
Africa Eubiotics Market Analysis
The Africa Eubiotics Market size is estimated at USD 0.96 billion in 2025, and is expected to reach USD 1.31 billion by 2030, at a CAGR of 6.4% during the forecast period (2025-2030).
The African eubiotics industry is experiencing significant transformation driven by changing demographics and consumption patterns. The region's population continues to expand rapidly, with Sub-Saharan Africa's population reaching over 1.1 billion in recent years, creating substantial pressure on the livestock industry to increase productivity. This demographic shift, coupled with rising income levels as evidenced by the growing Gross National Income (GNI) per capita, has led to increased demand for high-quality animal protein sources. Industry analysts project that by 2050, the average African consumer's meat consumption will increase to 26 kilograms and milk consumption to 64 kilograms per year, highlighting the significant growth potential for eubiotics in animal nutrition.
The industry landscape is undergoing considerable consolidation and technological advancement, characterized by strategic partnerships and innovations. Major industry players are actively pursuing research and development initiatives, with companies like BASF and Cargill expanding their partnership in 2023 to enhance research capabilities and market presence in Africa. The market structure remains relatively fragmented, with the top players occupying approximately 26.6% market share, while smaller regional players and new entrants constitute the remaining portion, fostering a competitive environment that drives innovation and product development.
Sustainable farming practices and natural alternatives to antibiotics are gaining prominence across the African livestock sector. The industry is witnessing a shift toward organic acids, phytogenics, and other natural growth promoters as alternatives to traditional antibiotics. This trend is particularly evident in South Africa's intensive livestock production systems, where the usage of various growth promoters has played a decisive role in developing industrialized livestock production. The increasing adoption of these natural alternatives is reshaping feed formulation practices and driving investment in research and development of new eubiotic products.
The market is experiencing significant technological integration and modernization of production facilities. Recent developments include the establishment of new manufacturing plants, such as De Heus's facility in Abidjan, which commenced production of probiotic feed additives with an initial capacity of 100,000 metric tons per annum. This industrial expansion is accompanied by increasing investment in research and development, particularly in the development of novel eubiotic compounds and delivery systems. Companies are focusing on creating more efficient and stable products, with enhanced shelf life and improved efficacy in various environmental conditions, addressing the specific challenges faced by African livestock producers. The role of gut health enhancer products is becoming increasingly important in these advancements, contributing to the overall efficiency and productivity of the livestock sector.
Africa Eubiotics Market Trends
Rise in Demand for Animal-Based Protein Boosting the Market
The increasing population and rising living standards in Africa have created a substantial surge in demand for animal-based proteins, driving the growth of the eubiotics market. According to World Bank data, the population of Sub-Saharan Africa has shown consistent growth, reaching 1.136 billion in 2020, representing a significant increase from 1.023 billion in 2016. This population growth has been accompanied by improving economic conditions, as evidenced by the rise in Gross National Income (GNI) per capita from USD 1,491.1 in 2017 to USD 1,561.9 in 2019, indicating enhanced purchasing power and living standards across the region.
The changing consumption patterns reflect this economic growth, with the average African consumer showing increased preference for high-protein foods of animal origin. According to the Malabo Montpellier Panel report, the average African consumed approximately 19 kilograms of meat and 44 kilograms of milk per year as of 2013, with projections indicating these quantities are expected to rise significantly to 26 kilograms and 64 kilograms, respectively, by 2050. This substantial increase in demand has put considerable pressure on the livestock industry to enhance productivity, leading to increased adoption of eubiotics products. These products, including organic acids, phytogenics, probiotics, and prebiotics, provide the capability to control and manipulate animal production to meet the rising consumer demand while maintaining optimal animal health and performance.
Increasing Industrialization of Livestock Industry
The African livestock industry is experiencing a remarkable transformation towards more industrialized and commercial production systems, despite being relatively less developed compared to Western nations. This shift is exemplified by the organized poultry sector in Nigeria, which accounts for 21% of the total chicken output in the country, according to the Food and Agriculture Organization's 'Africa Sustainable Livestock 2050' report. Similarly, Zimbabwe's large-scale producers have demonstrated significant industrial capacity by providing 2,600-3,000 metric tons of chicken monthly to the organized market, highlighting the growing scale of commercial livestock operations in the region.
The industrialization trend has created a favorable environment for eubiotics adoption, as these products have proven instrumental in supporting intensive livestock production systems. In these industrialized settings, feed-lot-raised animals are kept indoors for most of the year, necessitating the use of eubiotics along with other feed additives and compound feed to enhance growth and supply essential nutrients. The effectiveness of eubiotics in this context is demonstrated through various studies, including research in Ethiopia showing significant body weight gains in poultry supplemented with Lactobacillus probiotics during their first week of life. This industrialization has also led to increased focus on cost-effective solutions, as lower production costs in animal rearing contribute to more competitive market prices and improved food commodity supply, making eubiotics an essential component of modern livestock production systems. Furthermore, the role of gut health enhancer products in maintaining animal health is becoming increasingly recognized, supporting the overall productivity and sustainability of the livestock industry.
Segment Analysis: Type
Probiotics Segment in Africa Eubiotics Market
The probiotics segment continues to dominate the Africa eubiotics market, holding approximately 34% market share in 2024. This segment's strong position is driven by its proven effectiveness in improving growth performance, feed conversion efficiency, nutrient utilization, and gut health enhancement across various animal species. Probiotics, particularly strains like Lactobacillus and Bifidobacteria, have gained significant traction as they help establish positive microbiota and balanced microflora in animals, enabling them to reach their genetic potential. The segment's growth is further bolstered by increasing awareness about antibiotic resistance and the shift towards natural growth promoters in animal nutrition. The rising demand for high-quality animal protein products and growing concerns about animal health and welfare have also contributed to the segment's market leadership. Additionally, technological advancements in probiotic strain development and increasing research activities focusing on species-specific probiotic solutions have strengthened this segment's market position.

Remaining Segments in Type
The other segments in the Africa eubiotics market include organic acids, essential oils, and prebiotics, each serving unique functions in animal nutrition. Organic acids, including lactic acid, propionic acid, and fumaric acid, play a crucial role in feed preservation and pathogen control. Essential oils have gained prominence as natural alternatives to antibiotics, offering antimicrobial properties and feed palatability enhancement benefits. The prebiotics segment, comprising ingredients like inulin and various oligosaccharides, supports beneficial gut bacteria growth and enhances nutrient absorption. These segments complement each other in providing comprehensive solutions for animal health and nutrition, with manufacturers often combining different types of eubiotics to achieve optimal results in animal performance and health maintenance.
Segment Analysis: By Animal Type
Poultry Segment in Africa Eubiotics Market
The poultry segment continues to dominate the Africa eubiotics market, holding approximately 40% market share in 2024. This significant market position is driven by the increasing demand for processed meat and protein-rich diets across the African continent, coupled with rising household income levels. The segment's growth is further supported by the expanding intensive livestock production systems in key markets like South Africa and Egypt. Poultry probiotics have witnessed particularly strong demand as producers focus on improving gut health enhancement and overall bird performance. The implementation of strict food safety regulations and growing consumer awareness about antibiotic-free meat production has also contributed to the segment's prominence. Additionally, the launch of innovative products specifically designed for poultry applications by major market players has helped maintain the segment's leading position in the market.
Ruminant Segment in Africa Eubiotics Market
The ruminant segment has emerged as a significant growth driver in the Africa eubiotics market, with several factors contributing to its expansion. The increasing consumption of beef and dairy products across Africa has created a strong demand for eubiotics in ruminant feed. Major companies are focusing on expanding their local production capabilities to better serve the growing ruminant market. The segment's growth is further supported by the rising adoption of intensive farming practices and the increasing awareness about the benefits of eubiotics in preventing ruminal acidosis. The shift from commercial feed additives to more specialized nutrition solutions has also contributed to the segment's development. Additionally, various research studies demonstrating the positive effects of eubiotics on ruminant performance and health have encouraged more farmers to incorporate these products into their feeding programs.
Remaining Segments in Animal Type
The Africa eubiotics market encompasses several other important segments including swine, aquaculture, pet food, and horses, each serving distinct market needs. The swine segment has shown steady growth driven by increasing pork consumption and the adoption of modern farming practices. The aquaculture segment is gaining prominence as fish farming becomes more industrialized across the region. The pet food segment, though smaller, is experiencing growth due to increasing pet ownership in urban areas, particularly in South Africa. The horse segment serves specialized needs in the equine industry, while other animal types contribute to the market's diversity. Each of these segments benefits from ongoing research and development activities that continue to demonstrate the effectiveness of eubiotics in improving animal health and performance.
Africa Eubiotics Market Geography Segment Analysis
Eubiotics Market in Africa
The African eubiotics market represents approximately 100% of the regional market share in 2024, serving as a crucial hub for animal nutrition solutions. The eubiotics market is characterized by a diverse range of products, including probiotics, prebiotics, organic acids, and essential oils, catering to various animal types from poultry to aquaculture. The region's market dynamics are primarily driven by the increasing demand for animal-based protein products and the growing awareness of animal health and nutrition. The market structure is notably fragmented, with multiple international and regional players competing for market share. Sustainability and natural feed solutions have become key focus areas, with manufacturers increasingly investing in research and development of innovative eubiotics products. The region's market is also witnessing a significant shift towards preventive animal healthcare, particularly in intensive livestock production systems. The increasing urbanization and rising disposable incomes across African countries have further catalyzed the demand for quality animal products, subsequently driving the eubiotics market growth.
Eubiotics Market in South Africa
The South African eubiotics market has demonstrated robust growth, recording approximately 7% growth from 2019 to 2024. The market landscape in South Africa is characterized by sophisticated distribution networks and advanced livestock production systems, particularly in the poultry and cattle sectors. The country serves as a strategic hub for many international eubiotics manufacturers, with well-established research and development facilities supporting product innovation. The market benefits from strong regulatory frameworks and quality control measures, ensuring high standards in animal feed additives. South Africa's advanced agricultural infrastructure and growing focus on sustainable farming practices have created favorable conditions for eubiotics adoption. The country's market is particularly driven by the poultry sector, which remains the largest consumer of eubiotics products. The increasing emphasis on reducing antibiotic usage in animal production has further accelerated the adoption of eubiotics alternatives. Additionally, the presence of major research institutions and agricultural universities has fostered continuous innovation in animal nutrition solutions.
Eubiotics Market in Egypt
The Egyptian eubiotics market is projected to grow at approximately 6% during the forecast period 2024-2029, reflecting the country's expanding livestock sector. Egypt's strategic geographical location and well-developed feed industry infrastructure have positioned it as a significant market for eubiotics in North Africa. The country's market is characterized by increasing modernization of dairy and feed farms, coupled with growing awareness of animal nutrition among farmers. The government's supportive policies towards the development of the livestock sector have created a conducive environment for market growth. Egypt's market demonstrates particular strength in the poultry segment, with increasing investments in modern farming practices. The market is witnessing a gradual shift from traditional farming methods to more sophisticated animal nutrition solutions, driving the demand for quality feed additives. The growing focus on export-quality meat production has further catalyzed the adoption of advanced animal nutrition solutions, including eubiotics. Local distribution networks have evolved significantly, enabling better market penetration and product availability across the country.
Africa Eubiotics Industry Overview
Top Companies in Africa Eubiotics Market
The Africa eubiotics market is characterized by intense competition among major global players who are actively pursuing growth through various strategic initiatives. Product innovation has emerged as the dominant strategy, with companies focusing on developing novel probiotic strains, essential oil compounds, and organic acid formulations specifically tailored for different animal species. Operational agility is demonstrated through partnerships with local distributors and feed manufacturers to strengthen regional presence and market penetration. Strategic moves in the eubiotics market primarily revolve around acquisitions of biotechnology startups and specialized animal nutrition companies to enhance product portfolios and technical capabilities. Companies are also expanding their manufacturing and R&D facilities across key African markets, particularly in South Africa and Egypt, to better serve the growing demand and maintain a competitive advantage.
Fragmented Market with Strong Global Players
The competitive landscape is notably fragmented, with multinational conglomerates holding significant market positions while numerous local players compete for regional market share. Global leaders like Cargill, BASF, DuPont, Royal DSM, and Chr. Hansen maintain their dominance through extensive distribution networks, advanced research capabilities, and comprehensive product portfolios spanning multiple animal species segments. These companies leverage their global expertise and resources to provide innovative solutions while competing with local players who offer cost-effective alternatives and a better understanding of regional market dynamics.
The market exhibits moderate consolidation trends, with larger companies actively pursuing strategic acquisitions to strengthen their position and expand their technological capabilities. Merger and acquisition activities primarily focus on acquiring companies with specialized expertise in probiotics, essential oils, and organic acids, as well as those with a strong regional presence. The industry is witnessing a gradual shift from traditional distribution models to more integrated approaches, with companies establishing direct relationships with large-scale feed manufacturers and commercial farms.
Innovation and Local Presence Drive Success
Success in the African eubiotics market increasingly depends on companies' ability to develop innovative, cost-effective solutions while establishing a strong local presence. Market leaders are investing heavily in research and development to create products that address specific regional challenges, such as climate conditions and local farming practices. Companies are also focusing on building robust distribution networks and technical support systems to provide comprehensive solutions to end-users. The ability to offer customized products for different animal species and production systems, while maintaining competitive pricing, has become crucial for maintaining market position.
For new entrants and smaller players, success lies in developing niche market segments and establishing strong relationships with local stakeholders. Companies need to focus on regulatory compliance and product registration processes, which vary across different African countries. The growing trend towards natural alternatives to antibiotics presents opportunities for companies specializing in specific types of eubiotics. Building partnerships with research institutions and industry associations has become essential for gaining credibility and market access. Companies must also consider the increasing focus on sustainability and environmental impact while developing their product strategies and operational models.
Africa Eubiotics Market Leaders
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Cargill, Inc.
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BASF SE
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Dupont De Nemours Inc. (IFF)
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Chr. Hansen Holding
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Royal DSM
- *Disclaimer: Major Players sorted in no particular order

Africa Eubiotics Market News
In October 2021, BASF and TrinamiX launched Mobile NIR Spectroscopy Solution for the feed industry. It caters to customers across the entire value chain analysis of animal feed and ingredients. Through this partnership, BASF Animal Nutrition is expanding its digital solutions portfolio, thereby providing customers with solutions that go beyond feed additives to address the industry's most complex challenges.
In 2021, Chr. Hansen Holding AS launched the Probiotics Institute, a global science-based online platform for probiotics, which provides educational and scientific content on probiotics. This innovation will be advantageous for attracting B2B customers globally, including in Africa. In 2019, the company launched GALLIPRO FIT in South Africa. The product has been proven to effectively support digestive performance and a healthy normal immune system in broilers, layers, and turkeys.
In 2019, DSM launched Balancius, which represents a new milestone in the ongoing global rollout of this breakthrough innovation in animal nutrition. It is authorized as well in South Africa, Nigeria, and Serbia.
Africa Eubiotics Industry Segmentation
Eubiotics are a class of feed additives that currently include prebiotics, probiotics, essential oils, and organic acids. The eubiotics, such as organic acids, phytogenics (natural plant extracts), probiotics, and prebiotics, are used to improve the gut health and performance of the production animals as well as pet animals.
The African eubiotics market is segmented by type (probiotics, prebiotics, organic acids, and essential oils), animal type (ruminant, poultry, swine, aquaculture, pet food, horses, and other animal types), and geography (South Africa, Egypt, and Rest of Africa). The report offers size and forecasts for the African eubiotics market in value (USD million) for all the above segments. For each segment, the market sizing and forecast have been done on the basis of value in USD million.
Type | Probiotics | Lactobacilli | |
Bifidobacteri | |||
Prebiotics | Inulin | ||
Fructo-Oligosaccharides | |||
Galacto-Oligosaccharides | |||
Other Prebiotics | |||
Organic Acids | |||
Essential Oils | |||
Animal Type | Ruminant | ||
Poultry | |||
Swine | |||
Aquaculture | |||
Pet Food | |||
Horses | |||
Other Animal Types | |||
Geography | South Africa | ||
Egypt | |||
Rest of Africa |
Probiotics | Lactobacilli |
Bifidobacteri | |
Prebiotics | Inulin |
Fructo-Oligosaccharides | |
Galacto-Oligosaccharides | |
Other Prebiotics | |
Organic Acids | |
Essential Oils |
Ruminant |
Poultry |
Swine |
Aquaculture |
Pet Food |
Horses |
Other Animal Types |
South Africa |
Egypt |
Rest of Africa |
Africa Eubiotics Market Research FAQs
How big is the Africa Eubiotics Market?
The Africa Eubiotics Market size is expected to reach USD 0.96 billion in 2025 and grow at a CAGR of 6.40% to reach USD 1.31 billion by 2030.
What is the current Africa Eubiotics Market size?
In 2025, the Africa Eubiotics Market size is expected to reach USD 0.96 billion.
Who are the key players in Africa Eubiotics Market?
Cargill, Inc., BASF SE, Dupont De Nemours Inc. (IFF), Chr. Hansen Holding and Royal DSM are the major companies operating in the Africa Eubiotics Market.
What years does this Africa Eubiotics Market cover, and what was the market size in 2024?
In 2024, the Africa Eubiotics Market size was estimated at USD 0.90 billion. The report covers the Africa Eubiotics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Africa Eubiotics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.