Account Based Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Account Based Marketing Market Companies and it is segmented by component (Tools, Services), deployment model (Cloud, On-premises), end-user industry (Retail & E-commerce, BFSI, IT & Telecommunications, Government, Travel & Tourism, Healthcare & Life Sciences), and geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Account Based Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Account Based Marketing Market Size

Account-Based Marketing Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 1.03 Billion
Market Size (2030) USD 1.83 Billion
CAGR (2025 - 2030) 12.10 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Account-Based Marketing Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Account-Based Marketing Market with other markets in Technology, Media and Telecom Industry

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Account Based Marketing Market Analysis

The Account-Based Marketing Market size is estimated at USD 1.03 billion in 2025, and is expected to reach USD 1.83 billion by 2030, at a CAGR of 12.1% during the forecast period (2025-2030).

The Account-Based marketing is driven by the growing need to change the traditional, short-term goal of marketing, which is to get leads, into a more comprehensive strategy for long-term growth in sales.

  • Even though inbound marketing is still essential for generating B2B lead generation, many marketers increasingly use ABM to regain control over the process, accelerate their acquisition cycles and discover more suitable ways to convert target accounts. The demand for ABM solutions on the market is driven by this shift from a reactive to a proactive marketing approach of B2B companies.
  • The availability of vast data and advanced analytics tools has transformed the marketing landscape. ABM leverages data insights to identify ideal customer profiles, understand buying behavior, and create personalized campaigns. By harnessing data to drive decision-making and campaign execution, ABM allows marketers to optimize targeting, messaging, and engagement strategies, and engagement strategies resulting in higher conversion rates and ROI.
  • Moreover, traditional advertising strategies usually aim to reach the broader possible audience and account for quality leads sometimes. By contrast, ABM focuses on quality rather than quantity. Companies are better capable of allocating resources efficiently and targeting accounts with a higher potential for conversion when they focus on groups of high-value accounts. The adoption of ABM is driven by this change from a broad spraying and prayer approach towards a more targeted and efficient strategy.
  • As the implementation of ABM solutions requires significant resources in terms of time, budget, and workforce, developing personalized campaigns for individual target accounts becomes tricky and challenges the growth of the account-based marketing market.
  • Due to the introduction of lockdown as a pandemic measure globally, in-place meetings at office locations were no longer an option, and sales and marketing teams struggled to find new ways to stay close to customers and prospects. As a result, to get closer to customers and generate more interest and interaction across all touchpoints has been shifted to Account-Based Marketing (ABM) strategies. Thus, as B2B buyers changed their way of engaging with companies, marketers, and vendors are increasingly started using ABM solutions.
  • Different sectors had various problems as a result of the pandemic. In such cases, customization gained key importance in targeting a particular account. Therefore, a growing number of companies are now using account-based marketing strategies.

Account Based Marketing Industry Overview

The competitive landscape of the account-based marketing market is fragmented due to the presence of various solution providers globally and the emergence of new solutions. The market players in the region are witnessing strategic partnerships and acquisitions to boost their market presence and strengthen their global footprint. Also, the market players are making several innovations and product developments to help marketers better serve their clients and gain maximum market traction.

November 2023 - Albacross, a provider of account-based marketing (ABM), announced a partnership with Bombora, the globally recognized firm in offering intent data for B2B sales and marketing. This strategic partnership will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind partnership in Europe. Integrating Bombora’s Surge intent data will enhance Albacross customers with insights into buyer intent, enabling effective go-to-market strategies.

September 2023 - Jabmo, a B2B account-based marketing platform with offices in the US and Europe, acquired out of administration by UK marketing and advertising tech company Expandi Group. The deal will give the UK company access to key markets in North America and Asia Pacific (APAC).

Account Based Marketing Market Leaders

  1. Terminus Software, Inc.

  2. Marketo (Adobe, Inc.)

  3. Engagio Inc.

  4. 6sense Insights, Inc.

  5. Uberflip

  6. *Disclaimer: Major Players sorted in no particular order
Account-Based Marketing Market Concentration
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Account Based Marketing Market News

  • November 2023 - Intellimize, an AI experience optimization platform, announced the launch of Artificial Intelligence-powered Account Based Marketing experiences (ABX). Intellimize's recent feature releases, alongside their ABM partner integrations allow marketers to efficiently orchestrate personalized experiences across every touchpoint in the buyer's journey.
  • November 2023 - 6sense, the platform to revolutionize how B2B organizations create, manage, and convert pipelines to revenue, has launched 6sense Campaigns for LinkedIn, a new campaign management integration with LinkedIn. This native integration provides a comprehensive advertising solution, allowing 6sense consumers to launch cost-effective, hyper-targeted LinkedIn account-based marketing (ABM) campaigns directly within the 6sense Revenue AI platform.

Account Based Marketing Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers/Consumers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID -19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Optimization of Marketing Spending and Lead Generation
    • 5.1.2 Increased Adoption of Technologies like AI, Big Data, and Cloud Computing in Marketing
  • 5.2 Market Restraints
    • 5.2.1 Skepticism About Shifting from Traditional Marketing Practices
    • 5.2.2 Privacy and Security Issues in Maintaining the Confidentiality of Customer Data

6. MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Tools
    • 6.1.2 Services
  • 6.2 By Deployment Model
    • 6.2.1 On premise
    • 6.2.2 Cloud
  • 6.3 By End-user Industry
    • 6.3.1 Retail & E-commerce
    • 6.3.2 BFSI
    • 6.3.3 IT & Telecommunications
    • 6.3.4 Government
    • 6.3.5 Travel & Tourism
    • 6.3.6 Healthcare & Life Sciences
    • 6.3.7 Other End-user Industries
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Terminus Software, Inc.
    • 7.1.2 Marketo (Adobe, Inc.)
    • 7.1.3 Uberflip
    • 7.1.4 Triblio Inc.
    • 7.1.5 6sense Insights, Inc.
    • 7.1.6 Engagio Inc.
    • 7.1.7 HubSpot, Inc.
    • 7.1.8 Madison Logic
    • 7.1.9 Demandbase Inc.
    • 7.1.10 Salespanel
    • 7.1.11 Drift.com, Inc.
  • *List Not Exhaustive

8. INVESTMENTS ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Qualitative Study
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Account Based Marketing Industry Segmentation

Account-based marketing (ABM) is a marketing strategy that looks at the market as a whole and focuses on allocating resources to high-value target accounts. It creates personalized and customized marketing campaigns to engage each account and enhance the customer experience while maximizing lead generation.

The account-based marketing market is segmented by component ( tools, services), deployment model (cloud, on-premises), end-user industry (retail & e-commerce, BFSI, IT & telecommunications, government, travel & tourism, healthcare & life sciences), and geography (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component Tools
Services
By Deployment Model On premise
Cloud
By End-user Industry Retail & E-commerce
BFSI
IT & Telecommunications
Government
Travel & Tourism
Healthcare & Life Sciences
Other End-user Industries
By Geography North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Account Based Marketing Market Research FAQs

How big is the Account-Based Marketing Market?

The Account-Based Marketing Market size is expected to reach USD 1.03 billion in 2025 and grow at a CAGR of 12.10% to reach USD 1.83 billion by 2030.

What is the current Account-Based Marketing Market size?

In 2025, the Account-Based Marketing Market size is expected to reach USD 1.03 billion.

Who are the key players in Account-Based Marketing Market?

Terminus Software, Inc., Marketo (Adobe, Inc.), Engagio Inc., 6sense Insights, Inc. and Uberflip are the major companies operating in the Account-Based Marketing Market.

Which is the fastest growing region in Account-Based Marketing Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Account-Based Marketing Market?

In 2025, the North America accounts for the largest market share in Account-Based Marketing Market.

What years does this Account-Based Marketing Market cover, and what was the market size in 2024?

In 2024, the Account-Based Marketing Market size was estimated at USD 0.91 billion. The report covers the Account-Based Marketing Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Account-Based Marketing Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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