AI Governance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global AI Governance Platform Companies and the Market is segmented by Component (Solution, Service), Deployment (Cloud, On-Premise), End-user Vertical (Healthcare, Government and Defense, Automotive, Retail, and BFSI), and Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The market size and forecast are provided in terms of values (USD billion) for all the above segments.

AI Governance Market Size

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AI Governance Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 264.18 Million
Market Size (2029) USD 936.44 Million
CAGR (2024 - 2029) 28.80 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

AI Governance Market Major Players

*Disclaimer: Major Players sorted in no particular order


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AI Governance Market Analysis

The AI Governance Market size is estimated at USD 264.18 million in 2024, and is expected to reach USD 936.44 million by 2029, growing at a CAGR of 28.80% during the forecast period (2024-2029).

The growing consumer concerns about privacy, misuse, and bias climb is among the key factors driving the demand for AI governance. One of the primary objectives of AI governance is to deliver ethical and transparent AI to establish accountability, oversight, and responsibility.

  • Enterprises increasingly recognize the value of incorporating artificial intelligence (AI) into their business processes to improve operational efficiency and reduce cost by automating process flows.
  • Thus, companies have been using autonomous processes to improve operations and change the face of customer service (for example, through AI-powered chatbots) while spurring innovation to new heights. AI is a set of algorithms that can solve specific problems and works best with a significant volume of high-quality Big Data. Chatbots can cut down the operational costs for businesses by up to 30%.
  • The growing interest of enterprises in AI Governance frameworks is also encouraging vendors and startup companies to develop innovative frameworks that can meet the demand of their customers. For instance, in October 2021, Credo AI, a San Francisco-based company, announced its focus on building ethical AI to help companies manage their artificial intelligence products' regulatory and ethical risks. The company tries to do that by providing an "auditable record" of the data and decisions that go into creating, testing, deploying, and monitoring AI products.
  • AI and Machine learning (ML) has significantly helped in analyzing data related to COVID-19. In April 2020, Amazon Web Services launched Cord-19 Search, a new website powered by ML that could help researchers quickly and easily utilize natural language questions to search tens of thousands of research papers and documents. Since research papers and other documents often involve confidential information, the demand for effective governance frameworks is expected to grow.

AI Governance Market Trends

This section covers the major market trends shaping the AI Governance Market according to our research experts:

Growing use of AI in Retail is Expected to Open Up New Avenues for Market Growth

  • The global retail industry is witnessing a massive transformation. As customers become digital natives, their channel preferences and buying habits change. The shift to digital has created concerns about data that drive digital transformation.
  • Proper AI governance is critical to improving overall retail performance, overcoming common challenges, and staying ahead of more powerful retail competitors and more nimble direct-to-consumer brands. Governance eliminates friction for those requiring fast access to data, making more data available to decision-makers.
  • AI and ML are powerful technologies that retail firms are increasingly deploying. However, when the companies should deploy them with a comprehensive ethics plan in the process. Developing a code of conduct is expected to create structures and accountability, leading to good data-management practices and facilitating the establishment of a framework that guides the entire company.
  • Ethical AI interactions are increasingly driving consumer trust, satisfaction, and decision-making. According to the Capgemini Research Institute research, the companies that are perceived to be ethically using AI and ML have a 44-point Net Promoter Score (NPS) advantage over those that are not.
  • Retailers across the globe are also preparing their workforce for deploying end-to-end AI-driven solutions. This is expected to create significant opportunities for the market in the future. A major retailer recently developed a comprehensive training program to equip its 40,000 employees for AI transformation.
Al Use Caes in Consumer Goods and Retails, in %, Global, 2020-2021

North America is Expected to hold the Major Share

  • The North American region is one of the early adopters of AI technology and is expected to generate maximum opportunities for this market. For instance, the United States National AI R&D Plan has recommended the development of an AI R&D implementation framework that helps organizations across the country incorporate ethical considerations into the R&D without compromising on public engagement and how to market one's organization better.
  • The government in the United States is also proactively adopting measures for AI Governance. The government announced the adoption of AI ethical principles in line with the Department of Defense AI strategy objective, thereby facilitating the moral and lawful use of AI systems by the United States military and associated industries.
  • Organizations in North America, particularly in the United States, leveraged the benefits of AI, ML, and deep learning technologies to stay ahead in the industry. The country has well-established economies, which enable AI, and governance vendors to invest in new technologies. Furthermore, it is regarded as the center of innovation where major IT players are rolling out intelligent devices and collaborating with other companies in the AI governance market.
  • Recent concerns over big tech and the impacts of technologies like facial recognition have drawn significant attention to the prospects for artificial intelligence regulation in the United States. The United States AI strategy has been a consistent topic of interest among academics, policymakers, and industry.
  • Various activities by the stakeholders are shaping the market landscape. For instance, in March 2021, NRCan announced a collaboration with Microsoft Canada to share expertise and use the cloud, data, and artificial intelligence (AI) services to develop a national and global scientific cooperation platform.
Al Governance Market - Growth Rate by Region (2022-2027)

AI Governance Industry Overview

The intensity of competitive rivalry in the market is expected to be moderately high and remain the same during the forecast period. The recent developments in the market are as follows:-

  • November 2021 - Dataiku, the platform for Everyday AI, announced its new AI governance and oversight as part of the company's unified AI platform to allow organizations to scale AI initiatives and analytics under one centralized control tower.
  • March 2021 - Indo-US Science and Technology Forum (IUSSTF) launched its flagship program, the US-India Artificial Intelligence Initiative. The activity will bring together key stakeholders from India and the USA to foster AI innovation by sharing ideas and experiences, identifying new opportunities in research and development, and bilateral collaboration.

AI Governance Market Leaders

  1. Google LLC

  2. Microsoft Corporation

  3. Facebook, Inc.

  4. IBM Corporation

  5. SAP SE

*Disclaimer: Major Players sorted in no particular order

AI Governance Market Concentration
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AI Governance Market News

  • February 2022 - Meta AI (Formerly known as Facebook AI) announced that it had open-sourced data2vec, a unified framework for self-supervised deep learning on text, images, and speech audio data.
  • February 2022 - California's technological company Virtana announced that it had developed a hybrid cloud management solutions platform enabling its customers to plan, execute, and manage their hybrid cloud implementations. The company also stated that it leveraged a combination of AI, ML, and data analytics to provide observability for managing app workloads across public, private, hybrid, and multi-cloud environments.

AI Governance Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Assessment of Impact of COVID-19 on the Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Demand for Transparency in AI Decision Making

      2. 5.1.2 Expanding Government Initiatives to Leverage the AI Technology

    2. 5.2 Market Restraints

      1. 5.2.1 Inadequate AI Expertise and Skills can Act as a Restraint


    1. 6.1 By Component

      1. 6.1.1 Solution

      2. 6.1.2 Service

    2. 6.2 By Deployment

      1. 6.2.1 On-Premise

      2. 6.2.2 Cloud

    3. 6.3 By End-user Vertical

      1. 6.3.1 Healthcare

      2. 6.3.2 Government and Defense

      3. 6.3.3 Automotive

      4. 6.3.4 Retail

      5. 6.3.5 BFSI

      6. 6.3.6 Other End-user Verticals

    4. 6.4 By Geography

      1. 6.4.1 North America

        1. United States

        2. Canada

      2. 6.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 6.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Rest of Asia-Pacific

      4. 6.4.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 IBM Corporation

      2. 7.1.2 Google LLC (Alphabet Inc.)

      3. 7.1.3 SAP SE

      4. 7.1.4 Microsoft Corporation

      5. 7.1.5 FICO Inc.

      6. 7.1.6, Inc.

      7. 7.1.7 Pymetrics Inc.

      8. 7.1.8 SAS Institute Inc.

      9. 7.1.9, Inc.

      10. 7.1.10 Inc.

      11. 7.1.11 Facebook, Inc. (Meta Platforms Inc.)

    2. *List Not Exhaustive


**Subject to Availability
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AI Governance Industry Segmentation

AI governance is the concept that promotes the establishment of legal frameworks for facilitating the ethical deployment of machine learning (ML) and other AI-based technologies. The AI Governance Market is segmented by Component (Solution, Service), Deployment (Cloud, On-Premise), Vertical (Healthcare, Government and Defense, Automotive, Retail, and BFSI), and Geography.

By Component
By Deployment
By End-user Vertical
Government and Defense
Other End-user Verticals
By Geography
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Rest of the World
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AI Governance Market Research FAQs

The AI Governance Market size is expected to reach USD 264.18 million in 2024 and grow at a CAGR of 28.80% to reach USD 936.44 million by 2029.

In 2024, the AI Governance Market size is expected to reach USD 264.18 million.

Google LLC, Microsoft Corporation, Facebook, Inc., IBM Corporation and SAP SE are the major companies operating in the AI Governance Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in AI Governance Market.

In 2023, the AI Governance Market size was estimated at USD 205.11 million. The report covers the AI Governance Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the AI Governance Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

AI Governance Industry Report

Statistics for the 2024 AI Governance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. AI Governance analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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AI Governance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)