynamic growth market in the Asia-Pacific confectionery sector, projected to expand at approximately 7% CAGR from 2024 to 2029. The country's confectionery market is experiencing a remarkable transformation driven by changing consumer preferences and increasing health consciousness. Malaysian consumers are showing growing interest in premium and innovative confectionery products, particularly in the chocolate segment, which has witnessed substantial growth in recent years. The market is characterized by a strong presence of both international and local manufacturers, contributing to a diverse product portfolio that caters to various consumer segments. The country's strategic position as the second-largest cocoa grinder in Asia has provided a competitive advantage in chocolate manufacturing, enabling local producers to maintain quality while managing costs effectively. The market also benefits from Malaysia's young demographic profile and increasing urbanization, which have contributed to the rising demand for convenient and indulgent snacking options. Furthermore, the growing trend of gifting chocolates during festivals and special occasions has created additional growth opportunities for premium confectionery products.

Confectionery Market in Japan

Japan's confectionery market demonstrates sophisticated consumer preferences and a strong inclination toward premium and innovative products. The market is characterized by a unique blend of traditional Japanese confectionery and Western-style products, creating a diverse and dynamic landscape. Japanese consumers exhibit a particular appreciation for high-quality chocolate products, with a growing preference for artisanal and craft chocolates. The market shows strong seasonality, with significant sales spikes during cultural celebrations and special occasions, particularly Valentine's Day and White Day. Health consciousness plays a crucial role in shaping market trends, with increasing demand for sugar-free and functional confectionery products. The country's robust retail infrastructure, including convenience stores and specialty chocolate boutiques, provides extensive distribution channels for confectionery products. Innovation in packaging and product formulation remains a key driver, with manufacturers continuously introducing new flavors and formats to meet evolving consumer preferences.

Confectionery Market in India

India's confectionery market exhibits strong growth potential, driven by its large young population and increasing urbanization. The market is witnessing a significant shift in consumer preferences, with a growing appetite for premium and innovative confectionery products. Indian consumers are increasingly experimenting with new flavors and formats, particularly in the chocolate and sugar confectionery segments. The market benefits from the strong presence of both international and domestic manufacturers, leading to competitive pricing and diverse product offerings. Health consciousness is emerging as a key trend, with growing demand for sugar-free and natural ingredient-based confectionery products. The expansion of organized retail and e-commerce platforms has significantly improved product accessibility across urban and semi-urban areas. The gifting culture during festivals and special occasions continues to drive premium confectionery sales, while impulse purchases remain strong in the mass market segment.

Confectionery Market in Other Countries

The confectionery markets in other Asia-Pacific countries, including Indonesia, South Korea, New Zealand, and other emerging economies, demonstrate diverse growth patterns and consumer preferences. These markets are characterized by varying levels of maturity and different consumption patterns influenced by local tastes and cultural preferences. The growth in these markets is primarily driven by increasing urbanization, rising disposable incomes, and growing exposure to international brands and products. Health consciousness and premium product preferences are emerging as common trends across these markets, particularly in more developed economies like South Korea and New Zealand. The expansion of modern retail formats and e-commerce platforms has improved product accessibility and visibility in these markets. Local manufacturers in these countries are increasingly focusing on product innovation and quality improvements to compete with international brands, while also maintaining traditional flavors and formats that appeal to local tastes.

Asia Pacific Confectionery Industry Overview

Top Companies in Asia Pacific Confectionery Market

The confectionery market in Asia Pacific is characterized by continuous product innovation and strategic expansion initiatives by major players. Companies are focusing on developing healthier variants, including sugar-free options, dark chocolates with higher cocoa content, and protein-enriched snack bars to cater to evolving consumer preferences. Operational agility is demonstrated through investments in advanced manufacturing technologies like 3D printing, precision tempering, and AI-powered quality control systems. Strategic moves include establishing research and development centers, particularly in emerging markets, to develop region-specific flavors and products. Market leaders are expanding their distribution networks through partnerships with local retailers and e-commerce platforms, while simultaneously strengthening their direct-to-consumer channels to enhance market penetration and consumer reach.

Global Leaders Dominate Regional Confectionery Space

The Asia Pacific confectionery market exhibits a high level of consolidation, with global conglomerates holding dominant positions through their established brands and extensive distribution networks. Companies like Mars Incorporated, Mondelez International, Nestle SA, and Ferrero International maintain a strong market presence through their diverse product portfolios spanning chocolates, sugar confectionery, and snack bars. These multinational players leverage their research capabilities, manufacturing expertise, and marketing prowess to maintain market leadership. Local players, while numerous, typically operate in specific product categories or regional markets, often competing through specialized offerings and local flavor preferences.

The market is characterized by strategic acquisitions and partnerships aimed at expanding product portfolios and geographical presence. Global players are actively acquiring local brands to strengthen their regional footprint and gain access to established distribution networks. Vertical integration strategies are being employed through investments in cocoa farming and processing facilities to ensure supply chain control and sustainability. Companies are also forming strategic alliances with technology providers and local manufacturers to enhance their operational capabilities and market understanding.

Innovation and Sustainability Drive Future Growth

Success in the Asia Pacific confectionery industry increasingly depends on companies' ability to innovate while maintaining sustainability commitments. Market leaders are investing in research and development to create unique product formulations that align with health and wellness trends while maintaining traditional taste preferences. Companies are also focusing on sustainable sourcing practices, particularly for key ingredients like cocoa and palm oil, to meet growing consumer awareness of environmental issues. Digital transformation initiatives, including e-commerce integration and smart manufacturing, are becoming crucial for maintaining competitive advantage and operational efficiency.

For emerging players and contenders, success lies in identifying and capitalizing on niche market segments while building strong regional distribution networks. Companies need to focus on developing unique value propositions through product differentiation, whether through innovative ingredients, packaging, or marketing approaches. Regulatory compliance, particularly regarding food safety and labeling requirements, remains crucial for market success. The ability to adapt to changing consumer preferences while maintaining cost competitiveness will be vital for market growth. Companies must also invest in building strong brand identities and consumer trust through transparency in sourcing and manufacturing practices.

Asia Pacific Confectionery Market Leaders

  1. Ferrero International SA

  2. Mars Incorporated

  3. Mondelēz International Inc.

  4. Nestlé SA

  5. Perfetti Van Melle BV

  6. *Disclaimer: Major Players sorted in no particular order
Asia Pacific Confectionery Market Concentration
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Asia Pacific Confectionery Market News

  • May 2023: Nature Valley added a new level of flavor with its newest innovation, Nature Valley Savory Nut Crunch Bar, the first savory snack from the number one-selling bar brand. These bars will be available in three flavors: Everything Bagel, White Cheddar, and Smoky BBQ.
  • May 2023: The Hershey Company expanded its business by establishing a new research and development center in Johor, Malaysia.
  • April 2023: Under the ONE brand, The Hershey Company launched the Peanut Butter & Jelly Flavored Protein Bar. The ONE Limited Edition Peanut Butter & Jelly flavored bars are packed with 20 g of protein, 1 g of sugar, and the familiar taste of peanut butter and strawberry jelly flavors.

Free With This Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Asia Pacific Confectionery Market
Asia Pacific Confectionery Market
Asia Pacific Confectionery Market
Asia Pacific Confectionery Market

Asia Pacific Confectionery Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Confections
    • 5.1.1 Chocolate
    • 5.1.1.1 By Confectionery Variant
    • 5.1.1.1.1 Dark Chocolate
    • 5.1.1.1.2 Milk and White Chocolate
    • 5.1.2 Gums
    • 5.1.2.1 By Confectionery Variant
    • 5.1.2.1.1 Bubble Gum
    • 5.1.2.1.2 Chewing Gum
    • 5.1.2.1.2.1 By Sugar Content
    • 5.1.2.1.2.1.1 Sugar Chewing Gum
    • 5.1.2.1.2.1.2 Sugar-free Chewing Gum
    • 5.1.3 Snack Bar
    • 5.1.3.1 By Confectionery Variant
    • 5.1.3.1.1 Cereal Bar
    • 5.1.3.1.2 Fruit & Nut Bar
    • 5.1.3.1.3 Protein Bar
    • 5.1.4 Sugar Confectionery
    • 5.1.4.1 By Confectionery Variant
    • 5.1.4.1.1 Hard Candy
    • 5.1.4.1.2 Lollipops
    • 5.1.4.1.3 Mints
    • 5.1.4.1.4 Pastilles, Gummies, and Jellies
    • 5.1.4.1.5 Toffees and Nougats
    • 5.1.4.1.6 Others
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Store
    • 5.2.2 Online Retail Store
    • 5.2.3 Supermarket/Hypermarket
    • 5.2.4 Others
  • 5.3 Country
    • 5.3.1 Australia
    • 5.3.2 China
    • 5.3.3 India
    • 5.3.4 Indonesia
    • 5.3.5 Japan
    • 5.3.6 Malaysia
    • 5.3.7 New Zealand
    • 5.3.8 South Korea
    • 5.3.9 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Chocoladefabriken Lindt & Sprüngli AG
    • 6.4.2 Delfi Limited
    • 6.4.3 Ferrero International SA
    • 6.4.4 General Mills Inc.
    • 6.4.5 Haighs Proprietary Limited
    • 6.4.6 Kellogg Company
    • 6.4.7 Lotte Corporation
    • 6.4.8 Mars Incorporated
    • 6.4.9 Meiji Holdings Company Ltd
    • 6.4.10 Mondelēz International Inc.
    • 6.4.11 Morinaga & Co. LTD
    • 6.4.12 Nestlé SA
    • 6.4.13 Orion Holdings Corporation
    • 6.4.14 PepsiCo Inc.
    • 6.4.15 Perfetti Van Melle BV
    • 6.4.16 The Hershey Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF CONFECTIONERY MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF CONFECTIONERY MARKET BY CONFECTIONS, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF CONFECTIONERY MARKET BY CONFECTIONS, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF CONFECTIONERY MARKET BY CONFECTIONS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTIONS, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 9:  
  2. VOLUME SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VALUE SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 11:  
  2. VOLUME OF DARK CHOCOLATE MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 12:  
  2. VALUE OF DARK CHOCOLATE MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 13:  
  2. VALUE SHARE OF DARK CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 14:  
  2. VOLUME OF MILK AND WHITE CHOCOLATE MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 15:  
  2. VALUE OF MILK AND WHITE CHOCOLATE MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 16:  
  2. VALUE SHARE OF MILK AND WHITE CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 17:  
  2. VOLUME OF GUMS MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 18:  
  2. VALUE OF GUMS MARKET BY CONFECTIONERY VARIANT, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 19:  
  2. VOLUME SHARE OF GUMS MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 20:  
  2. VALUE SHARE OF GUMS MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 21:  
  2. VOLUME OF BUBBLE GUM MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 22:  
  2. VALUE OF BUBBLE GUM MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 23:  
  2. VALUE SHARE OF BUBBLE GUM MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 24:  
  2. VOLUME OF CHEWING GUM MARKET BY SUGAR CONTENT, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 25:  
  2. VALUE OF CHEWING GUM MARKET BY SUGAR CONTENT, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 26:  
  2. VOLUME SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 27:  
  2. VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME OF SUGAR CHEWING GUM MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 29:  
  2. VALUE OF SUGAR CHEWING GUM MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 30:  
  2. VALUE SHARE OF SUGAR CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 31:  
  2. VOLUME OF SUGAR-FREE CHEWING GUM MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 32:  
  2. VALUE OF SUGAR-FREE CHEWING GUM MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 33:  
  2. VALUE SHARE OF SUGAR-FREE CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 34:  
  2. VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 35:  
  2. VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 36:  
  2. VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 37:  
  2. VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 38:  
  2. VOLUME OF CEREAL BAR MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF CEREAL BAR MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 41:  
  2. VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 42:  
  2. VALUE OF FRUIT & NUT BAR MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 43:  
  2. VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 44:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 45:  
  2. VALUE OF PROTEIN BAR MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 46:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 47:  
  2. VOLUME OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 48:  
  2. VALUE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 49:  
  2. VOLUME SHARE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 50:  
  2. VALUE SHARE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 51:  
  2. VOLUME OF HARD CANDY MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF HARD CANDY MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF HARD CANDY MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF LOLLIPOPS MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF LOLLIPOPS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF LOLLIPOPS MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF MINTS MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF MINTS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF MINTS MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 60:  
  2. VOLUME OF PASTILLES, GUMMIES, AND JELLIES MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 61:  
  2. VALUE OF PASTILLES, GUMMIES, AND JELLIES MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 62:  
  2. VALUE SHARE OF PASTILLES, GUMMIES, AND JELLIES MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 63:  
  2. VOLUME OF TOFFEES AND NOUGATS MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 64:  
  2. VALUE OF TOFFEES AND NOUGATS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 65:  
  2. VALUE SHARE OF TOFFEES AND NOUGATS MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 66:  
  2. VOLUME OF OTHERS MARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 67:  
  2. VALUE OF OTHERS MARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 68:  
  2. VALUE SHARE OF OTHERS MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 69:  
  2. VOLUME OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 70:  
  2. VALUE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 71:  
  2. VOLUME SHARE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 72:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 73:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 74:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 75:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE BY CONFECTION, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 76:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 77:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 78:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTION, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 79:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 80:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 81:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTION, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 82:  
  2. VOLUME OF CONFECTIONERY MARKET SOLD VIA OTHERS, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 83:  
  2. VALUE OF CONFECTIONERY MARKET SOLD VIA OTHERS, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 84:  
  2. VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA OTHERS BY CONFECTION, %, ASIA-PACIFIC, 2023 VS 2030
  1. Figure 85:  
  2. VOLUME OF CONFECTIONERY MARKET BY COUNTRY, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 86:  
  2. VALUE OF CONFECTIONERY MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 87:  
  2. VOLUME SHARE OF CONFECTIONERY MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 88:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 89:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, AUSTRALIA, 2018 - 2030
  1. Figure 90:  
  2. VALUE OF CONFECTIONERY MARKET, USD, AUSTRALIA, 2018 - 2030
  1. Figure 91:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, AUSTRALIA, 2023 VS 2030
  1. Figure 92:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 93:  
  2. VALUE OF CONFECTIONERY MARKET, USD, CHINA, 2018 - 2030
  1. Figure 94:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, CHINA, 2023 VS 2030
  1. Figure 95:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, INDIA, 2018 - 2030
  1. Figure 96:  
  2. VALUE OF CONFECTIONERY MARKET, USD, INDIA, 2018 - 2030
  1. Figure 97:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, INDIA, 2023 VS 2030
  1. Figure 98:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, INDONESIA, 2018 - 2030
  1. Figure 99:  
  2. VALUE OF CONFECTIONERY MARKET, USD, INDONESIA, 2018 - 2030
  1. Figure 100:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, INDONESIA, 2023 VS 2030
  1. Figure 101:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, JAPAN, 2018 - 2030
  1. Figure 102:  
  2. VALUE OF CONFECTIONERY MARKET, USD, JAPAN, 2018 - 2030
  1. Figure 103:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, JAPAN, 2023 VS 2030
  1. Figure 104:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, MALAYSIA, 2018 - 2030
  1. Figure 105:  
  2. VALUE OF CONFECTIONERY MARKET, USD, MALAYSIA, 2018 - 2030
  1. Figure 106:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, MALAYSIA, 2023 VS 2030
  1. Figure 107:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, NEW ZEALAND, 2018 - 2030
  1. Figure 108:  
  2. VALUE OF CONFECTIONERY MARKET, USD, NEW ZEALAND, 2018 - 2030
  1. Figure 109:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, NEW ZEALAND, 2023 VS 2030
  1. Figure 110:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, SOUTH KOREA, 2018 - 2030
  1. Figure 111:  
  2. VALUE OF CONFECTIONERY MARKET, USD, SOUTH KOREA, 2018 - 2030
  1. Figure 112:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, SOUTH KOREA, 2023 VS 2030
  1. Figure 113:  
  2. VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 114:  
  2. VALUE OF CONFECTIONERY MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 115:  
  2. VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, REST OF ASIA-PACIFIC, 2023 VS 2030
  1. Figure 116:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ASIA-PACIFIC, 2018 - 2023
  1. Figure 117:  
  2. MOST ADOPTED STRATEGIES, COUNT, ASIA-PACIFIC, 2018 - 2023
  1. Figure 118:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, ASIA-PACIFIC

Asia Pacific Confectionery Industry Segmentation

Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, South Korea are covered as segments by Country.
Confections Chocolate By Confectionery Variant Dark Chocolate
Milk and White Chocolate
Gums By Confectionery Variant Bubble Gum
Chewing Gum By Sugar Content Sugar Chewing Gum
Sugar-free Chewing Gum
Snack Bar By Confectionery Variant Cereal Bar
Fruit & Nut Bar
Protein Bar
Sugar Confectionery By Confectionery Variant Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
Confections
Chocolate By Confectionery Variant Dark Chocolate
Milk and White Chocolate
Gums By Confectionery Variant Bubble Gum
Chewing Gum By Sugar Content Sugar Chewing Gum
Sugar-free Chewing Gum
Snack Bar By Confectionery Variant Cereal Bar
Fruit & Nut Bar
Protein Bar
Sugar Confectionery By Confectionery Variant Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country
Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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Asia Pacific Confectionery Market Research FAQs

How big is the Asia Pacific Confectionery Market?

The Asia Pacific Confectionery Market size is expected to reach USD 42.63 billion in 2025 and grow at a CAGR of 4.98% to reach USD 54.37 billion by 2030.

What is the current Asia Pacific Confectionery Market size?

In 2025, the Asia Pacific Confectionery Market size is expected to reach USD 42.63 billion.

Who are the key players in Asia Pacific Confectionery Market?

Ferrero International SA, Mars Incorporated, Mondelēz International Inc., Nestlé SA and Perfetti Van Melle BV are the major companies operating in the Asia Pacific Confectionery Market.

Which segment has the biggest share in the Asia Pacific Confectionery Market?

In the Asia Pacific Confectionery Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

Which country has the biggest share in the Asia Pacific Confectionery Market?

In 2025, China accounts for the largest share by country in the Asia Pacific Confectionery Market.

What years does this Asia Pacific Confectionery Market cover, and what was the market size in 2025?

In 2025, the Asia Pacific Confectionery Market size was estimated at 42.63 billion. The report covers the Asia Pacific Confectionery Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia Pacific Confectionery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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