Africa Eubiotics Market Analysis by Mordor Intelligence
The Africa eubiotics market size stands at USD 410 million in 2025 and is projected to reach USD 597 million by 2030, registering a 7.8% CAGR during 2025-2030. Robust regulatory pressure to eliminate antibiotic growth promoters, coupled with commercial poultry integrators’ standardized feeding protocols, underpins this expansion. Large-scale livestock enterprises move toward scientifically validated feed solutions to satisfy international food-safety standards, while government import-substitution programs encourage local manufacturing of natural feed additives. Multinational companies accelerate capital expenditure on heat-stable formulations designed for Africa’s hot climate, and digital tools that quantify gut-health gains help producers justify premium pricing. Competitive intensity remains moderate as global leaders leverage research and development scale, yet regional specialists thrive in aquaculture niches that demand localized technical know-how.
Key Report Takeaways
- By type, probiotics led with a 43% revenue share in 2024, whereas essential oils are forecast to advance at an 11.8% CAGR through 2030.
- By animal type, poultry accounted for a 38% share of the Africa eubiotics market size in 2024, while aquaculture is projected to expand at a 9.7% CAGR through 2030.
- By form, dry products commanded 72% of the Africa eubiotics market share in 2024; liquid formulations are poised to grow at a 10.2% CAGR to 2030.
- By source, microbial-based products held 65% of the Africa eubiotics market size in 2024, and plant-based alternatives are projected to rise at a 12.5% CAGR over the same period.
- By geography, South Africa captured 45% revenue share in 2024, whereas Kenya is projected to record the fastest 11.0% CAGR through 2030.
- Cargill Incorporated, DSM-Firmenich AG, BASF SE, Novozymes AS (Chr Hansen AS), and Kemin Industries collectively controlled majority of the share in 2024.
Africa Eubiotics Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Growing Shift Away From Antibiotic Growth Promoters | +2.1% | South Africa, Egypt, Kenya, Nigeria | Medium term (2-4 years) |
| Rise of Large-Scale Commercial Poultry Integrators | +1.8% | Nigeria, South Africa, Egypt | Short term (≤ 2 years) |
| Government Import Substitution Programs for Feed Additives | +1.2% | Nigeria, Kenya, Egypt | Long term (≥ 4 years) |
| Post-Pandemic Focus on Bio-Security Compliance | +0.9% | Global, with emphasis on South Africa, Egypt | Medium term (2-4 years) |
| Digitized On-Farm Microbiome Sensing | +0.7% | Kenya, South Africa | Long term (≥ 4 years) |
| Climate-Smart Livestock Funding Inflows | +0.6% | Kenya, Nigeria, Rest of Africa | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Growing Shift Away From Antibiotic Growth Promoters
Regulators tighten restrictions on antibiotic growth promoters, aligning animal-health goals with climate-mitigation targets. South Africa’s Department of Agriculture, Land Reform and Rural Development intensified enforcement in 2024, and Kenya’s National Methane Reduction Implementation Strategy links natural feed additives to greenhouse-gas goals[1]Source: Food and Agriculture Organization, “Methane Mitigation Workshop Eastern Southern Africa,” fao.org. Eight African National Regulatory Authorities now achieve maturity level 3 status, improving scientific approvals. Commercial poultry operations report 15-20% feed-conversion gains when switching to probiotic-organic acid blends. These policy shifts reduce demand risk for suppliers planning local fermentation plants, shortening payback periods on capital outlays. Livestock exporters also find it easier to satisfy residue-testing regimes in the European Union and Gulf Cooperation Council markets, improving access to premium channels.
Rise of Large-Scale Commercial Poultry Integrators
Vertical integration delivers predictable demand for eubiotics through long-term supply contracts. José Batista Sobrinho (JBS) committed USD 2.5 billion to Nigerian meatpacking facilities in November 2024, signaling a scale shift toward industrial poultry. Standardized feed protocols allow suppliers to charge premium prices for scientifically validated additives. Feed-mill contract volumes now exceed 150,000 metric tons per year among the top five Nigerian integrators, allowing additive suppliers to negotiate multi-year offtake agreements tied to performance benchmarks. Such scale economies accelerate technology transfer, ranging from pelleting innovations to real-time nutrient modeling, across the wider value chain.
Government Import Substitution Programs for Feed Additives
Nigeria’s Industrial Policy Action Plan and Kenya Vision 2030 incentivize local additive manufacturing through tax holidays and preferential procurement. DSM-Firmenich’s new Egyptian premix plant received expedited approvals and fiscal benefits in September 2024, demonstrating the policy’s pull effect. The policy focus stimulates joint-venture opportunities for specialized technology providers that contribute process know-how while local partners supply market access. In addition, preferential power-tariff schemes for agri-processing clusters lower operating costs for fermentation-based eubiotics factories.
Post-Pandemic Focus on Bio-Security Compliance
COVID-19 heightened bio-security standards, raising demand for additives that strengthen immune response. Sub-Saharan Africa expanded feed-testing labs by 40% between 2021-2024, increasing barriers for informal traders. Retailers increasingly request supply-chain audits that document probiotic inclusion, creating a pull effect from downstream buyers. This transparency trend pressures informal traders to formalize operations or exit, indirectly lifting average product quality across national markets.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Cold-Chain Gaps for Live Cultures | -1.4% | Sub-Saharan Africa, Rest of Africa | Short term (≤ 2 years) |
| High Product Price vs. Conventional AGPs | -1.1% | Nigeria, Kenya, Rest of Africa | Medium term (2-4 years) |
| Limited Regulatory Harmonization Across RECs | -0.8% | ECOWAS, SADC, COMESA regions | Long term (≥ 4 years) |
| Proliferation of Counterfeit Additives | -0.6% | Nigeria, Rest of Africa | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Cold-Chain Gaps for Live Cultures
Refrigeration weaknesses cut probiotic viability by 60-80% during transport, prompting costly over-formulation or heat-stable packaging that adds 15-25% to cost. Dry products dominate sales because they tolerate Africa’s hot supply chains. Emerging solar-powered micro-coolers cut transit temperature excursions by 40%, but their USD 1,500 unit cost restricts uptake to high-volume hubs. Donor-funded pilot programs aim to subsidize the first 1,000 units across East Africa during 2026.
High Product Price vs. Conventional AGPs
Eubiotics typically cost 1.5-2 times traditional Antibiotic Growth Promoters (AGP), creating adoption barriers among smallholder farmers who comprise 70% of Africa's livestock producers. Rising feed costs in Nigeria, with maize up 60% and soybean up 51% between 2023-2024, intensify price sensitivity and delay eubiotics adoption despite regulatory pressure[2]Source: African Union, “Feed Safety Standards Development,” au.int Source: Nigerian Agricultural Development Fund, “Feed Cost Analysis Report,” nadf.gov.ng. Commercial integrators can absorb premium pricing through improved feed conversion ratios, but smallholders lack the technical expertise and capital to optimize feeding protocols for maximum return on investment. Import duties and foreign exchange constraints in several African markets add 20-30% to landed costs for imported eubiotics, further widening the price gap with locally-produced AGP alternatives.
Segment Analysis
By Type: Probiotics Maintain Leadership as Essential Oils Accelerate
Probiotics accounted for 43% of Africa eubiotics market share in 2024, buoyed by extensive efficacy data and regulatory familiarity. Essential oils exhibit the strongest momentum at an 11.8% CAGR through 2030, as oregano and thyme blends deliver antimicrobial and palatability benefits under hot-climate stress. Chr Hansen AS, subsidary of Novozymes AS filed patents for poultry-optimized Lactobacilli strains tailored to African temperatures. Organic acids remain a staple for poultry and swine, while prebiotics gain traction in dairy herds where gut-health translates directly to milk yield.
Essential-oil suppliers leverage nano-encapsulation to protect volatile compounds and extend shelf life, supporting premium price points. Meanwhile, demand for complex synbiotic preparations—combining probiotics and prebiotics, signals a move toward holistic gut-microbiome modulation rather than single-function additives. The Africa eubiotics market accordingly shifts from commodity status to performance-based solutions that command higher margins.
Note: Segment shares of all individual segments available upon report purchase
By Animal Type: Aquaculture Emerges as High-Growth Frontier
Although poultry held 38% of the Africa eubiotics market size in 2024, aquaculture advances with a 9.7% CAGR to 2030, fueled by tilapia and catfish intensification in Kenya and Nigeria. Canal AquaCure’s immune-stimulant launch targets local hatcheries seeking disease resistance amid warmer water temperatures. Ruminant applications benefit from probiotic-driven milk-yield gains, while swine growth remains muted due to cultural dietary preferences in North Africa and the Sahel.
Commercial fish farms adopt water-stable probiotic capsules that minimize leaching, a requirement absent in terrestrial feed. Growth prospects encourage cross-learning between poultry integrators and fish producers, accelerating best-practice diffusion across species lines. Regional hatcheries report a 25% survival-rate bump in fingerlings fed Bacillus-based probiotics, prompting donor agencies to include eubiotics in best-practice handbooks. Expansion of recirculating aquaculture systems in South Africa also favors premium additives that perform well under low-water-exchange conditions.
By Form: Liquid Formulations Narrow the Gap
Dry products dominated 72% of 2024 sales, yet liquid forms are projected to grow at a 10.2% CAGR, driven by improved bioavailability and reduced dust exposure in feed mills. DSM-Firmenich’s encapsulated liquid technology sustains probiotic viability without refrigeration, easing logistics hurdles. Investment in automated dosing pumps at large feed mills reduces labor and measurement errors, further tilting economics toward liquids.
Granulated hybrids that combine durability with easy dispersion provide a bridge for producers hesitant to overhaul existing equipment. Over time, performance analytics from integrators are likely to erode the dry-form lead as liquid benefits accumulate across multiple production cycles. A leading Kenyan feed mill recorded a 12% reduction in mixing time after adopting in-line liquid dosing, translating to higher plant throughput. Suppliers anticipate that energy savings from shorter pelleting cycles will offset incremental packaging costs within two years.
By Source: Plant-Based Innovation Gains Ground
Microbial organisms still represent 65% of Africa eubiotics market share in 2024, but plant-based solutions will grow 12.5% annually through 2030. University of Cape Town researchers document antimicrobial properties in indigenous botanicals that tolerate African heat and humidity[3]Source: University of Cape Town, “Medicinal Plants Research,” uct.ac.za. Essential-oil microemulsions appeal to producers seeking natural positioning in export markets that restrict synthetic ingredients.
Fermentation technology blurs the line between microbial and plant sources by producing plant-derived actives in bioreactors, offering scalability without agricultural land constraints. Synthetic replicates remain niche due to growing consumer preference for natural labels. University-industry partnerships in Ghana explore Moringa-derived saponins as alternatives to traditional essential oils, with lab tests indicating broad-spectrum antimicrobial activity. Investors eye these indigenous botanicals for potential geographic-indication branding that could capture export premiums.
Geography Analysis
South Africa delivered 45% of industry revenue in 2024, underpinned by sophisticated feed-mill infrastructure and a robust regulatory framework validated by the United States Department of Agriculture. The domestic cluster of multinational blending plants enables cost-efficient supply to neighboring Southern African Development Community members, amplifying economies of scale.
Egypt has become a regional manufacturing hub for North Africa and the Middle East following DSM-Firmenich’s 10,000 metric tons annual premix facility that opened in September 2024. Government incentives and streamlined approvals embed cost advantages and shorten lead times for local buyers. Nigeria’s vast poultry flock strengthens long-term outlook despite current logistics constraints; José Batista Sobrinho's (JBS) USD 2.5 billion commitment announced in November 2024 signals sustained industrialization of the value chain.
Kenya is the fastest-growing market at an 11.0% CAGR through 2030, propelled by aquaculture expansion and the integration of digital agriculture platforms for precision feeding. The International Livestock Research Institute’s USD 10 million climate-smart livestock grant positions Kenya as a living laboratory for methane-reducing additives, drawing multinational investment[4]Source: International Livestock Research Institute, “Climate-Smart Livestock Innovations,” ilri.org. The remainder of Africa consists of diverse but fragmented markets where niche suppliers with flexible distribution can outperform large incumbents constrained by scale-driven models.
Competitive Landscape
Innovation and Local Presence Drive Success
The Africa eubiotics market is concentrated, with five companies - Cargill Incorporated, DSM-Firmenich AG, BASF SE, Novozymes AS (Chr Hansen AS), and Kemin Industries, captures majority of the market. Multinational companies leverage their global research capabilities and extensive distribution networks to navigate the diverse regulatory landscape across Africa, while regional companies focus on specialized segments like aquaculture.
Strategic playbooks emphasize local production to mitigate currency volatility and import duties. DSM-Firmenich’s Egyptian investment, Chr Hansen AS’s patented heat-tolerant probiotic strains, and Archer Daniels Midland Company’s new Kenyan laboratory show how intellectual property and on-ground infrastructure reinforce market positions. Meanwhile, Orffa International’s March 2025 alliance with Florates highlights how diagnostic technologies become differentiators, enabling additive suppliers to link gut-microbiome insights directly to productivity gains.
Blockchain-enabled traceability and IoT-monitored cold chains address counterfeit threats and quality assurance gaps, enhancing brand reputation among commercial integrators that demand documented performance. Companies able to combine additive science with digital proof points are likely to secure long-term contracts as Africa’s livestock sector modernizes.
Africa Eubiotics Industry Leaders
-
BASF SE
-
Cargill Incorporated
-
DSM-Firmenich AG
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Novozymes AS (Chr Hansen AS)
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Kemin Industries
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: The Council for Scientific and Industrial Research in South Africa developed a cost-effective probiotic gummy formulation for children and a blockchain-based farming application called ILIMA. These developments demonstrate the country's expanding biotechnology capabilities and digital solutions that can be adapted for animal health applications expanding the market for eubiotics.
- March 2025: Orffa International formed a partnership with Florates to implement rapid gut-health diagnostic tools that monitor probiotic performance in real-time. This development strengthens the African eubiotics market by increasing farmer confidence, driving adoption rates, and enabling data-driven probiotic usage.
- January 2025: Research publications and peer-reviewed trials in 2025 show that Evonik Industries AG's Ecobiol formulations improve growth performance, immune response, and survival rates in Nile tilapia. These findings indicate potential for wider adoption of aquaculture eubiotics across African aquaculture operations.
Africa Eubiotics Market Report Scope
Eubiotics are a class of feed additives that currently include prebiotics, probiotics, essential oils, and organic acids. The eubiotics, such as organic acids, phytogenics (natural plant extracts), probiotics, and prebiotics, are used to improve the gut health and performance of the production animals as well as pet animals.
The African eubiotics market is segmented by type (probiotics, prebiotics, organic acids, and essential oils), animal type (ruminant, poultry, swine, aquaculture, pet food, horses, and other animal types), and geography (South Africa, Egypt, and Rest of Africa). The report offers size and forecasts for the African eubiotics market in value (USD million) for all the above segments. For each segment, the market sizing and forecast have been done on the basis of value in USD million.
| Probiotics | Lactobacilli |
| Bifidobacteria | |
| Prebiotics | Inulin |
| Fructo-Oligosaccharides | |
| Galacto-Oligosaccharides | |
| Other Prebiotics | |
| Organic Acids | |
| Essential Oils |
| Ruminant |
| Poultry |
| Swine |
| Aquaculture |
| Pet Food |
| Horses |
| Other Animal Types |
| Dry |
| Liquid |
| Plant-Based |
| Microbial-Based |
| South Africa |
| Egypt |
| Nigeria |
| Kenya |
| Rest of Africa |
| By Type | Probiotics | Lactobacilli |
| Bifidobacteria | ||
| Prebiotics | Inulin | |
| Fructo-Oligosaccharides | ||
| Galacto-Oligosaccharides | ||
| Other Prebiotics | ||
| Organic Acids | ||
| Essential Oils | ||
| By Animal Type | Ruminant | |
| Poultry | ||
| Swine | ||
| Aquaculture | ||
| Pet Food | ||
| Horses | ||
| Other Animal Types | ||
| By Form | Dry | |
| Liquid | ||
| By Source | Plant-Based | |
| Microbial-Based | ||
| By Geography | South Africa | |
| Egypt | ||
| Nigeria | ||
| Kenya | ||
| Rest of Africa | ||
Key Questions Answered in the Report
What is the current size of the Africa eubiotics market?
The current market is valued at USD 410 million in 2025.
Which country holds the largest share of sales in the Africa eubiotics market?
South Africa leads with 45% of 2024 revenue, supported by advanced feed-mill infrastructure.
Which segment is growing the fastest by type in the Africa eubiotics market?
Essential oils show the highest growth, registering an 11.8% CAGR through 2030.
Why are eubiotics replacing antibiotics in African livestock?
Regulatory bans on antibiotic growth promoters and rising bio-security standards make natural feed additives attractive.
Which animal category presents the strongest growth opportunity in the Africa eubiotics market?
Aquaculture is expanding at a 9.7% CAGR, driven by tilapia and catfish intensification in Kenya and Nigeria.
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