The growing demand for coffee consumption domestically and internationally provides an opportunity for African coffee market to grow its coffee production. Coffee consumption in Africa is changing, especially, in the urban areas. The rise in middle-class income has also helped to increase coffee consumption. There has also been a general increase in the demand for specialty and more premium coffees such as origin-specific coffees. Having more coffee choices and fewer restrictions in selecting the best coffee are helping in the opening of specialty stores in the region. With an increase in consumer behavior towards an appreciation for good-quality coffee and desire for the sophisticated coffee taste profile is further helping the ready to drink coffee market to grow during the forecast period.

Packing of all beverages by almost all major players are made more attractive, so as to increase the sales of their products. Also, packages in various quantities are made available for easy usage. Glass bottle and pet bottle are widely used around the world. Pet bottles are preferred more than the traditional glass bottles, as new technology enables these bottles to do more than just hold beverages. These bottles aid in improving the shelf life and preservation apart from being available in economy formats. Pet bottles are manufactured in such a way that consumers can either heat or cool the coffee depending on their requirements. These hot/cool bottles come in a handy ‘grab and go’ sizes and can be used conveniently. Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks.