
Study Period | 2024 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Historical Data Period | |
CAGR | 8.65 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Africa Used Car Market Analysis
The Africa Used Car Market is expected to register a CAGR of 8.65% during the forecast period.
The African automotive landscape is predominantly characterized by used automobiles, with approximately 85% of the overall vehicle fleet consisting of previously owned cars. This significant market share underscores the region's heavy reliance on used car imports, with Africa being the final destination for about 40% of used light-duty vehicles globally. The market structure reflects the economic realities of the region, where affordability and accessibility drive consumer preferences in the automotive sector. The used car market has evolved from an informal trading environment to a more structured marketplace, with organized dealers and digital platforms playing increasingly important roles in facilitating transactions.
Environmental concerns and regulatory measures are reshaping the African used car market landscape. Governments across the region are implementing stricter regulations on vehicle imports to address environmental impacts and support domestic automotive industry development. For instance, as part of new emissions standards in Africa, the average fuel consumption requirement for imported vehicles is set to reduce from 8 liters to 4.2 liters per 100 kilometers. These regulatory changes are gradually steering the market toward newer, more fuel-efficient used vehicles and creating opportunities for the emergence of used electric vehicle segments.
The digital transformation of the used car market is accelerating, driven by increasing internet penetration and changing consumer preferences. As of January 2024, countries like Senegal have reached a 60% internet penetration rate, enabling broader access to online used car marketplaces. This digital shift is evidenced by the substantial increase in online listings, with AutoTrader reporting nearly 100,000 more used cars listed for sale between January and June 2023 compared to the same period in 2020. The integration of digital platforms has enhanced market transparency and improved the overall car buying experience through features like virtual showrooms and online verification services.
The market is witnessing a significant transformation in its operational structure, with a notable shift from informal to organized trading channels. Rising fuel costs have further influenced market dynamics, as exemplified by South Africa's petrol price increase to ZAR 22.27 in June 2023, representing a 5.64% rise from January 2023. This trend has strengthened the value proposition of used automobiles, particularly fuel-efficient models. The market is also experiencing consolidation through strategic partnerships and acquisitions, as evidenced by recent developments like Auto24's acquisition of Kupatana in January 2024 and its expansion into four African countries including South Africa, Rwanda, Senegal, and Morocco in October 2023.
Africa Used Car Market Trends
Rising Demand for Affordable Transportation Will Foster the Growth of the Target Market
The African used car market is experiencing substantial growth driven by increasing consumer purchasing power and the significant price differential between new and used vehicles. The automotive landscape in Africa has evolved considerably, with approximately 40% of global used light-duty vehicles finding their final destination in the region, highlighting the strong preference for affordable transportation options. This trend is further amplified by the rising fuel prices across various African countries, making the total cost of ownership for new vehicles increasingly prohibitive for many consumers. For instance, in South Africa, the average petrol price witnessed a significant increase of 5.64% between January and June 2023, reaching ZAR 22.27 per liter, compelling consumers to seek more economical transportation alternatives.
The market's growth is also supported by the increasing presence of international automobile manufacturers and the expanding consumer interest in owning multiple vehicles to suit various needs. This has created a robust ecosystem where quality used vehicles with lower average ages are becoming increasingly available to consumers. The trend is particularly evident in markets like Morocco, where the automotive sector has witnessed remarkable development, accounting for nearly a quarter of the country's economic activity in 2023. The presence of a sophisticated supply chain network, comprising 250 global players and SMEs serving automotive facilities across 75 global export destinations, has further enhanced the availability and quality of used vehicles in the market.
Growth of Online Platforms May Expand the Market's Growth
The digital transformation of the African used car market is revolutionizing the way consumers purchase pre-owned vehicles, with online platforms emerging as crucial enablers of market growth. This shift is evidenced by significant investments in digital marketplace development, such as Peach Cars securing $5 million in seed funding in June 2023 to enhance its online platform and streamline the car purchasing process in Kenya. These platforms are introducing innovative features like detailed vehicle listings, virtual tours, and comprehensive used car inspection checks, making the buying process more transparent and convenient for consumers. The integration of technology has also enabled these platforms to offer value-added services such as insurance, used car financing options, and used car warranty coverage, creating a more comprehensive and trustworthy purchasing experience.
The market is witnessing increased competition among online platforms, leading to continuous improvements in service offerings and customer experience. For instance, Planet42's $100 million investment in February 2023 to scale its operations demonstrates the growing confidence in digital platforms' potential to transform the used car market. These platforms are also addressing traditional market challenges such as lack of transparency and trust issues between buyers and sellers. In Egypt, companies like Sylndr have secured substantial funding ($12.6 million in pre-seed funding) to establish digital marketplaces that offer thoroughly inspected and refurbished used cars, complete with warranties and financing solutions, thereby setting new standards for quality and reliability in the online used car market.
Availability of Financing Options May Foster the Demand of the Target Market
The expansion of financing solutions in the African used car market is playing a pivotal role in making vehicle ownership more accessible to a broader consumer base. Financial institutions and digital platforms are increasingly collaborating to offer innovative used car financing options, making it easier for consumers to purchase used vehicles through structured payment plans. This trend is exemplified by strategic partnerships between online marketplaces and financial institutions, such as Kifal Auto's collaboration with BMCI in January 2023, which enables customers to access financing options through digital platforms with approval times as quick as 48 hours and flexible repayment periods ranging from 12 to 84 months.
The market is witnessing a transformation in financing accessibility through the integration of technology-driven solutions and value-added services. Online platforms are increasingly incorporating built-in financing calculators, instant loan approval systems, and comprehensive insurance packages, making the entire purchase process more streamlined and accessible. For example, companies like Autochek have expanded their operations across multiple African countries, focusing on providing sustainable used car financing solutions alongside their vehicle listings. These platforms are also partnering with traditional banks and microfinance institutions to offer competitive interest rates and flexible terms, thereby addressing one of the key barriers to used car ownership in Africa - the lack of accessible financing options.
Segment Analysis: By Vehicle Type
SUVs and MPVs Segment in Africa Used Car Market
The Sports Utility Vehicles (SUVs) and Multi-Purpose Vehicles (MPVs) segment dominates the African used car market, commanding approximately 60% market share in 2024. This significant market position is driven by the rising preference among middle-income consumers to purchase lower-priced used luxury cars compared to brand-new models. The segment's popularity is further enhanced by these vehicles' ability to provide comfortable driving experiences even in harsh road conditions, making them highly suitable for regions with underdeveloped road infrastructure. Some of the leading used SUV models in the African market include the Toyota Fortuner, BMW X5, Ford Ecosport, BMW X3, Volkswagen Tiguan, Land Rover Range Rover Sport, Toyota RAV4, and Jeep Grand Cherokee. The segment's strong performance is also supported by the integration of quality pre-owned vehicles with lower average ages into the market.

Growth Trajectory of SUVs and MPVs in Africa Used Car Market
The SUVs and MPVs segment is projected to maintain its growth momentum with an expected growth rate of approximately 5% during the forecast period 2024-2029. This growth is primarily attributed to the increasing adoption of electric and hybrid used SUV models in the African market, as governments across the region implement initiatives to promote cleaner vehicles. The segment's growth is further supported by the West African governments' favorable policies aimed at decarbonizing the transport sector and encouraging the import of cleaner used SUV/MPV models. As part of the new emissions standards in Africa, the average fuel consumption of imported vehicles is expected to reduce from 8 liters to 4.2 liters per 100 kilometers, which will likely boost the demand for more fuel-efficient SUVs and MPVs in the used car market.
Remaining Segments in Vehicle Type
The hatchback and sedan segments complete the vehicle type categorization in the African used car market. The hatchback segment serves as an important option for budget-conscious consumers, offering compact size advantages for urban navigation and limited parking spaces, along with superior fuel efficiency. Meanwhile, the sedan segment maintains its appeal among professionals and luxury-seeking consumers, offering a balance of comfort, style, and prestige. Both segments benefit from the increasing digitalization of the used car market, with various online platforms providing extensive listings and competitive pricing options, though their market share has been gradually declining as consumer preferences shift towards SUVs and MPVs.
Segment Analysis: By Vendor Type
Organized Segment in Africa Used Car Market
The organized segment dominates the African used car market, commanding approximately 65% market share in 2024. This segment includes certified original equipment manufacturers (OEMs), multi-brand dealers, and online platforms involved in buying and selling used cars, having a substantial business presence with vital customer service facilities across Africa. These organized players have strategically integrated value-added services in their used car business segment to attract more consumers, including inspection and financing services. The adoption of advanced technology by tech-savvy young individuals, the emergence of e-commerce marketplaces, and various companies' aggressive strategies to spend on online advertisements have boosted the demand for used cars sold through organized platforms. These platforms assist consumers in making informed decisions as end-to-end information on vehicles is already listed, such as vehicle make, model, kilometers driven, engine capacity, and condition.
Unorganized Segment in Africa Used Car Market
The unorganized segment is projected to be the fastest-growing segment in the African used car market, with an expected growth rate of approximately 5% during 2024-2029. This growth is primarily driven by the segment's ability to offer the lowest prices in the market compared to organized dealers. Small and local businesses without established business structures, along with C2C platforms where customers can directly purchase and sell used cars at specified rates, characterize this segment. Although these vendors do not have huge inventories and only sell a few models, customers prefer purchasing used cars from them due to affordability criteria. The segment's growth is further supported by the presence of numerous local vendors across Africa who offer consumers used car purchasing and selling options at competitive prices.
Africa Used Car Market Geography Segment Analysis
Used Car Market in South Africa
South Africa dominates the African used car market, commanding approximately 27% of the total market share in 2024. The country's market leadership is driven by consumers' growing preference for private transportation, supported by increasing per capita disposable income and the emergence of robust online auto platforms. The market has witnessed significant digital transformation, with platforms like AutoTrader and WeBuyCars revolutionizing the buying and selling experience. Despite experiencing price increases in the used car segment, particularly for vehicles older than three years, consumer demand remains resilient. The market is characterized by a strong preference for practical and versatile vehicles, with models like the Ford Ranger, Toyota Hilux, and Volkswagen Polo leading the used car sales. South African consumers are increasingly gravitating towards certified pre-owned vehicles that offer used car warranty coverage and verified vehicle histories, reflecting a growing emphasis on quality and reliability in the used car segment. The market also benefits from a well-established network of used car dealerships and financial institutions that provide various used car financing options, making used car ownership more accessible to a broader segment of the population.
Used Car Market in Uganda
Uganda represents one of the most dynamic markets in Africa's used car sector, projected to grow at approximately 4% from 2024 to 2029. The market's robust growth is primarily driven by the emergence of sophisticated online platforms and the cultural significance of car ownership as a status symbol in Ugandan society. The government's recent implementation of stringent quality control measures, including mandatory pre-export verification certificates for imported used car vehicles, has helped enhance market credibility and consumer confidence. The country's used car ecosystem is evolving with the integration of digital platforms like Jiji and SBT Japan, which have transformed the traditional buying process. The market particularly favors hatchbacks due to their affordability and practicality in urban settings. Uganda's used car sector is witnessing increased participation from organized dealers who offer comprehensive services, including vehicle inspection, financing options, and after-sales support. The market's growth is further supported by improving infrastructure and rising urbanization, which have increased the demand for personal mobility solutions among the growing middle class.
Used Car Market in Egypt
Egypt's used car market demonstrates remarkable resilience and adaptability, shaped by unique market dynamics and consumer preferences. The scarcity of new vehicles has created a robust demand for quality used car vehicles, particularly among value-conscious consumers. The government's progressive policies, including the zero-customs car import initiative, have significantly influenced market dynamics by making imported vehicles more accessible. The Egyptian market is characterized by a strong presence of digital platforms and organized dealers who provide comprehensive services, including vehicle inspection, financing, and insurance. The country's used car ecosystem benefits from established trade relationships with major automotive markets, particularly Japan and European countries, ensuring a steady supply of quality used car vehicles. Local market players have adapted to changing consumer preferences by offering innovative solutions, including digital showrooms and virtual vehicle inspections, making the car buying process more convenient and transparent. The market also benefits from a growing network of professional service centers and maintenance facilities that support the used car ecosystem.
Used Car Market in Morocco
Morocco's used car market exhibits sophisticated market dynamics driven by evolving consumer preferences and technological advancement. The country's strategic location and strong trade relationships with European markets have facilitated access to a diverse range of quality used car vehicles. The market is characterized by increasing digitalization, with platforms like Kifal Auto and Auto24 transforming the traditional buying and selling process through innovative online solutions. Morocco's used car sector benefits from a well-developed financial infrastructure, with numerous banks and financial institutions offering competitive financing options for used car purchases. The market demonstrates a strong preference for both European and Asian brands, with Japanese vehicles particularly popular due to their reliability and cost-effectiveness. Local dealers have adapted to changing market conditions by implementing rigorous quality control measures and offering comprehensive after-sales services. The sector also benefits from professional training programs that have enhanced the technical expertise available in the market.
Used Car Market in Other Countries
The used car market across other African nations, including Nigeria, Ghana, Kenya, Senegal, and Ivory Coast, exhibits diverse characteristics shaped by local economic conditions and consumer preferences. These markets are witnessing significant transformation through the integration of digital platforms and organized dealership networks. Countries like Nigeria and Ghana show strong potential due to their large consumer base and increasing digital adoption, while markets such as Kenya and Senegal benefit from established import channels and improving regulatory frameworks. The Ivory Coast and other West African nations are experiencing growth in their used car sectors, supported by urbanization and rising middle-class populations. These markets are characterized by varying levels of digital maturity, regulatory frameworks, and consumer preferences, creating unique opportunities and challenges for market participants. The development of supporting infrastructure, including financing options and after-sales services, continues to play a crucial role in market growth across these regions.
Africa Used Car Industry Overview
Top Companies in Africa Used Car Market
The African used car market features prominent players including WeBuyCars, Auto Pedigree, Jiji Cars Nigeria (Car45), AutoTrader, OLX, Cars.co.za, Al Futtaim Group, and CFAO Mobility. These companies are driving market evolution through digital transformation initiatives, with many implementing advanced online used car platforms and mobile applications to streamline the car-buying process. Market leaders are increasingly focusing on value-added services like vehicle inspection, financing options, and comprehensive used car warranty to differentiate their offerings. Strategic partnerships with financial institutions and insurance providers have become commonplace to provide end-to-end solutions. Companies are also expanding their geographical presence through both organic growth and acquisitions, particularly in emerging African markets. The integration of technology for vehicle valuation, virtual used car inspection, and customer relationship management has become a key competitive advantage.
Market Dominated by Digital and Traditional Players
The African used car market exhibits a dynamic competitive landscape characterized by both traditional dealerships and emerging digital platforms. Traditional players like Al Futtaim Group and CFAO Mobility leverage their extensive physical networks and established brand reputation, while digital natives such as Cars45 and OLX are disrupting the market with innovative online used car solutions. The market structure shows a moderate level of consolidation, with organized dealers holding a significant share but facing competition from a large number of unorganized vendors. The presence of international automotive groups alongside local specialists creates a diverse competitive environment, with each bringing unique strengths in terms of market knowledge, technological capabilities, and customer reach.
Recent market activities indicate an increasing trend toward consolidation through mergers and acquisitions, particularly in the digital space. Companies are actively pursuing strategic acquisitions to expand their geographical footprint and enhance their technological capabilities. The entry of international players and the expansion of regional leaders into new markets are gradually reshaping the competitive dynamics. Market participants are also forming strategic alliances with technology providers, financial institutions, and automotive service companies to strengthen their market position and provide comprehensive solutions to customers.
Innovation and Customer Experience Drive Success
For established players to maintain and expand their market share, a multi-faceted approach combining digital transformation with traditional strengths is essential. Successful companies are investing in advanced technology platforms while maintaining a strong physical presence through used car dealership networks. Customer experience has become a critical differentiator, with leading players focusing on transparency in pricing, comprehensive vehicle information, and seamless transaction processes. The development of robust after-sales service networks and the provision of value-added services such as extended warranties, maintenance packages, and financing solutions are becoming increasingly important for maintaining competitive advantage.
New entrants and challenger brands can gain market share by focusing on underserved segments and regions while leveraging technology to reduce operational costs. The market shows moderate buyer concentration, with customer preferences varying significantly across different African regions, requiring localized strategies. The threat of substitution remains relatively low due to the essential nature of personal transportation in many African markets, though the emergence of mobility solutions presents a long-term consideration. Regulatory environments across different African countries continue to evolve, particularly regarding vehicle imports, emissions standards, and digital commerce, requiring companies to maintain adaptable business models and strong compliance frameworks.
Africa Used Car Market Leaders
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Al-Futtaim Group
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Abdul Latif Jameel Motors
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AutoTrader South Africa
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Sylndr
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Cars45
- *Disclaimer: Major Players sorted in no particular order

Africa Used Car Market News
- May 2023: Nigeria-based Cars45 and Jiji signed a new deal with Suzuki. This collaboration aims to revolutionize used car buying and selling by combining the strengths of all three players. Suzuki is utilizing the expertise and resources of Cars45 and Jiji to enhance market growth. Additionally, inspected and verified Suzuki used cars will be showcased on the Cars45 platform.
- May 2022: Autochek Africa, an online marketplace for new and used cars company based in Nigeria, has acquired Morocco's KIFAL Auto, a leading auto marketplace, for an undisclosed amount, marking the entry of the vehicle marketplace into North Africa and aim to expand Autochek's business in the North Africa region.
Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 High Cost Associated With the New Cars and Affordability Concerns Drive the Market
- 4.1.2 Others
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4.2 Market Restraints
- 4.2.1 Stringent Governmental Regulations and Import Taxes Restrict the Market Growth
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size in USD)
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5.1 By Vehicle Type
- 5.1.1 Hatchbacks
- 5.1.2 Sedan
- 5.1.3 Sports Utility Vehicles and Multi-Purpose Vehicles
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5.2 By Vendor
- 5.2.1 Organized
- 5.2.2 Unorganized
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5.3 By Country
- 5.3.1 South Africa
- 5.3.2 Morocco
- 5.3.3 Algeria
- 5.3.4 Egypt
- 5.3.5 Nigeria
- 5.3.6 Ghana
- 5.3.7 Kenya
- 5.3.8 Rest of Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
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6.2 Company Profiles*
- 6.2.1 Al-Futtaim Group
- 6.2.2 Abdul Latif Jameel Motors
- 6.2.3 Yallamotor
- 6.2.4 AutoTrader South Africa
- 6.2.5 Cars 4 Africa
- 6.2.6 Carzami
- 6.2.7 Autochek Africa
- 6.2.8 AutoTager
- 6.2.9 Cars45
- 6.2.10 KIFAL Auto
- 6.2.11 PeachCars
- 6.2.12 Planet42
- 6.2.13 Sylndr
- 6.2.14 Mogo Auto LTD
- 6.2.15 Schulenburg Motors
- 6.2.16 Euroken Automobiles Ltd
- 6.2.17 Global Cars Trading FZ LLC
- 6.2.18 cars2africa
- 6.2.19 Abi Sayara
- 6.2.20 Cardealers.africa
- 6.2.21 We Buy Cars (Pty) Ltd
- 6.2.22 OLX Group
- 6.2.23 CarMax East Africa Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Africa Used Car Industry Segmentation
A used car, a pre-owned vehicle, or a second-hand car is a vehicle that has previously had one or more retail owners. On the other hand, a certified pre-owned (CPO) vehicle is a pre-owned vehicle that has been extensively inspected (pre-purchase inspection) and expertly reconditioned. The term ''used'' refers to the fact that the car has been driven, and it may have accumulated some wear and tear over its lifetime.
The scope of Africa's used car market is segmented by vehicle type, vendor, and country Type. By vehicle type, the market is segmented into hatchbacks, sedans, sport utility vehicles, and multi-purpose vehicles. By vendor, the market is segmented into organized and unorganized. By geography, the market is segmented into South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, and the Rest of Africa.
For each segment market sizing and forecast have been done on the basis of USD.
By Vehicle Type | Hatchbacks |
Sedan | |
Sports Utility Vehicles and Multi-Purpose Vehicles | |
By Vendor | Organized |
Unorganized | |
By Country | South Africa |
Morocco | |
Algeria | |
Egypt | |
Nigeria | |
Ghana | |
Kenya | |
Rest of Africa |
Frequently Asked Questions
What is the current undefined size?
The undefined is projected to register a CAGR of 8.65% during the forecast period (2025-2030)
Who are the key players in undefined?
Al-Futtaim Group, Abdul Latif Jameel Motors, AutoTrader South Africa, Sylndr and Cars45 are the major companies operating in the undefined.
What years does this undefined cover?
The report covers the undefined historical market size for years: 2024. The report also forecasts the undefined size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Africa Used Car Market Research
Mordor Intelligence provides a comprehensive analysis of the used car market in Africa, drawing on decades of automotive industry expertise. Our research covers the entire spectrum of previously owned car segments. This includes categories such as used truck, used SUV, and used luxury car, as well as the expanding used electric vehicle (used EV) sector. The report offers detailed insights into used car valuation methodologies, used car dealership operations, and emerging trends in used car leasing services. Our analysis also extends to used commercial vehicle markets and CPO vehicle programs, giving stakeholders a complete view of the secondhand car ecosystem.
The report, available as an easy-to-read PDF download, provides actionable intelligence on used car financing options, used car warranty programs, and used car inspection services across Africa. We examine various distribution channels, including used cars online platforms, used car auction venues, and wholesale used car networks. The analysis also covers used car export dynamics and emerging opportunities in the used automobile sector. This provides stakeholders with crucial data for strategic decision-making. Our research methodology ensures comprehensive coverage of market dynamics, enabling businesses to optimize their operations and capitalize on emerging opportunities in the African used vehicle market.