Juices Market Size & Share Analysis - Growth Trends and Forecast (2027 - 2032)

The Juices Market Report is segmented by Product Type (100% Juice, Juice Drinks, and more), Packaging Type (PET Bottles, Aseptic Packages, and more), Category (Conventional and Organic), Distribution Channel (Off-Trade and On-Trade), and Geography (North America, Europe, and more). The market forecasts are provided in terms of value (USD), based on availability.

Juices Market Size and Share

Juices Market (2027 - 2032)
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Benchmark Juices Against Other Food & Beverage Markets

Juices Market Analysis by Mordor Intelligence

The juices market size is expected to increase from USD 161.7 billion in 2026 to USD 167.2 billion in 2027 and reach USD 195 billion by 2032, growing at a CAGR of 3.12% over 2027-2032.

Growth depends on making juice useful in more consumption settings while maintaining a specific product proposition and workable processing economics. Functional recipes and aseptic packaging connect nutritional positioning with production at commercial scale. Competitive responses require access to capital and distribution, while nutrient retention in orange juice and tariff-sensitive fruit contracting in Brazil complicate execution. Growth therefore favors producers that can scale a differentiated recipe and package together, while Brazilian orange-juice suppliers need room in procurement schedules for tariff-related contracting delays.

Key Report Takeaways

  • By product type, 100% juice led with a 38.51% juices market share in 2026, while juice drinks containing up to 24% juice are forecast to grow fastest at a 3.7% CAGR over 2027-2032.
  • Packaging’s fastest growth is forecast for aseptic packages at a 4.1% CAGR over 2027-2032, while PET bottles led with a 38.53% share of the juices market size in 2026.
  • By category, conventional juice led with 68.3% of global juice producer sales value in 2026, and organic juice is forecast to grow fastest at a 5.3% CAGR over 2027-2032.
  • Distribution channels were led by off-trade at 70.76% of global juice producer sales value in 2026, with on-trade forecast to grow fastest at a 4.05% CAGR over 2027-2032.
  • Among geographies, Asia-Pacific is forecast to grow fastest at a 4.6% CAGR over 2027-2032, while North America led with 27.71% of global juice producer sales value in 2026.

Note: Market numbers in this report are based on Mordor Intelligence's proprietary estimation framework, which combines nine months of actuals with Q4 projections for base year 2026.

Juices Market Segment Analysis

By Product Type:

Pure Juice Leads While Juice Drinks Grow Faster

100% juice accounted for a 38.51% share of the juices market size in 2026, making it the largest product segment. In its 2025 annual report, Malee Group reported 16% volume growth for Thailand’s 100% premium fruit juice category over the preceding 12 months. The surveyed volumes covered premium fruit juice in general-store channels. For premium-juice producers, general-store volume growth gives retail distribution a specific role in expansion, alongside the product segment’s broad sales base.

Juice drinks (up to 24% juice) are the fastest-growing segment, with a forecast CAGR of 3.7% over 2027-2032. Their affordability proposition gives producers a route to mass-retail buyers through the flavor and price combination of the finished drink. UK packaged juice drinks incur the Soft Drinks Industry Levy when they contain added sugar and at least 5 g of total sugar per 100 milliliters, ready-to-drink or diluted. Juice without other added sugar is exempt, so producers and importers face a formulation-dependent duty that can offset a sweetened drink’s price advantage. Competing for price-sensitive buyers therefore requires a recipe whose final shelf price can accommodate its applicable levy treatment.

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Juices Market: Market Share by Product Type, 2026
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Juices Market: Market Share by Product Type, 2026

By Packaging Type:

PET Scale Meets Aseptic Production Expansion

PET bottles represented a 38.53% juices market share in 2026. Japan’s medium PET bottles accounted for 677,107 kiloliters of fruit-beverage production in 2025, according to the Japan Soft Drink Association. Medium PET bottles were the largest container format in Japan’s 2025 fruit-beverage production, ahead of paper containers at 375,348 kiloliters. For a PET-bottle supplier, prioritizing medium formats aligns development work with Japan’s highest-volume fruit-beverage filling format.

Aseptic packages are the fastest-growing segment, with a forecast CAGR of 4.1% over 2027-2032. In January 2025, China Resources Beverage operated 3 aseptic lines at Yixing and Chengdu for tea, plum juice and other beverages, with Sidel installing the systems. The lines produced 54,000 450-milliliter bottles per hour and 27,000 1-liter bottles per hour. Because the lines also fill tea and other beverages, juice is one product among several on shared aseptic capacity at these plants.

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Juices Market: Market Share by Packaging Type, 2026
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Juices Market: Market Share by Packaging Type, 2026

By Category:

Conventional Reach Accompanies Organic Growth

Conventional juice was the largest category segment, with a 68.3% share of producer sales value in 2026. Producers competing in this tier can concentrate sourcing and filling around repeatable, high-volume recipes rather than a certified-organic proposition. A private-label offer can extend that approach across a retailer's range, provided the producer can reproduce the same juice specification across batches. The commercial advantage lies in supplying an everyday juice specification at scale, with less room to recover costs through a certification premium.

Organic juice is the fastest-growing category segment, with a forecast CAGR of 5.3% over 2027-2032. U.S. consumer sales of organic shelf-stable juice and drinks reached USD 1.52 billion in 2025, growing 11.4%, according to the Organic Trade Association. For a producer, these sales support developing an organic assortment within the shelf-stable channel rather than treating certification as a format-independent selling point. An organic line aimed at this U.S. spending therefore needs packaging and processing that deliver shelf stability without a cold chain.

By Distribution Channel:

Retail Reach and Restaurant Networks Shape Demand

Off-trade was the largest distribution segment, accounting for 70.76% of juice producer sales value in 2026. Suja Life reported that its products were available in more than 37,000 U.S. stores in NIQ-tracked retail channels during the 52 weeks ended December 27, 2025. That footprint spans Suja Life’s whole beverage portfolio, which includes Suja Organic and Vive Organic juices. For juice brands inside a broader beverage group, a measured retail footprint gives new juice lines a route to shelves through established retailer relationships.

On-trade is the fastest-growing distribution segment, with a forecast CAGR of 4.05% over 2027-2032. Juice It Up’s chain-wide sales rose more than 9% to USD 54.5 million in 2025, and it ended the year with 99 units. The sales measure covered the chain’s broader menu of juices, smoothies, açaí bowls and other items. With the brand almost entirely franchised and its unit count up 6.5%, a supplier reaches this channel through franchisee openings as well as menu demand.

Geography Analysis

North America Juices Market

North America accounted for a 27.71% juices market share in 2026, making it the largest regional market by producer sales value. U.S. orange-juice imports totaled about 431 million single-strength equivalent gallons from October 2025 to July 2026, down 10% season to date. Brazil and Mexico were the primary suppliers in 2025/26, together accounting for about 90% of U.S. orange-juice import volume. For importers and processors serving this regional sales base, the substantial trade channel concentrates sourcing in 2 countries, including a major supplier outside North America.

Asia-Pacific Juices Market

Asia-Pacific is the fastest-growing regional segment, with a forecast CAGR of 4.6% over 2027-2032. Nongfu Spring reported that revenue from its juice beverage business increased 14% year over year in the first half of 2026.[2] The company reported using multiple product specifications to address clean-label and precision-nutrition demand in that business. Separately, Letone delivered a second 612-liter HPP unit on May 31, 2026 for Henan Zanyang Beverage Co., Ltd.’s annual 60,000-metric-ton premium fruit-and-vegetable juice project in China. The May 31 delivery followed a first unit of the same model delivered on January 3, 2026.

In Europe, Austria’s AUSTRIA JUICE, whose remaining shares AGRANA acquired in October 2025, supplies concentrates, NFC juices, beverage bases and natural flavors, while the EU was Brazil’s main orange-juice destination in partial-year MY 2025/26 data. South America’s exporting role includes Brazil’s forecast 973,276 metric tons of frozen concentrated orange juice at 66 Brix equivalent for MY 2025/26. Ecuador’s passion-fruit juice export value rose 44% to USD 13.45 million in January-July 2025 from USD 9.36 million in January-July 2024. In the Middle East and Africa, Almarai reported Saudi premium-juice demand, expanding food-service offerings and imported-fruit dependence in 2025. Qatar’s excise tax took effect on July 6, 2026 for juices with added sugar and convertible products containing sugar or sweeteners, giving formulation a direct tax consequence.

Juices Market Growth Rate by Region
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Juices Market Growth Rate by Region

Regulatory Framework and Outlook

The selected jurisdictions are compared from the perspective of nonretail producers selling packaged juice products domestically. United States processors need written hazard analyses for each juice type and hazard analysis and critical control point (HACCP) plans when hazards are reasonably likely. The United Kingdom entry covers England’s composition rules and planned optional juice changes under UK-EU arrangements. Businesses are not yet expected to make detailed changes, and the intended mid-2027 start remains subject to negotiation.

Regulatory Table of Juices Market

Regulatory Table of Juices Market
Decision factor United States United Kingdom Singapore Brazil South Africa
Primary authority Food and Drug Administration (FDA) Local food-law authorities in England Ministry of Health and Health Promotion Board for labeling Ministry of Agriculture and Livestock (MAPA) Department of Health and municipal Environmental Health Practitioners
Key instruments or direction 21 CFR Part 120; pasteurized orange-juice rule effective August 19, 2026 England’s 2013 fruit-juice and nectar rules; planned optional juice categories Food Regulations 171(3); Nutri-Grade beverage rules; general prepacked-label amendments Decree 12.709/2025; juice registration requirements; limited changed-denomination transition R. 146 package disclosure; proposed R. 3337 front labels
Commercial effect Hazard analysis by juice type and conditional HACCP; pasteurized orange-juice minimum from 10.5° to 10° Brix and permitted Citrus reticulata or hybrid juice from 10% to 15% by volume Reserved names, composition standards and permitted treatments in England Identify juice diluted from concentrate in letters at least 3 mm high; C/D front marks mandatory and A/B marks optional on covered prepacked beverages Register juice and producing establishment; “integral” requires no added sugar and natural concentration, excluding reconstituted, sweetened, concentrated and dehydrated juice Applicable content and composition details near the product name on the main panel; additional composition-dependent front labels proposed
Current policy attractiveness Medium Medium Medium Medium Medium
Future direction of policy attractiveness Easing Easing No change No change Hardening
Source: Mordor Intelligence

United States processing controls and England’s reserved names anchor compliance burdens, while enacted United States orange-juice changes and planned optional UK categories support an easing outlook through greater formulation flexibility. Singapore’s operative beverage grades and January 30, 2026 prepacked-label amendments support continuity, as do Brazil’s registration and “integral” duties with a 730-day registration-information transition from November 3, 2025 for renamed beverages. South Africa’s R.146 requires applicable content and composition details near the product name on the main panel, while R.3337, published for comment on April 21, 2023, was a draft without an effective date in October 2026. Its proposed front labels for prepacked foods with added saturated fat, sugar or sodium above nutrient cutoffs, or artificial sweeteners subject to regulation 55(1), underpin the hardening outlook.

Value Chain Stages

The comparison follows carton supply, juice manufacture and filling, and branded distribution to identify separate sources of supplier earnings. In December 2025, Tetra Pak and García Carrión launched a 200-milliliter Tetra Brik Aseptic Slim Leaf juice carton with a paper-based barrier under Don Simón in Spain.[3] Tetra Pak described it as the first juice portion pack globally to use that barrier. The pairing shows how a material change connects an upstream packaging supplier with the producer commercializing the filled juice.

Value Chain Analysis Table of Juices Market

Value Chain Analysis Table of Juices Market
Primary activity Key participants Value capture Bottleneck Resilience response
Carton design and supply Packaging suppliers such as Tetra Pak Carton sales Qualification of a new barrier and pack specification Coordinate material design with the juice producer’s filling operation
Juice manufacture and filling Beverage producers and fillers such as García Carrión Filled-juice sales Executing a transition to a new juice pack Align the package launch with filling capabilities
Brand management and distribution Juice-brand portfolio operators such as Tropicana Brands Group; beverage brand and distribution operators such as The Coca-Cola Company Branded product sales Coordinating brand operations and partner distribution Define responsibilities across owned and partner operations
Source: Mordor Intelligence

Packaging sales and filled-juice sales reward different capabilities, even within one product launch. A paper-based barrier creates a role for the packaging supplier, while production execution determines whether the juice producer can commercialize that distinction. Branded distribution adds a third earnings pool, and the carton supplier’s opportunity depends on brands translating a new barrier into repeated purchases of filled packs.

Competitive Landscape

Market Concentration

Juices Market Concentration
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The industry has a moderately fragmented structure, with large beverage systems competing alongside juice-focused brand portfolios. The Coca-Cola Company operated Minute Maid in North America in 2025, while Tropicana Brands Group held a multi-brand juice portfolio as a joint venture between PepsiCo Inc. and PAI Partners. Keurig Dr Pepper Inc. reported more than USD 16 billion in company-wide revenue for 2025 and identified juice and Mott’s within its beverage portfolio. Suntory Holdings Ltd. was the parent of Suntory Beverage & Food Limited in 2025. Its GB&I business announced juice-containing Ribena Summer Fruits squash and ready-to-drink products in February 2026 for UK grocery, convenience and wholesale rollout from March 3.

Tropicana Brands Group, a fresh and chilled beverages company, completed a private debt exchange and USD 400 million in new-money financing in May 2025. PepsiCo’s 2025 annual report described investment and receivable exposure related to the sale of Tropicana, Naked and other selected juice brands. In August 2025, Tropicana Brands Group introduced Tropicana Essentials, blending orange, apple and pear juices at a suggested USD 3.89 per 46-fluid-ounce bottle through major U.S. retailers. The blend gives price-sensitive households an alternative to premium orange juice.

Regional results make portfolio execution a central competitive issue. In 2025, Coca-Cola’s combined juice, value-added dairy and plant-based beverage unit-case volume fell 2% in North America and 6% in Asia Pacific, but rose 1% in Latin America. Its 2025 annual report also said the company expected its operations, bottling partners and contract manufacturers to meet product-safety and quality standards across all products. This combines a market-facing challenge of uneven regional performance with an operating challenge of managing product standards across separate production relationships. In EMEA, its 2025 unit-case volume rose 3% overall while the combined juice, value-added dairy and plant-based beverage category fell 4%, both on an average-daily-sales basis.

Juices Industry Leaders

  1. The Coca-Cola Company

  2. Tropicana Brands Group

  3. PepsiCo Inc.

  4. Keurig Dr Pepper Inc.

  5. Suntory Holdings Ltd.

  6. *Disclaimer: Major Players sorted in no particular order

Juices Market Companies Covered in this Report

  • The Coca-Cola Company
  • PepsiCo Inc.
  • Tropicana Brands Group
  • Keurig Dr Pepper Inc.
  • Suntory Holdings Ltd.
  • Nongfu Spring Co. Ltd.
  • Britvic Limited
  • Eckes-Granini Group GmbH
  • Thai Beverage PCL
  • Uni-President Enterprises Corp.
  • Rauch Fruchtsäfte GmbH & Co OG
  • The Kraft Heinz Company
  • Tingyi (Cayman Islands) Holding Corp.
  • Ocean Spray Cranberries Inc.
  • Del Monte Pacific Ltd.
  • Nestlé S.A.
  • Suja Life LLC
  • Bolthouse Farms Inc.
  • Welch Foods Inc.
  • The Campbell's Company

Recent Industry Developments in Juices Market

  • Aug 2026: FDA's revised pasteurized orange-juice standard took effect on August 19, lowering minimum soluble solids from 10.5° to 10° Brix and increasing permitted Citrus reticulata or hybrid juice from 10% to 15% by volume.
  • Jul 2026: Qatar's sweetened-drink excise tax took effect on July 6, covering juices with added sugar and convertible drink products containing sugar or sweeteners, including concentrates and powders.
  • May 2026: Letone delivered a second 612-liter HPP sterilization unit on May 31 for Henan Zanyang Beverage Co., Ltd.'s annual 60,000-metric-ton premium fruit-and-vegetable juice project in China.

Table of Contents for Juices Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Product innovation and functional fortification
    • 4.2.2 Sugar-averse shift to 100% and NFC juices
    • 4.2.3 Sustainable and recyclable beverage-carton adoption
    • 4.2.4 Digital D2C subscription platforms for juice shots
    • 4.2.5 Rapid cold-chain and HPP capacity build-out in Asia-Pacific
    • 4.2.6 Growth in portion control and single-serve packaging
  • 4.3 Market Restraints
    • 4.3.1 Geopolitical tariff swings on juice concentrates
    • 4.3.2 Loss of nutritional value due to processing for extended shelf life
    • 4.3.3 Sugar-tax expansion affecting juice drinks in multiple countries
    • 4.3.4 Climate-driven citrus and apple supply volatility
  • 4.4 Industry Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 100% Juice
    • 5.1.2 Juice Drinks (up to 24% Juice)
    • 5.1.3 Juice Concentrates
    • 5.1.4 Nectars
  • 5.2 By Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Glass Bottles
    • 5.2.3 Metal Can
    • 5.2.4 PET Bottles
    • 5.2.5 Disposable Cups and Pouches
  • 5.3 By Category
    • 5.3.1 Conventional
    • 5.3.2 Organic
  • 5.4 By Distribution Channel
    • 5.4.1 Off-Trade
    • 5.4.1.1 Supermarkets/Hypermarkets
    • 5.4.1.2 Convenience Stores
    • 5.4.1.3 Online Retail
    • 5.4.1.4 Other Distribution Channels
    • 5.4.2 On-Trade
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 The Coca-Cola Company
    • 6.4.2 PepsiCo Inc.
    • 6.4.3 Tropicana Brands Group
    • 6.4.4 Keurig Dr Pepper Inc.
    • 6.4.5 Suntory Holdings Ltd.
    • 6.4.6 Nongfu Spring Co. Ltd.
    • 6.4.7 Britvic Limited
    • 6.4.8 Eckes-Granini Group GmbH
    • 6.4.9 Thai Beverage PCL
    • 6.4.10 Uni-President Enterprises Corp.
    • 6.4.11 Rauch Fruchtsäfte GmbH & Co OG
    • 6.4.12 The Kraft Heinz Company
    • 6.4.13 Tingyi (Cayman Islands) Holding Corp.
    • 6.4.14 Ocean Spray Cranberries Inc.
    • 6.4.15 Del Monte Pacific Ltd.
    • 6.4.16 Nestlé S.A.
    • 6.4.17 Suja Life LLC
    • 6.4.18 Bolthouse Farms Inc.
    • 6.4.19 Welch Foods Inc.
    • 6.4.20 The Campbell's Company

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment

Scope and Methodology

Segmentation Overview

By Product Type
Juices Market segmentation breakdown
100% Juice
Juice Drinks (up to 24% Juice)
Juice Concentrates
Nectars
By Packaging Type
Juices Market segmentation breakdown
Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Disposable Cups and Pouches
By Category
Juices Market segmentation breakdown
Conventional
Organic
By Distribution Channel
Juices Market segmentation breakdown
Off-Trade Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Other Distribution Channels
On-Trade
By Geography
Juices Market segmentation breakdown
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
Juices Market segmentation breakdown
By Product Type 100% Juice
Juice Drinks (up to 24% Juice)
Juice Concentrates
Nectars
By Packaging Type Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Disposable Cups and Pouches
By Category Conventional
Organic
By Distribution Channel Off-Trade Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Other Distribution Channels
On-Trade
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa

Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Juices Market Glossary of Terms
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.

Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
research-methodology
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01. Crisp, insightful analysis
Our focus is NOT on word count. We present only the key trends impacting the market so you don’t waste time finding a needle in the haystack.
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02. True Bottom-Up Approach
We study the industry, not just the market. Our bottom-up approach ensures we have a broad and deep understanding of the forces that shape the industry.
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03. Exhaustive Data
Tracking a million data points on the soft drinks industry. Our constant market tracking covers over 1 million+ data points spanning 45 countries and over 150 companies just for the soft drinks industry.
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04. TRANSPARENCY
Know where your data comes from. Most market reports today hide the sources used behind the veil of a proprietary model. We proudly present them so you can trust our information.
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05. CONVENIENCE
Tables belong in spreadsheets. Like you, we also believe that spreadsheets are better suited for data evaluation. We dont clutter our reports with data tables. We provide an excel document with each report that contains all the data used to analyze the market.

Key Questions Answered in the Report

What is the juices market size and growth outlook?

It is expected to reach USD 167.2 billion in 2027 and USD 195 billion by 2032, with a 3.12% CAGR over 2027-2032.

What is supporting demand for juice products?

Functional fortification and packaging innovation are key demand forces, with ALDI’s 2025 grape-juice carton launch in Germany illustrating the packaging route.

Which juice product type holds the largest share?

100% juice led with a 38.51% share of global juice producer sales value in 2026.

Which companies are major participants in the juice industry?

Major names include The Coca-Cola Company, Tropicana Brands Group, PepsiCo Inc., Keurig Dr Pepper Inc. and Suntory Holdings Ltd. Suntory Holdings was the 2025 parent of Suntory Beverage & Food Limited.

What challenge shapes the outlook for juice producers?

Tariff uncertainty can delay contracting. In August 2025, Brazilian orange-crop contracting was slow mainly because of late harvest timing and prices falling after March, with U.S. tariff uncertainty also contributing.

Which regions lead juice sales and forecast growth?

North America led with 27.71% of global juice producer sales value in 2026, and Asia-Pacific is forecast to grow fastest at a 4.6% CAGR over 2027-2032.

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