Air Purifier Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The air purifier market is segmented by filter technology (high-efficiency particulate air, (HEPA) and other filtration technologies [electrostatic precipitators (ESPs), ionizers and ozone generators, etc.]), type (stand-alone and in-duct), end-user (residential, commercial, and industrial), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts in revenue (USD billion) for all the above segments.

Air Purifier Market Size

Air Purifier Market Summary
Study Period: 2018- 2028
Fastest Growing Market: Europe
Largest Market: Asia Pacific
CAGR: > 12 %

Major Players

Air Purifier Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Air Purifier Market Analysis

The global air purifier market is expected to register a CAGR of 12% during the forecast period.

The COVID-19 pandemic had a detrimental effect on the market. However, the market has now reached pre-pandemic levels.

Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies, particularly in the commercial and residential segments, owing to the high installation and maintenance costs. This, in turn, is expected to hinder the market's growth.

Due to its critical applications in semiconductor, pharmaceutical, food and beverage manufacturing, medical, and other industrial facilities, high-efficiency particulate air technology is expected to dominate the market during the forecast period.

Growing air pollution in the densely populated Asia-Pacific region has emerged as a major challenge, with damaging impacts on the environment, public health, and agricultural crop yields. However, such problems are likely to create several opportunities for the air purifier market in the future.

Asia-Pacific is expected to dominate the market during the forecast period, with the majority of the demand coming from countries like China, India, etc.

Air Purifier Industry Segmentation

The market is segmented by filtration technology, type, end user, and geography. By filtration technology, the market is segmented into high-efficiency particulate air (HEPA), and others. By type, the market is segmented into stand alone and in-duct. by end-user, the market is segmented into residential, commercial, and industrial. The report also covers the market size and forecasts for the air purifier market across the major regions (Asia-Pacific, Europe, North America, South America, and Middle-East and Africa). For each segment, the market sizing and forecasts have been done on the revenue (USD Billion).

Filtration Technology
High-efficiency Particulate Air (HEPA)
Other Filtration Technologies (Electrostatic Precipitators (ESPs), Ionizers and Ozone Generators, etc.)
North America
South America
Middle-East and Africa

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Air Purifier Market Trends

The High-efficiency Particulate Air (HEPA) Segment is Expected to Dominate the Market

Mechanical air filters, such as HEPA filters, remove particles by capturing them on filter materials. They capture large airborne particles, such as dust, pollen, mold spores, animal dander, and particles containing dust mite and cockroach allergens.

HEPA filters are a type of extended-surface filter with a larger surface area and higher efficiencies for removing larger and smaller airborne particles. Moreover, these types of air filters remove respirable particles more efficiently than pleated filters. The two most common standards required for HEPA air purifiers include the capability to remove particles, i.e., 99.95% (European Standard) or 99.97% (ASME Standard), which have a size greater than or equal to 0.3 micrometers.

For the last decade, HEPA filters have been proven across a wide range of healthcare facilities and life sciences applications to control the spread of airborne particles and organisms, such as viruses and bacteria. Many professional engineering organizations recommend HEPA filters in hospitals, infection control clinics, and other healthcare facilities to eliminate microbes and other dangerous particles.

Further, pollution levels across the globe have increased dramatically in recent years. Hence, companies operating in the industry have been focused on developing and introducing innovative products into the market.

For instance, in December 2022, the Camfil group announced the launch of its latest range of V-bank HEPA filters, which are expected to have a longer lifespan and reduced maintenance costs.

Therefore, owing to the above points, high-efficiency particulate air (HEPA) technology is expected to dominate the market during the forecast period.

Air Purifier Market: Revenue Share (%), by Filtration Technology, Global, 2022

Asia-Pacific is Expected to Dominate the Market

Asia-Pacific has been a catalyst for demand in the air purifier market. In developing nations, such as India, Singapore, Indonesia, and China, industrial growth is at its peak, which is expected to drive demand in the air purifier market during the forecast period.

Indonesia is set to build more coal-fired power plants in Jakarta, which may lead to more air pollution and increase the adoption of air purifiers. For instance, in December 2022, LG Electronics Indonesia announced the launch of a series of indoor air treatment products for residential and commercial end users.

On the other hand, in India, the market for air purifiers is mostly confined to metropolises. However, it is expected to grow during the forecast period. In November 2022, Samsung Group introduced a new range of air purifiers in the Indian market. The air purifiers are capable of neutralizing a range of volatile organic compounds, including formaldehyde.

The air purifier market in South Korea is expanding rapidly, largely due to surging demand as consumers become more concerned about fine dust. In December 2022, LG Electronics Co., Ltd. launched a face mask with an in-built battery-powered air purifier to supply filtered air indoors and out. The air purifier contains two H13 HEPA filters. The launch of the mask in South Korea was delayed by over two years due to a lack of safety regulations.

Therefore, owing to the above points, the Asia-Pacific region is expected to dominate the air purifier market during the forecast period.

Air Purifier Market - Growth Rate by Region, 2022 - 2027

Air Purifier Industry Overview

The air purifier market is fragmented. Some of the key players (not in a particular order) in this market include Daikin Industries Ltd., Sharp Corporation​, IQAir, LG Electronics Inc., and Dyson Ltd.

Air Purifier Market Leaders

  1. Sharp Corporation

  2. IQAir

  3. LG Electronics Inc

  4. Dyson Ltd

  5. Daikin Industries, Ltd.

*Disclaimer: Major Players sorted in no particular order

Air Purifier Market Concentration

Air Purifier Market News

  • March 2023: Xiaomi Corp. announced the launch of the MIJIA full-effect air purifier for the Chinese market. The equipment has the capacity to produce 12,500 liters of air volume per minute, with an estimated virus removal capacity of approximately 99%.
  • September 2022: Coway Co. Ltd. launched a range of home appliances, including a new line of air purifiers, for the European region at IFA 2022. Along with the new range of air purifiers, the company has also launched updated products in its existing product lineup.

Air Purifier Market Report - Table of Contents


    1. 1.1 Scope of the Study

    2. 1.2 Market Definition

    3. 1.3 Study Assumptions




    1. 4.1 Introduction

    2. 4.2 Market Size and Demand Forecast in USD billion, till 2027

    3. 4.3 Recent Trends and Developments

    4. 4.4 Government Policies and Regulations

    5. 4.5 Market Dynamics

      1. 4.5.1 Drivers

      2. 4.5.2 Restraints

    6. 4.6 Supply Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Suppliers

      2. 4.7.2 Bargaining Power of Consumers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitute Products and Services

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Assessment of the COVID-19 Impact on the Industry


    1. 5.1 Filtration Technology

      1. 5.1.1 High-efficiency Particulate Air (HEPA)

      2. 5.1.2 Other Filtration Technologies (Electrostatic Precipitators (ESPs), Ionizers and Ozone Generators, etc.)

    2. 5.2 Type

      1. 5.2.1 Stand-alone

      2. 5.2.2 In-duct

    3. 5.3 End-User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

      3. 5.3.3 Industrial

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 South America

      5. 5.4.5 Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Companies Profiles

      1. 6.3.1 Daikin Industries Ltd.

      2. 6.3.2 Sharp Corporation

      3. 6.3.3 Resideo Technologies Inc.

      4. 6.3.4 LG Electronics Inc.

      5. 6.3.5 Unilever PLC

      6. 6.3.6 Dyson Ltd.

      7. 6.3.7 Whirlpool Corporation

      8. 6.3.8 AllerAir Industries Inc.

      9. 6.3.9 Panasonic Corporation

      10. 6.3.10 Koninklijke Philips NV

      11. 6.3.11 IQAir

      12. 6.3.12 Samsung Electronics Co. Ltd.

      13. 6.3.13 Winix Inc.

      14. 6.3.14 Xiaomi Corp.


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Air Purifier Market Research FAQs

The Air Purifier Market is studied from 2018 - 2028.

The Air Purifier Market is growing at a CAGR of >12% over the next 5 years.

The Air Purifier Market is valued at 16 Billion USD in 2018.

The Air Purifier Market is valued at 30 Billion USD in 2028.

Europe is growing at the highest CAGR over 2021 - 2026.

Asia Pacific holds highest share in 2022.

Sharp Corporation , IQAir , LG Electronics Inc , Dyson Ltd, Daikin Industries, Ltd. are the major companies operating in Air Purifier Market.

Air Purifier Industry Report

Statistics for the 2023 Air Purifier market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Air Purifier analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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