Europe Washing Machine Market - Growth, Trends, COVID-19 Impact and Forecasts (2023 - 2028)

The Europe Washing Machine Market is segmented by Product Type (Front Load and Top Load), by Technology (Fully automatic and Semi-automatic), by Distribution Channel (Multi-brand Stores, Specialty Stores, Online and Other Distribution Channels) and by Geography (Germany, United Kingdom, France, Italy, Switzerland, Russia, Rest of Europe).

Europe Washing Machine Industry Overview

Europe Washing Machine Market
Study Period: 2019 - 2028
CAGR: > 4 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Europe Washing Machine Market Analysis

The Europe Washing Machine Market is projected to register a CAGR greater than 4% during the forecast period (2021-2026).

COVID-19 has also disrupted the Europe supply chain of the major brands of washing machine. China is the one of the largest consumers and producers of washing machine products but also caters to a wide range of countries by exporting several input supplies that are essentially used to produce finished goods. Shut down of the production in China has forced other washing machine manufacturers based in the US and Europe to temporarily hold the production of the finished goods. This is leading to the increase in the supply and demand gap and the product market.

The European region has experienced low-interest rates and a good economic situation during the study period, with consumers showing interest in products in the home appliance market especially in Washing Machine. The introduction of technologically advanced products is one of the key trends witnessed in the washing machine market in Europe. The growing demand for innovative and advanced products drove the demand for and popularity of washing machines in Europe. The technologically advanced smart products not only delivers their basic features but also derives the highest value from the amount spent on a single product. Two of the key factors contributing to the growth of the washing machine market in Europe are product innovations and portfolio extensions, leading to product premiumization.

Europe Washing Machine Industry Segments

Washing machine is an electronic home appliance that is used to wash the various types of clothes without applying any physical efforts. A complete background analysis of the Europe Washing Machine Market, which includes an assessment of the emerging trends by segments and regional markets, significant changes in market dynamics, and market overview, is covered in the report. The Europe Washing Machine Market is segmented by Product Type (Front Load and Top Load), by Technology (Fully automatic and Semi-automatic), by Distribution Channel (Multi-brand Stores, Specialty Stores, Online and Other Distribution Channels) and by Geography (Germany, United Kingdom, France, Italy, Switzerland, Russia, Rest of Europe). 

Product Type
Front Load
Top Load
Fully Automatic
Distribution Channel
Multi-brand Stores
Specialty Stores
Other Distribution Channels
Other European Countries

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Europe Washing Machine Market Trends

This section covers the major market trends shaping the Europe Washing Machine Market according to our research experts:

High Demand for Washing Machines Due to Rising Disposable Income

Washing machines are one of the essential home appliances for residential purposes. The washing machine market continued its substantial growth during the study period in Europe. The market is mainly driven by rapid urbanization, rising household disposable income, and changing consumer preferences. Technological advancements that make washing machines more energy-efficient and eco-friendly are also facilitating the sales of washing machines in the region. Poland, known as the white goods manufacturing hub in Europe, is also one of the top washing machine manufacturers and washing machine suppliers in the world. The sales of tumble dryers developed positively throughout the region. In Eastern Europe, fewer homes are equipped with tumble dryers than in Western Europe. Therefore, further above-average growth can be expected in this segment in the upcoming years.

europe washing machine market

Western Europe signifying the strongest market of washing machines in Europe

The Western Europe mimics the North American market in terms of penetration and market concentration, purchasing power and standards of living. In this market, laundry appliance market share is being acquired and maintained through M&As, frequent product launches, and other aggressive methods. Several Eastern European as well as Western European countries are involved in product manufacturing. Fully automatic washing machines and dryers continued to remain more in demand, while the trend of purchasing front loading machines is tapering in favour of top loading machines.

Europe Washing Machine Market

Europe Washing Machine Market Competitor Analysis

The report covers major international players operating in the Europe Washing Machine Market. In terms of market share, few of the major players currently dominate the market. However, with technological advancements and product innovations, mid-size to smaller companies is increasing their market presence by securing new contracts and tapping into new markets. The leading brands are opening exclusive stores for special products. The companies are also promoting, differentiating and selling limited editions to increase their visibility and brand awareness in the market.

Europe Washing Machine Market Top Players

  1. Whirlpool

  2. Miele

  3. Electrolux

  4. Bosch

  5. LG

*Disclaimer: Major Players sorted in no particular order

europe washing machine comp.png

Europe Washing Machine Market Recent Developments

  • In 2020, White-Westinghouse International, a division of Electrolux Home Products, Inc. and one of the leading consumer appliance company collaborated with Superplastronics Pvt. Ltd. (SPPL) to enter into the Indian market with the launch of its washing machines range of 7 kg, 6 Kg and 9 kg washing machine category on
  • In Sept. 2019- LG Electronics (LG) is expanding the availability of its innovative front-loader washing machines with ThinQ AI powered by the company’s proprietary Direct Drive™ to most European markets.

Europe Washing Machine Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of Covid 19 on market


    1. 5.1 Product Type

      1. 5.1.1 Front Load

      2. 5.1.2 Top Load

    2. 5.2 Technology

      1. 5.2.1 Fully Automatic

      2. 5.2.2 Semi-Automatic

    3. 5.3 Distribution Channel

      1. 5.3.1 Multi-brand Stores

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 Germany

      2. 5.4.2 UK

      3. 5.4.3 France

      4. 5.4.4 Italy

      5. 5.4.5 Switzerland

      6. 5.4.6 Russia

      7. 5.4.7 Other European Countries


    1. 6.1 Company Profiles

      1. 6.1.1 Whirpool

      2. 6.1.2 Bosch

      3. 6.1.3 Electrolux

      4. 6.1.4 LG

      5. 6.1.5 Samsung

      6. 6.1.6 Miele

      7. 6.1.7 Haier

      8. 6.1.8 Hitachi

      9. 6.1.9 Kenmore

      10. 6.1.10 Beko

    2. *List Not Exhaustive


**Subject to Availability
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Europe Washing Machine Market Research FAQs

The Europe Washing Machine Market is studied from 2019 - 2028.

The Europe Washing Machine Market is growing at a CAGR of >4% over the next 5 years.

Whirlpool, Miele, Electrolux, Bosch, LG are the major companies operating in Europe Washing Machine Market.

Europe Washing Machine Industry Reports

In-depth industry statistics and market share insights of the Europe Washing Machine sector for 2020, 2021, and 2022. The Europe Washing Machine research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Europe Washing Machine report PDF.

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