Spain Car Rental Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.95 Billion |
| Market Size (2029) | USD 7.47 Billion |
| CAGR (2024 - 2029) | 10.13 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Spain Car Rental Market Analysis
The Spain Car Rental Market size is estimated at USD 5.95 billion in 2024, and is expected to reach USD 7.47 billion by 2029, growing at a CAGR of 10.13% during the forecast period (2024-2029).
Over the long term, the rising number of tourists in the country and the increasing car rental fleet size are driving the car rental market in Spain. The country has 47 UNESCO World Heritage Sites, numerous beaches on the Atlantic & Mediterranean, and many ongoing festivals across the year, which aid in gathering millions of international tourists, along with domestic tourists.
In June 2022, the Spanish government's announcement of EUR 110 million investment in tourism competitiveness indirectly benefited the car rental market by attracting more potential investors.
People's attitudes toward traveling light are changing, and they prefer renting a car to owning one, especially when traveling. This social mindset shift has contributed to an unusually high demand for rented cars. Spain is no longer a destination for visitors who arrive by car. Tourists are looking for car rentals for their vacations. As a result, the country is experiencing a car rental crisis.
The electric rental fleets in the country are also expected to grow in the coming years, encouraging the rental services offered across the country to attract customers and curb greenhouse emissions. Some of the prominent players in the Spanish airport car rental market are Europcar Mobility Group, Hertz Corporation, and Avis Budget Group.
However, tourist travel behavior and vacation expectations have been reset following the pandemic. Following three years of revenue decline (due to the pandemic), the car rental industry is expected to see an increase and a healthy profit.
Spain Car Rental Market Trends
Rising Tourism Activities to Drive Demand in the Leisure Application Segment
Rising tourism activities are a primary catalyst for driving the demand in Spain's car rental market. Spain is one of the world's leading tourist destinations, attracting millions of visitors annually to explore its diverse landscapes, historic cities, and scenic coastlines. Tourists often seek the flexibility and convenience of renting cars to traverse the country, especially in regions with limited public transportation. This demand amplifies during peak seasons when tourists flock to popular destinations like Barcelona, Madrid, or the Balearic Islands, where car rentals offer the autonomy to explore at one's pace and convenience.
The country's rich cultural heritage and diverse attractions across various regions create an inherent need for mobility, fostering a robust demand for rental cars. Both domestic and international tourists value the freedom and flexibility that rental cars offer in exploring Spain's myriad historical sites, natural wonders, and off-the-beaten-path locations. Additionally, for travelers interested in experiencing the less-touristy areas or venturing into the countryside, having access to a rental car becomes both a convenience and a necessity, thereby continuously fueling the demand for car rental services in Spain's thriving tourism industry.
According to an industry association, Spain's tourism industry saw an increase in revenues above pre-pandemic levels, while inflation caused a drop in activity for the rest of 2022. Domestic visitors drove the significant rebound, offsetting a decline in arrivals from key overseas markets. In 2022, tourist arrivals in Spain exceeded pre-pandemic levels, leading to a 30-40% increase in car rental bookings compared to 2021. This trend was expected to continue in 2023 and beyond.
Based on such developments, the market is expected to boom during the forecast period.
Demand for Economy Cars and Online Booking is Growing in the Country
The demand for economy cars in Spain is high as they are more pocket-friendly. Coupes, sedans, hatchbacks, and SUVs/MPVs are the typical car models offered at economy prices by most rental companies.
Consumer preferences and cost affordability have increased demand for economy/budget car rental services at Spanish airports. Rental companies in Spain's airports have revised their car rental offerings by including more affordable vehicles to improve consumer preferences when choosing rental services. Car rental companies offer car brands such as Ford, Opel, and Volkswagen as part of their budget/economical car fleet.
The segment is popular with locals, visitors for pilgrimage, and officegoers as it offers economic benefits to people and saves other costs like maintenance costs. With the government's development of the latest projects in the country, several innovative ideas have been launched by both public and private players to enhance growth in the market and provide a major boost to the airport's car rental service.
The economy/budget car segment is gaining momentum, with tourists and business professionals scheduling their visits for the shorter term. This makes them rent economical and budget-friendly vehicles, even 30-40% less than the premium cars. The fleet includes hatchbacks and mid-segment sedans offered at the airport premises by several rental companies.
Considering the factors mentioned above, demand for economy/budget car rental services in Spain’s airports is expected to witness a high growth rate during the forecast period.
Online car rental booking is more prevalent in the country than offline booking. Many start-ups (online booking companies) have entered the market and are attempting to take market share away from the major players. My Tripcar, a GBP 48 billion European start-up, has joined the industry to provide pricing transparency and avoid hidden costs.
Technology is an essential factor expected to boost the online car rental booking market over the forecast period. The increased use of information technology is transforming the industry and allowing operators to provide better customer service. This includes the use of optimized corporate and customer information management, as well as the creation of user-friendly internet booking applications.
Spain Car Rental Industry Overview
The Spanish car rental market is growing swiftly. Major players in the market are Budget Rent a Car System Inc., The Hertz Corporation, Advantage Rent a Car, Centauro Rent a Car, Europcar Mobility Group, Sixt SE, etc. As the demand for rental cars is growing in the country, car rental service providers are launching new facilities to make customers more comfortable.
- December 2023: Uber introduced an innovative car rental service spanning 116 cities in Spain, including the vibrant city of Malaga. This expansion brings forth a diverse fleet of vehicles provided by reputable companies within the market, encompassing names like Europcar, Hertz, Avis, Sixt, OK Mobility, and Budget. Through this initiative, Uber widens its offerings, making hundreds of vehicles from trusted rental partners available and ensuring a broad selection for its customers.
Spain Car Rental Market Leaders
Europcar Mobility Group
The Hertz Corporation
Sixt SE
OK MOBILITY
Avis Budget Group
*Disclaimer: Major Players sorted in no particular order
Spain Car Rental Market News
- October 2023: Aena, the airport management entity, initiated the renewal process for the leases of self-drive vehicle rental services at 38 airports within its Spanish network. The upcoming contracts, effective from November 2024, span a duration of 5-8 years. This renewal process marks a substantial undertaking, signifying one of the world’s most significant procurement initiatives for car rental services, anticipated to generate an estimated turnover of EUR 10 billion throughout the duration of the new contracts.
- June 2023: Spain's General Directorate of Traffic (DGT), in collaboration with the National Business Federation for Vehicle Rental With or Without Driver (Feneval), unveiled a novel digital identification card for rental vehicles named DNI-Car during the recent announcement. This new QR Code-based card, designed to integrate seamlessly with a mobile application, is set to become a standard feature for numerous drivers renting vehicles in Spain, effectively replacing traditional paper documentation.
- April 2022: Hertz and Polestar announced a new global partnership that includes a five-year purchase of up to 65,000 electric vehicles (EVs). The availability in Europe was expected to begin in the Spring of 2022. Hertz's ongoing commitment to leading in electrification, shared mobility, and digital-first customer experience is reflected in this collaboration.
- February 2022: Inzile and the Spanish OK Mobility Group formed a joint venture to commercialize electric vehicles (EVs) for the European rental car industry. Inzile will design, homologate, and manufacture compact electric cars for delivery to this industry with the assistance and experience of OK Mobility Group and its marketing organization.
Spain Car Rental Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Application
5.1.1 Leisure
5.1.2 Business
5.2 By Price Range
5.2.1 Luxury/Premium Car
5.2.2 Economy Car
5.3 By Booking
5.3.1 Offline Access
5.3.2 Online Access
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Centauro Rent a Car
6.2.2 Rentspain
6.2.3 GoldCar Spain SL
6.2.4 Avis Car Rental
6.2.5 Budget Rent a Car System Inc.
6.2.6 Europcar Mobility Group
6.2.7 The Hertz Corporation
6.2.8 Advantage Rent a Car
6.2.9 National Car Rental
6.2.10 Sixt SE
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Spain Car Rental Industry Segmentation
A car rental, hire car, or car hire agency is a company that rents automobiles to the general public for short periods, typically ranging from a few hours to a few weeks.
The Spanish car rental market is segmented by application type (leisure and business), price range (luxury/premium car and economy car), and booking type (offline access and online access). The report offers market size and forecast in value (USD) for the abovementioned segments.
| By Application | |
| Leisure | |
| Business |
| By Price Range | |
| Luxury/Premium Car | |
| Economy Car |
| By Booking | |
| Offline Access | |
| Online Access |
Spain Car Rental Market Research FAQs
How big is the Spain Car Rental Market?
The Spain Car Rental Market size is expected to reach USD 5.95 billion in 2024 and grow at a CAGR of 10.13% to reach USD 7.47 billion by 2029.
What is the current Spain Car Rental Market size?
In 2024, the Spain Car Rental Market size is expected to reach USD 5.95 billion.
Who are the key players in Spain Car Rental Market?
Europcar Mobility Group, The Hertz Corporation, Sixt SE, OK MOBILITY and Avis Budget Group are the major companies operating in the Spain Car Rental Market.
What years does this Spain Car Rental Market cover, and what was the market size in 2023?
In 2023, the Spain Car Rental Market size was estimated at USD 5.35 billion. The report covers the Spain Car Rental Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Spain Car Rental Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Spain Car Rental Industry Report
Statistics for the 2024 Spain Car Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Spain Car Rental analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
