Europe Kitchen Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Market is Segmented by Product (Refrigerators and Freezers, Dishwashers, Food Processors, Mixers and Grinders, Microwave Ovens, Grills and Roasters, Water Purifiers, and Other Kitchen Appliances) By Distribution Channel (Multi-Brand Stores, Specialty Stores, Online Stores, and Other Distribution Channels) and by Geography (France, United Kingdom, Germany, Italy, Spain, and Rest of Europe). The report offers market size and forecasts for the European kitchen appliances market in Value (USD billion) for all the above segments.

Market Snapshot

Europe Kitchen Appliances Market
Study Period: 2017-2026
Base Year: 2020
CAGR: >1.5 %

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Market Overview

The transition to more innovative and energy-efficient and technologically upgraded appliances is the major driving force behind the growth of the kitchen appliances market in the European Union. Owing to the ongoing COVID-19 pandemic the market has been under pressure from mid-February 2020 which restricted the construction of housing and building projects and the lockdown restrictions have limited the new purchases owing to the uncertainty in the economy and purchasing power parity but is anticipated to bounce back during the forecast period with the changing situations and customers approach towards the pandemic.

The growing digitalization is shaping the future of the market. The number of smart homes, which is constantly growing is adding an advantage to the market by increasing the usage of connected appliances in the region. Similarly, distribution is notably tending towards channels featuring high discounts, including private label goods outlets, mega markets offering high discounts through tax rebates and tie-ups with manufacturers. The growing e-commerce has been posing as a major competitor to other sellers due to highly competitive discounts and other offers has emerged as the fastest growing segment of the distribution channels in the year 2020, owing to the closure of physical stores for a longer time due to the COVID-19 pandemic.

Scope of the report

The report on the European kitchen appliance market provides a comprehensive evaluation of the market, with an analysis of the segments in the market. Moreover, the report also provides the competitive profile of the key manufacturers, along with their product offerings and revenue analysis. By Product, the market is segmented into Refrigerators and Freezers, Dishwashers, Food Processors, Mixers and Grinders, Microwave Ovens, Grills and Roasters, Water Purifiers, and Other Kitchen Appliances, ByDistribution Channel into Multi-Brand Stores, Specialty Stores, Online Stores, and Other Distribution Channels and Geography into France, United Kingdom, Germany, Italy, Spain, and Rest of Europe. The report offers market size and forecasts for the European kitchen appliances market in Value (USD billion) for all the above segments.

By Product
Refrigerators and Freezers
Food Processors
Mixers and Grinders
Microwave Ovens
Grills And Roasters
Water Purifiers
Other Kitchen Appliances
By Distribution Channel
Multi-brand Stores
Specialty Stores
Other Distribution Channels
By Geography
United Kingdom
Rest of Europe

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Key Market Trends

Latest Product Features are Driving the Market Growth

There are more than 7.9 billion home appliances were installed in Europe which is one of the highest rates in the world. The presence of a large number of companies who are offering various efficient products that are technically equipped with features such as automatic control, internet connectivity, high energy efficient feature, etc., are driving the demand for kitchen products in the market. Though the high presence rate of a few kitchen appliances such as refrigerators, microwave ovens, food processors, etc., are affecting the number of sale transactions, the replacement sales are helping the market to record growth rate in the region.

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Refrigerators and Freezers Segment is Recording More Number of Sales in the Region

The refrigerators and freezers segment has witnessed an average volume growth of around 1.8% year over year, from 2017 to 2020 in the region owing to the growing demand for the latest and upgraded features that are being introduced in them. During the study period, refrigerators evolved with various technological advancements and were improved with the introduction of several internal and external design changes. Along with energy efficiency, the demand for more additional features, such as built-in ice makers, external water and ice-cubes dispensing units, less frost making, or frost-free variants is increasing. The introduction of Smart features in the refrigerators is the major breakthrough in the product evolution and it helped the market to strengthen its position.

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Competitive Landscape

The Europe Kitchen appliances market is highly competitive with a high number of key players operating in the market. The report covers the profiles of major players operating in the region. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Recent Developments

  • August 2020, Samsung Electronics announced the launch of a new refrigerator series that is aiming at the delivery of core cooling performance. The new RB7300 series units are going to offer a large and flexible capacity in order to meet all types of food storage needs.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints/Challenges

    4. 4.4 Value Chain Analysis

    5. 4.5 Porter's Five Force Analysis

    6. 4.6 Insights on Technological Innovations in the Market

    7. 4.7 Impact of COVID-19 on the Market


    1. 5.1 By Product

      1. 5.1.1 Refrigerators and Freezers

      2. 5.1.2 Dishwashers

      3. 5.1.3 Food Processors

      4. 5.1.4 Mixers and Grinders

      5. 5.1.5 Microwave Ovens

      6. 5.1.6 Grills And Roasters

      7. 5.1.7 Water Purifiers

      8. 5.1.8 Other Kitchen Appliances

    2. 5.2 By Distribution Channel

      1. 5.2.1 Multi-brand Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 France

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 Italy

      5. 5.3.5 Spain

      6. 5.3.6 Rest of Europe


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Electrolux AB

      2. 6.2.2 BSH Hausgerate GmbH

      3. 6.2.3 LG Electronics

      4. 6.2.4 Koninklijke Philips N.V.

      5. 6.2.5 Smeg S.p.A.

      6. 6.2.6 Miele

      7. 6.2.7 Whirlpool Corp

      8. 6.2.8 Russell Hobbs

      9. 6.2.9 Morphy Richards

      10. 6.2.10 Samsung

      11. 6.2.11 Other Companies (Vestel, Beko PLC, Haier, Dyson Ltd, Dualit Limited, and Tefal)*

    3. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Europe Kitchen Appliances Market market is studied from 2017 - 2026.

The Europe Kitchen Appliances Market is growing at a CAGR of >1.5% over the next 5 years.

Electrolux AB, BSH Hausgerate GmbH , LG Electronics, Whirlpool Corp, Samsung Electronics are the major companies operating in Europe Kitchen Appliances Market.

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