| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.31 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Turkey Washing Machine Market Analysis
The Turkey Washing Machine Market is expected to register a CAGR of 5.31% during the forecast period.
Covid-19 negatively impacted the turkey washing machine market by - 4.1%. Due to restrictions over production, workplace, etc., the production closed. In many places, it halted due to the non-availability of workers, resulting in less supply. The growing population and greater purchasing power may stimulate innovation and create jobs, advancing economic growth. As disposable income rises, greater demand for washing machines will drive market growth.
Turkey's washing machine per household revenue will be USD 26.86 in 2023. Volume is expected to amount to 1.98 million pieces by 2028. The Washing Machines segment is expected to show a volume growth of 0.4% in 2024. Due to the increasing demand for washing machines, many multinational corporations are investing significantly in their research and development divisions. The goal of every market leader is to offer their clients brand-new, technologically advanced washing machines.
Most consumers today are adopting information-centric buying and refer to an average of 3 touchpoints for gathering information before actual purchase. They are looking for product-based solutions that fit the home ecosystem and are open to technology like connected appliances and products to satisfy the increasing convenience and comfort needs. The overarching goal of being able to care for both family and the environment also influences appliance buying decisions.
Turkey Washing Machine Market Trends
Increasing Turkey's Urban Population to Drive the Demand of Laundry Appliances
Turkey had an urbanization rate of 76.11%. With rising urbanization, the demand for laundry services and appliances will likely increase. In short, the growing urban population in Turkey will lead to the steady growth of laundry appliances in the market. Entrepreneurs also include an opportunity to enter the market and provide laundry services to customers with minimum investment and affordable prices.
The dryers include only 2% penetration, with washing machines penetration rate of 70%. The hot and dry climate of Turkey makes dryers less desirable and, at the same time, also presents an opportunity for the players in the market. There is an increase in industrial laundry services in the market, which is catering to laundry services of people with the use of professional machines.
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Technological Advancement will Lead to the Growth of Washing Machine Market in Turkey
Manufacturers of washing machines incorporate innovations into their products to advance technological development. Consumers frequently use these smart appliances in the modern world to simplify their tasks. Some internet and AI-enhanced features added to the washing machine include the Touch Control Panel, Smart Auto Detergent Dispenser, Smart Inverter Technology, Smart Control using Apps, and Smart Sensor Technology. The self-running washing machine and voice control capabilities became crucial household aids. The sector's expansion is facilitated by innovation in design, after-sales services, and new technologies.
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Turkey Washing Machine Industry Overview
The washing machine market is competitive with the presence of international players. Energy labels and energy-efficiency policies enabled manufacturers to focus on developing energy-efficient products. Manufacturers are focusing on new product development, technological advancement, and increasing manufacturing capacity. Domestic players focus on rural areas as foreign multinationals dominate urban markets. Some key players in the washing machine market are Arcelik A.S, BSH Home Appliances Group, Zorul Group (Vestel), LG, Samsung, Indesit Co., Candy Hoover Group, Miele & Cie KG, Silverline, and Other prominent players.
Turkey Washing Machine Market Leaders
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Arcelik A.S
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BSH Home Appliances Group
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Zorul Group (Vestel)
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Samsung
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LG
- *Disclaimer: Major Players sorted in no particular order
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Turkey Washing Machine Market News
- January 2023: Whirlpool Corporation agreed with Turkish company Arçelik A.Ş. Under the terms of the agreement, Whirlpool will contribute to its large European home appliance business. Arçelik will contribute its large home appliance, consumer electronics, air conditioning, and small home appliance businesses to the newly formed entity, of which Whirlpool will own 25% and Arcelik 75%.
- September 2022: Samsung Launched a new Range of Ecobubble fully automatic top-load washing machines that save up to 73% energy, up to 19% water & provide up to 20% better fabric care.
Turkey Washing Machine Industry Segmentation
A washing machine is a home appliance used to wash laundry. The term mostly applies to machines using water instead of dry or ultrasonic cleaners. The user adds laundry detergent sold in liquid or powder form to the wash water.
The Turkey Washing Machine Market Is Segmented By Type (Front Load And Top Load), Technology (Fully-Automated And Semi-Automated), End-User (Commercial And Residential), And Distribution Channel (Multi-Brand Store, Exclusive Stores, Online, And Other Distribution Channels). The Report Offers Market Sizes And Forecasts For The Washing Machine Market In Turkey In Revenue (USD) For All The Above Segments.
| By Type | Top Load |
| Front Load | |
| By Technology | Fully-Automatic |
| Semi-Automatic | |
| By End Users | Residential |
| Commercial | |
| By Distribution Channel | Multibrand Stores |
| Exclusive Stores | |
| Online Stores | |
| Other Distribution Channels |
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Turkey Washing Machine Market Research FAQs
What is the current Turkey Washing Machine Market size?
The Turkey Washing Machine Market is projected to register a CAGR of 5.31% during the forecast period (2025-2030)
Who are the key players in Turkey Washing Machine Market?
Arcelik A.S, BSH Home Appliances Group, Zorul Group (Vestel), Samsung and LG are the major companies operating in the Turkey Washing Machine Market.
What years does this Turkey Washing Machine Market cover?
The report covers the Turkey Washing Machine Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Turkey Washing Machine Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Turkey Washing Machine Industry Report
Statistics for the 2025 Turkey Washing Machine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Turkey Washing Machine analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
