Asean E-bike Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The ASEAN E-Bike Market Report is Segmented by Propulsion Type (Pedal-Assisted and Throttle-Assisted [Power-On-Demand]), Application (City/Urban, Trekking [E-Mountain Bikes/E-MTB], and Cargo), Battery Type (Lithium-Ion Battery and Lead-Acid Battery), and Country (Vietnam, Indonesia, Malaysia, Thailand, Singapore, and Rest of Southeast Asia). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

Asean E-bike Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Asean E-bike Market Size

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Asean E-Bike Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 56.81 Million
Market Size (2030) USD 90.21 Million
CAGR (2025 - 2030) 9.69 %
Market Concentration Medium

Major Players

Asean E-Bike Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Asean E-bike Market Analysis

The ASEAN E-Bike Market size is estimated at USD 56.81 million in 2025, and is expected to reach USD 90.21 million by 2030, at a CAGR of 9.69% during the forecast period (2025-2030).

The ASEAN e-bike market represents a rapidly evolving sector within the region's transportation industry, driven by factors such as urbanization, environmental concerns, and technological advancements.

  • The ASEAN region, consisting of ten member states, is witnessing a growing demand for alternative modes of transportation amidst increasing urbanization and traffic congestion. E-bikes, also known as electric bicycles, have emerged as a viable solution to address these challenges by offering an environmentally friendly and cost-effective means of commuting in densely populated urban areas.
  • The market for e-bikes in ASEAN is characterized by diverse consumer preferences and regulatory landscapes across different countries. While some nations have embraced e-bikes as a sustainable transportation option, others have been slower to adopt them due to infrastructure limitations and regulatory barriers. However, overall growth is fueled by increasing consumer awareness of environmental sustainability and the benefits of electric mobility.
  • Technological advancements play a significant role in shaping the ASEAN e-bike market, with manufacturers investing in research and development to improve battery efficiency, motor performance, and overall ride quality. Lithium-ion battery technology, in particular, has revolutionized the e-bike industry by offering higher energy density, longer range, and faster charging times compared to traditional lead-acid batteries.
  • Moreover, inadequate charging infrastructure and concerns about battery range and reliability pose challenges for the widespread adoption of e-bikes in certain ASEAN countries. Addressing these challenges requires collaboration between governments, industry stakeholders, and infrastructure developers to invest in charging infrastructure and implement supportive policies and incentives.
  • Despite these challenges, the ASEAN e-bike market presents significant growth opportunities for companies willing to invest in innovation, market expansion, and consumer education. By capitalizing on the region's growing demand for sustainable transportation solutions and leveraging technological advancements, businesses can position themselves for success in this dynamic and evolving market landscape.

Asean E-bike Industry Overview

The e-bike market is highly consolidated, with major players, including Giant Bicycles, Merida, Trek Bikes, Dat Bikes, Accel Group, Yadea Technology Group Co. Ltd, and Yamaha, holding significant shares of the total market. Giant Bicycles is the largest player in the market. The companies are raising capital to increase their product portfolios through innovations. 

Asean E-bike Market Leaders

  1. Giant Manufacturing Co Ltd

  2. Merida Industry Co Ltd

  3. Yamaha Motor Co Ltd

  4. Accell Group N.V

  5. Trek Bicycle Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Asean E-Bike Market Concentration
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Asean E-bike Market News

  • March 2023: MYBYK launched two electric bicycle variants, named MYBYK Electric and MYBYK Electric Cargo. The MYBYK Electric model caters to both citizens and tourists, offering a solution for convenient first and last-mile connectivity. The MYBYK Electric Cargo model aims to address the last-mile delivery challenges faced by gig workers.
  • March 2023: Brighton and Hove announced plans to launch a bike-sharing scheme with Beryl. About 75 e-bikes and 19 parking bays will be made available to the general public across the Bright and Hove areas.

ASEAN E-Bike Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Rapid Urbanization Occurring across ASEAN Countries
  • 4.2 Market Restraints
    • 4.2.1 Lack of Adequate Charging Infrastructure
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Propulsion Type
    • 5.1.1 Pedal-assisted
    • 5.1.2 Throttle-assisted (Power-on-demand)
  • 5.2 By Application
    • 5.2.1 City/Urban
    • 5.2.2 Trekking (E-mountain Bikes/E-MTB)
    • 5.2.3 Cargo
  • 5.3 By Battery Type
    • 5.3.1 Lithium-ion
    • 5.3.2 Lead-acid
  • 5.4 By Country
    • 5.4.1 Vietnam
    • 5.4.2 Indonesia
    • 5.4.3 Malaysia
    • 5.4.4 Thailand
    • 5.4.5 Singapore
    • 5.4.6 Rest of Southeast Asia

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Giant Manufacturing Co. Ltd
    • 6.2.2 Merida Industry Co. ltd
    • 6.2.3 Trek Bicycle Corporation
    • 6.2.4 Accel Group
    • 6.2.5 Yadea Technology Group Co. Ltd
    • 6.2.6 Yamaha Motor Co. ltd
    • 6.2.7 Brompton Bikes
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Asean E-bike Industry Segmentation

An e-bike, short for electric bicycle, is a type of bicycle equipped with an electric motor that provides propulsion assistance to the rider. E-bikes typically feature a rechargeable battery that powers the motor, which can be activated through pedaling (pedal-assist) or by using a throttle. This electric assistance enables riders to travel longer distances, tackle hills more easily, and ride at higher speeds with less effort compared to traditional bicycles. E-bikes offer a convenient and eco-friendly mode of transportation, making them increasingly popular for commuting, leisure cycling, and recreational activities.

The ASEAN e-bike market report covers a detailed study of the latest trends and innovations. The report also covers segmentation based on propulsion type, application type, battery type, power type, and country. By propulsion type, the market is segmented into pedal-assisted and throttle-assisted (power-on-demand). By application, the market is segmented into city/urban, trekking (e-mountain bikes/E-MTB), and cargo. By battery type, the market is segmented into lithium-ion and lead-acid batteries. By country, the market is segmented into Vietnam, Indonesia, Malaysia, Thailand, Singapore, and the Rest of Southeast Asia. The report also provides market sizing and forecasts for all the segments mentioned above in USD.

By Propulsion Type Pedal-assisted
Throttle-assisted (Power-on-demand)
By Application City/Urban
Trekking (E-mountain Bikes/E-MTB)
Cargo
By Battery Type Lithium-ion
Lead-acid
By Country Vietnam
Indonesia
Malaysia
Thailand
Singapore
Rest of Southeast Asia
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ASEAN E-Bike Market Research FAQs

How big is the ASEAN E-Bike Market?

The ASEAN E-Bike Market size is expected to reach USD 56.81 million in 2025 and grow at a CAGR of 9.69% to reach USD 90.21 million by 2030.

What is the current ASEAN E-Bike Market size?

In 2025, the ASEAN E-Bike Market size is expected to reach USD 56.81 million.

Who are the key players in ASEAN E-Bike Market?

Giant Manufacturing Co Ltd, Merida Industry Co Ltd, Yamaha Motor Co Ltd, Accell Group N.V and Trek Bicycle Corporation are the major companies operating in the ASEAN E-Bike Market.

What years does this ASEAN E-Bike Market cover, and what was the market size in 2024?

In 2024, the ASEAN E-Bike Market size was estimated at USD 51.31 million. The report covers the ASEAN E-Bike Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the ASEAN E-Bike Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

ASEAN E-Bike Industry Report

Statistics for the 2025 ASEAN E-Bike market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. ASEAN E-Bike analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.