酸奶饮料市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

全球酸奶饮料市场按类别细分(乳制品和非乳制品);按类型(开菲尔、酪乳、可饮用酸奶、康普茶等);以及按分销渠道(超市/大卖场、便利店、专卖店、在线渠道等);和地理

市场快照

 Sour Milk Drinks Market
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Europe
CAGR: 5.7 %
 Sour Milk Drinks Market Size

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市场概况

在预测期内(2020-2025 年),全球酸奶饮料市场的复合年增长率为 5.8%。

  • 该市场主要受消费者对功能性食品和更健康的零食零食需求增长的推动。此外,生物活性成分、风味和营养价值,以及与发酵乳饮料相关的消化系统健康是加速对酸奶饮料需求的各种因素中的一些。将功能性乳制品饮料添加到灵活、更小的包装中,提高了全球市场的利润率。例如,为了方便起见,Amul 推出了 200 毫升的 Amul Masti 酪乳多件装(五合一装),与 1 升装相比,它的利润率更高。
  • 在应用细分方面,开菲尔部门由于其提供的健康益处而占最大份额。此外,在分销渠道方面的市场细分中,超市和大卖场占酸奶饮料分销销售额的50%以上。自有品牌推出的新产品不断增加,为现有玩家带来了激烈的竞争。Lifeway Foods 是 Kefir 市场的主要参与者之一,由于客户的需求,它已开始提供自有品牌产品。该公司已与新超市客户 Food Lion 签署了一项协议,该客户在东南部拥有 1,200 家门店,并通过两家主要零售商的 140 家门店进入爱尔兰。

报告范围

全球酸奶饮料市场已按类别分为乳制品和非乳制品;按类型分为开菲尔、酪乳、可饮用酸奶、康普茶等;并通过分销渠道进入超市/大卖场、便利店、专卖店、在线渠道等。此外,该研究还分析了全球新兴和成熟市场的酸奶饮料市场,包括北美、欧洲、亚太地区、南美以及中东和非洲。

By Category
Dairy based
Non-dairy based
By Type
Kefir
Buttermilk
Drinkable yogurt
Kombucha
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Channels
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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主要市场趋势

对发酵食品和饮料的需求增加

由于消费者的健康意识增强,消费者对发酵食品和饮料的偏好呈上升趋势。此外,最初,有利的政府法规推动了市场的增长。例如,美国食品和药物管理局 (FDA) 就酸性食品、酸化食品和发酵食品的制造、储存、包装、分销过程和适当的质量控制程序提供建议。然而,在 2015 年 12 月之后,FDA 停止了对发酵食品的监管,因为直到那时它还没有发现任何食品疾病病例。此外,在分销渠道方面,健康休闲食品的网店销售增长较快,吸引了亚马逊、沃尔玛、家乐福等众多垂直行业专家。

Sour Milk Drinks Market Share

欧洲将推动酸奶饮料的全球市场

由于酸奶类发酵乳饮料的消费量增加,欧洲是克非尔的主要消费国。在该地区推出的以开菲尔为特色的产品在全球范围内以更快的速度增长,因为其固有的营养价值与传统的以酸奶为基础的发酵饮料有所不同,从而推动了开菲尔的销售。此外,随着互联网普及率的提高,过去 3-4 年,欧洲的酸奶饮料在线购买市场在全球范围内快速增长。这一品类吸引了亚马逊、沃尔玛、家乐福等少数垂直行业专家,他们正乘着电商增长的势头,争夺在线酸奶饮料领域的一块大蛋糕。 

Sour Milk Drinks Industry

竞争格局

由于不同国家/地区存在大型区域和国内参与者,酸奶饮料市场的全球市场是分散的。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。例如,作为开菲尔市场主要参与者之一的 Lifeway Foods 已根据客户的需求开始提供自有品牌产品。该公司已与新超市客户 Food Lion 签署了一项协议,该客户在东南部拥有 1,200 家门店,并通过两家主要零售商的 140 家门店进入爱尔兰。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Category

      1. 5.1.1 Dairy based

      2. 5.1.2 Non-dairy based

    2. 5.2 By Type

      1. 5.2.1 Kefir

      2. 5.2.2 Buttermilk

      3. 5.2.3 Drinkable yogurt

      4. 5.2.4 Kombucha

      5. 5.2.5 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Channels

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Russia

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Spain

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 India

        2. 5.4.3.2 China

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East & Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 Saudi Arabia

        3. 5.4.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Gujarat Co-operative Milk Marketing Federation (Amul)

      2. 6.4.2 Nestle SA

      3. 6.4.3 Danone

      4. 6.4.4 Lifeway Foods, Inc.

      5. 6.4.5 The Hain Celestial Group, Inc.

      6. 6.4.6 Morinaga Milk Industry Co.,Ltd.

      7. 6.4.7 Fresh Made Dairy

      8. 6.4.8 Green Valley Creamery

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Sour Milk Drinks Market market is studied from 2016 - 2026.

The Sour Milk Drinks Market is growing at a CAGR of 5.7% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Gujarat Co-operative Milk Marketing Federation (Amul), Nestle SA, Danone, Lifeway Foods, Inc., The Hain Celestial Group, Inc. are the major companies operating in Sour Milk Drinks Market.

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