| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| CAGR | 3.00% |
| Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Europe Laundry Appliances Market Analysis
The Europe Laundry Appliances Market is expected to register a CAGR of greater than 3% during the forecast period.
COVID-19 has disrupted the Laundry Appliances Market in Europe due to the disturbances in the supply chain and logistics in the European region. This is due to the implementation of rigid restrictions due to lockdown in a majority of the regions in Europe. In addition, there was discontinuation in the production of Laundry Appliances. Although there is a slight decrease in the retail sales of Laundry Appliances, the market is expected to grow in the coming years.
Since the working population in Europe has increased, there has been a subsequent rise in the supply and demand of the Laundry Appliances. This is due to the people's current lifestyles, where they are left with little personal time. So Laundry Appliances such as Washing Machines became a viable option for them as it reduces the effort required for the complete washing process. It also saves a lot of time. Also, the rapid urbanization in Europe has led to improved living standards. As a result, many people can afford Laundry Appliances. Also, the availability of Laundry Appliances has increased in both offline and online stores.
The inclusion of smart features such as Bluetooth and Wi-Fi has further substantiated the growth of the Laundry Appliances Market as it made the entire process even more simpler and sophisticated. Even the companies focussed a lot on smart Laundry Appliances by integrating their advanced features. Also, a lot of emphasis is laid on Laundry Appliances that are energy efficient. Energy-efficient Laundry Appliances consume minimum electricity and water. Smart Laundry Appliances are expected to be in demand in the coming years.
Europe Laundry Appliances Market Trends
Increase in the Online Sales of the Laundry Appliances Market
The increased number of working people in Europe with a busy lifestyle has been a significant reason for the increase in the online sales of Laundry Appliances. People could search for the desired product, and purchasing it is one click away. So many people have preferred the online platforms for buying Laundry Appliances as it would save a lot of time and energy and does not involve visiting an offline store. Also, some E-Commerce platforms have provided attractive offers such as EMI to attract a large customer base. Even the prices of these Laundry Appliances are less compared to that of the prices in offline stores. During the years 2020 and 2021, the percentage of online sales has increased by a greater amount as compared to that of previous years, indicating that the pattern may continue in the coming years.
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Improved lifestyle accounting for the need of Smart Laundry Appliances
In most urban regions, people usually have a hectic and improved lifestyle. So they would naturally need equipment such as Laundry Appliances, which would simplify the process of entire washing. Especially, it was observed that smart Washing Machines were high in demand among all Laundry Appliances. The inclusion of advanced features has further substantiated the growth of the Washing Machines segment. More than 66 % of the Laundry Appliances sold in Europe are Washing Machines. All the factors have accounted for the rise in the Washing Machines Market, and the same trend is expected to continue in the coming years.
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Europe Laundry Appliances Industry Overview
The report covers major players operating in the Europe Laundry Appliances Market. Regarding Market Share, the major players occupy a significant market share. But new players with greater innovations and technical advancements are also increasing their market share gradually. The Europe Laundry Appliances Market is moderately consolidated, with major companies occupying nearly 45 % of the market share, but the mid-size companies also occupy a significant market share.
Europe Laundry Appliances Market Leaders
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Whirlpool
-
Haier
-
Electrolux
-
Bosch
-
LG
- *Disclaimer: Major Players sorted in no particular order
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Europe Laundry Appliances Market News
- In April 2021, Whirlpool Brand launched Top Load Washer With 2 In 1 Removable Agitator. It was the first innovative product in that segment of the market. It enables consumers to customize any load of laundry to care for their clothes the way they want by easily swapping the agitator post in or out.
- In January 2021, LG Electronics introduced the LG ThinQ front-load Washing Machine, which can be operated with the help of the Smart ThinQ Wi-Fi and can be accessed from anywhere. It also features an Artificial Intelligent Direct Drive (AI DD), which can sense the weight and softness of the fabric and chooses the optimal motions for the fabric by itself.
Europe Laundry Appliances Industry Segmentation
Laundry Appliances include all types of equipment involved in washing and drying clothes or garments, such as Washing Machines, Dryers, etc. Europe Laundry Appliances Market is segmented By Type (Freestanding and Built in), By Product (Washing Machines, Dryers and Others), By Technology (Automatic and Manual), By Distribution Channel (Multi-Branded Stores, Specialty Stores, Online, and Other Distribution Channels) and Geography (Germany, UK, France, Italy, Switzerland and Rest of Europe).
| By Type | Freestanding |
| Built in | |
| By Product | Washing Machines |
| Dryers | |
| Others | |
| By Technology | Automatic |
| Manual | |
| By Distribution Channel | Multi-Branded Stores |
| Specialty Stores | |
| Online | |
| Other Distribution Channels | |
| By Geography | Germany |
| UK | |
| France | |
| Italy | |
| Switzerland | |
| Rest of Europe |
By Type
| Freestanding |
| Built in |
By Product
| Washing Machines |
| Dryers |
| Others |
By Technology
| Automatic |
| Manual |
By Distribution Channel
| Multi-Branded Stores |
| Specialty Stores |
| Online |
| Other Distribution Channels |
By Geography
| Germany |
| UK |
| France |
| Italy |
| Switzerland |
| Rest of Europe |
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Europe Laundry Appliances Market Research FAQs
What is the current Europe Laundry Appliances Market size?
The Europe Laundry Appliances Market is projected to register a CAGR of greater than 3% during the forecast period (2025-2030)
Who are the key players in Europe Laundry Appliances Market?
Whirlpool, Haier, Electrolux, Bosch and LG are the major companies operating in the Europe Laundry Appliances Market.
What years does this Europe Laundry Appliances Market cover?
The report covers the Europe Laundry Appliances Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Laundry Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Laundry Appliances Industry Report
Statistics for the 2025 Europe Laundry Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Laundry Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
