Agricultural Tires Market - Growth, Trends, and Forecasts (2019 - 2024)

The Agricultural Tires Market has been segmented by Sales Channel Type (OEM and Replacement/Aftermarket), Application Type (Tractors, Combine Harvesters, Sprayers, Trailers, Loaders, and Other Application Types), Construction Type (Bias Tires and Radial Tires), and Geography.

Market Snapshot

Market Summary
Study Period:

2018-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

Europe

Key Players:

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Market Overview

The agricultural tires market is expected to register a CAGR of 4.88%, during the forecast period, 2019-2024.

  • Machinery usage in farming has increased significantly over the years, across all parts of the world. The introduction of internal combustion engines and tractors, as a power source, has revolutionized the agriculture sector, by covering large agricultural areas in a short span of time. Labor-saving technologies, like harvesters and tractors, have been adopted to expand farm operations. Additionally, increased liberalization rate has radically reinforced a structural evolution, resulting in increased adoption of advanced agricultural machinery tools in the agricultural operations.
  • Furthermore, rise in population, along with growing urbanization across the world, is driving the demand for food, which is expected to propel the agricultural activities, in turn, boosting the demand for tractor, globally, consequently influencing the tractor market growth positively.
  • Combine harvester used for harvesting crops, has been in application in developed countries since decades. The developing countries, like Brazil, India, and China, have been fast adopting combine harvesters for reducing workload in farming activities.
  • The demand for heavy-duty tires with a higher load capacity, coupled with significant efficiency and traction, along with lower ground compaction, is one of the major needs that the tire market has to cater to, regarding agricultural machinery.
  • The agriculture tires aftermarket is highly fragmented and poses a high risk to OEMs in this field. Changing agriculture machinery design and increasing penetration into newer unknown terrain are expected to require tires with newer and stronger rubber compounds. Floatation tires, forestry tires, trailer tires, and compound rubber tire with steel flex walls are the trending tires in the agricultural tires market.

Scope of the Report

The agricultural tires market has been segmented by sales channel type, application type, construction type, and by geography.

By Sales Channel Type
OEM
Replacement/Aftermarket
By Application Type
Tractors
Combine Harvester
Sprayers
Trailers
Loaders
Other Application Types
By Construction Type
Bias Tires
Radial Tires
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
Rest of the World
Brazil
Argentina
Other Countries

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Key Market Trends

Increasing Demand for Replacement Tires

In case of OEM tires, after the warranty expiration, it is difficult for farmers to buy the same tires, due to the high price associated with these tires. As a result, the demand for replacement/aftermarket agricultural tires is continually increasing, as they are cost-effective, when compared to OEM tires, and there are numerous options available in the market (with products from different brands).

Additionally, the price of replacement/aftermarket tires ranges from USD 150 to USD 400, while that of OEM tires would be around USD 800 to USD 1,500. And farmers can easily procure these tires through both online and offline sources.

  • The prices of these replacement tires may vary depending on either the quantity ordered/purchased or the sources that they are purchased from, i.e., online or retail stores.
  • The replacement/aftermarket agricultural tires occupy a volume of more than 55% of the market studied, while for OEM, it is 40%-45% of the market studied.
By End-User

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Increasing Demand in the United States Despite Falling Farm Income

Farm tires sales in the United States and Canada, have witnessed moderate growth during the first quarter of 2019, and is expected to continue with the same pace, despite a decline in farm income. The growth is mainly driven by the sale of new agricultural machinery, especially the small compact farm tractors. Although the commodity prices remain flat, farmers are demanding replacement tires and new equipment.

When compared to 2017, the farm equipment sales in 2018 have increased in the United States, and are as follows:

  • More than 18% increase in self-propelled combines
  • ~13% increase in 4WD tractors, and a 6.8% increase in 2WD tractors
  • Under 40 HP tractor, the sales grew by 9.2%, and under 40-100 HP tractor, the sales grew by 1.5%, 100+ HP tractors sales grew by 5.5%.

Other countries in the North American region witnessed sluggish growth in the sale of farm equipment. Although farm tractor sales in Canada increased by 1.7%, other machinery, such as 4WD tractors, which witnessed a decline of 13%, self-propelled combines, which witnessed a decline of 4%, and 40-100 HP tractor sales witnessed a decline of 3%, in sales.

Agricultural machinery and equipment sales continue to rise over the forecast period, as manufacturers continue to develop powerful tractors for increased flexion and low sidewall technology-based farm tires.

Agriculture Tires - Regional Market

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Competitive Landscape

The major players in the agricultural tires market are Firestone, Goodyear, Cooper Tire, Continental Tires, Michelin, Titans, and Bridgestone, among others.

Other companies in the industry include Carlisle Companies Incorp., BKT, Trelleborg Wheel Systems, McCreary Tire & Rubber Co. In order to maintain the market dominance, the major companies are focusing on product innovation and customization, to keep the overall product line, with robust offerings to the agricultural tires market.

Major Players

  1. Michelin
  2. Titan
  3. BKT Tires
  4. Mitas Tires
  5. Trelleborg

* Complete list of players covered available in the table of contents below

Market Concentration

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Current Market Scenario

    2. 4.2 Technology Trends

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Market Drivers

    5. 4.5 Market Restraints

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Sales Channel Type

      1. 5.1.1 OEM

      2. 5.1.2 Replacement/Aftermarket

    2. 5.2 By Application Type

      1. 5.2.1 Tractors

      2. 5.2.2 Combine Harvester

      3. 5.2.3 Sprayers

      4. 5.2.4 Trailers

      5. 5.2.5 Loaders

      6. 5.2.6 Other Application Types

    3. 5.3 By Construction Type

      1. 5.3.1 Bias Tires

      2. 5.3.2 Radial Tires

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Spain

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Other Countries

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Michelin

      2. 6.2.2 Firestone

      3. 6.2.3 Continental Group

      4. 6.2.4 Titan

      5. 6.2.5 ATG Tires

      6. 6.2.6 Mitas

      7. 6.2.7 BKT Tires

      8. 6.2.8 Trelleborg Wheel Systems

      9. 6.2.9 Goodyear

      10. 6.2.10 Apollo Tires

      11. 6.2.11 Camso

      12. 6.2.12 Armour Tires

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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