TURKEY WASHING MACINE MARKET - GROWTH, TRENDS, COVID-19 Impact, and Forecasts (2023 - 2028)

The Turkey Washing Machine Market is segmented by type (Front Load and Top Load), by Technology (Fully- Automated and Semi-Automated), By Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels) and End-User (Commercial and Residential)

Turkey Washing Machine Industry Overview

Turkey Washing Machine Market Size
Study Period: 2019 - 2028
CAGR: 3.45 %

Major Players

Turkey Washing Machine Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Turkey Washing Machine Market Analysis

Covid affect the Washing Machine Market globally and in Turkey, in Turkey revenue growth of washing machine surges negative to –4.1%. Due to restrictions over production, workplace, etc the production closed and in many places its halts due to non-availability of workers resulted less supply. China (being on top), India (being on second) globally revenue in Washing Machine market. With growing Urbanization in the world economy, mostly in developed country there is an increasing demand for automated and smart devices.  This growth will be fuelled by organisations innovating constantly to meet the ever-evolving needs of consumers. Most consumers today are adopting information centric buying and refer to an average of 3 touchpoints for gathering information before actual purchase. They are looking for product-based solutions that fit into the overall home ecosystem and are open to technology like connected appliances and products that satisfy the increasing convenience and comfort needs. The overarching goal of being able to care for both family and environment also influences appliance buying decisions. The growth and innovation spurts that most middle-income economies witnessed at the per capita income of USD 32,278.

Turkey Washing Machine Industry Segments

Washing Machines are the most widely used home appliances for washing laundry, as they save time and energy. A complete background analysis of the Turkey Washing Machine market, which includes an assessment of the economy, market overview, market size estimation for key segments, and emerging trends in the market, market dynamics, and key company profiles are covered in the report. Turkey Washing Machine Market is segmented by type (Front Load and Top Load), by Technology (Fully- Automated and Semi-Automated), By Distribution (Multi-brand Store, Exclusive Stores, Online and Other Distribution Channels) and End-User (Commercial and Residential). For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Type
Top Load
Front Load
By Technology
By Distribution Channel
Multibrand Stores
Exclusive Stores
Other Distribution Channels
By End Users

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Turkey Washing Machine Market Trends

This section covers the major market trends shaping the Turkey Washing Machine Market according to our research experts:

Increasing Turkey's Urban Population to Drive the Demand of Laundry Appliances

Turkey had an urbanization rate of 76.11 percent, and with rising urbanization, the demand for laundry services and laundry appliances is likely to increase in the future. In short, the growing urban population in Turkey will lead to steady growth of laundry appliances in the market. There also exists an opportunity for entrepreneurs to enter the market and provide laundry services to customers with minimum investment and affordable prices. The dryers have only 2% penetration with washing machines penetration rate of 70%. The hot and dry climate of Turkey makes dryers less desirable and at the same time also presents an opportunity for the players in the market. There is an increase in industrial laundry services in the market which is catering to laundry services of people with the use of professional machines and excellent services.

Turkey Washing Machine Market Growth

Online Purchase

There is gradual change in the buying behaviour of customers over the years as they shift from offline stores to online purchase of product. Covid was one of the reason consumers are ready to adapt the change of purchasing goods online. Compared to 2019, double-digit growth was observed in all categories in the large white goods sector, while the dryer product group achieved the highest increase. Compared to the first quarter of 2019, washing machines with a capacity of 9 kilograms grew by 20 percent, and those with a capacity of 10 kilograms and above grew by 88 percent in the January-March period.

Turkey Washing Machine Market Analysis

Turkey Washing Machine Market Competitor Analysis

The washing machine market tends to be competitive with the presence of international players. Energy labels and energy-efficiency policies have enabled manufacturers to focus on the development of energy-efficient products. Manufacturers are focusing on new product development, advancement in technologies, and increasing their manufacturing capacity. Domestic players have turned their focus towards rural areas as urban markets are dominated by foreign multinationals. Some of the key players in the washing machine market areArcelik A.S, BSH Home Appliances Group, Zorul Group (Vestel), LG, Samsung, Indesit Co., Candy Hoover Group, Miele & Cie KG, Silverline, and Other prominent players.

Turkey Washing Machine Market Top Players

  1. Arcelik A.S

  2. BSH Home Appliances Group

  3.  Zorul Group (Vestel)

  4. Samsung

  5. LG

*Disclaimer: Major Players sorted in no particular order

Arcelik A.S, BSH Home Appliances Group, Zorul Group (Vestel), Samsung, LG

Turkey Washing Machine Market Recent Developments

  • Strategic Growth

Arcelik A. S. bought Whirlpool production centre in Turkey In line with its strategic growth target, Arçelik purchased Whirlpool Beyaz Eşya Sanayi ve Ticaret A.Ş., which carries out the production operations of the USA-based Whirlpool in Turkey, for 78 million Euros. The production of coolers and washing machines is carried out in the production facilities of Whirlpool Beyaz Eşya Sanayi ve Ticaret A.Ş., which are located on an area of 134 thousand square meters and a total of 245 thousand square meters. Exports will be made to Whirlpool's European companies for 3 years from the washing machine and cooler factories, which Arçelik invests in, with an annual production capacity of 2.7 million units. With the acquisition, Arçelik's domestic production facilities will increase to 10, while its total employment will increase by 1000 people.

  • Digital Transformation

9 main technologies that are the basis of digital transformation in the industry and continue to develop currently used in manufacturing. However, with the digital transformation in the industry, thistechnologies radically affect all existing processes of the manufacturing industry. AvailableIn this case, the structure, which is in the form of separate cells, is completely interconnected,transforms into automated and optimized manufacturing processes. In this way, very hightraditional relations between suppliers, manufacturers and customersrelations, even the relations between machine and human, are changing. The technologies are Big Data and Analytics, Autonomous Robots, Simulation, Vertical and Horizontal System Integration, Industrial IoT, Cyber Security, Cloud, Additive Manufacturing and Augmented Reality.

The above technologies increases production and quality of goods with less consumption of time and minimum human error.

Turkey Washing Machine Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Market Opportunities

    5. 4.5 Recent Development In Markets

    6. 4.6 Porter's Five Force Model

    7. 4.7 Technology Snapshot

    8. 4.8 Consumer Behaviour Analysis

    9. 4.9 Government Regulation In Market

    10. 4.10 Impact of COVID-19 on the Market


    1. 5.1 By Type

      1. 5.1.1 Top Load

      2. 5.1.2 Front Load

    2. 5.2 By Technology

      1. 5.2.1 Fully-Automatic

      2. 5.2.2 Semi-Automatic

    3. 5.3 By Distribution Channel

      1. 5.3.1 Multibrand Stores

      2. 5.3.2 Exclusive Stores

      3. 5.3.3 Online

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By End Users

      1. 5.4.1 Residential

      2. 5.4.2 Commercial


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Arcelik A.S

      2. 6.2.2 BSH Home Appliances Group

      3. 6.2.3 Zorul Group(Vestel)

      4. 6.2.4 Samsung

      5. 6.2.5 LG

      6. 6.2.6 Indesit Co.

      7. 6.2.7 Miele & Cie KG

      8. 6.2.8 Candy Hoover Group

      9. 6.2.9 Silverline

    3. *List Not Exhaustive

**Subject to Availability
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Turkey Washing Machine Market Research FAQs

The Turkey Washing Machine Market is studied from 2019 - 2028.

The Turkey Washing Machine Market is growing at a CAGR of 3.45% over the next 5 years.

Arcelik A.S, BSH Home Appliances Group,  Zorul Group (Vestel), Samsung, LG are the major companies operating in Turkey Washing Machine Market .

Turkey Washing Machine Industry Reports

In-depth industry statistics and market share insights of the Turkey Washing Machine Market sector for 2020, 2021, and 2022. The Turkey Washing Machine Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Turkey Washing Machine Market report PDF.

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