Air Purifier Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by Filtration Technology (High-efficiency Particulate Air (HEPA) and Other Filtration Technologies), Type (Stand-alone and In-duct), End-User (Residential, Commercial, and Industrial), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa)

Market Snapshot

Market Summary - Air Purifier Market
Study Period: 2018- 2026
Base Year: 2020
Fastest Growing Market: South America
Largest Market: Asia Pacific
CAGR: >11.2 %

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Market Overview

The global air purifier market is expected to grow at a CAGR of more than 11.2% during the forecast period. Although the COVID-19 pandemic caused an increase in demand from residential sector in several countries because of increasing awareness, as a whole pandemic caused a negative impact on the commercial sector which is a major end-user for air purifiers, thus declining its demand. Factors such as increasing airborne diseases and growing health consciousness among consumers are driving the market. Air pollution from industries is constantly emerging as a big threat to the health of individuals as well as the environment. In recent years, the air purifier market has witnessed a hike in demand fueled by degrading air quality and increasing concerns about health issues. Despite the various technological developments, air purifiers have been perceived as a luxury item in both underdeveloped and emerging economies particularly in the commercial and residential segments, owing to the high installation and maintenance cost. This, in turn, is expected to hinder the growth of the market studied.

  • The high-efficiency particulate air technology, due to its critical applications in semiconductor, pharmaceutical, and food or beverage manufacturing, medical and other industrial facilities is expected to dominate the market during the forecast period.
  • Growing air pollution in the densely populated Asia-Pacific has emerged as a major challenge, with damaging impacts on the environment, public health, and agricultural crop yields. However, such problems are likely to create several opportunities for the air purifier market in the future.
  • Asia-Pacific, due to increasing industrialization is home to the most polluted cities worldwide. Several local governments are working in the field of air purification in the region, which is likely to make Asia-Pacific the dominant region in the air purifier market.

Scope of the Report

The air purifier market report includes:

Filtration Technology
High-efficiency Particulate Air (HEPA)
Other Filtration Technologies
North America
South America
Middle-East and Africa

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Key Market Trends

High-Efficiency Particulate Air (HEPA) to Dominate the Market

  • Mechanical air filters, such as HEPA filters, remove particles by capturing them on filter materials. It captures large airborne particles, such as dust, pollen, mold spores, animal dander, and particles containing dust mite and cockroach allergens.
  • HEPA filters are a type of extended surface filter with a larger surface area and higher efficiencies for removing larger and smaller airborne particles. Moreover, these types of air filters remove respirable particles more efficiently than pleated filters. The two most common standards required for HEPA air purifiers include the capability to remove particles, i.e., 99.95% (European Standard) or 99.97% (ASME standard), which have a size greater than or equal to 0.3 micrometers.
  • For the last 10 years, HEPA filters have been proven across a wide range of healthcare facilities and life sciences applications, to control the spread of airborne particles and organisms, such as viruses and bacteria. Moreover, many professional engineering organizations recommend HEPA filters in hospitals, infection control clinics, and other healthcare facilities to eliminate microbes and other dangerous particles.
  • Also, during the COVID-19 pandemic, in July 2020, VironAire had announced two affordable HEPA technology-based medical-grade air cleaners for hospitals, businesses, and homes. The systems employ HEPA-13 along with pioneering 254 nm ultraviolet UV-C light for killing viruses. ​
  • Therefore, owing to the above points, the high-efficiency particulate air (HEPA) technology is expected to dominate the market during the forecast period.
Air Purifier Market - Revenue Share by Filtration Technology

Asia-Pacific to Witness Significant Growth

  • Asia-Pacific has been a catalytic driver in the demand for the air purifier market. In developing nations, such as India and China, industrial growth is at its peak, which is expected to drive the demand for the air purifier market in both nations.
  • Compared to many other large economies, China's air purifier market is young and is still developing. During the surveillance in 2016 and 2017, China's Administration of Quality Supervision, Inspection, and Quarantine (AQISIQ) found that 20% of air purifiers still failed compliance tests for safety, electromagnetic compatibility, and performance. Additionally, the air purifier market in China is dominated by international brands, and its market share far exceeds that of domestic branded products.
  • On the other hand, in India, the market for air purifiers is mostly confined to northern India, which contributed around 75% of the annual sales of air purifiers in 2018. For the past few years, the market has been growing by more than 50%. Factors, such as growing awareness among consumers and increasing promotional activities by all major companies, have got more consumers into retail outlets in 2018.
  • In January 2020, Delhi State Government in India launched its first-ever pilot project to tackle its smog problem. Delhi has installed its first-ever 20 feet tall air purifier at the Lajpat Nagar market. The estimated cost of the smog tower is around INR 7 lakh. The gigantic air purifier is fitted with exhaust fans to suck in polluted air with the help of a big inlet unit. It can treat 2.5 Lakh to 6 Lakh cubic meters of air per day. ​
  • Among the industrialized countries, the Japanese energy sector is one of the least emission intensives, and its air quality standards are stringent. However, in February 2019, Balmuda, a Japanese high-end home appliance maker, stated that as Japan's air purifier market is decreasing every year, and the company is planning to increase their revenues from the growing markets, such as South Korea, where they can sell 10 times more air purifiers than in Japan.
  • The air purifier market in South Korea is expanding rapidly, largely due to surging demand, as consumers are becoming more concerned about fine dust. Hence, South Korea's President's move to reduce the air pollution in the country, along with the regional cooperation with China, is expected to support the demand for the air purifiers market in the coming years.
  • Therefore, owing to the above points, the Asia-Pacific region is expected to dominate the air purifier market during the forecast period.
Air Purifier Market Growth Rate by Region

Competitive Landscape

The global air purifier market is fragmented. Some of the key players in this market include Daikin Industries, Ltd., Sharp Corporation​, IQAir, LG Electronics Inc., and Dyson Ltd.

Recent Developments

  • Make-in-India air purifier brand ‘Air OK’ was launched in September 2020. The company came up with new indigenous technology called “EGAPA Comprehensive” for clean air.​ Air OK is the only indigenous air purifier company that has its own R&D in India and fully manufactures in India, in sync with the Make in India policy. With the current significant impact in the wake of the pandemic, Air OK will soon offer corona disinfectant air purifiers as well to combat COVID-19.​
  • AIIMS and IIT, in India, developed a car air purifier in January 2020, by the name Airlens Car Air Sanitizer, capable of purifying the air inside a vehicle within two minutes. The product meets World Health Organization standards and uses Active Molecular Technology, which the developers claim to be the world’s first technology that does not require an external energy source and saves car battery. Additionally, the purifier is not large in size and is estimated to be available at a cost, which is 1/10th in comparison to any conventional air purifier.
  • In April 2020, ServiceTitan announced its collaboration with Resideo to enhance efficiency and empower field technicians with essential tools to increase profitability and device sales. The collaboration connects ServiceTitan users with Resideo’s robust catalog of Honeywell Home indoor air quality (IAQ) and temperature control products, as well as connected water and security systems.​

Table of Contents


    1. 1.1 Scope of the Study

    2. 1.2 Market Definition

    3. 1.3 Study Assumptions




    1. 4.1 Introduction

    2. 4.2 Market Size and Demand Forecast in USD billion, till 2026

    3. 4.3 Recent Trends and Developments

    4. 4.4 Government Policies and Regulations

    5. 4.5 Market Dynamics

      1. 4.5.1 Drivers

      2. 4.5.2 Restraints

    6. 4.6 Supply Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Suppliers

      2. 4.7.2 Bargaining Power of Consumers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitute Products and Services

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Assessment of the COVID-19 Impact on the Industry


    1. 5.1 Filtration Technology

      1. 5.1.1 High-efficiency Particulate Air (HEPA)

      2. 5.1.2 Other Filtration Technologies

    2. 5.2 Type

      1. 5.2.1 Stand-alone

      2. 5.2.2 In-duct

    3. 5.3 End-User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

      3. 5.3.3 Industrial

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 South America

      5. 5.4.5 Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Companies Profiles

      1. 6.3.1 Daikin Industries, Ltd.

      2. 6.3.2 Sharp Corporation

      3. 6.3.3 Resideo Technologies Inc

      4. 6.3.4 LG Electronics Inc.

      5. 6.3.5 Unilever plc

      6. 6.3.6 Dyson Ltd

      7. 6.3.7 Whirlpool Corporation

      8. 6.3.8 AllerAir Industries Inc.

      9. 6.3.9 Panasonic Corporation

      10. 6.3.10 Koninklijke Philips NV

      11. 6.3.11 IQAir

      12. 6.3.12 Samsung Electronics Co., Ltd.

      13. 6.3.13 Winix Inc.

      14. 6.3.14 Xiaomi Corp


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Frequently Asked Questions

The Air Purifier Market market is studied from 2018 - 2026.

The Air Purifier Market is growing at a CAGR of >11.2% over the next 5 years.

The Air Purifier Market is valued at 15 Billion USD in 2018.

The Air Purifier Market is valued at 30 Billion USD in 2026.

South America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Sharp Corporation , IQAir , LG Electronics Inc , Dyson Ltd, Daikin Industries, Ltd. are the major companies operating in Air Purifier Market.

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