Eubiotics cover a broad range products usually classified as probiotics, prebiotics, essential oils, and organic acids. Probiotics are essentially the good living microorganisms that are inserted into the body while prebiotics are the chemicals that facilitate or nourish these probiotics once they are within the system. The African market for Eubiotics is valued at $XX Million in 2017 and is expected to grow at a CAGR of XX% during the forecast period to mature into a $XX Million by 2022.
The African regulatory stance, in regard to the use of antibiotics, is different from the major western markets. The emerging and under developed nature of the African states requires the use of certain antibiotics for maintaining the production efficiency. The ‘additive’ nature of the eubiotics products is therefore stressed in such a market environment. The functionality and visible improvement achieved through Eubiotics is essential for their large-scale success in the African landscape. The improvement in the feed conversion and digestibility ratios after use of eubiotics is an important factor in promoting the market in the region. The pricing of the products are also an important market determinant, with organic acids and various pro/pre-biotics playing an important role in this regard.
The African regions are characterized by many restraining forces, primarily those of infrastructure and market awareness. But the availability of raw materials in abundance and in a comfortable price range is often cited as an important counter to these constraints. However, the capitalization of this production advantage is expected to be a long-term prospect thereby pushing for mid-range growth rates in the observed period. Extensive marketing and consumer engagement on the local scale is essential for raising the almost negligible consumer awareness thereby ensuring the success of the market.
The market is segmented on the lines of product type, animal type, and geography. Probiotics, prebiotics, essential oils and organic acids are the various product types mentioned. Prebiotics are further divided into Inulin, Fructo-Oligosaccharides, and Galacto-Oligosaccharides, with probiotics divided on the lines of Lactobacilli, and Bifidobacteria. As mentioned above, benzoic acid is considered an important eubiotic. Ruminant, Poultry, Swine, Aquaculture, domestic Pets, and Horses are major animal types covered.The demand from these regions is in response to the recently imposed ban on antibiotic growth promoters. The major players involved are Royal DSM, BASF SE, CHR Hansen A/S, Kemin Industries Inc. and Cargill.
Scope of the Study:
1.1 Research Methodology
1.2 Market Definition
1.3 Report Description
2. KEY FINDINGS OF THE STUDY
3. MARKET OVERVIEW
3.1.1 Ban on anti-biotics
3.1.2 Industrialization of livestock industry
3.1.3 Increasing instances of livestock disease outbreaks
3.1.4 Rising demand for naturally derived products
3.2.1 Competition for Raw materials with Other Industries
3.2.2 Low awareness of product efficiency
3.2.3 Regulatory frame Work
3.3.1 Increasing demand in emerging markets
3.3.2 Technological Advances
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Buyers
3.4.2 Bargaining Power of Suppliers
3.4.3 Degree of competettion
3.4.4 Threat of new entrants
3.4.5 Threat of substitutes
4. MARKET SEGMENTATION
4.1 By Type
4.1.3 Organic Acids
4.1.4 Essential Oils
4.2 By Animal Type
4.2.5 Pet food
4.3 By Geography
188.8.131.52 South Africa
5. Competitive Landscape
5.1 Market share analysis
5.2 Most preferred strategic approach by major companies
5.3 Most active companies in the past five years
6. Company Profiles
6.2 Royal DSM
6.3 BASF SE
6.4 CHR. Hansen A/S
6.5 Kemin Industries Inc.
6.6 Cargill Incorporated
6.7 E. I. Du Pont De Nemours and Company
6.8 Novus International, Inc.
6.9 Behn Meyer Group
6.10 Beneo Group