南美染发剂市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

南美染发剂市场按产品类型(漂白剂、荧光笔、永久性着色剂、半永久性着色剂等)按分销渠道(超市/大卖场、便利店、专业零售商、在线商店等)和地理位置进行细分.

市场快照

south america hair colorants market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.8 %

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市场概况

在预测期间(2020 - 2025 年),南美染发剂市场预计将以 4.8% 的复合年增长率增长。

  • 年轻人更喜欢使用不含氨和过氧化物的半永久性或临时性染发剂。
  • 生活方式的改变、城市化进程的加快以及新兴经济体不断增长的青年人口正在推动染发市场。
  • 然而,消费者对染发剂中化学物质损害头发的有害影响的认识正在影响市场增长。

Scope of the report

The South America colorants market is segmented by product type into bleachers, highlighters, permanent colorants, semi-permanent colorants, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. The study also involves the analysis of regions such as Brazil, Argentina and rest of South America.

By Product Type
Bleachers
Highlighters
Permanent Colorants
Semi-Permanent Colorants
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Retailers
Online Stores
Others
Geography
South America
Brazil
Argentina
Rest of South America

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主要市场趋势

巴西主导市场

巴西女性非常愿意改变染发以采用新的外观和风格。巴西超过 50% 的家庭使用染发剂。在巴西女性中,染发首先出现在护发产品中。大约 98% 的巴西女性使用染发剂染发,其中永久性染发剂占主导地位。在发型设计方面,几乎所有巴西女性都会对头发进行化学处理,而由于新兴市场的城市化,生活方式的迅速变化需要染发剂等产品来提供时尚的外观。

South America Hair Colorants Market1

超市/大卖场推动染发剂的销售

由于庞大的零售空间迎合各种喜好,超市/大卖场是染发剂销售的主要渠道。业务扩张、大卖场和超市数量增加等因素增加了这些零售业态的销售额,并对其整体市场的增长做出了重大贡献。各种品牌的可用性一直是消费者偏好增加的一个关键因素,因为客户希望减少去商店的次数并获得更多的价值,这反过来也增加了销售额。因此,客户发现从此类零售店购物是有益的,因为它们提供有吸引力的折扣优惠和计划。

South America Hair Colorants  Market2

竞争格局

染发剂市场竞争激烈,主要参与者都在努力满足消费者在颜色选择方面的需求,同时提供更安全的产品供使用。主要参与者是 Henkel AG & Co. KGaA、L'Oreal SA、Kao Corporation 和 Avon Products, Inc.。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Bleachers

      2. 5.1.2 Highlighters

      3. 5.1.3 Permanent Colorants

      4. 5.1.4 Semi-Permanent Colorants

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 South America

        1. 5.3.1.1 Brazil

        2. 5.3.1.2 Argentina

        3. 5.3.1.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Henkel AG & Co. KGaA

      2. 6.3.2 L'Oreal S.A

      3. 6.3.3 Surya Brasil

      4. 6.3.4 Coferly

      5. 6.3.5 Hoyu Co., Ltd.

      6. 6.3.6 Avon Products, Inc.

      7. 6.3.7 Kao Corporation

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The South America Hair colorants Market market is studied from 2016 - 2026.

The South America Hair colorants Market is growing at a CAGR of 4.8% over the next 5 years.

Henkel AG & Co. KGaA, L'Oreal S.A, Kao Corporation, Hoyu Co., Ltd., Avon Products, Inc. are the major companies operating in South America Hair colorants Market.

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