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The Digital Marketing Software Market is Segmented by Deployment (On-premise, Cloud), Type (Search Engine Software, Content Marketing Software), Industry (IT and Telecom, BFSI), and Region.
Study Period:
2018 - 2026
Base Year:
2020
Fastest Growing Market:
Asia Pacific
Largest Market:
Asia Pacific
CAGR:
14.1 %
The digital marketing software market was valued at USD 26.37 billion in 2020, and is expecetd to reach USD 58.65 billion in 2026, recording a CAGR of 14.1%, during the forecast period (2021 - 2026). The market is segmented by deployment (on-premise, cloud), type (search engine software, content marketing software), industry (IT and telecom, BFSI), and region.The digital marketing share in the overall marketing budget of organizations and real-time marketing is on the rise, owing to the increase in significant importance of digital marketing, which increases the need for digital marketing software. Buyers today are more empowered than ever before and are using omni-channels to buy a product. In a recent study conducted by Google, it was found that 48% of consumers start their inquiries on search engines, while 33% search brand websites, and 26% search within mobile applications. Businesses are ready and willing to engage with their customers on every digital platform with different devices, using digital marketing software, where habits can be tracked and analyzed.
DEPLOYMENT | |
On-premise | |
Cloud |
TYPE | |
Search Engine Software | |
Content Marketing Software | |
Social Media Marketing | |
E-mail Marketing | |
Mobile Marketing | |
Marketing Automation Software | |
Other Types |
END-USER INDUSTRY | |
IT and Telecom | |
Media and Entertainment | |
BFSI | |
Retail | |
Manufacturing | |
Healthcare | |
Other End-user Industries |
Geography | ||||||
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The digital marketing software market is highly competitive and consists of several major players. Companies are increasing their market presence by securing new contracts and by tapping new markets.
2018: Salesforce.Com Inc. introduced Datorama as a part of its marketing cloud. Datorama enables companies to bring together all of their marketing data from different channels, campaigns, and regions to unlock insights and take action on all marketing activities. With Datorama, customers, including brands and agencies, can understand the effectiveness of their marketing investments and optimize in real time.
2018: IBM Corporation and Colombia announced a partnership to leverage the IBM Watson, to expand regional language content promotion, implement state-of-the art cross-language recommendation systems over multiple media contents, text articles, audio, video, etc. Colombia had leveraged the IBM Watson’s Natural Language Understanding service to enrich content with additional features, such as named entities, categories, and concepts.
1. INTRODUCTION
1.1 Scope of the Study
1.2 Study Assumptions
1.3 Study Deliverables
2. RESEARCH METHODOLOGY
2.1 Research Phases
2.2 Analysis Methodology
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Industry Attractiveness- Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Introduction to Market Drivers and Restraints
4.4 Market Drivers
4.4.1 Increased Utilization of Digital Media
4.4.2 Rising Trend in Adoption of Cloud Technology
4.4.3 Increasing Need to Improve Customer E-experience
4.5 Market Restraints
4.5.1 Lack of Skilled Professionals Across the Industry
5. MARKET SEGMENTATION
5.1 DEPLOYMENT
5.1.1 On-premise
5.1.2 Cloud
5.2 TYPE
5.2.1 Search Engine Software
5.2.2 Content Marketing Software
5.2.3 Social Media Marketing
5.2.4 E-mail Marketing
5.2.5 Mobile Marketing
5.2.6 Marketing Automation Software
5.2.7 Other Types
5.3 END-USER INDUSTRY
5.3.1 IT and Telecom
5.3.2 Media and Entertainment
5.3.3 BFSI
5.3.4 Retail
5.3.5 Manufacturing
5.3.6 Healthcare
5.3.7 Other End-user Industries
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.2 Europe
5.4.2.1 Germany
5.4.2.2 United Kingdom
5.4.2.3 France
5.4.2.4 Rest of Europe
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 India
5.4.3.3 Japan
5.4.3.4 Rest of Asia-Pacific
5.4.4 Latin America
5.4.4.1 Mexico
5.4.4.2 Brazil
5.4.4.3 Rest of Latin America
5.4.5 Middle-East & Africa
5.4.5.1 United Arab Emirates
5.4.5.2 Saudi Arabia
5.4.5.3 South Africa
5.4.5.4 Rest of Middle-East & Africa
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Adobe Systems Incorporated
6.1.2 SAP SE
6.1.3 Salesforce.com Inc.
6.1.4 IBM Corporation
6.1.5 Microsoft Corporation
6.1.6 Oracle Corporation
6.1.7 Google LLC
6.1.8 SAS Institute Inc.
6.1.9 HubSpot Inc.
6.1.10 Teradata Corporation
6.1.11 Infor Inc.
6.1.12 Criteo SA
7. INVESTMENT ANALYSIS
8. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability